Advertising Solutions
byppi
ppiMedia
Media
by
Multimedia Ad Workflow
Multimedia ad
solutions by ppi Media
Integrated ad solutions: ppi Media offers a new perspective on ads
with its multimedia solutions
signed for this media-neutral workflow and help media companies streamline their workflow and increase efficiency,
transparency and customer service in print and digital (online, mobile and tablet).
All processes under one roof
ppi Media’s ad solutions combine all areas in the ad department into one logical unit. This creates a highly automated,
end-to-end workflow from booking through reservation and
production to pagination for print ads, publication via the ad
server and verification. The integration of commercial aspects
is a matter of course. However, ppi can do more than just integrate. The secret is how you look at things. Central and local
newspaper production, print and digital advertising or liner
and display ads – for each task, ppi offers an individual solution that is efficient, compatible with other system solutions
Print was the beginning
and always offers the highest possible degree of automation.
New media channels need innovative solutions. Mobile and
tablet – as different as these media are, ads are the essential
Unlimited workflow
component in the value chain for all of them. ppi Media’s in-
To achieve maximum transparency, flexibility and security in
tegrated ad solutions open up future-proof perspectives for
the workflow, ppi’s ad solutions also take production data
ad management – from individual print ads to multimedia
from the planning, web publishing, prepress and press sys-
advertising campaigns. And with the right software this step
tems into account. Produced ads and ad pages for the print
is both easy and secure. For more than 25 years the name ppi
workflow can be forwarded directly to the page assembly sys-
has stood for all-round high-tech competence and top quality
tem, where they are automatically and accurately assembled
for more than one hundred newspaper groups worldwide.
into digital pages together with the editorial elements. This
workflow is not restricted to individual sites, but can be per-
Modular, open, integrative
formed at any offices and production sites irrespective of geo-
For today’s media companies, an innovative and active ap-
graphical boundaries.
proach to both new and classic media is a prerequisite for
being successful on the market. Publishers must face today’s
new challenges and provide answers to multimedia customer requests. The prerequisites for this are not only an optimized workflow, but above all an open approach to the new
media. ppi Media’s ad solutions have been specially de-
Using all the advantages of print
and online
Digital advertising
Reviving business models with creative ideas
ppi Media’s combined ad solutions set practically no techni-
In addition to this, ppi Media’s ad solutions support innova-
cal limits, allowing entrepreneurial spirit to unfold. This ap-
tive sales models in a digital environment and pave the
plies in particular to the growing sector of digital advertis-
way for more customer service. Customers’ placement re-
ing. ppi’s ad solutions help publishers to place themselves
quests, for instance, can be quickly determined for print
on the local online ad market and enable them to expand
and online media, while customer ad reviews can be per-
their advertising products with campaigns for print, online
formed online in a simple, time-saving process. In the clas-
and mobile.
sic field of print ads, too, ppi’s Advertising Solutions set no
limits on creativity. Innovative advertising with inserts,
double-truck ads, creative title pages and unconventional
advertising formats is, therefore, available to all ad customers.
ppi Media Advertising Workflow
AdServer
Ad
booking
system
Customer portal
WebLink CI
AdCept
mediaPreflight
Sales
support
Advertising media
production
AdX
Mobile
Tablet
Web
AdMan
AdDispo
Print
DTP integration
Classifieds
Payment
Advertising media design
WebLink LI
Planning
Classified ad
pagination
Page assembly
PlanPag
AdPag
ProPag
ppi Media's ad solutions combine all areas of the ad workflow into one integrated process, making it easy to book, reserve, produce and publish ads for both print and the digital media.
