COMPANY REQUIREMENTS BEING AN

advertisement
COMPANY
REQUIREMENTS
BECOMING AN EDUCATOR
BEING AN EDUCATOR
EDUCATOR TESTIMONY
> Currently looking for enthusiastic applicants.
> Educators are tiered with “Master Artist”
being the top title.
> AII has prospective educator forms online for most of its nail brands.
The biggest education programs are for EZ Flow and IBD.
> Find the forms online at www.ezflow.com/education.html and
www.ibdbeauty.com/edu/index.shtml.
> There is an application process, an interview, then training, and
then testing.
> Educators teach classes, work trade show
booths, and assist in product launches,
locally and internationally.
> Educators typically specialize in specific
AII brands, like EZ Flow or IBD, but there is
cross-education as well.
“I’m a global tech and educate for about seven different brands for AII, and my
favorite part is the traveling. I’ll never forget my first trip to Japan and being amazed
at the differences in the nail competitions and seeing the quality of techs they have
over there. I also love the relationships you build with both techs and distributors
all over the world.”
— Vicki Ornelas, AII global educator
> A minimum of 3-5 years working experience
in the salon.
> Applicants should showcase a professional
etiquette and be familiar with both the Classic
and Options product lines.
> Send inquiries to program director Cheryl Campbell at
cheryl.campbell@akzentz.com.
> Applicants have to send a headshot photo, a brief biography, and
one photo each of the following nails using Akzéntz products: a
natural nail overlay, tip overlay, and pink-and-white sculpt.
> Those accepted take a three-day training class, and upon passing
of the evaluations become Akzéntz Certified Educators.
> Educators hold classes for distributors,
work trade shows, and teach classes at
trade shows.
“I traveled more than I thought possible, visiting 16 states as well as all over Washington State where I live. Most of the time I would take a day and see some of the
local sights, like seeing a show in New York City before taking a train to upstate
New York or doing the Freedom Trail and enjoying Cape Cod before a few classes
near Boston.”
— Jessica Hoel, Akzentz educator
> Techs must complete a single Bio Boot Camp
training class.
> Must have worked for at least six months with
BioSculpture products.
> Contact BioSculpture USA at www.biosculpturegel.com to request
an application. The application requires photos of your work.
> Complete a three-day Educator Boot Camp and pass exam.
> Become an educator-in-training for six months under tutelage of
BioSculpture educators.
> Attend the annual conference and an additional three-day training
on teaching to become full-fledged educator.
> All educators can apply to work at trade
shows.
> Some educators only teach locally but
there is also a group of educators appointed as “traveling educators” who are open
to travel.
“Being an educator gives you the opportunity to travel all over the United States.
We have educators in different states, but if you are willing to travel you get to see
different states every month, and the company works around your availability.”
— Esmarie Ferreira, head of education for BioSculpture
> Education is tiered with five different levels:
Introductory, Skill Building, Skill Mastering, Expert, and the final step being a CND education
ambassador.
> To become a CND education ambassador, you
must be a Grand Master first. (Nail Professionals earn Grand Master status by attending all
three Master classes.)
> Applications available at www.cnd.com on the professional site.
> Each applicant is interviewed extensively. Those who pass are
mentored by a current CND education ambassador for a minimum of three months.
> The final step is to attend and pass the CND bootcamp program.
> Educators travel the world performing a
vast array of functions including: traditional classroom education, international
distributor training and product launch
programs, fashion week behind the scenes
work, press interviews, and celebrity and
VIP clientele services.
“There is no feeling that compares to showing someone how much more valuable
they are then they ever dreamed and watching that lightbulb go off. It’s awesome
to show techs that they can charge more for their services and to give them the
science and skills to back it up. A lot of nail professionals don’t know their self
worth, and to help them find that is amazing.”
— Holly Schippers, CND education ambassador
> Minimum of five years professional nail experience with a current license.
> Working knowledge of all major nail care treatments and enhancements.
> Exceptional ability to communicate clearly,
confidently, and professionally.
> Submit resume and cover letter to education@dashingdivapro.com.
> Interview with corporate management.
> Take required classes and become skill certified on selected product
procedures and marketing communications.
> Receive positive evaluations from supervising educator and trainees.
> Provide demonstrations and training at
shows and classes.
> Travel to selected trade shows and distributors, domestically and abroad.
> Keep current on all industry techniques,
trends, products, and players.
“Being an educator allows me to travel the world, meet and experience new cultures
and lifestyles, and develop friendships with industry peers. It has opened the door
for countless opportunities, such as NYC Fashion Week, celebrity nail servicing,
and editorial work. It also allows me to teach and help others grow in our industry,
which has always been a desire of mine.”
— Patricia Yankee, Dashing Diva executive technical educator
> Applicants should be self motivated and possess the qualities of a leader. They should be
proficient in gels and acrylics.
