AN UNDERGRADUATE BUSINESS PROGRAM
BBA MAJORS
> International Business
> Economics and Finance
> Marketing and Sales
> Entrepreneurship
BBA Minors
> Luxury , Fashion, Art, Culture
ISG. MAKE THE WORLD YOURS.
1
ISG
2,250
20,000
students enrolled
per year
5
th
for
International
positioning*
alumni
84 %
Accredited
Master’s
degree ‘Visa’
employed
within two
months after
graduation
* Le Figaro Étudiant 2015
33 %
First-jobs
abroad
Placed equal
1st
in Entrepreneur
Graduates*
* Palmarès 2015 L'Étudiant /
*L’Étudiant
2015-2016
L'Express
100
studentmanaged
projects
per year
th
50
for entering
the job market *
nationalities
per year
*Le Point 2016
a member of the
Conférence des
Grandes Écoles
2
5
10,000
internships
per year
key figures
12
20
universities
with doublediploma
agreements
with ISG
start-ups per
year with ISG
support
14
th
3 programs
Business
School post
̎Prep Classes"
taught entirely
in English
4
campuses
125
partner
universities in
in downtown
Paris
50 countries
42 %
Founded in
employed after
their internship
1967
5
th
in Research
and Pedagogy
€ 37,020
Average salary
upon graduation
(not including bonuses)
* Le Figaro Étudiant 2014
3
" ISG takes pride
in attracting
students from all
around the world. "
Bernadette Nazé
Director, International
Programs
Our rigorous and culturally enriching ISG Bachelor’s Program caters to students who understand that working in
business today means working internationally. With its
blend of culture, economics, and world commerce, the ISG
Bachelor’s Program has consistently proven to give students a broad base from which to start their careers, enter
strong Master’s programs, or launch their own businesses.
While in the program, our students study independently
and also work in multicultural teams for their presentations, audits, business pitches, video-taped reports (documentaries), and negotiations. Through such practice, they
become prepared.
Finally, the ISG Bachelor’s Program combines the
advantages of an excellent American and European
educational system with the privilege of being in Paris.
As well, students graduate with a degree of Bachelor of
Arts in Business Administration awarded by Middlesex
University in London.
If these are the values and expectations that you seek,
we invite you to apply.
Best of luck!
4
ISG International
BUSINESS SCHOOL
TABLE OF CONTENTs
isg key figures
P. 2
ISG presentation
P. 4
study in the heart of paris
in english
P. 6
a multicultural environment
P. 7
isg bachelor’s program
P. 8
academics
P. 9
what students say
P. 10
our philosophy
P. 11
program’s objectives
P. 12
overview of studies
P. 13
major marketing and sales
P. 14
our international faculty
P. 15
major entrepreneurship
P. 16
interview with Glenn Smith
P. 17
major international business P 18
interview with bernard walsh P. 19
major economics and finance
P. 20
interview with
chris fitzsimons
P. 21
minors
P. 22
study abroad
P. 23
extra-curricular activities
P. 24
10 reasons
P. 25
students services
P. 26
after the program
P. 27
THE ISG alumni organization
P. 28
application and tuition
P. 29
other programs at ISG
P. 30
Since its founding in 1967, ISG has been continuously developing
its approach to teaching and from this, offers a unique educational
model based upon its strong identity and core values:
Entrepreneurial spirit: ability to recognize trends and develop new
ideas that lead to cutting-edge business endeavors.
Innovation: are visionaries who think of the future with a fresh approach.
(Global) Open-Mindedness : have a global business approach and are
savvy at relationship building.
Personal Enrichment: are life-long learners, constantly exploring new
techniques to navigate forward.
ISG has over 20,000 graduates, including 3,000 from the International
programs. Many of these graduates hold leadership positions in some
of the largest multinational firms in over 50 countries while others are
flourishing entrepreneurs.
ISG IN FIGURES
20,000 graduates
all around the world
2,250
students
50 nationalities
represented
on the Parisian
campus
125
international university partners
in 50 countries
5
Study in English
in the heart of paris
For the 4th consecutive year now, Paris has retained its place as
the “Best Student City” in the world. Paris’ high ranking on the
list of cities competing to be the “Best Student City” is mainly
attributed to its high concentration of world-class institutions
and organizations, which in turn appeals to an international
audience.
Undeterred by its reputation of being one of the most expensive
cities to live in, tuition fees remain considerably lower than any
other city on the list. An added plus for students who choose to
pursue their studies in Paris is the amazing night life that Paris
has to offer. With tons of quaint little cafés, student hangouts and
museums to frequent during the day and the most lively bars and
nightclubs at night, students will never run out of things to do –
and let’s not forget the absolutely breathtaking Eiffel Tower!
ISG stands for everything that Paris is about: a world-class education for all, friends and fun. Come and experience Paris as part
of ISG and witness first hand our rich blend of culture and world
commerce. ISG truly takes pride in attracting students from all
over the world, a trait that gives ISG its edge. Studying at ISG fosters an entrepreneurial spirit, open-mindedness, creativity, responsibility and personal enrichment, all of which help students
develop a profound understanding of today’s contemporary
business world and its intricacies.
6
a multicultural
Environment
Who is the ISG
Bachelor’s
Program
designed for
The ISG Bachelor’s Program is designed for students
who demand a noteworthy educational experience one in which students continually embark upon new
academic discoveries, and seek to thrive in the very
competitive world of business.
Specifically, students who thrive in a multicultural
environment, value the ability to speak multiple
languages, and want to build a vibrant global
network, flourish in the program.
7
isg bachelor’s
program
ISG BACHELOR’S PROGRAM IN FIGURES
2 Intakes:
Fall and spring
Time frame
3 years
The ISG Bachelor’s Program is a 3-year program entirely taught in English. As an educational
program, it is also fully recognized by Middlesex University in London.
Academically, the combination of theory and practice prepares every student with the skills,
tools and techniques required for their careers.
On completion of the program, our students have proven capacity to objectively analyze
situations, contexts, and problems; handle categorical and numeric data, and use the appropriate
methods in place to understand the current state of affairs, and what could change them
for the better. ‘For the better’, however involves an understanding and weighting of the various
stakeholders and the responsibilities one has towards them.
