— image standards —
1
Spirit Petroleum
P.O. Box 268
New Hope, PA 18938
Phone: 215-345-4119
info@spiritpetroleum.com
www.spiritpetroleum.com
Revision: 8/16
Table Of Contents
Approved vendors. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1
Paint standards, colors and codes . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2
Replacement signs. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
ID sign faces . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
Price sign faces. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
C-store sign faces . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
Service message and readerboard sign faces. . . . . . . . . . . . . . . . . . . 6
New signs. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
Twin pole signs. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
Single pole signs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
Single pole ID signs. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
High rise ID signs. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Monument signs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11
Illuminated channel letter and trim cap signs . . . . . . . . . . . . . . . . . . 12
Highway and flag signs. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13
Canopies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14
Canopy basics and image segments . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14
Canopy graphic image segment application basics. . . . . . . . . . . . . . . . 15
Canopy graphic installation specifications for canopies over 40’ long. . . . . . . . 16
Canopy graphic installation specifications for canopies under 40’ long . . . . . . . 17
Optional graphic installation for wide canopies . . . . . . . . . . . . . . . . . 18
Standard T canopy graphic (short front) installation specifications. . . . . . . . . . 19
Standard T canopy graphic (long front) installation specifications. . . . . . . . . . . 20
Curved corner canopy graphic installation specifications . . . . . . . . . . . . . . . 21
Pump imaging basics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22
Pump skirt graphic installation specifications . . . . . . . . . . . . . . . .
22-23
Valances . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24
Valance graphic installation specifications. . . . . . . . . . . . . . . . . . . . 25
Marketing logos, print and vinyl colors. . . . . . . . . . . . . . . . . . . . . . . . . 26
MINIMUM IMAGE STANDARDS
A TYPICAL SPIRIT® STATION
SELF SERVE GASOLINE
APPROVED VENDORS
Per the Spirit® brand license agreement, licensees are required to use the approved vendors listed below.
PAINT
Jones-Blair Paint Company
SIGNS
Federal Heath Sign Company
Order placement, shipping, field application,
instruction guides, credit applications and
technical data sheets
Mike St. Onge
Jones-Blair Customer Service (Attn: Elida)
800-492-9400
Kristal Bluemer
National Sales Manager - Imaging
800-492-9400
Office: (214) 353-1645
Mobile: (214) 676-8542
kbluemer@jones-blair.com
HIGHWAY SIGNS
Lyle Signs
813-855-4415, ext.14
mstonge@federalheath.com
CANOPY & PUMP GRAPHICS
Mountain Commercial Graphics
Jonathan Coronado
713-996-6625
Fax: 713-996-6677
jonathanc@mountain-cg.com
Stacy Hart
713-996-6618
stacyh@mountain-cg.com
Rhonda Ferguson - Acct Mgr.
701-252-9494, ext. 2
rhondaferguson@lylesigns.com
SPIRIT ® I MAGE STANDARDS
WWW.SPI RITPETROLEUM.COM
215 -345- 4119
Rev. 8 /16
1
MINIMUM IMAGE STANDARDS
PAINT STANDARDS
Paint Colors and Codes
BUILDINGS: Buildings on Spirit® Brand sites shall
be painted Spirit® Brand White. Exceptions may be
made for proprietary-brand convenience stores.
All building trim and fascia shall be painted Spirit®
Brand Blue.
JONES-BLAIR PAINT COMPANY
SIGN POLES: Sign poles shall be painted Spirit®
Brand Blue or Spirit® Brand White.
Spirit® signs are available exclusively from Federal Heath
Sign Company (p.1). Existing signs may be retrofitted
with Spirit® sign faces made by Federal Heath, provided
the Spirit® registered logo is not altered. PMOCO must
approve retrofit signs.
CURBS & PUMP ISLAND: Shall be painted Black,
Medium Gray, or Spirit® Brand Blue.
BUMPER (CRASH) POLES: Shall be painted Spirit®
Brand White or Spirit® Brand Blue.
CANOPY POLES: Shall be painted Spirit® Brand
White or Spirit® Brand Blue.