> Entity’s educator program is tiered as follows:
Educator Apprentice, Entity Educator, Entity
Artist, and Entity International/Global Artist.
> Nail artists should submit a resume to director of educational
sales and distributor relations Lee-Anne Smith-Henderson at
lsmith@entitybeauty.com.
> If chosen you will attend a four-day intense educator training. Upon
successful completion of the training you become an Entity educator.
> Educators teach classes for distributors
worldwide.
> Attend Open House events at Distributor
Store locations to help create buzz about
Entity Beauty.
> Educators assist in Distributor Sales trainings and meetings as well as attend trade
shows to promote the brand and promote
distribution worldwide.
My favorite thing is seeing what I do for other people. Some techs I teach have been
doing nails for even longer than I have, but I can still show them new things, and
when they see it, they’re eyes get big and they’re wowed. They’re so grateful to have
learned something new and happy someone took the time to show them.”
— Lorena Marquez, Entity global trainer
> Currently looking for skilled and enthusiastic
techs.
> There are multiple levels of educators with
Harmony Platform Educators being the top
level.
> Find out more information and fill out the online application at
www.nailharmony.com.
> Techs must complete four Harmony PhD Classes, which train on all
aspects of the brand. These are taught prior to educator training.
> Then techs complete a three-day educator training focusing on
technical training, class structure, and preparations for becoming
an educator sales consultant.
> Educators are involved in trade shows,
distributor classes, technical training, and
other demonstrations.
> Based on the need of particular requests
or type of education, the educators are
requested and scheduled accordingly (i.e.
some educators are more proficient in
gels, etc.)
“What’s great about training is you’re not just learning the different products, but
also what they are made of, why they are made that way, how to properly apply
them and how to teach them to be properly applied. Then you learn how to sell
them, not only to technicians but also to distributors. And then pretty soon you’re
traveling all over the world.”
— MaeLing Parrish, Hand & Nail Harmony educator
>>>
110 |
NAILS MAGAZINE
na0810educator.indd 110-111
|
AUGUST 2010
AUGUST 2010
|
NAILS MAGAZINE
| 111
10/19/12 5:47 PM
COMPANY
T
R
112 |
REQUIREMENTS
BEING AN EDUCATOR
EDUCATOR TESTIMONY
> Currently accepting resumes for educators.
> There are three levels of INM educators:
Educator, Elite Educator, and International
Educator, with more training required for
higher levels.
> Educator information at www.inmnails.com.
> Send an inquiry or resume to head of education Rachel Mouritsen at
rachelinmnails@msn.com.
> Enroll in a four-day educator training and take a theory and practice
exam. Upon passing, techs become educators.
> Educators work trade shows, do school
classes, and are able to do private classes,
along with being able to distribute their
own products.
“Educating has opened so many doors for me. I’ve been able to teach at a local
distributor, which is great because I also get to teach non-product-related classes
and share tips and techniques with students. I’ve had so many people tell me I’ve
made a difference in their career, which is the most rewarding thing to me.”
— Sara Rayna Holden, INM
> LCN prefers certifying a technician that has
been using LCN products for a year in their
salon before being considered as an educator,
but is open to new LCN users who are in areas
of the U.S. without many educators.
> Contact LCN through www.lcnusa.com, info@lcnusa.com, or call
(800) 86-NAILS to inquire about the application forms.
> Applicants complete an application packet followed by a phone
interview with an education coordinator.
> Each year, applications are reviewed and candidates are selected to
attend an intensive two-day educator training program at company
headquarters in Connecticut with master educator Somer Downes.
> After completion of the training the techs become LCN educators.
> Most educators have a schedule of set
classes for the year in their area.
> They are also contacted throughout the
year to go into individual salons to do
training. Sometimes these are local and
sometimes they require travel. > There are opportunities to work at trade
shows. “Educating is great because you get involved with different groups of people from
all over the world. You get close with the people you train and you hear and share
stories. I’ve had a lot of fun showing techs that doing nails can be a serious business
and that you can make a living off of it. It’s so rewarding because so many do not
think you can support yourself doing nails but you really can.”
— Lina Marie Hernandez, LCN educator
> Have been using Light Elegance for at least
six months and doing gel nails for at least
two years.
> Someone with good communication skills who
is personable.
> Educator information at www.lightelegance.com.
> Send inquiry or resume to info@lightelegance.com.
> Attend a three-day educator training class with an evaluation.
> All educators must work in a salon.
> Educators teach classes and workshops in
their surrounding areas.
> Educators are chosen to travel to shows
and conferences based on skills, how long
they have been educating, and availability.
“It’s great to support a product you love. Every time a student or tech asked me
about Light Elegance I would ask them to mention my name when they called
the company. Then during a show at the booth, president Jim McConnell heard
an attendee say my name and asked me if I was the person they had been hearing
so much about. I said I was and he asked if I’d be interested in educating — it’s
been wonderful ever since and now I’ve traveled to 13 states.”