Thus, our students also have the proven capacity to weigh business decisions that entail risk,
consequences and implications.
Our mission is to prepare
international students to become
business managers who are able to
take on managerial responsibilities
and to adapt to a constantly
changing global environment
8
academics
a solid base in business and management
Upon learning
the basics through
an extremely mature
and professional
state of mind
The philosophy in the ISG Bachelor’s Program
is centered around academically preparing
its students for the global labor market and/
or further studies at well-recognized academic institutions. A hybrid of the American &
British higher education structure and approach
guide the program. The program consistently
maintains a truly multicultural environmentone in which students engage in stimulating
academic discourse, collaborate on business
related projects, further broadening their
cultural awareness. Professors inspire, foster
and cultivate thought-provoking discussions,
resulting in a student’s firm understanding of
the subject. Each of the three years serves as a
basis for the upcoming year. This ensures a logical progression both in content and the building
of understanding, though there is a significant
‘jump’ in complexity from year to year, making
the program short (3 years), dense and strong.
Students actively apply theory through
practice and are required to work on a combination of the following: practical case studies, team projects, presentations, research
papers, challenging academic discourse and
a final thesis upon graduation.
Fits into the european
scheme « Licence/Master/
Doctorat » LMD
The rigorous curriculum fits into the European LMD
scheme, and is similar to a “Licence” (BAC+3). It is also
recognized as a Bachelor’s degree in the UK and globally. All coursework in the ISG Bachelor’s Program is
evaluated according to the European Credit Transfer System (ECTS). This system used at ISG enables students to
easily study abroad or transfer into our program.
9
WHAT STUDENTS say
I would recommend ISG
to any student looking
to fully immerse himself
in international business
Diana Valeske
Alexandre Bettini
" The ISG BBA has been a great adventure. In addition to learning the main facets of business, meeting people from all
around the world, becoming friends with them and experiencing a great semester abroad is probably the greatest part of
this program. An exciting step towards the professional world! "
To effectively gain from
the experience, you should
be open to different cultures
" One of the best choices I did in the last few years was to join
ISG.The school is incredibly supporting, trying to get the best
out of everyone and in the same time, its multicultural environment allows you to learn about other countries and make
friends all over the world.The school is intellectually stimulating, challenging and at the same time rewarding you in the
process of learning. Located in the heart of Paris, you study
Business and have the free time to visit Paris and live the life
of a Parisian. Overall I am more than happy about my decision to study at ISG and would recommend it to everyone as
it is such a great experience! "
You’ll have the opportunity
to meet students
from all over the world
Neha Raju
Alexandre Lasri
" ISG is the perfect school for students looking to study in a
multi-cultural, interactive and motivating environment. The
diverse student body gives the opportunity to discover new
cultures and values but most importantly on the professional
ground, learn how to work with people from different countries.
This school focuses on its students with its numerous associations
but also with the lay out of the classes as small sized in order to
promote teacher-student interactions. "
10
" Being a student at ISG has been and continues to be a very enriching experience. ISG provides an exceptional learning environment attributed not only to its wonderful faculty who welcome
questions and participation from students, but also to its students
who never fail to bring something new to the table every semester. With the program being entirely taught in English, students
are truly able to come together and share their perspectives of
today’s business world without the hindrance of language barriers. Inculcating open-mindedness is embedded in ISG’s spirit:
It is solely through the sharing of ideas that one can acquire an
international awareness. "
our philosophy
The ISG Faculty, Staff and Administration
strive to ensure that each student
has an exceptional academic experience.
We also uphold an ‘open-door policy’meaning that our door is always
open to address any inquiry from
students, parents or alumni.
This approach has allowed us to build
a tight knit community in the program,
as students feel welcome and confident
in asking for advice related to academics,
their career or personal issues.
11
program’s objectives
Our program develops in its students a systematic understanding of
key aspects of the contemporary business world and its complexity.
Students acquire coherent and detailed knowledge of methods and
structures which upon graduation, become highly sought-after skills
and competencies as future employees, employers, entrepreneurs, and
members of complex corporations.
YEAR 1
Managerial Analysis and Business
communication
Students learn the fundamentals of business and a comprehensive economic overview of the global landscape. Courses in the 1st year allow the students to gain a broad understanding of an organization’s structure, people
and its’ position in the market position is critical. Moreover, year 1 allows
students to connect with their colleagues and become acquainted to their
new academic environment while learning about the business world.
Year 2
Principles of Management
and Corporate Structures
The second year is a big step from the first. Students understand the internal
and external environment of the global business. They are further exposed
to complex business theories, models and case studies for further analysis.
A greater emphasis is also put on critical thinking and problem solving. Students in year 2 may expand their educational experience and study abroad.
Year 3
Selection of a Major
Students are required to select a major of study aligned with their professional objectives. Finally, the Internship report and the Senior Project leads
our students to their greatest challenge in independent learning, judgment,
critical analysis and an extremely mature and professional state of mind.
Students are drawn to our program primarily because of our high academic quality, friendly international environment, and the well regarded
faculty members we recruit.
12
overview
yEAR 1
Management Fundamentals
Business Statistics, Introduction
to Accounting, Microeconomics,
Principles of Management, Business
Communication, Mathematics for
Economics, Financial Accounting,
Macroeconomics, Composition and
Rhetoric, Language course (Chinese,
Spanish or French).
All coursework is completed at ISG Paris.
Internship Time frame: 3 months in
France or abroad.
yEAR 2
principles of Management
Sustainable development, Managerial
accounting and management
control, Financial management,
Principles of Marketing, Management
of Information systems, Human
resources management, Supply Chain
management, Organizational behavior,
International Business law, Language
course (Chinese, Spanish or French)
Students select a track
TRACK 1 > Semester 1 & 2: Coursework
is completed at ISG Paris
TRACK 2 > Semester 1: Coursework
is completed at ISG Paris
Semester 2: Coursework
is completed at a partner
Institution
TRACK 3 > Semester 1 & 2: Coursework
is completed at Middlesex
University
> Internship Time frame:
3 months in France or abroad
of studies
yEAR 3
specialization
All coursework is completed at ISG Paris
Core courses: Business Ethics, Strategy,
Corporate finance, Comparative Law.