APPLICATION: The Spirit® Repainting Field
Application Guide (available from Jones-Blair Paint
Company) provides guidelines for applying Spirit®
Brand-specified paint products as well as correct
power washing procedures. Please note that paint
must cure for seven days post-application before
decals may be affixed to pumps, poles, canopies, or
other painted surfaces.
NOTE: Driveways and parking areas should be
smoothly paved and kept clean and free of debris.
EXCEPTIONS: Exceptions to any of the above
image standards may be granted only by PMOCO.
Please submit variance requests in writing to:
Spirit Petroleum, P.O. Box 268, New Hope, PA 18938
or by e-mail to vhaskins@spiritpetroleum.com.
SPIRIT ® I MAGE STANDARDS
SPIRIT® BRAND BLUE - #4550-001/99951 ACRYLITHANE
HS3 FADE/CHALK RESISTANT URETHANE
SPIRIT® BRAND WHITE - #45011-CA/99951
ACRYLITHANE HS3 FADE RESISTANT URETHANE
SPIRIT® BRAND RED - #45191/99951 ACRYLITHANE
HS3 FADE RESISTANT URETHANE
BLACK - #45572/99951
MEDIUM GRAY - #45597/99951
Official Spirit® Brand paint colors (Spirit® Brand Blue,
Red, and White) and other specified colors (Black and
Medium Gray) are produced exclusively by Jones-Blair
Paint Company. Paints are available ready-mixed and
must be applied as specified for maximum color and
gloss retention.
NOTE:
The Spirit® Minimum Image Standards Guide
is intended as a comprehensive guide for any
approved use, application, or installation of the
Spirit® and SpiritMart® names, logos, and colors.
Licensees are directed to contact PMOCO for
approval for any use, application, or installation
other than those specified in the manual.
Any use, reproduction, or manufacture of the
Spirit® or SpiritMart® names, logos, or colors
by unauthorized vendors is illegal and will be
prosecuted to the fullest extent of the law.
It is the licensee’s responsibility to identify
and comply with all state and local laws and
mandates pertaining to signs and commercial
graphics at Spirit® and SpiritMart® locations.
WWW.SPI RITPETROLEUM.COM
215 -345- 4119
Rev. 8 /16
2
MINIMUM IMAGE STANDARDS
REPLACEMENT SIGNS
Existing cabinets may be retrofitted with sign faces
made by Federal Heath.
Existing sign faces are
removed and replaced with
new Spirit® sign faces.
Spirit ® ID Sign Face
Existing cabinets and poles
should be painted Spirit®
Brand White or Blue.
Price Sign Face
Note: Spirit® ID sign and
SpiritMart® logo sign must
C-Store Sign Face
be separated by another
sign when used together
on a sign cluster.
Service Message and
Readerboard Sign Faces
SPIRIT ® I MAGE STANDARDS
WWW.SPI RITPETROLEUM.COM
215 -345- 4119
Rev. 8 /16
3
MINIMUM IMAGE STANDARDS
ID SIGN FACES
Existing or new cabinets may be fitted with Spirit®
logo ID sign faces made by Federal Heath. If the
standard sign proportions do not fit an existing
cabinet configuration, then Federal Heath will
select an appropriate sign from the Spirit® sign
progression shown on the right. The white space
around the logo may vary to accommodate slight
differences in proportion.
standard
Note: The Spirit® Standard ID Sign Face should
be used for all new sign construction and as
the first option for retrofit signs.
Note: Two or more different ID sign
configurations cannot be used at the same
location without permission from PMOCO.
Spirit® sign
progression
Spirit® Standard ID Sign Face
SPIRIT ® I MAGE STANDARDS
WWW.SPI RITPETROLEUM.COM
horizontal
215 -345- 4119
Rev. 8 /16
4
MINIMUM IMAGE STANDARDS
PRICE SIGN FACES
Existing or new cabinets may be fitted with Spirit®
price sign faces made by Federal Heath.