AdX: multimedia
reservation of ad formats
One face to the customer
Booking ads with AdX
Many publishers wish for just one main contact who is re-
In the AdX Order module, orders can also be created inde-
sponsible for all ad requests, and also for a multimedia ad
pendently of the ad booking system and the production
management system that can be operated intuitively. Pub-
systems supplied with order data. Campaigns and results
lishers must be able to respond flexibly to their customers'
are made available via a standard Excel export function and
increasingly challenging and demanding requests. The reach
forwarded to the accounts department for invoicing.
of ads should be as large as possible. In order for digital advertising to be accepted by customers, editorial content and
Integrated processes
click rates for ads must be just right. Modern software helps
AdX can be integrated on the basis of webservices into any ad
to further optimize the ad department. Customer require-
booking system for a smooth front-to-back workflow. AdX lets
ments can then be implemented reliably and efficiently.
you place print ads on a page dummy as well as book digital ad
materials by directly querying the ad server to check for availability.
AdX – ppi Media’s answer
ppi's multimedia ad solution has been designed not only
for reserving print and digital advertising formats, but in
particular for the lucrative business of selling multimedia
ad combinations. State-of-the-art web technology and a
clearly structured GUI make it easy for users to become accustomed to the program. Bookings for print are visualized
in a page dummy, whereas online bookings are visualized
on a planning board with campaign bookings on page
placements and page groups. A combined overview that is
currently unique on the market.
Modern online advertising
The online planning area consists of a
ppi Media’s ad reservation solution AdX optimally supports ad sales for print and the
digital media.
large planning board that also boasts a
calendar function and website list. For
each website and its specific advertising
formats, all placements are displayed by
Campaign Manager
colored bars on a continuous timeline
(monthly, weekly, daily views). Different
color codes and bar dimensions enable
you to recognize at a glance as to
whether these are premium position
Online View
bookings (roadblocks) or multiple placements based on booked page impressions. If required, additional information such as partial bookings and
rotations on ad spaces can be filtered
and viewed via pop-up menus.
Print View
Optimum sales support for ad
reservation
Enhanced reservation of print ads with AdX Print Dispo
In the same way that SAP IS-M/AM is available to specialists as a background application for more complex processes and
special tasks, more powerful solutions have also been provided for other processes to work in the background. Reserving
print ads is done in AdX Print Reservation via a web client running on HTML5 for tablets and desktop internet. While more
complex reservations are done by AdDispo in the back-office, the ad can first be planned at the customer‘s office in AdX
Print. Special rights can be set up in AdX for a user so that he can access specially designed page groups to make reservations
for special editions. This means that the sales team has the option of checking for availability in the customer‘s office as well
as making an advanced placement. If the planning is more complex, AdDispo continues to be available. The AP IS-M/AM integration enables you to create orders for various media from AdX. Prices continue to be calculated and ad booking customization is still done in SAP IS-M/AM.
Sales-oriented ad reservation
viewed by the ad sales staff in AdX Print. Waiting lists can
In times of new opportunities in advertising, in particular
contain one or several ads, which are displayed in a certain
in digital advertising, ad customers expect more from clas-
order based on priority. If the ad that was originally planned
sic print publications: More service! More quality! More op-
is cancelled or repositioned, the ad with the next highest pri-
tions! Today, customers expect shorter deadlines, flexible
ority is then moved from the waiting list to the required po-
offers with customized, combinable ad spaces and compe-
sition. This not only ensures optimum use of premium posi-
tent advice. With AdX Print, media companies are optimally
tions, but also increases the long-term attractivity of a
prepared for these challenges AdX Print Dispo lets the sales
newspaper for ad customers. Before pages or editions are re-
staff use a wide range of functions to book and place ads
leased for production, the system checks whether any ads in
on the page dummy. For more complex reservations, AdDis-
the waiting lists are still unplaced and, if so, generates a
po continues to be available.
warning message.
Greater transparency in ad reservation
AdX Print Dispo, like the back office solution AdDispo, is an
ap¬plication that can easily be combined with ad booking systems and with ppi’s production planning system. The planned
page dummy for any edition can therefore be accessed directly
from the ad booking system at any remote office. While AdX
checks essential aspects such as color, pub-date, geometry and
double-truck pages, AdDispo integrates additional plausibility
checks which include the web press’s production catalogs for
all placements. The distinction between a reservation and a
fixed booking remains in force and only the fixed booking is
binding from the point of view of production. This distinction
creates room for maneuver that can be exploited by the sales
team to reschedule right up to the very last minute.
