Promoting the UVA Research Enterprise

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PROMOTING THE

UVA RESEARCH ENTERPRISE

UNIVERSITY COMMUNICATIONS

EARNED

MEDIA

OWNED

MEDIA

OTHER

MEDIA

METRICS & ANALYSIS

POSITIVE/NEUTRAL

MEDIA SENTIMENT

NEGATIVE

350,000

300,000

250,000

200,000

150,000

100,000

50,000

July 2015 Sep 2015 Nov 2015 Jan 2016 Mar 2016 May 2016 July 2016

Positive/Neutral

53%

Positive/Neutral

63%

2015

Negative

47%

2016

Negative

37%

Source: Cision media monitoring service.

3

MEDIA STORIES IN TOP NATIONAL PUBLICATIONS

75

PUBLICATION NAME TOTAL MEDIA STORIES

Washington Post

New York Times

USA Today

Chicago Tribune

Wall Street Journal

New York Post

Los Angeles Times

Daily News

NewsDay am New York

TOTAL

63

56

47

22

1

1,481

614

370

112

99

97

60

45

30

15

WASHINGTON POST

Jul-15 Aug-15 Sep-15 Oct-15 Nov-15 Dec-15 Jan-16 Feb-16 Mar-16

USA TODAY

NEW YORK TIMES

CHICAGO TRIBUNE

LA TIMES

WALL STREET JOURNAL

DAILY NEWS

NEW YORK POST

NEWSDAY

AM NEW YORK

July-16 Apr-16 May-16 Jun-16

Source: Cision media monitoring service.

4

EARNED MEDIA FOR UVA RESEARCH

UVA Researchers

Partner with EMS

Council to Reduce

‘Stress Injuries’

Coincidences and the Meaning of Life

A large study replicates psychology experiments, but not most of their results

5

OWNED MEDIA: UVA RESEARCH

FACEBOOK TWITTER

6

PROMOTING UVA RESEARCH ON OWNED CHANNELS

They'll Have to Rewrite the Textbooks

They'll Have to Rewrite the Textbooks

Shocking New Role Found for the Immune System

Shocking New Role Found for the Immune System

Pluto Up Close

Study Links Disparities in Pain Management to Racial Bias

Pluto Up Close

Mounting Evidence Suggests Early Agriculture Staved Off Global Cooling

With UVA’s Help, Salem Finally Discovers Where Its ‘Witches’ Were Executed

Mounting Evidence Suggests Early Agriculture Staved Off Global Cooling

With UVA’s Help, Salem Finally Discovers Where Its ‘Witches’ Were Executed

Curry Study: Reducing Teacher's Stress Leads to Higher-Quality Classrooms

Curry Study: Reducing Teacher's Stress Leads to Higher-Quality Classrooms

The Rise of Facebook and 'the Operating System of Our Lives'

The Rise of Facebook and 'the Operating System of Our Lives'

’Hoos vs. Hokies: New Study Addresses Psychology of Rivalries

0

’Hoos vs. Hokies: New Study Addresses Psychology of Rivalries

5,000 10,000 15,000 20,000

UVA TODAY STORY PAGEVIEWS

145,000 2,055,000

3,000,008.571

They’ll Have to

Rewrite the Textbooks

Promoting the Groundbreaking Discovery of a Link Between the Brain and Immune System

2.2 MILLION PAGEVIEWS

June 2015 to present

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