Note: Certain states mandate the inclusion
of the text “Self Serve Gasoline” on price sign
faces. Individual states may have additional
requirements. It is the licensee’s responsibility
to be aware of and adhere to state
requirements when placing sign orders.
The examples below show a few of the many price
sign face configurations available to fit existing or
new cabinets.
REGULAR
REGULAR
PLUS
PREMIUM
REGULAR
SELF SERVE GASOLINE
REGULAR
PLUS
SELF SERVE GASOLINE
PREMIUM
REGULAR
DIESEL
SELF SERVE GASOLINE
DIESEL
CANOPY-MOUNTED LED PRICE SIGNS
RETRO-FITTING LED PRICE UNITS
Canopy-mounted LED price signs are allowed.
Canopy-mounted cabinets must match the
color of the canopy fascia where mounted.
Replacement faces, retainers, and LED units are
typically shipped as a complete assembly. Existing
cabinets are required to accept recessed retainers.
If the customer intends to reuse existing LED units,
a detailed field survey is required to determine the
size and position of the clear window opening for the
price unit. Licensees are responsible for costs associated
with remounting, moving, or adjusting existing LED
units as necessary to fit replacement faces.
SPIRIT ® I MAGE STANDARDS
WWW.SPI RITPETROLEUM.COM
215 -345- 4119
Rev. 8 /16
5
MINIMUM IMAGE STANDARDS
C-STORE SIGN FACES
Existing or new cabinets may be fitted with
SpiritMart® logo sign faces made by Federal Heath.
The logo style that best fits the existing cabinet
proportions should be used.
SpiritMART ® horizontal style
SpiritMART ® vertical style
Note: Spirit® ID sign and SpiritMart® logo sign
must be separated by another sign when used
together on a sign cluster (see p. 3).
SERVICE MESSAGE AND READERBOARD
SIGN FACES
Existing or new cabinets may be retrofitted with
Spirit® service message and readerboard sign faces
made by Federal Heath.
CAR WASH
Service message sign faces will be imaged
with the Frutiger Bold font.
THREE
LINES OF
COPY
Readerboards can be made in single or
multiple lines of copy depending on the
size of the cabinet.
SPIRIT ® I MAGE STANDARDS
WWW.SPI RITPETROLEUM.COM
215 -345- 4119
Rev. 8 /16
6
MINIMUM IMAGE STANDARDS
NEW SIGNS
TWIN POLE SIGNS
The standard configurations for new Spirit® twin
pole signs shown below are a few of the many
configurations and sizes available. Check local
zoning laws for height or clearance limitations before
ordering. See pages 4-6 for sign face information.
Consult with Federal Heath Sign Company if you
require a setup different from the examples shown.
All new signs that include a logo ID sign must use
the standard Spirit® ID sign face as shown below.
TP - 8’
TP - 7’
TP - 5’
TP - 6’
REGULAR
REGULAR
PLUS
PREMIUM
REGULAR
DIESEL
THREE
LINES OF
COPY
5’- 1”
6’- 1”
SPIRIT ® I MAGE STANDARDS
Minimum
Clearance?
23’
SELF SERVE GASOLINE
CAR WASH
30’
PLUS
PREMIUM
THREE
LINES OF
COPY
ATM
7’- 0”
WWW.SPI RITPETROLEUM.COM
215 -345- 4119
8’- 1”
Rev. 8 /16
Minimum
Clearance?
REGULAR
7
MINIMUM IMAGE STANDARDS
SINGLE POLE SIGNS
The standard configurations for new Spirit® single
pole signs shown below are a few of the many
configurations and sizes available. Check local
zoning laws for height or clearance limitations before
ordering. See pages 4 - 6 for sign face information.
Consult with Federal Heath Sign Company if you
require a setup different from the examples shown.
All new signs that include a logo ID sign must use
the standard Spirit® ID sign face as shown below.