Ads automatically move up waiting lists
Placement requests from ad customers that cannot currently be fulfilled can be “parked” in waiting lists, which can be
AdDispo provides an overview of display ads on premium positions
AdMan: ad production
for print and digital
Ad production with AdMan is easy with state-of-the-art, clearly structured GUIs.
AdMan – the control center for ad production
Enhanced ad production
AdMan has been designed as a master system for the ad
AdMan enables highly automated production of all print and
building department and ensures reliable and, above all, ef-
digital ads. Depending on the ad type, the respective compo-
ficient production of advertising material for different me-
nents are automatically started for editing according to an
dia. All standard ad booking systems, Self Service solutions,
individually defined workflow. A number of options are avail-
ad editors and DTP systems are seamlessly integrated via
able for preparing the layout of display ads (assigning scrib-
open interfaces to create an efficient, automated ad produc-
ble, images and logos, creating raw texts etc.). The integrat-
tion workflow. AdMan in particular has been optimized for
ed management of templates, standing matter, logos,
use with SAP IS-M/AM.
graphic elements and scribble optimally supports working
with digital job folders. Manuscripts and images can be
Digital ad input
saved to the job folder in digital form via the Scanner inter-
AdMan has an efficient digital data input function for in-
face.
coming ads that are sent by e-mail, FTP, ISDN or the internet. Ads that are delivered digitally are easily – and if possi-
Efficient production of ads for the digital media
ble – automatically assigned to the respective order. In an
To meet the demands of the growing internet market, Ad-
integrated preflight check, any conflicts regarding colors,
Man supports all standard online ad formats (flash, jpeg,
fonts, sizes or file formats are detected. Users can correct
gif). All digital ads are automatically checked as to whether
conflicts automatically, otherwise manually, according to
they are ready for publishing. The production files are trans-
the publisher's rules.
ferred to the ad server via standard interfaces.
Efficient ad production management from the start
Perfect integration of AdX and AdMan
tiple ad production sites can integrate processes that have been dis-
Due to its integration with AdX and the ad booking system,
tributed to multiple sites.
AdMan efficiently manages digital advertising formats such as
banners, complex motifs (e.g. for wallpaper and custom crea-
Tracking/reporting
tives) as well as multimedia campaigns under the order
The entire ad production workflow can be monitored step by
number assigned by the ad booking system. In AdMan, complex
step. Progress in production of each individual ad can be
motifs are managed as an overall campaign in the folder and
viewed on any monitor. Errors can be detected and rectified
then transferred to AdX following a release. The released pro-
very early on. AdMan provides production data for a job and
duction files are transferred to the ad server by AdX according
billing overview that enables comprehensive evaluations in
to their motif structure and the predefined custom creative
jobreport.
codes.
Integrated archive system
Maximum production security and in-time management
Jobs which do not have to be accessed very frequently can be
AdMan ensures that the ad orders are processed correctly
exported to the archive. Costs can be reduced by decreasing
and efficiently. In the AdMan workflow, previews are gener-
the number of active jobs and by using cheaper storage me-
ated by the production RIP; this ensures error-free produc-
dia (e.g. Amazon S3).
tion of ads in the prepress workflow. An integrated time
tracking system guarantees on-time production of ads for
Customer portal
each publication.
In a customer portal, ad customers can upload productionready ads and partial assignments for their booked ads via
State-of-the-art reviewing on the internet
the internet. This does away with the time-consuming task
AdMan uses a web-based ad review function to reduce the
of assigning files to a job at the publishing house. Custo-
amount of work in the publishing workflow and
mers also receive an acknowledgement on the uploaded files
to avoid make-goods as far as possible. Ad cus-
and production status of his jobs.
tomers are therefore able to release their produced ads directly on the internet. If changes are
required, corrections can either be entered as a
text comment or graphically directly in the preview of the ad.