Internship Time frame: 6 months in
France or abroad.
4 MAJORS TO CHOOSE FROM
International Business: Business is no
longer confined to geographic borders
and thus requires individuals who are
able to build and lead organizations
that are competitive and relevant
in the global marketplace. Firmly
understanding global demands,
intercultural relationships, and
optimizing market opportunities are
key to successfully navigate in today’s
fierce global business environment.
Marketing: Recognizing market
opportunities, trends, and global
influences are all driving forces that
ensure an organization’s relevance.
Understanding customer relationship
management, scalability, positioning,
and the cultural influences of a product,
idea, or service are also quintessential
lessons to learn for today’s business
environment.
Finance & Economics: Deeply
understanding the economic
implications and drivers that enable an
organization to be self-sustainable, and
thrive in any diverse economic climate
is the core of business. Furthermore,
acquiring data, critically analyzing and
forecasting valuations through financial
and economic analysis are vital skills to
refine.
Entrepreneurship: Mastering the key
skills of creativity, market focus and
business planning which are essential
to successful ventures. Also be able to
tailor some of your requirements to your
interests in order to help you reach your
own entrepreneurial objectives.
Some of the companies where
our students have interned
123 V E N T U R E • AERIUM FINANCE
LTD • AGENCE NEO ADDICT • AMERICAN
LIBRARY IN PARIS • AMI VOYAGES INTERNATIONAL • ASENIUM - ASKARI BANK
LTD • ASTELLAS PHARMA • BA UNITED
HOLDING • BARCLAYS • BARNES • BELL &
ROSS • BANGLADESH AIRLINES • BNP
PARIBAS • BMW DISTRIBUTION • BOUCHERON • BUY ART •BYBLOS
BANK • CASADORES CAPITAL • CHANEL • CHLOE INTERNATIONAL •CHRISTIAN DIOR COUTURE • CLUB VALLENEVADO • COMPAGNIE MONEGASQUE DE
BANQUE• CONCORDANCE• CONCORDE
DE LUXE RESORT • CONSEIL DES
EXPERTS • CROIX ROUGE • DARTY • DISN E Y L A N D PA R I S • D O D S • E B B U ZING • ERNST & YOUNG • ETRALI
TRADING SOLUTIONS • EUROBEST
• EURONEXT - FIGARO MEDIAS • GAAG
INTERNATIONAL • GENERAL ELECTRIC • GLOBAL STAR INTERNATIONAL • GRAYS INTERNATIONAL • GRUPO
ORTIZ • HARD ROCK CAFÉ • HARVEY NASH • HOTEL MANDARIN • HR
ACCESS SOLUTIONS • HSBC • ARCANCIL
PARIS • ISOFAM MANUFACTURING AND
TRADING CO. • ISTRUK • JOONBUG • JOY
STAR • KEPLER PETROLEUM • KINGCOM • KREDIETRUST • LA GRANDE EPICERIE DE PARIS • LE BON MARCHE • MAISON BOUCICAUT • LE MERIDIEN • LE
PALAIS DE TAIWAN • LEROY MERLIN VOSTOK • LIAONING FENGTIAN
TRADING CO. • LOLLIPOPS • LOUIS
B E R G E R • M A N D A R I N O R I E N TA L
V O YA G E S • M A R K E T G R O U N D S
MOROCCO • MAX MATHIESSEN • MEDIACALA • MOET HENNESY UK • MICHAEL
PAGE • MONAGALLERY • NATIONAL BANKOF
PAKISTAN • NATIXIS • NEO ADDICT • NORTIA • OECD • OMAN TOURISM
OFFICE • ONU FEMMES • PAGE PERSONNEL • PAKISTAN INTERNATIONAL AIRLINES • PARIS LUXURY CARS • PARNASSE
PRODUCTION • PG DYNAMICS • PIMP
MY ADS • PLATINUM PROPERTY • PNB
EUROPE PLC • PRODEO • RAPP • REED
ORGANISATION • ROYAL JORDANIAN
AIRLINES • SAS FERCOMETAL • SAVOIR
FAIRE PARIS • SCANCLIC • SEAORBITER • SHANDONG DEHENG LAW
OFFICE • SITM • SITOM • SOLO INVEST SAS
• STANDARD CHARTERED BANK CAMEROON • SYRIAN EMBASSY • TEEZILY • THE
DIPLOMATIC INSIGHT • TIKEHAU • UBRAHIA • UNIVERSAL MEDIA • UNIVERSAL
MUSIC • VALENTINO COUTURE • VENTE
PRIVEE • VIETNAM AIRLINES • VTB
BANK • WIJET • WILHELMINA INTL • WEFCOS • XING-TIAN PR LTD • YEE HING HONG
DRY FOOD LTD • ZKIPSTER USA
13
MAJOR
Marketing and Sales
In an environment where markets are increasingly competitive, the roles of marketing and sales
are subject to major economic fluctuation as well as to their specific rules of evolution - all to
better respond to business strategies. Marketing and sales strengthen existing sectors, or develop
in new markets, while shifting the company’s center of gravity from concerns about the product
to concerns about the potential customer. The professionals in marketing and sales thus converge.
Today, new expertise is sought along with more and more specialized profiles.
• S tanding at the crossroads of strategy and
operations, the Head of Marketing Projects
contributes to the development of the company
and its market penetration. In this role, the person is
responsible for rolling out the marketing strategy for
the target market. Responsible for a geographic area,
a service or a product, this person is also responsible for
implementing the operational aspects of the strategy
as defined by the management.
• T he Business Development Manager directly
contributes to increasing business profits through
his/her work in customer-relations and customerloyalty programs, sales growth, and by increasing
market share and optimizing distribution and sales
networks. This person analyzes the markets, develops
and implements marketing and sales ‘action plans’,
supports sales development and related activities, and
manages teams. Finally, this person manages all of the
budgets associated with these activities.
Expected courses
Consumer Behavior, E-commerce, Services Marketing,
Brand Management, B2B Marketing, Corporate
Finance, Business Ethics, Business Policy, Electives,
Senior project, Senior thesis, Business Plan, Internship
report and presentation.