10’- 4”
10’- 4”
REGULAR
7’- 6”
PLUS
6’-1”
REG
PREM
SELF SERVE GASOLINE
SELF SERVE GASOLINE
ATM
20’
CAR WASH
CP - 6 x10
8’- 1”
8’- 1”
REG
DIESEL
PREM
SELF SERVE GASOLINE
ATM
20’
CAR WASH
PLUS
4’- 7”
PREM
REGULAR
REG
5’- 10”
PLUS
6’- 1”
3’-6”
CP - 7 x10
CP - 5x 8
SPIRIT ® I MAGE STANDARDS
CP - 4x 8
CP - 3x6
WWW.SPI RITPETROLEUM.COM
215 -345- 4119
Rev. 8 /16
8
MINIMUM IMAGE STANDARDS
SINGLE POLE ID SIGNS
The standard configurations for new Spirit® single
pole ID signs shown below are a few of the many
configurations and sizes available. Check local
zoning laws for height or clearance limitations before
ordering. See pages 4 - 6 for sign face information.
Consult with Federal Heath Sign Company if you
require a setup different from the examples shown.
All new signs that include a logo ID sign must use
the standard Spirit® ID sign as shown below.
7’- 0”
6’- 2”
8’- 6”
5’- 0”
15’- 0”
20’- 0”
25’- 0”
4’- 7”
3’- 7”
SPLO - 60
SPIRIT ® I MAGE STANDARDS
SPLO - 30
WWW.SPI RITPETROLEUM.COM
SPLO - 15
215 -345- 4119
Rev. 8 /16
9
MINIMUM IMAGE STANDARDS
HIGH RISE ID SIGNS
13’- 1”
16’- 0”
The standard configurations for new Spirit® high
rise ID signs shown below are a few of the many
configurations and sizes available. Check local
zoning laws for height or clearance limitations before
ordering. See pages 4 - 6 for sign face information.
Consult with Federal Heath Sign Company if you require
a setup different from the examples shown.
All new signs that include a logo ID sign must use
the standard Spirit® ID sign as shown below.
60’- 0”
90’- 0”
14’- 0”
11’- 6”
HR-160
SPIRIT ® I MAGE STANDARDS
WWW.SPI RITPETROLEUM.COM
HR-209
215 -345- 4119
Rev. 8 /16
10
MINIMUM IMAGE STANDARDS
MONUMENT SIGNS
The standard configurations for new Spirit®
monument signs shown below are a few of
the many configurations and sizes available.
Check local zoning laws for height or clearance
limitations before ordering. See pages 4 - 6 for
sign face information.
Consult with Federal Heath Sign Company if you
require a setup different from the examples shown.
All new signs that include a logo ID sign must use
the standard Spirit ® ID sign as shown below.
10’- 4”
10’- 4”
REG
REGULAR
PREM
6’-1”
7’- 6”
PLUS
SELF SERVE GASOLINE
CAR WASH
ATM
SELF SERVE GASOLINE
M - 7 x10
M - 6 x10
8’- 1”
8’- 1”
REG
6’- 1”
PLUS
PREM
CAR WASH
ATM
M - 5x 8
SPIRIT ® I MAGE STANDARDS
REGULAR
3’-6”
DIESEL
REG
4’- 7”
PREM
5’- 10”
PLUS
SELF SERVE GASOLINE
CP - 3x6
CP - 4x 8
WWW.SPI RITPETROLEUM.COM
215 -345- 4119
Rev. 8 /16
11
MINIMUM IMAGE STANDARDS
ILLUMINATED CHANNEL LETTER AND
TRIM CAP SIGNS
Spirit® logo signs are available for canopies and other
applications. SpiritMart® logo signs are available for
fascia and other applications. Channel letter signs
have LED backlighting; trim cap signs do not. See
page 14 for Spirit® logo placement on canopies.
The sizes shown are approximate. Other sizes are
available. Consult with Federal Heath Sign Company if
you require a setup different from the examples shown.
Note: Illuminated Spirit® channel letters must
be used in conjunction with canopy-mounted
LED price signs unless the site has a
pole-mounted sign.
Note: White channel letter and trim cap signs
should not be used on canopies.