— Jayne Berger, Light Elegance educator
> Currently looking for enthusiastic applicants.
> Minx tiers its educators as follows: Stylist
Level 1 — obtained through online video
training; Stylist Level 2 — must attend a
training class; Minx Trainer — complete
classes on instructing.
> Find information about educating at www.minxnails.com.
> Send inquiries or resumes to info@minxnails.com, 301 #5 Industrial
Way, Fallbrook, CA 92028, or call (866) 757-MINX (6469).
> Applicants must send in a written application detailing experience,
supported by a video application showing a demonstration of
teaching the application of Minx.
> Minx tries to get trainers in each key
location so long-distance traveling is
limited.
> Techs qualify for show work and longdistance travel.
“Being an educator for Minx has changed my life in so many ways. It has allowed
me to touch on other qualities within myself that I wasn’t sure how I could express
behind the manicurist chair. Being able to educate gives you the ability to help
others become their best, and it is such a great feeling to see others openly ask me
questions and value my answers based on my work and the knowledge of a product
I love and believe in 100%.” — Natasha Ray, Minx trainer
> U.S. state cosmetology or manicuring license.
> At least two years salon experience.
> Proficiency in gels, acrylics, and nail art using
gels and acrylics.
> Positive outgoing upbeat personality.
> Valid driver’s license and reliable vehicle.
> Request an application at www.nsinails.com or call (800) 354-6741.
> Submit application, photos of work, experience, other workshop or
seminars you’ve attended, competitions and rankings, resume, and
work experience.
> Read and study the education manual, attend a 4-5 day training
course, and pass both a written and live demo exam.
> Work trade shows doing demos and selling products.
> Introduce products to schools.
> Conduct sales meetings, teach classes and
workshops at the distributor level.
> International travel for shows and classes.
“I have been exposed to the knowledge of the chemistry of nail products. I get to try
new products first. I travel to different trade shows to teach classes and demo the
products. And I created the nails for a series of NSI ads for the nail trade magazines.
I love being a nail artist and being an educator has made my nail career extraordinary.
I say if you love what you do, then look into becoming an educator so you can share
the love with others.”
— Heather Hall, NSI educator
> Applicants must be outgoing, willing to
travel, and have a minimum of three years
salon experience.
> Especially looking for bilingual nail techs.
> Go to www.opi.com, click on Professional and register, then click on
“Education Schedule” class listings.
> Application starts with a phone interview, submission of an audition
video, and attendance of a four-day OPI Potential Educator Assessment, where applicants are trained on all OPI professional products
and evaluated on acrylic and gel application skills and presentation.
> Take a written exam.
> Teach distributor classes, work trade
shows, present in-salon classes, and work
with distributor sales consultants.
> Represent OPI at press events, conduct
product testing, and demonstrate and
promote products at industry trade
shows.
“It definitely has changed my career behind the table. I have become a better nail
tech then I ever thought I could. I’ve met so many wonderful people from all over the
country, and the OPI team feels like a true extended family.”
— Christy Graham, OPI educator and guest artist
> Currently accepting resumes for educators.
> Educator information at www.starnail.com.
> Send an inquiry or resume to director of education Elaine Watson at
elaine@starnail.com.
> Accepted applicants enroll in a 3-4 day intensive training course,
then attend an educator class and assist as an observer before they
teach solo. > Work trade shows, distributor classes, and
school classes.
> Opportunities for international travel as well.
“Educating made me realize just how much I love teaching. I had to go back to school
and become a class-1 cosmetologist to teach, but I love it. I am now a manicuring
instructor for Henris School of Hair Design in Fitchburg, Mass., a nail art and hair
removal educator for a local distributor, and I’m also on the cosmetology board of
advisors for four local technical high schools.”
— Anne Marie Reaves, Star Nail assistant director of education
> Currently looking for enthusiastic applicants.
> Two levels of educators: mentor and senior
mentor.
> Make inquiries or send resumes to info@youngnails.com or call
(800) 777-9170.
> Complete a one-week Mentor Qualification Event.
> Receive follow-up training on instructing.
> Educators can do as much as they want,
provided they have the proper skills and
training. This includes international and
domestic classes, trade shows, local
training courses, and networking events.
“I had been a tech for nine years when I decided to become an educator. I loved
what I was doing but was growing bored and stagnant, so I enrolled in Young Nails’
educator program three years ago. Now I travel and also teach at a local distributor
and I love it. Helping others find their passion and passing on tools to create salon
success is what keeps me educating.”
— Denae Sambrano, Young Nails educator
NAILS MAGAZINE
na0810educator.indd 112-113
BECOMING AN EDUCATOR
|
AUGUST 2010
AUGUST 2010
|
NAILS MAGAZINE
| 113
10/19/12 5:47 PM
Download