MISSION STATEMENT
MESSGAGE FROM PETE
IDG TechNetwork provides first to market
advertising solutions for technology marketers
with one goal in mind – keeping our clients one
step ahead of the rapidly evolving digital market.
We are experts in identifying and reaching all
segments within the technology marketplace and
take pride in connecting marketers with the
largest and most enthused technology audience
across the web.
PETER LONGO
CEO, IDG TECHNETWORK AND IDG CONSUMER & SMB
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THE IDG TECHNETWORK REACH
90 MILLION US UNIQUE VISITORS
570 TECH FOCUSED
WEBSITES
130 MILLION WORLDWIDE UNIQUE VISITORS
3 AUDIENCE
NETWORKS
52 BUYING INTENT
CHANNELS
ENTERPRISE
TECH ENTHUSIASTS
DIGITAL LIFESTYLE & GAMING
40 MILLION UNIQUE VISITORS
70 MILLION UNIQUE VISITORS
20 MILLION UNIQUE VISITORS
300 MILLION IMPRESSIONS
500 MILLION IMPRESSIONS
400 MILLION IMPRESSIONS
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GLOBAL REACH
REACHING MORE THAN 130 MILLION
TECHNOLOGY BUYERS IN 97 COUNTRIES.
NORTH AMERICA
In one of the most important markets for Internet
advertising, we offer total regional monthly
impressions of 630 million in the U.S. and Canada.
EUROPE
With local offices in 3 major countries – UK, Germany and
Denmark – Europe represents our second largest regional
audience with 375 million monthly impressions.
ASIA PACIFIC
As one of our fastest growing markets,
our audience in 22 countries within
Asia/Pacific includes 114 million
monthly impressions.
LATIN AMERICA
MIDDLE EAST/AFRICA
With an audience from over 16 countries, this
rapidly growing technology market provides
an average of 40 million monthly impressions.
We reach the highly developed markets
of the Middle East and rapidly emerging
markets in Africa with a monthly
average of 41 million impressions.
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3 AUDIENCE NETWORKS 52 BUYING INTENT CHANNELS
ENTERPRISE
TECH ENTHUSIASTS
Business Decision Makers
Careers
Cloud Computing
C-Suite
Datacenter
Dev/Programming
Enterprise IT
Enterprise Software
Finance
Giga 0m Network
Government/Education
Green IT
Hardware
Healthcare lT
Interoperability
IT Management
Manufacturing
Mobile/ Wireless/Telecom
Networking
Open Source
Security
Servers
SMB
Storage
Unified Communications
Virtualization
Web Design
Smartphones
Tablets
Cameras/Camcorders
Computer Hardware & Peripherals
Desktops/Laptops
Education
Green Technology
Home Office
Mac/Apple
Home Entertainment
Personal Security
Personal Software
Portable Media
Printers/imaging
Tech Enthusiast
Technology News & Reviews
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DIGITAL LIFESTYLE
& GAMING
Gaming
Game Reviews, News & Strategy
Nintendo
Online Gaming
PC
Playstation
Portable Gaming
Xbox 360
IDGTN CONSUMER PROFILE VS. US POPULATION
11%
Female
HIGHLY EDUCATED
64% GRADUATED COLLEGE
35% US AVERAGE
SPENDS 3 X MORE ON
TECH PRODUCTS
$2,000 Avg. annual purchas-
89%
Male
ing power for personal technology
products
HHI INCOME:
$63,000 Median HHI
for IDGTN consumer
VS.
$51,413 Median HHI
for US consumer
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VS.