20”
27”
Attached to wall or fascia
5’- 10”
5”
1”
Side View
Trim Cap Letters
20”
27”
Side View
LED Channel Letters
2’-11”
10’- 9”
5’- 10”
SPIRIT ® I MAGE STANDARDS
WWW.SPI RITPETROLEUM.COM
Signs also available with white letters for
colored backgrounds as shown above.
215 -345- 4119
Rev. 8 /16
12
MINIMUM IMAGE STANDARDS
FLAG SIGNS
Highway signs are available from Lyle Signs (see p.1)
and should be used for interstate highway signage.
Flag signs are available from Federal Heath
Sign Company (p.1). Decals are available from
Mountain Commercial Graphics (see p.1).
Install 9’-0” above finished grade
INTERSTATE HIGHWAY SIGN
SPIRIT ® I MAGE STANDARDS
WWW.SPI RITPETROLEUM.COM
215 -345- 4119
Rev. 8 /16
13
MINIMUM IMAGE STANDARDS
CANOPIES
Fuel island canopies are required for Spirit® licensed
locations. Exceptions may be granted if there are
zoning or permitting issues. Variance requests must
be submitted to Spirit® in writing.
Note: Backlit LED channel letter signs are
required on canopies for sites that do not
have a backlit ID sign (see p.12).
STANDARD CANOPY IMAGE SEGMENTS
CANOPY SPECIFICATIONS
Canopy poles shall be blue or white. Canopy fascia
shall be imaged with approved Spirit® graphic
materials available from Mountain Commercial
Graphics. Spirit® logo vinyl letters are available
from Mountain Commercial Graphics; Spirit® logo
channel letters are available from Federal Heath
Sign Company.
The standard image segments below can be
configured to fit almost any size or type of canopy.
Questions concerning canopy imaging should be
addressed to Vera Haskins at (215) 345-4119 or
vhaskins@spiritpetroleum.com.
10’
10’ or 20’
Red (R)
Fixed 10’ length
Appears on 50’ or longer
canopies or smaller canopies
when the side and end panels
add up to 50’ or more
Two pieces (20’) are used on
canopies ≥ 100’ long
10’ or 20’
10’
varies
Eagle Logo (EL) over
White Blockout (W)
Variable length (Min10’)
10’ section
May be used to cover
additional length of
canopy fascia
Must be used over a White
Blockout segment or over
panels that are painted
Spirit® White
Fixed 10’ length
Must be used over a White
Blockout segment or over
panels that are painted
Spirit® White
SPIRIT ® I MAGE STANDARDS
Intense Blue (B)
WWW.SPI RITPETROLEUM.COM
varies
Flag Transition (FT)
215 -345- 4119
Rev. 8 /16
Spirit® Logo (SL) over
White Blockout (W)
Use 10’ of White Blockout (W)
for canopies < 100’ long. Use
20’ for canopies ≥ 100’.
Spirit® logo must be placed
on White Blockout (W) as
shown below.
14
MINIMUM IMAGE STANDARDS
CANOPY GRAPHIC IMAGE SEGMENT
APPLICATION BASICS
VINYL APPLICATION TEMPERATURE
(AIR AND SUBSTRATE)
If the eagle logo (EL) and flag transition (FT) image
segments are taller than the canopy fascia, center
the segments vertically and trim the top and
bottom. The Spirit® logo (SL), eagle logo( EL),
and flag transition (FT) must be applied over
White Blockout or Spirit White paint.
• Flat without rivets: 40˚-100˚F (4˚-38˚C)
• Curves or corrugations: 50˚-100˚F (10˚-38˚C)
• Compound curves: 60˚-90˚F (16˚-32˚C)
Center the eagle logo and flag transition
equal
(EL)
(FT)
equal
Placement of the Spirit® logo or LED channel letter sign and flag
transition at canopy corner
20’ for canopies < 100‘ long and 30’ for canopies ≥ 100’ long
equal
Distance from corner
width of pi
equal
Spirit®
Note: Secure all loose flashing or trim
angles on the canopy before applying
fascia vinyl. Canopy fascia vinyl must
completely cover the canopy fascia.
logo should not touch bottom
or top edge of canopy.
