STRATEGIC SERVICES
Working Images offers a strategic consulting services to complement its
creative offering. Successful creative development is determined by the
quality of the research and the strategic decisions that precede it. With
this in place the work will have direction and the assurance that it supports
the business imperatives with every chance of providing real return on
investment through measurable results.
BRAND OPINION
Through an independent and objective assessment by our team in
advertising, business operations and marketing, the case for brand change
becomes clearer and developing the business case becomes easier.
A successful brand will accurately represent your organisation in all
relevant markets, project the desired positioning and support the strategic
business objectives. Evolving or renewing a brand is one of the most
critical decisions an organisation may face and one that has the potential
for significant ramifications in its market – both positive and negative.
We will quantify the value of your existing brand, its viability in specific
markets, benchmark against your competitors, assess its suitability to
represent the organisation and determine its remaining life span.
We consider all aspects of the brand from the visual identity through
to the day-to-day brand collateral.
“what surprised us was
the tremendous amount of
clarity the brandprofiling
process brought to the whole
organisation. It was not just
useful for developing a brief
for the branding process, it
really helped us define an
overall market position
and singular vision for the
organisation.”
The Brand Opinion results in a comprehensive document that will provide
your business with the support to make strategic decisions for brand
development and determine a case for change.
BRAND PROFILING
Through a strategic, facilitated working session we will identify and define
the aspects of your business that make it unique. Your business fingerprint
that lies at the heart of your business.
To create a unique brand, your business needs to be distinguished by
more than what it does. It must be defined by its characteristics, values
and attributes – the innate qualities and aspirations at the core of the
business created by the business leaders and staff that define its vision,
direction and strategic objectives.
A successful brand is a synthesis of what your stakeholders want and
who the business is. A stakeholder is anyone that has a relationship with
your business – the board, executives, management group, an associated
investor group, your shareholders, clients or a niche market. All of these
people have influence and therefore need to be considered in the
development of a new or revitalised brand.
Brandprofiling results in the development of a comprehensive document
that will ensure your brand reflects the strategic objectives and embodies
the qualities that make it unique. The process will also hone your core
messaging, benchmark the existing brand and facilitate greater clarity at
an organisational level. All ensuring differentiation in your market.
Business
or Product
Stakeholders