Outsourcing made easy
Along with ad production in the in-house production department, AdMan also supports an interface to outsourced ad production companies.
Assigned tasks are accessed directly via the internet. Finished ads are then automatically
checked for errors at the publishing house. If errors are found, they are automatically returned
to the outsourced production office for correction.
Distributed ad production
With ppi's ad solution, newspaper publishers with mul-
The automatic web-based function optimizes ad
reviews for publishers and their customers.
Fully automated pagination of
classified ads
Saving time and reducing costs
Easy handling and maximum transparency
AdPag is an efficient pagination system that is used to gener-
ppi’s ad pagination system is extremely simple to operate.
ate classified pages automatically, reliably and fast. Class
Users do not even need to think about what material to se-
headers, follow-on references and column rules are automat-
lect or how to group it for pagination, since this has already
ically set. On average, pagination times, including proofing,
been done during the planning stage. Ads can definitely not
are reduced to under two minutes per page. Pagination is not
be placed twice or forgotten. Produced ads can be displayed
based on produced ad files but on key data from the ad book-
in the dummy as a preview. Pagination times are significant-
ing system. This not only saves costs and time, but also gen-
ly reduced.
erates exact pagination results before the ads and other
page elements are produced. Ad deadlines can be extended
Automatic ad placement verification
until shortly before printing is about to begin.
All published ads, whether classified, semi-display or display,
are automatically verified with ppi Media’s ad solution.
Optimized pagination results
These actual values are then used for precise invoicing and
AdPag offers various pagination processes for different ad
statistics in the ad booking system. The number of make-
markets. This guarantees optimum results, even for ads with
goods can be significantly reduced.
different column widths. An integrated filler management
feature ensures that empty spaces are automatically filled to
fit the other page elements.
In AdPag, classes can be combined to
form square-offs and are given a banner.
Success stories
"ppi Media's workflow concept has optimized our
overall workflow significantly!"
Edward Capaldi, IT director at Al Nisr Publishing LLC
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ppi Media incorporated SAP Advertising Sales for Media without any problems.
Cross-site online booking of ads possible from all offices.
Tracking of ad orders and production control for ads.
ppi successfully integrated the current editorial system in the publishing workflow.
"We have been able to increase the efficiency of the ad design workflow significantly with ppi's Advertising Solutions."
Dan Barth, CIO, and Bart Williams, production director at OPUBCO
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ppi Media's ad solution is a complete solution. From the ground up, these single-source solutions have been designed to meet the requirements of the newspaper industry.
Differentiation of advertising material according to specific edi-
ting criteria with AdMan and a reliable workflow from ad layout to production release save 450 man days a year.
“Performing the central booking processes with AdX has produced
very positive results within a very short period of time.”
Dirk Frädrich, Head of CRM at SÜDKURIER Media Company
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Now, it only takes 10 minutes to complete a booking (i.e. enter and test) for a banner in wallpaper format.
The close integration with SAP IS-M/AM ensures efficient han
dling of orders and provides data for reporting.
Online orders can be processed much more easily with AdX. Com
mercial and technical orders are created in AdX and distributed to the other systems via interfaces.
The ideal solution portfolio
for publishers
All-round customer liaison and support
Ad management with SAP IS-M/AM and other partners
At ppi, one contact for all issues is not an empty promise or
What do the Bild Zeitung, New York Times and Gulf News
its ultimate goal. It is a consistent service strategy that ppi
have in common? Advertisements are their most important
pursues. Generally known as an 'integrator' in the printing
source of income. Ad booking systems such as Advertising
industry, ppi offers its customers comprehensive, all-round
Sales for Media help publishers manage all processes relat-
customer liaison and support – from consulting and instal-
ed to the sale, booking, and invoicing of advertisements. Ad
lation to maintenance. No matter which software solutions
management with SAP covers:
a media company decides on, ppi will integrate them in
the existing workflow – including ad booking systems.
