WHAT CAN WE LEARN FROM LUXURY?
Abstract
An ever more connected and empowered
customer drives decisions, where the value of
opinions is the new currency. Leaders,
brands, products and messages serve as
anchor points for entire believe systems
Therefore, demonstrating integrity in any form
of business is no longer an option, but a key
to survival and success. Luxury brands
operate differently, at the epitome of branding, fuelling dreams and aspirations whilst at
the same time building loyalty and generating above average profit margins.
Why so, and what can we learn from this very successful sector? This session explores
what a Luxury proposition really is, on which dimensions it differentiates and what
leaders, brands and businesses can learn from it.
Take a step out of the ordinary and get ready for a close look behind the scenes of a
world of glamour and sparkle. A world hidden to most, associated with high price tags
and a guaranteed aura of mystique: this session is a perfect way to expand your
horizon of known paradigms, create learning and stimulate fresh thinking.
Format
§
§
§
16:9 PowerPoint or KeyNote incl. Audio/Video & LiveLinks (YouTube)
Duration: scalable [40-60min + Q&A]
Executive Workshops format on request [min. half-day]
About Markus Kramer
Markus is a recognized thought leader, speaker and facilitator in the fast paced world of cutting edge
brand development & marketing. In his most recent undertakings Markus helped Aston Martin (Global
Marketing Director) and Harley-Davidson (Marketing Director EMEA) build, scale and deliver their
fascinating brands to more people in more places around the world. Other work includes many years of
brand-, marketing- and retail development at numerous other marques, including private equity backed
luxury mobile phone maker VERTU (Chief Marketing Officer), covering the entire spectrum from mass to
premium to luxury.
SHORT BIO
Markus Kramer specializes in helping brands and
businesses grow stronger. He advises Boards,
Executives and Operational Teams as well as Private
Equity and Growth Funds on all aspects of strategic
positioning and brand management.
In his most recent undertakings Markus helped Aston
Martin (Global Marketing Director) and HarleyDavidson (Marketing Director EMEA) build, scale and
deliver their fascinating brands to more people in more
places around the world. Other work includes many
years of brand-, marketing- and retail development at
numerous other marques, including private equity
backed luxury mobile phone maker VERTU (Chief
Marketing Officer), covering the entire spectrum from mass to premium to luxury; and
vertically from insights to strategy to execution and measurement.
A passionate business and brand builder, Markus is a recognized thought leader in the
fast paced world of cutting edge marketing. He speaks regularly and engages in select
conferences about the transformational power of brand in the context of strategy,
change, innovation and growth.
Markus is Swiss at heart and holds degrees in Marketing & Brand Management,
International Project Management from the University of California in Berkeley (USA)
and an MBA from the SAID Business School at the University of Oxford (UK). Markus
sits on the European Board of the Chief Marketing Officer (CMO) Council and is a
member of the steering committee of UK’s CIM (Chartered Institute of Marketing)
Marketing Confidence Index.
Markus is fluent in five languages and lives on the shores of lake Zurich in Switzerland.
Please do not amend and/or publish without seeking prior consent.
email@markuskramer.net
Further Resources
For the latest thinking and what we can learn from the epitome of branding, please visit
Markus’ blog here.
Page
2
Selected Testimonials
I just wanted to send you a quick email to say a huge thank you for joining us at The Berkeley yesterday. Your
presentation was well received by our audience and we have had some great feedback them with over half of
participants giving you a very high score! [Keynote: “What we can learn from Luxury”]
Alice Mungall, Private Banking Project Manager, Owen James, London, UK
It was really a pleasure to have you as a part of our team, with two spectacular conferences that had only
generated excellent comments. [Keynotes: “What we can learn from Luxury” & “The Future of Marketing”]
Katia Rachitoff, Director Seminarium, Lima, Peru
I thank you very much for your contribution to our Distribution Week last week in Brussels and am happy to tell
you that your speech was ranked by the participants among the three best ones of the full event.
Patrick Desmarès, CEO, European Financial Marketing Association, Paris, France
Recent Engagements (Selection)
Seminarium Marketing Congress, Lima, Peru (Conference, 1000pax)
First Direct, Leeds, UK (Corporate Event, 50pax)
Brand 2 Global, London, UK (Conference, 100 pax)
Richmond Finance Summit, Lausanne, Switzerland (Conference, 100pax)
Luxury Management, ZHAW, Winterthur, Switzerland (Conference, 200 pax)
PIMS International, Bad Ragaz, Switzerland (Conference, 100 pax)
European Financial Marketing Association, Brussels, Belgium (Conf., 200 pax)
Jumeirah Marketing Conference, Frankfurt, Germany (Corporate Event, 30pax)
Best In Class Conference, Copenhagen, Denmark (Private Event, 120 pax),
European Financial Marketing Association, Paris, France (Conference, 200 pax),
Thought Leader Global, Amsterdam, Netherlands (Conference, 100 pax)
Page
3