14
Students who major in
Marketing and Sales learn
to perform the following:
• Analyze a given market
• Develop an appropriate strategy
• Pilot the operational
implementation of the marketing
action plans
• Understand and employ the various
marketing means
• Optimize customer relationships
• Monitor the implementation
of the regulations applicable to sales
Our international
faculty
a balance between Academic Perfection
and Professional Pragmatism
The majority of the ISG Bachelor’s Faculty
are native English speakers and hold Doctoral
degrees or MBAs in the subjects they teach.
All faculty members have extensive years
of professional experience and hold senior
leadership positions within their organizations.
Many of our faculty have taught at some
of the following leading Institutions in the world
such as INSEAD, London School of Economics,
University of Notre-Dame and Trinity College
in Dublin, to list a few.
Our tenured professors actively contribute
to the global academic community, participate
in international conferences and are connected
to their respective industries.
15
MAJOR
Entrepreneurship
The first objectives of any entrepreneur are to make money in the hopes of making one’s business
grow, to be one’s own boss, and make one’s own decisions. An entrepreneur is a vector for wealth
creation and employment. Among created companies in the West, service-type activities are the
most common. Indeed, global observation of entrepreneurship picks up on the little jewels and
innovative businesses, but also absorbs and imports business concepts from different countries.
Starting a business is having the desire and energy to make a significant promise to oneself, but also to
act methodically to avoid strategic and management mistakes - the primary reasons for bankruptcies.
• An entrepreneur is often the head of a small
business, an artisan or salesperson, but may also
work within a given industry or in the services. This
person takes all of the important decisions related to
the business. In a larger company, the entrepreneur
defines the tone: setting strategic goals for the
company and guidelines for the employees. An
entrepreneur knows the market and competition,
and is a good manager who can keep track of the
company’s finances. Finally, the entrepreneur knows
how to represent his/her company and defend its
interests with suppliers, major customers, banks,
and administrations.
• The business creator or business acquirer increases
and evaluates all proposed takeovers or creation
of activities. This person defines the elements
and makes a preliminary study encompassing
the commercial, financial and legal aspects, all
to prepare business plans (entrepreneurial team,
market research and proof of concept, with costing
and financial dimensions) to find funding, or foresee
the viability of the company in case of a takeover.
This business manager also negotiates with bankers,
chooses a tax-efficient legal status, and organizes,
oversees, and coordinates the various company
departments.
expected courses
Introduction to entrepreneurship, Business Modeling,
Negotiating International projects, Global business
today, Strategic Audit, Corporate Finance, Business
Ethics, Business Policy, Electives, Senior project,
Senior thesis, Business Plan, Internship report and
presentation.
16
Students who major
in entrepreneurship and Sales learn
to perform the following:
• Assess and develop a business plan
• Build a business model integrating
a financial approach
• Identify, organize and implement activity
• Imagine and develop new products and services
• Turn opportunities into profitable activity
• Ensure the sustainability of one’s activity
and its development
interview with
Glenn Smith
Professor of sustainable development
" ISG’s special
chemistry does
seem to provide
a winning
formula "
“Our daily lives are evolving at an ever increasing pace. Business is being swept
along, and in turn business education must
keep pace if it is to remain relevant.
Rigid corporate hierarchies and top-down
management structures are beginning to
open up, offering students widening spaces
for creativity and innovation, provided they
proceed with confidence and determination. Our job as educators, while providing
state-of-the-art training in standard and
emerging business disciplines, is also to help
students acquire the critical thinking, prediction, adaptation and resilience skill sets
essential for building their unique competitive advantage in an evolving marketplace.
If I had to identify one trait that gives ISG an
edge, I would have to say its success in attracting top students from a wide variety of
backgrounds.
This creates a very special atmosphere
that encourages friendships, networking, inventiveness and personal initiative. It is not uncommon to find a
student spending free time developing
a start-up or working in the fashion
industry. In the iconic city of Paris, ISG’s special chemistry does seem to provide a winning formula.”
17
MAJOR
International Business
More than ever before, business development is international in scope. To take full advantage of the
dynamism of the different world markets, companies of all sectors deploy various strategies. Some
rely on the number of potential consumers carried by strong GDP growth, where sales volumes create
the needed margins. Others have a more qualitative strategy and invest in more mature markets
ready for more sophisticated, higher-end products. Finally, some opt for niche positioning, better
adapted and with high value added.
• In line with the strategic positioning of the
company, the Export Manager participates in the
commercial development of enterprises, especially
SMEs, to conquer foreign markets. This person
analyzes customer needs and performs qualitative
and quantitative studies. As well, he/she develops
the marketing plan and implements it via the
communication and sales forces. Finally, he/she
evaluates and implements logistics operations,
negotiates and sells in foreign markets, and manages
the risks of selling and working internationally.
•The International Business Manager contributes to
the development of the products or services of his/
her business in a given geographic area by controlling
intercultural issues. This person implements the
company’s business strategy according to economic
profitability targets set by the management or within
the business plan. Beyond the design and preparation
of the company’s operational marketing, this person
also consolidates contracted joint ventures to relocate
production or the different international distribution
networks.
expected courses
Global Business today, International Business,
Negotiating international projects, Managing Cultural
Differences, Comparative law, Corporate Finance,
Business Ethics, Business Policy, Electives, Senior
project, Senior thesis, Business Plan, Internship report
and presentation.
18
Students who major
in international business
learn to perform
the following:
• Identify business opportunities
abroad
• Develop and prepare an operational
Marketing Development Plan
• Implement the sales and
communication action plan
• Choose appropriate modes of
transport and their combination
• Assess the risk of foreign operations
• Ensure the development of profit
centers abroad
interview with
BERNARD WALSH
Professor in management
" we are privileged
to have a wonderful
selection of students
from around
the world "
“In the ISG Bachelor’s curriculum, we are
privileged to have a wonderful selection of
students from around the world. As I teach a
number of international business subjects,
this multicultural environment in the classroom is a significant plus.