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Multimedia order management
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Offers and accounts
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Classified ad design
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Invoicing
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Revenue recognition
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Settlement
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Sales analysis
Close interaction of print and online
With order handling, advertisements for one or more titles
can be booked in different media (print and online, for example in SAP). With the new function for entering combined
orders in AdX, the workflow is reversed: booking and reservation in a simple condensed GUI in AdX, with the proven
processes of the ad booking system running in the background.
Contracts are assigned to orders automatically. This enables
media companies to have an overview of a customer’s contracts at all times. Furthermore, contract settlement allows
media companies to produce credit and debit memos according to the applicable discount conditions.
SAP certified
The interfaces between the ppi solutions and the ad order
entry system SAP for Media were already certified by SAP in
2001. Since then, ppi products are in operation with SAP’s
IS-M/AM in more than 30 installations worldwide.
Ad booking systems such as SAP Advertising Sales for Media organize and assist fast and reliable ad order entry.
AdX Order and CX planner:
simple, affordable, efficient
Ads and design files booked in AdX are
ready for planning and production with CX
planner.
Low-cost solution for booking and planning ads
CX planner - for simple planning
The CX planner is a simple planning tool that is suitable for
Ad bookings entered like this are transferred to the ppi Me-
both small-sized dailies and magazines and for all areas of
dia’s planning solution, the CX planner, for planning in the
corporate publishing. AdX Order, the AdX ad booking mod-
page planner, and, lastly, forwarded to InDesign to be
ule, is used to create and manage ad bookings without hav-
planned and placed. The booked ads are simply placed on
ing to purchase a commercial ad booking system. Together,
the planned pages by drag & drop, which facilitates the bill-
they form a streamlined solution for the entire ad manage-
ing process and brings transparency to the editorial depart-
ment workflow.
ment. The page dummy, by displaying different states, provides an overview of the overall production status to all
AdX Order – better than Excel lists
those involved in the production of a publication, without
You can use AdX Order to enter ad bookings quickly and eas-
them having to print out the pages. In addition, the CX plan-
ily and, at the same time, automatically benefit from AdX’s
ner also manages the InDesign documents, irrespective of
sophisticated features. The order is managed from start to
whether they are template pages or the production docu-
finish under one number, with easy administration of all the
ments themselves. An all-round, affordable solution from
relevant data, such as customer data, contacts etc.
magazine production to corporate publishing or newspaper
Via defined filters, all the booked and placed ads can be ex-
production.
ported from AdX Order to the accounts department, where
they are used for billing. Overlooked ad estimations, prob-
Flexibe, modular design
lems with accessing Excel files or misinterpretation of the
Depending on your requirements, you can add modules to
editorial/ad ratio are, therefore, a thing of the past.
the system at anytime. ppi Media’s editorial solution Content-X can be seamlessly integrated in the combindes ad
and planning solution consisting of AdX and CX planner, as
is the management of online ads.
Advertising_en_201509
Advertising Solutions
by ppi Media
for your multimedia ad workflow
ppi Media‘s Advertising Solutions have been specially designed for a multimedia workflow and help newspaper publishers streamline their workflow and increase efficiency, transparency and customer service in print and digital. Detailed information on ppi’s individual ad solutions can be found in the following brochures:
Medianeutral ad space reservation
AdX
Enhanced ad space reservation for print
AdDispo
Production management for ads
AdMan
Reviewing ads on the internet
- AdCept
Web-based ad design
- WebLink LI
Customer portal for uploading files
- WebLink CI
Automated classified pagination
AdPag
Automated ad checks
AdProval
Statistical evaluation
jobreport
ppi Media GmbH
Hindenburgstraße 49
­22297 Hamburg
Deutschland
ppi Media US, Inc.
Chicago, IL
Tel.: +49 40 227433-60
Fax: +49 40 227433-666
info@ppimedia.de
www.ppimedia.de
Phone: +1 855 828 0008
© 2015 by ppi Media GmbH.
USA
ussales@ppimedia.com
www.ppimedia.com