Secure all existing
flashing / trim
Vinyl must completely
cover canopy fascia
SPIRIT ® I MAGE STANDARDS
WWW.SPI RITPETROLEUM.COM
215 -345- 4119
Rev. 8 /16
15
MINIMUM IMAGE STANDARDS
GRAPHIC INSTALLATION SPECIFICATIONS FOR
CANOPIES 40’ OR LONGER
The layout below shows how to image a canopy
40’ long or longer using the standard canopy
image segments shown on page 14. Note that the
Spirit® eagle must be placed on the long sides of a
rectangular canopy.* If the canopy is square, then
the Spirit® eagle should face the major traffic area.
*The Spirit® eagle image may not be placed on
contiguous sides of any rectangular canopy.
Note: Illuminated Spirit® channel letters must be
used in conjuction with canopy-mounted LED
price signs unless the site has a pole-mounted ID
sign (See pages 5 and 12).
A panel of the canopy may be imaged plain white if
it is too close to an adjacent structure to be visible.
W (10’), EL
B (length varies)
FT(10’)
W (10’), SL
W
(l e
ng
t
a
hv
rie
s),
SL
40’- 50’ canopies
R (10’)
W (10’), EL
B (length varies)
FT(10’)
W (10’), SL
W
(l e
n
v
g th
ari
es)
,S
L
50’-100’ canopies
R (10’)
R (10’)
W (10’), EL
B (length varies)
FT(10’)
W (20’), SL
W
(le
ng
t
a
hv
rie
s),
SL
100’ or longer canopies
SPIRIT ® I MAGE STANDARDS
WWW.SPI RITPETROLEUM.COM
215 -345- 4119
Rev. 8 /16
16
MINIMUM IMAGE STANDARDS
GRAPHIC INSTALLATION SPECIFICATIONS FOR
CANOPIES UNDER 40’
The layouts below show how to image a canopy
less than 40’ long using the standard canopy image
segments shown on page 14.
The eagle logo (EL) segment should appear on
the long sides of a rectangular canopy.
Note: Illuminated Spirit® channel letters must
be used in conjunction with canopy-mounted
LED price signs unless the site has a
pole-mounted ID sign. (See pages 5 and 12)
If the length + width of the canopy is less than 40’,
use the all - white procedure below.
If the length + width of the canopy is 40’ or greater,
use the corner- wrap procedure as shown below.
W
(le
va
th
ng
rie
s ),
SL
W (length varies ), SL
total < 40’
Canopy (1) length + (1) width < 40’ (all white)
W
W (10’), EL
h
’)
dt
(10
wi
FT
m
u
nim
mi
B (length varies)
(10
SL
’),
0
=2
’
total = 40’-50’
Canopy (1) length + (1) width = 40’-50’ (corner wrap)
W
(10
h
’)
dt
10
wi
G(
m
u
m
ni
mi
R (10’)
W (10’), EL
’),
SL
0
=2
’
B (length varies)
total > 50’
Canopy (1) length + (1) width > 50’ (corner wrap)
SPIRIT ® I MAGE STANDARDS
WWW.SPI RITPETROLEUM.COM
215 -345- 4119
Rev. 8 /16
17
MINIMUM IMAGE STANDARDS
OPTIONAL GRAPHIC INSTALLATION FOR WIDE
CANOPIES
The layout below shows an optional image treatment
for canopies with wide ends. This treatment uses the
standard canopy image segments shown on page 14.
Canopy ends must be a mininmum of 30’ wide to use
this option.
(center flag transition on end)
The eagle logo (EL) segment should appear on
the long sides of a rectangular canopy.