In fact, as well as the teacher teaching the
students, they also teach each other, with
stories, anecdotes, relating culture shocks
etc., as well as formal presentations on their
countries, cultures, ways of doing business
and ways of negotiating. These students are
learning about the norms and customs, do’s
and taboos of different parts of the world,
not only from teachers and textbooks, but
also from each other. Indeed, as a teacher, I
am also learning from my students.
I get feedback from my students over the
years in the ISG Bachelor’s Program, and
many are pleasantly surprised by the proximity and availability of the teachers at ISG.
Another aspect of our program is to follow
theory with practice. Students thus regularly study, discuss and offer solutions for reallife situations. In my Business Ethics course,
students are presented with a company
where something has gone badly wrong. As
management teams in the company, with
different roles, they have to propose short
and long-term solutions to right the wrongs
and get the company back on track, thus
better preparing them for their future active
roles in the business world.”
19
MAJOR
Economics and Finance
The effects of the financial and economic crisis have impacted the needs of the treasury and
of corporate finance due to the decline in investment, and have affected the banking sector, which
has also suffered from several years of profound change. Furthermore, the regulatory and legislative
environment has become more complex, resulting in a change and an evolution of the financial actors
and professions. The growing importance of risk management and the closer involvement of financial
departments with business development policies are all factors that have led to financial companies
adopting a new approach.
•The Accounting and Financial Officer is a financial
specialist whose technical and interpersonal skills
are essential to the good governance of a company.
Depending on the size of the company, the financial
management officer ensures all or part of an
organization’s structure (whether company, subsidiary,
local authority ...), and control of the economic
management (defining objectives, indicators of activity,
performance measurement, etc.). This person ensures
optimal financial return according to the strategic choices
made by his/her superiors and with respect to regulations
(commercial, tax and financial.) Finally, this person may
have to carry out prospective results of the structure.
•The Financial Management Officer organizes and
coordinates the services of the Management,
Accounting and Finance departments. This person helps
to improve the financial viability of the structure to which
he/she is attached. He/she can evolve in several kinds
of environments, including corporate finance, financial
markets, and wealth management. This person collects
and checks a company’s financial information with the
department of Operations, and implements techniques
to identify the strengths, weaknesses, opportunities and
risks of a structure. Finally, this person recommends the
most appropriate measures to take for a given situation,
and helps carry out management and financial activities
based upon fixed objectives.
expected courses
International Finance, Financial Markets, Portfolio
Management, Mergers and Acquisitions, Corporate
Finance, Business Ethics, Business Policy, Electives, Senior
project, Senior thesis, Business Plan, Internship report and
presentation.
20
Students who major in economics
and finance learn to perform
the following:
• Define meaningful indicators
of financial management
• Translate information into financial
elements
• Identify the strengths and weaknesses
of the diagnosis
• Produce summary documents
• Identify and manage the risk of potential
abuse
• Implement and monitor selected financial
solutions
interview with CHRIS FITZSIMONS
Professor in corporate finance
“ The students I have worked with at ISG
in recent years come from a truly amazing
geographical background. Coming from a
Liverpool-Irish background, with financial
work experience in Dublin, Milan, London
and now Paris since 2001, I find myself very
much at ease in a multi-cultural “home from
home” like ISG! I especially like the sharing
of experiences in class and am regularly impressed with the way students develop over
the course of their undergraduate study
(often boosted by a period of study abroad)
and stay in touch as their careers develop.
At present, the winds of change are blowing
for multinational enterprises, with increasing scrutiny of risk management, corporate
responsibility, environmental awareness
and the growing poverty gap challenging
traditional notions of limitless opportunity
for border-less expansion, efficiency improvement and financial innovation. There
will, as a result, be a premium on culturally- diversified, well-educated managers of
strong ethical fiber, with balanced qualitative and quantitative skills in rational decision making, problem solving and conflict
resolution.
" with our collective
resources we can
help to make the
world an even better
place! "
My aspiration for students at ISG is that
with our collective resources we can help to
make the world an even better place! ”
21
minors
Minors offer a perfect opportunity to explore other areas of interest and add the transversal approach
to an industry, to any major of study. Minors require fewer credits than a major, but provide a chance
to explore another subject in a significant way.
For centuries, Paris has attracted artists
from all around the world, arriving in
the city to educate themselves and
to seek inspiration. As a result, Paris
has become the " City of Art ", home
to some of the world’s most famous
museums and galleries and home to a
blossoming community of artists.
• Art through Paris Museums
and architecture
• Art markets
• Art History
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The luxury sector is a key asset in France.
Its top position has been confirmed
recently by an exceptional increase in
sales of the luxury goods industry, which
includes “haute couture”, accessories,
jewelry, watches, perfumes, wines and
spirits, hotels, travel and gastronomy,
In 2014, retail sales of luxury goods
totaled €16.8 billion, a figure that
is expected to climb to €19.8 billion
by 2018.
• Art History
• Luxury goods trends and
international markets
• Luxury distribution, travel
retail and merchandising
strategy
According to French chef Paul Bocuse,
“cuisine is culture”. French cuisine
consists of cooking traditions and
practices from France. Cheese and
wine are a major part of the cuisine,
playing different roles regionally and
nationally. French cuisine was codified
in the 20th century to become the
modern haute cuisine. In November
2010, French gastronomy was added
by the UNESCO to its list of the world’s
"intangible cultural heritage".