$592 US Average
OUR ENGAGED ENTERPRISE AUDIENCE
DIRECT VISITS 51%
86% LOOKING FOR TECHNOLOGY CONTENT (BLOGS, NEWS,
TYPE IN URL,
BOOKMARK
OR FAVORITE
VIDEOS, WEBCASTS)
HEAVY USERS 79%
85% TAKE ACTION ON OUR SITES (CLICK, DOWNLOAD,
VISIT SITES AT LEAST
ONCE A WEEK
PURCHASE)
71% LOOKING FOR PUCHASE-CENTRIC INFO (PRODUCT
SPECS, CASE STUDIES, PEER REVIEWS)
70% TAKE COMMUNITY / SOCIAL CENTRIC ACTION (SHARE,
COMMENT, CREATE PROFILE)
AVERAGE TIME SPENT
16 MINUTES
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REACH
40M UNIQUES
300MM IMPRESSIONS
OUR ENGAGED CONSUMER AUDIENCE
DIRECT VISITS 48%
90 % LOOKING FOR TECHNOLOGY CONTENT (BLOGS, NEWS,
TYPE IN URL,
BOOKMARK
OR FAVORITE
VIDEOS, NEW PRODUCTS)
HEAVY USERS 78%
79% TAKE ACTION ON OUR SITES (CLICK, DOWNLOAD,
VISIT SITES AT LEAST
ONCE A WEEK
PURCHASE)
59% LOOKING FOR PURCHASE-CENTRIC INFO (PRODUCT INFO,
VENDOR INFO, PEER REVIEWS)
61% TAKE COMMUNITY / SOCIAL CENTRIC ACTION (SHARE,
COMMENT, CREATE PROFILE)
AVERAGE TIME SPENT
14 MINUTES
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REACH
70M UNIQUES
500MM IMPRESSIONS
OUR ENGAGED DIGITAL LIFESTYLE & GAMING AUDIENCE
AVERAGE AGE
10+ HOURS
70 %
34 YEARS
A WEEK GAMING
ARE EARLY ADOPTERS
SPENDS BETWEEN $1000 -$5,000
“I SPEND 20 MINUTES AT A TIME
A YEAR ON THE LATEST PERSONAL
POSTING ON BLOGS AND FORUMS,
ELECTRONICS, INCLUDING $750 ON
AND WATCHING GAME TRAILERS.
GAMING ALONE. EVERY CONSOLE
SEVERAL TIMES A DAY.”
AND LOVE ACTION GAMES.
PERSONAL TECH
REACH
20M UNIQUES
400MM IMPRESSIONS
CONSOLE
PC
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MOBILE
IDG TECHNETWORK PRODUCT SUITE
ENGAGING YOUR BRAND ON MULTIPLE LEVELS
INTERACTIVE
DISPLAY
DATA
SOCIAL
VIDEO
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LEAD GENERATION
TMX
MOBILE
CUSTOM
HIGH IMPACT DISPLAY ADVERTISING
130 MILLION TECH ENTHUSIASTS READY TO ENGAGE
WITH YOUR BRAND.
ENGAGE WITH OUR CAPTIVE AUDIENCE.
When your ad runs across the IDG TechNetwork, you can be confident that your brand message is being seen by an
active audience who is passionate about technology.
Visit Our Portfolio Page: http://tml.idgtechnetwork.com/
HIGH IMPACT AD UNITS
IAB Rising Star Units:
• Billboard
• Filmstrip
• Portrait
Standard Ads:
• Leaderboard
• MPU
• 300x600 Tower
Video Units:
• In-banner video
• Expandables
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ADVERTISING SPECS
IDG TECHNETWORK SUPPORTS A WIDE VARIETY OF ADVERTISING
CAPABILITIES.
For technical specifications, please click the link below, or email us with any additional questions at
adsalesIDGTN@idgtechnet,com
Visit Our Ad Specs Page: http://tinyurl.com/bl9udo3
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TECH MEDIA LAB
THE INNOVATION & CUSTOM SOLUTION HUB
AT IDG TECHNETWORK
The Tech Media Lab is the ONLY innovation hub among the technology ad networks with a collection of experts that are
solely focused on creating full service custom and integrated Marketing solutions for our clients. At IDG TechNetwork we
are committed to enhancing visitor engagement within our network of sites and that is why we invested in an end-to-end
creative solution like TML.
TML CREATES CUSTOM AD UNITS, PROGRAMS, AND CAMPAIGNSTHAT DRIVE HIGHER
ENGAGEMENT FOR CLIENTS
TECHMYTHS
TECHCAST
NAVIGANT
NANOSITE
Industry breaking products developed by tml over the last year
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TECH VIDEO NETWORK
OUR TARGETED VIDEO SYNDICATION NETWORK IS
THE MARKET LEADER.
ENGAGE WITH YOUR TARGET AUDIENCE.
SELECT A SOLUTION.
Video combines the story-telling power of TV with the digital ability
to target audiences and measure engagement.
• Pre-roll
Our video content is created by respected IDG brands such as CIO,
Computerworld and IDG News Services.
• Video Content Syndication
• Branded Players
• Custom Rich Media Video Units
Video is then distributed over our network of 500+ sites in a custom
video player to an audience of highly engaged technology enthusiasts.
150 million streams per month
800 new videos created per year
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Tap into our active community
LEAD GENERATION
DELIVERING 14,000 HIGHLY QUALIFIED LEADS PER MONTH.
YOUR PROSPECTS ARE IN OUR NETWORK.
Deliver your assets into the hands that they belong.
