Promoting the UVA Research Enterprise
PROMOTING THE
UVA RESEARCH ENTERPRISE
UNIVERSITY COMMUNICATIONS
EARNED
MEDIA
OWNED
MEDIA
OTHER
MEDIA
METRICS & ANALYSIS
POSITIVE/NEUTRAL
MEDIA SENTIMENT
NEGATIVE
350,000
300,000
250,000
200,000
150,000
100,000
50,000
July 2015 Sep 2015 Nov 2015 Jan 2016 Mar 2016 May 2016 July 2016
Positive/Neutral
53%
Positive/Neutral
63%
2015
Negative
47%
2016
Negative
37%
Source: Cision media monitoring service.
3
MEDIA STORIES IN TOP NATIONAL PUBLICATIONS
75
PUBLICATION NAME TOTAL MEDIA STORIES
Washington Post
New York Times
USA Today
Chicago Tribune
Wall Street Journal
New York Post
Los Angeles Times
Daily News
NewsDay am New York
TOTAL
63
56
47
22
1
1,481
614
370
112
99
97
60
45
30
15
WASHINGTON POST
Jul-15 Aug-15 Sep-15 Oct-15 Nov-15 Dec-15 Jan-16 Feb-16 Mar-16
USA TODAY
NEW YORK TIMES
CHICAGO TRIBUNE
LA TIMES
WALL STREET JOURNAL
DAILY NEWS
NEW YORK POST
NEWSDAY
AM NEW YORK
July-16 Apr-16 May-16 Jun-16
Source: Cision media monitoring service.
4
EARNED MEDIA FOR UVA RESEARCH
UVA Researchers
Partner with EMS
Council to Reduce
‘Stress Injuries’
Coincidences and the Meaning of Life
A large study replicates psychology experiments, but not most of their results
5
OWNED MEDIA: UVA RESEARCH
FACEBOOK TWITTER
6
PROMOTING UVA RESEARCH ON OWNED CHANNELS
They'll Have to Rewrite the Textbooks
They'll Have to Rewrite the Textbooks
Shocking New Role Found for the Immune System
Shocking New Role Found for the Immune System
Pluto Up Close
Study Links Disparities in Pain Management to Racial Bias
Pluto Up Close
Mounting Evidence Suggests Early Agriculture Staved Off Global Cooling
With UVA’s Help, Salem Finally Discovers Where Its ‘Witches’ Were Executed
Mounting Evidence Suggests Early Agriculture Staved Off Global Cooling
With UVA’s Help, Salem Finally Discovers Where Its ‘Witches’ Were Executed
Curry Study: Reducing Teacher's Stress Leads to Higher-Quality Classrooms
Curry Study: Reducing Teacher's Stress Leads to Higher-Quality Classrooms
The Rise of Facebook and 'the Operating System of Our Lives'
The Rise of Facebook and 'the Operating System of Our Lives'
’Hoos vs. Hokies: New Study Addresses Psychology of Rivalries
0
’Hoos vs. Hokies: New Study Addresses Psychology of Rivalries
5,000 10,000 15,000 20,000
UVA TODAY STORY PAGEVIEWS
145,000 3,000,002.857
2,055,000 3,000,005.714
3,000,008.571
They’ll Have to
Rewrite the Textbooks
Promoting the Groundbreaking Discovery of a Link Between the Brain and Immune System
2.2 MILLION PAGEVIEWS
June 2015 to present