• History and geography
of Gastronomy
• Sommelier course
• Gastronomic innovation
and creation
study abroad
another option to complete your multicultural profile
At the ISG International Bachelor Program, we consider academic expatriation and international
immersion as necessary keys to personal and professional growth. Therefore, each student can spend
at least one semester abroad in complete immersion in one of the partner universities.
africa
Israel
South Africa
South Korea
• Stellenbosch: Stellenbosch University
america
Brazil
• Curitiba: Universidade Positivo
Canada
• Vancouver: Trinity Western University
• Montréal: ESG UQAM
Chili
• Santiago du Chili: Universidad Central
Colombia
• Bogota: Universidad EAN
Costa Rica
• Heredia: Universidad Nacional
de Costa Rica
Equator
• Guayaquil: Universidad Ecotec
Mexico
• Mexico: ITESM
Peru
• Lima: ESAN
Uruguay
• Montevideo: Universidad de Montevideo
USA
• New York City: Saint John’s University
• New York City: CUNY, Brooklyn College
• New York City: Berkeley College
• San Diego: National University
• Austin: Saint Edward’s University
• Miami: Barry University
Fishon LeZion: College of Management
Academic Studies
• Seoul: University of Seoul
Japan
• Tokyo: Hosei University
Malaysia
• Subang Java: Taylor’s University
Singapore
• Singapore: Nanyang Polytechnic,
School of Business Management
Taiwan
• Taichung: Feng Chia University
Thailand
• Bangkok: Mahidol university
Vietnam
• Hanoi: FPT School of Business Vietnam
EUROPE
Austria
• Innsbruck: Management Center Innsbruck
Croatia
• Rijeka: University of Rijeka
Czech Republic
• Brno: IMPS
Estonia
• Tallinn: Estonian Business School
Georgia
• Tbilisi: International Black Sea University
Germany
• Cologne: Cologne Business School
Hungary
• Veszprem: University of Pannonia
Latvia
• Riga: RISEBA
Macedonia
Skopje: University American College
Skopje Netherlands
Amsterdam: Hogeschool Tio
Poland
Warsaw: Kozminski University`
Portugal
• Lisbon : ISCTE- Instituto Universitario
de Lisboa
Romania
• Brasov: Transylvania University
of Brasov Slovakia
• Bratislava: University of Economics
in Bratislava
Spain
• Barcelona : Escuela de Administracion
de Empresas
• Madrid: Universidad Carlos III
Sweden
• Kristianstad: Högskolan Kristianstad
Turkey
• Istanbul: Kadar Has University
United Kingdom
• London: Middlesex University
• London: Richmond American University
MIDDLE EAST
Sultanate of Bahrain
• Manama : Ahlia University UAE
• Dubai : Institute of Management
Technology
OCEANIA
Australia
asia
Ireland
• Sydney: Australian Catholic University
China
Iceland
• Otago: University of Otago
• Macau : Saint Joseph University
• Shanghai: Li Xin University
(Metro Education)
• Dublin: Dublin Business School
• Bifröst: Bifröst University
Italy
• Turin: Scuola di Administrazione Aziendale
New Zealand
...
23
Extra-Curricular
activities
Every year, more than 20 student associations
of all kinds contribute to the dynamism of
ISG’s student life. It is a great opportunity for
students to communicate and share interests
with the ISG International community. From
an individual point of view, an involvement in
student associations clearly reflects the DNA
of ISG International Business School, since it
offers various opportunities for developing the
skills on which it is based: Entrepreneurial Spirit, Creativity, Open-mindedness, Responsibility and Personal Development.
24
10 reasons to choose
the ISG bachelor’s program
100%
in English
A unique multicultural
environment
A combination of theory
and practice
An outstanding
international faculty
A challenging
and supportive
environment
Alumni connections
all around the world
More than 60 nationalities
represented yearly
A European
dual degree
Partner universities
abroad in 50 countries
In the heart
of Paris
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Students services
For the fourth consecutive year now, Paris has retained its place as the “Best Student City”
in the world. The mission of ISG’s Student Services is to support the integration of students as soon
as they arrive in Paris and enter the BBA program.
URBAN CAMPUSES
IN THE HEART OF PARIS
Being a student means finding yourself in
a period filled with discoveries, encounters
and exploring new passions. All four
campuses of ISG, located in the heart of
Paris, offer conditions favorable to the
blossoming of its students, being near
several of the city’s hotspots brimming
with life, conviviality and culture. Each
of its campuses and its highly privileged
relations with prestigious enterprises
equally allows students to delve into
the world of enriching internships and
professional life.
housing
We use the city as our campus. We
strongly advise you to make sure before
your arrival that you will have secure
housing arrangements while arriving in
Paris. ISG has partnerships with different
organizations that provide students with
rooms, individual apartments or flatsharing. We will be very glad to put you in
touch with them.
Several student residences like LES
ETUDINES and STUDEA propose studios
at very attractive prices.
ONLINE SERVICES
• All our students have personal access
to ISG’s intranet portal that allows
them to consult class schedules, access
pedagogical resources and find all
administrative information.
• Students are also provided with a personal
ISG email address to access various
learning material posted on respective
platforms created by teachers.
• Students have personal access to our
online career center developed using
Jobteaser.
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In addition, ISG provides students with
secure Wi-Fi access in all of its campuses,
a lounge area for studying, group
meetings, meeting other students or
having a quick lunch break. Students
also have access to computers, copy
machines and laser printers and also
have the option to purchase a copy card
to obtain additional copies of academic
related information.
AMERICAN LIBRARY
ISG’s partnership with The American
Library in Paris, the largest Englishlanguage lending library on the European
continent, allows students to access
all kinds of literature free of charge and
use the many meeting rooms, academic
databases and resources by becoming
a member. Students are also given the
opportunity to become involved in
ongoing public-affairs programs.
CAREER SERVICES AND
PERSONALIZED MENTORING
At ISG, students are regularly informed,
advised and guided by recruitment
specialists. Our Human Resources
consultants accompany every student
over the course of his or her education,
personally helping them construct
professional projects, edit their CVs
and motivation letters, identify target
companies and prepare individually for
professional interviews.
The director of professional integration
and business relations of ISG is also at the
students’ disposition to guide them in
their search for internships and jobs.
after the program
1 – Efficiently entering
the labor market
Graduates of the International
Bachelor program may swiftly enter
the labor market in the fields of sales,
management, finance, or begin their
own businesses or work within a family
business. Indeed, with a strong network
of corporate partners, ISG offers many
tools and channels to help its graduates
enter the labor market.
2 – Continuing one’s studies
The ISG Bachelor’s program also serves
many of its graduates as the academic
base from which to further pursue
their studies in Master’s programs. As
well, numerous parallel admissions
possibilities can be found abroad in
France and at ISG.
The ‘Grande Ecole’ Master’s
program at ISG
Upon successful completion of the ISG
Bachelor’s program, graduates may
(also) further their studies at ISG through
the ‘Grande Ecole’ Master’s program.