Note: Illuminated Spirit® channel letters must
be used in conjunction with canopy-mounted
LED price signs unless the site has a
pole-mounted ID sign. (See pages 5 and 12)
(center flag transition on end)
Sta
B (length varies)
FT
a
nd
rd
Ca
p
no
yS
ide
W (length varies), SL
Optional end for wide (30’ or >) canopies
SPIRIT ® I MAGE STANDARDS
WWW.SPI RITPETROLEUM.COM
215 -345- 4119
Rev. 8 /16
18
MINIMUM IMAGE STANDARDS
STANDARD T-CANOPY GRAPHIC
(SHORT FRONT) INSTALLATION
SPECIFICATIONS
Note: Illuminated Spirit® channel letters must
be used in conjunction with canopy-mounted
LED price signs unless the site has a
pole-mounted ID sign. (See pages 5 and 12)
The layouts below show how to image a Short
Front (< 50’) T-canopy using the standard canopy
image segments shown on page 14.
Questions concerning T-canopy imaging can be
addressed to Vera Haskins at (215) 345-4119 or
vhaskins@spiritpetroleum.com.
Front < 50’ W, SL centered
Front
R (10’) if x >25’
B(
W (10’), EL
le
t
ng
hv
ar
)
ies
FT(10’)
W (10’), SL
W
(l e
n
v
g th
ari
es)
center EL in section
Right Side
W
(l e
ng
th
va
Left Side
rie
s)
R (length varies)
W (10’), EL
center EL in section
SPIRIT ® I MAGE STANDARDS
B(
len
gt h
va r
ies
WWW.SPI RITPETROLEUM.COM
)
FT(10’)
215 -345- 4119
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W (10’), SL
19
MINIMUM IMAGE STANDARDS
STANDARD T-CANOPY GRAPHIC
(LONG FRONT) INSTALLATION
SPECIFICATIONS
Note: Illuminated Spirit® channel letters must
be used in conjunction with canopy-mounted
LED price signs unless the site has a
pole-mounted ID sign. (See pages 5 and 12)
The layouts below show how to image a
Long Front (≥50’) T-canopy using the standard
canopy image segments shown on page 14.
Questions concerning T-canopy imaging can be
addressed to Vera Haskins at (215) 345-4119 or
vhaskins@spiritpetroleum.com.
Front ≥ 50’ Use Standard Side Configurations
Front
W (length varies)
W (10’), SL
le
R(
n
gt h
va r
ies
W(10’), EL
)
B (length varies)
W
(l e
th
ng
va
rie
s)
center EL in section
Right Side
W
(l e
ng
th
va
Left Side
rie
s)
R (length varies)
W (10’), EL
center EL in section
B(
len
gt h
va r
ies
)
W (length varies)
SPIRIT ® I MAGE STANDARDS
WWW.SPI RITPETROLEUM.COM
215 -345- 4119
Rev. 8 /16
W (10’), SL
20
MINIMUM IMAGE STANDARDS
STANDARD CURVED-CORNER CANOPY
GRAPHIC INSTALLATION SPECIFICATIONS
Use the curved corner segment where the
eagle logo transitions into a curved corner. The
segment should be centered vertically on the
center of the fascia and horizontally on the
center of the curve.
Use the curved corner transition (CC) where the Eagle logo meets a curved corner
center of curve
1” ov
e r la p
trim
trim
equal
a s c ia
r of f
cente
equal
Curved corner (CC) and eagle logo (EL) segments
equal
1” overlap
(CC)
SPIRIT ® I MAGE STANDARDS
WWW.SPI RITPETROLEUM.COM
(EL)
215 -345- 4119
equal
Rev. 8 /16
21
MINIMUM IMAGE STANDARDS
PUMPS
Pumps shall be fully imaged (pump skirt and
valance) with decals provided by Mountain
Commercial Graphics.
Exception: Pumps may be pre-imaged by pump
manufacturers who contact PMOCO for the
appropriate electronic artwork. Currently, Wayne
and Gilbarco Veeder-Root offer pre-imaged
equipment.
PUMP SKIRT
The image below shows the minimum and maximum
areas available for the eagle graphic. Use the
pump skirt installation instructions on page 21
to install the graphics properly.