Our lead generation technology provides you with highly targeted and qualified sales leads and builds brand recognition
among an influential audience of IT decision makers. Leveraging our advanced technology platform and innovative
targeting solutions will bring you closer to your targeted customers and support you in breaking your sales goal.
Just think of us as an extension of your sales team - positioned to acquire new prospects and accelerate your sales pipeline.
IN-DEPTH AUDIENCE TARGETING.
LEAD GENERATION SOLUTIONS.
• Company Size • Content Spotlight
• Job Title Level
• DropTab Unit
• Job Function
• Nanosite
• Industry
• Navigant
• Geographic Location
LEAD GENERATION PROCESS
1
SET UP YOUR CAMPAIGN
2
TARGET YOUR ADS
ENEWSLETTER
ADVERTISING
WEBSITE
ADVERTISING
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EMAIL LIST
ADVERTISING
3
RECEIVE THE LEADS
YOU WANT
PAY ONLY FOR
THE LEADS
THAT MEET
YOUR FILTERS
MOBILE NETWORK
THE FASTEST GROWING MOBILE AD NETWORK
100 MILLION MONTHLY MOBILE IMPRESSIONS.
Reach your audience across Enterprise, Tech Enthusiast and
Gaming Channels through web-based and in-app mobile
opportunities.
WATCH VIDEO
EXPLORE OUR CUSTOM
CAPABILITIES.
• Video Expandable
• Expandable
• Interstitials
• Lead Generation
• Landing Pages
• WAP Sites and more…
• Product Carousel
• Store Locators
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TECH SIGNALS
LEVERAGING THE MOST COMPREHENSIVE DATA AUDIENCE
SOLUTION TO BRING YOU CLOSER TO YOUR CUSTOMERS.
TECHSIGNALS TURNS IMPRESSIONS INTO SMART IMPRESSIONS
TechSignals is a predictive audience solution for technology marketers looking to reach
only the best and most relevant audiences in their target market.
KEY DIFFERENTIATORS
• Unmatched Tech Buyer First Party Data from IDG and IDG TechNetwork
• Global Scale of Tech-Focused Sites
• Proprietary Predictive Audience Activation Modeling
• Integration with Marketer 1st Party & 3rd Party Data Pools Surrounding Tech Buyers
WE ARE THE DATA-DRIVEN AD NETWORK
IDGTN has pioneered data advertising since our establishment in 2008. We are constantly expanding our data
capabilities to remain the leading data source in the technology market today.
IDG TechNetwork Established:
Enterprise, Consumer &
Gaming Audiences
Contextual Based
Data Development
Keyword based targeting
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Third Party Data
Integration
IDG Proprietary Data &
Advanced Taxonomies
Development
Predictive Modeling
and Behavioral
Targeting
TECH MEDIA EXCHANGE
THE INDUSTRY’S FIRST TECH FOCUSED PRIVATE AD EXCHANGE
In the past, ad exchanges were only used for unsold inventory. Tech Media Exchange (TMX) changed the
landscape by selling premium, first to market impressions to our advertisers directly through our
exchange.
TMX is an ad exchange and real-time bidding platform that connects qualified buyers and sellers, using the cutting edge
technologies of an automated buying platform. TMX enables advertisers to reach a large premium technology audience in
real-time and bid on inventory on an impression by impression basis, from across IDG TechNetwork’s 500+ publisher sites.
BENEFITS TO ADVERTISERS
CAPABILITIES
DISPLAY
130 MILLION
UNIQUE VISITORS
• Superior Efficiency
• Better Impression Valuation
• Improved Targeting
• Dynamic Reallocation
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VIDEO
MOBILE
150 MILLION
MONTHLY
STREAMS
100 MILLION
MONTHLY
IMPRESSIONS
PROVIDING MARKETING SOLUTIONS FOR THE BEST
GLOBAL BRANDS
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NEW YORK
292 Madison Ave
Floor 12
New York, NY 10016
646.783.7824
INTERESTED IN OUR COMPANY?
GIVE US A CALL, WE LOVE TO
TALK TO PEOPLE!
TALK TO US
ADVERTISING INQUIRIES | SALES
AdsalesIDGTN@idgtechnetwork.com
CHICAGO
PUBLISHER INQUIRIES | JOIN THE NETWORK
PublisherServices@IDGSN.com
180 North Stetson Street
Suite 3500
Chicago, IL 60601
312.235.6433
BUSINESS DEVELOPMENT OPPORTUNITIES |
GENERAL BUSINESS QUESTIONS
BizdevIDGTN@idgtechnetwork.com
SAN FRANCISCO
501 2nd Street
Floor 6
San Francisco, CA 94107
415.974.7338
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