The ‘Accelerated Management Program’
perfectly responds to the needs of
businesses today thanks to its caseoriented approach and related projects.
In the program’s first year, classes are
three days a week, allowing students
to also work in local companies. In the
second year, students further prepare
for full entry into the job market by
concentrating on a specific field of study:
Marketing/Communication, Finance,
Accounting/ Auditing/ Management
Control, or Entrepreneurship. A summer
session in one of our partner universities in
NewYork City complements the program
through two essential components:
studies in ‘American Management’
and ‘Corporate Finance’. This summer
session introduces each student to ‘the
best practices’ of American business
culture for these two essential fields, all
within the heart of business – New York
City. Finally, to fully expose students
to the business culture there, students
attend conferences and go on formal
visits to local companies and high-level
private and public institutions.
ISG International MBA
The International MBA is a one-year
program held in Paris. The education is
based on a broad array of disciplines,
which will allow each participant to
acquire a comprehensive range of
management skills and an in-depth
understanding of global market place
dynamics. The ISG IMBA is taught
entirely in English by a faculty with top
international academic and business
credentials. The series of bimonthly
seminars that take place from Thursday
to Saturday allows students to take
advantage of this end-of-the-week
schedule to continue working, start in a
new field and undertake an internship,
or dedicate themselves fully to the
teachings, assignments and learning
demanded of the seminars. All IMBA
students have the opportunity to spend
a summer session at a trusted ISG
partner institutions in New York City.
27
the
isg
alumni
organization
The ISG Alumni organization was established in
1973, to serve as a network of current and former
students, and preserve the ISG spirit throughout
the world. Today, there are approximately 19,
600 alumni. Upon enrollment at ISG, students
gain access to the entire ISG alumni network
and career services mentorship. Students can
easily connect with alumni, seek career advice,
or share their ISG experience. Through the ISG
Alumni Association, alumni also remain aware
of new trends affecting students and ISG, and
vice-versa for trends affecting business today.
Members of the ISG network work, live and
travel internationally, thus consistently adding
to the globalized web of ISG connections. Formal
Alumni delegations are found in Shanghai, New
York, London, Tokyo and Paris.
The Role of the ISG Alumni Association
• to enhance the professional and social ties of current and
former students
• to ease entry into the job market while also helping
students with career progression
• t o maintain and further develop relations among all
stakeholders of ISG: current and former students, and the
faculty and administration
• to promote ISG both in France and internationally
• t o contribute to the development of a new business
intelligence.
a global network
The ISG Alumni Association is active worldwide, with over 30
delegations in France and abroad.
www.isg-alumni.com
28
These delegations regularly hold events, foster friendly and
professional relations amongst members, reinforce the “ISG
spririt” and bond, and represent ISG to others. They play a
significant role in what ISG strives to be. Some of the most active
Delegations are emblematic of the international aspect of ISG.
APPLICATION
and tuition
required documents
Completed application form
Complete Prior Academic history
(in English or French)
Personal Statement
If non-native speaker, or without
formal studies or significant
work experience in English, proof
of English Proficiency
2 Letters of Recommendation
Resume/CV in English
Valid Copy of Official Passport
2 recent passport-size photos
Tuition & Fees
WHERE DO I FIT IN?
It is possible to enter the BBA program in the 1st, 2nd or 3rd year
according to your level of studies (incoming freshman to an
upper division transfer). So when you begin to consider the
admission process there are 3 different levels of qualification
to consider:
• If you have less than 12 credits or it is your first time in
college, you can enter the program in the first year
• If you have between 30 and 60 credits you can enter the
program in the second year
• If you have more than 100 credits, you can enter the
program directly in the third year
Once we receive your application, we will analyze your
profile and tell you exactly where you fit in.
Application Fee: 80 Euros (non-refundable)
can be paid by bank wire transfer, check
(payable to ISG, with the applicant’s full
name on the back) or directly at ISG.
Tuition (excluding textbooks) :
1st year : 8,150 euros
2nd year : 9,170 euros
(semester abroad optional : additional
fees from 2000 to 5000 euros depending
on the University partner)
3rd year : 10,200 euros
Annual Insurance and administrative
costs: 600 Euros
Contact Us:
BBA & IMBA Admissions Office 8, rue de Lota- 75116 Paris FRANCE
Tel. + 33 (0) 1 56 26 26 25 / bbamba@isg.fr
DOWNLOAD THE ISG
APPLICATION
ISG on the net
Website : www.isg.fr/bba-mba
Web TV ISG : http://video.isg.fr/
Facebook : https://www.facebook.com/babaisg
Twitter : https://www.twitter.com/isg_baba
Instagram : http://instagram.com/isg_paris
Youtube : https://www.youtube.com/user/ISGparis
29
Other programs
PREPARATORY PROGRAMS
THE PREP. ISG
The Prep ISG is a two-year, general studies program which prepares students for the Grande
Ecole Master’s program at ISG. Our approach
is strong: personalized teaching, insistence on
general culture and languages, analytical skills,
and teamwork.
THE AFIG (FOR STUDENTS WITH ONE
YEAR OF HIGHER EDUCATION)
This program also prepares students for the
Grande Ecole Master’s program at ISG. Its
uniqueness is that it is an opportunity to change
academic direction through an intense mixture
of traditional and applied teaching.
THE GRANDE ECOLE MASTER’S
PROGRAM (THE PGE)
Recognized as a Bac+5 Master’s degree, this
program trains its students to be responsible,
creative, entrepreneurial managers whose
careers should adapt to global change. Thanks
to the high-level, research-focused faculty, PGE
students start with a generalist approach before
choosing a major. Significant projects and collaboration with the ISG professional community guarantee an unparalleled experience in
acquiring valuable skills for today’s job market.
Finally, the international scope of the program
helps to prepare these students and future
managers to take on the world!
ADMISSIONS FOR BAC + 2 STUDENTS
THROUGH COMPETITIVE EXAMS
(Prep. and Parallel admissions)
3 years of study. 4 ‘tracks’: the Classical track,
that of Project Management, the Multinational
Track, and the International Track. International: One may choose to study in the Grande
Ecole Program (PGE) entirely taught in English,
with a semester or year abroad in a prestigious
university, with double-diploma options, export
projects, a multicultural campus experience and
intensive language learning.