51.125"
18.75"
Minimum Exposed Area
17.00"
24.00"
eagle decal overlay
SPIRIT ® I MAGE STANDARDS
WWW.SPI RITPETROLEUM.COM
215 -345- 4119
Rev. 8 /16
22
MINIMUM IMAGE STANDARDS
PUMP SKIRT GRAPHIC INSTALLATION
SPECIFICATIONS
• Apply red pump skirt overlay.
• Align the left side of the eagle logo a distance equal
to 10% of the total door width from the left edge
of the door.
• If red pump skirt overlay is visible on the top or
bottom of the eagle logo’s right edge, then align the
eagle logo with the top of the door (examples A & B).
• When red pump skirt overlay is applied on nozzle
area, follow above instructions for eagle logo, and
field-cut the nozzle panel and nozzle openings
(example D).
• If state law requires an ID logo on a dispenser
without a valance, a 3” white Spirit logo can be
applied exactly as shown (example E).
• If red pump skirt overlay is not visible on the top or
bottom of the eagle logo’s right edge, then align
the eagle logo vertically in the door (example C).
19.75"
42.00"
24.00"
10% of overall door width
10% of overall door width
10% of overall door width
top
aligned
20.00"
24.00"
31.75"
C
top and bottom aligned
B
red pump skirt overlay visible
A
24.00"
10% of overall door width
nozzle openings
6”
min.
24.00"
2.5”
E
2.5”
3” Spirit® logo (white)
D
SPIRIT ® I MAGE STANDARDS
WWW.SPI RITPETROLEUM.COM
215 -345- 4119
Rev. 8 /16
23
MINIMUM IMAGE STANDARDS
VALANCES
Valances are required on all dispensers. Layouts shown are the approved standard image. Any deviation
must be approved by Spirit®.
Side View
Opposite Side View
Risers are Spirit® Brand Blue or stainless.
Risers are Spirit® Brand Blue or stainless.
Blue End
VALANCE PRODUCTS
Field-fit valance filmover and logo according to the valance graphic installation specifications on the
following page.
10.625” x 78”, 82” or 94” Valance Filmover
5“ Spirit Valance Logo
SPIRIT ® I MAGE STANDARDS
WWW.SPI RITPETROLEUM.COM
215 -345- 4119
Rev. 8 /16
24
MINIMUM IMAGE STANDARDS
VALANCE GRAPHIC INSTALLATION SPECIFICATIONS
Field-fit valance filmover and logo according to the dimensions below. Use same layout for opposite side.
Note: Valances taller than 10.625” must be painted Spirit® Brand White or a custom filmover must
be ordered from Mountain Commercial Graphics.
10.625”
max.
EQ.
5”
EQ.
locate Spirit® valance logo
6” from right end on both
sides of valance
valance filmover (10.625” max) or
Spirit® Brand White painted valance
6"
EQ.
5”
EQ.
2"
side
en d
locate Spirit® valance logo 2” from
curved end to straight side transition
on both sides of valance
VALANCE PLANS
2"
6"
6"
SPIRIT ® I MAGE STANDARDS
WWW.SPI RITPETROLEUM.COM
2"
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25
MINIMUM IMAGE STANDARDS
MARKETING
LOGOS
Spirit® and SpiritMart® logos are used for signage and
marketing. The following logos are the established
standards. They are not to be changed or modified
in any way. Contact PMOCO with any questions.
Spirit® and SpiritMart® logos are available for marketing
use. Contact PMOCO to obtain the proper digital files.
Contact PMOCO for information about specific
marketing materials.
STANDARD
This logo should be used for all marketing and
printing purposes.
SPIRITMART® STANDARD
This logo should be used as the first option for
SpiritMart® advertising.
SPIRITMART® VERTICAL
This logo should be used as the second option for
SpiritMart® advertising.
COLORS
The specified Pantone® ink mixtures should be used
only on printed materials for marketing purposes.
3M180C-13 Tomato Red
PANTONE RED 032 or
PANTONE RED 032 Process
3M180C-47 Intense Blue
PANTONE 2935 or
PANTONE 2935 process
3M180C-10 White
SPIRIT ® I MAGE STANDARDS
WWW.SPI RITPETROLEUM.COM
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Rev. 8 /16
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