ADMISSIONS FOR BAC+3 STUDENTS (CMA)
•2 years of part-time study (3 days/week) and a
6-month professional experience
•Applied learning
•International scope with a summer session
at St. John’s University
30
AT ISG
ADMISSIONS BAC+4/5 OR FOR
EXPERIENCED PROFESSIONALS (CMS)
10 months part-time study (3 days/week) and a
six-month professional experience.
Upon completion, students earn a specialized
degree and an ISG management degree. Specializations: Purchasing and Supply Chain,
Auditing/Consulting/Management
Control,
Entrepreneurship, International Finance and
Capital Markets, Int’l Negotiations and Business
Engineering, Strategic Marketing and Communication.
VAE (PROFESSIONAL EXPERIENCE
VALIDATION PROGRAM)
This program allows professionals (managers)
to qualify the skills that they have achieved
through work experience, all in order to obtain
a Bac+5 degree and receive the ISG Master’s
degree.
THE BUSINESS & MANAGEMENT
PROGRAM 3+2
The ISG Business and Management program
combines introductory lessons and the acquisition of fundamentals of management through
and internationally oriented and innovative
pedagogy. With the multiple choices of courses
that it offers, this program allows students to
customize their curriculum according to their
preferences and their personal and professional
aspirations.
INTERNATIONAL PROGRAMS
THE BACHELOR OF ARTS
IN BUSINESS ADMINISTRATION
This three-year, undergraduate management
program has been one of the best in France for
over 25 years. Taught entirely in English over
three years, the coursework is validated by
Middlesex University, London, from which graduates earn receive a BABA Honours degree.
The ISG BABA is unique and culturally rich
thanks to our diverse student body of over 40
nationalities, our international faculty, and the
influx of exchange students from around the
world. As well, ISG BABA students may study
abroad for one or two semesters, and each
chooses a major (specialization) in the 3rd year
(Int’l Business, Entrepreneurship, Finance &
Economics, Marketing & Communication). All
students complete six months’ internship experience in France or abroad, and conclude their
studies by joining the labor force, starting their
own company, or continuing their studies in
France and abroad.
THE INTERNATIONAL MBA
(for Bac+3 students or experienced managers)
Entirely taught in English, the 22 seminars of
this one-year, generalist program are taught
three days/week, making it ideal for working
professionals.
MASTERS OF SCIENCE & MBA
(Bac+3 in 2 years, Bac+4/5 and managers)
The first 3-year cycle allows the possibility to
obtain a bachelor’s degree from ISG with the
added possibility of obtaining a dual honors
degree.
The 5 courses of the second cycle (Global Management, International Business, Expertise and
specialized MBA, IT and Management & Entrepreneurship) offer 27 different choices of curriculums approved by the Master Grande Ecole of
ISG, an MBA from St. John’s University, Baruch
College or Dublin Business School, a Master of
Science from London Metropolitan University,
one of 14 Masters of Science or MBA from ISG,
a joint MBA with IONIS School of Technology or
a Master’s degree from CNAM or the University
of Rennes I.
Part-time study (2.5 days of class/week) of
which four months company experience/year,
professionalization contracts are accepted.
The MSc and MBA are high-level, specialized
programs, either taught entirely in English, or
30% in English. Structured to optimize one’s
reëntry into the job market and respond to market demands, this program combines academics with concrete case analysis.
IONIS
INSTITUTE
OF BUSINESS
ÉCOLE
D’INGÉNIEURS
DE L’AIR ET DE L’ESPACE
IONIS
EDUCATION
SOLUTIONS
IONIS
INSTITUTE OF
TECHNOLOGY
Founded in 1980, the reputation of the IONIS Education Group is now firmly established.
With its 23 schools and over 2,000 faculty members, as well as the 65,000 alumni found throughout
all sectors of activity in France and abroad, the group has consistently brought its values to the fore:
business sense, initiative and responsibility, to its over 23,500 current students.
One has a different state of mind when Leader in private, higher education in France.
www.ionis-group.com
31
COME MEET US
ISG - 8 rue de Lota - 75116 Paris
Tel. + 33 (0) 1 56 26 26 25
bbamba@isg.fr
www.isg.fr/bba-mba
Created over 35 years ago by Marc Sellam, the IONIS Education Group is now the first
group of private, higher education in France. The 23 schools and entities* of the Group
bring together nearly 23,500 students and 65,000 alumni in the fields of business,
marketing, communication, management, finance, information technology, aerospace,
energy, transport, biology and innovation. The self-defined mission of the IONIS Group
is to bring forth new business intelligence. A strong international scope, attachment to
innovation, entrepreneurial spirit, and a veritable ‘culture of adaptability and change’,
these are the main values taught to the future alumni of the IONIS Group - key actors in
tomorrow’s economy.
*
ISG, Moda Domani Institute, ISEG Marketing & Communication School, ISEG Business & Finance School, ISTH,
ICS Bégué, ISEFAC Bachelor, ISEFAC R.H., EPITA, ESME Sudria, IPSA, Epitech, Web@cadémie, Sup’Biotech,
e-artsup, IONIS-STM, SUP’Internet, ISEFAC Alternance, ETNA, IONIS UP, IONIS 361, Coding Academy, IONISx.
www.ionis-group.com
DOWNLOAD THE
ISG APPLICATION
Établissement privé d’enseignement supérieur reconnu par l’État - Document non contractuel - Imp 03/2016
A private, higher education institution recognized by the French
Ministry of National Education for its Master’s degree,
with a Bac+5 visa. ISG holds a consultative status with the UN. Industrial Development Organization (UNIDO).
A French Association governed by the law of 1901.
ISG is a member of the following: the Conférence des Grandes Écoles (CGE) and the Chapitre des Écoles de Management, the UGEI (Union des Grandes
Écoles Indépendantes), the EFMD (European Foundation for Management Development), the AACSB (The Association to Advance Collegiate Schools of
Business), the CLADEA (Consejo Latino Americano de Escuelas de Administración) and the American Chamber of Commerce in Paris.
32