80% of adults want to feel more confident
Fresh breath ranks as the highest confidence boosting factor
Confidence coach Georgina Elliott provides her top tips for how to boost your confidence
[April 2014], New research from CB12 has revealed that 80% of adults want to feel more
confident. The top five look good, feel good confidence boosting factors for women
include having fresh breath (88%), fresh body odour (87%), washed and styled hair (85%),
feeling good about their appearance (84%) and liking their choice of outfit (79%).1
Similar trends were reported for men with fresh breath topping the list (84%) followed by fresh
body odour (79%), feeling good about their overall appearance (69%), feeling happy about
their weight (56%) and having washed and styled hair and good skin (52%).1
Confidence coach Georgina Elliott comments “Self-confidence is important for general
happiness and most aspects of life. When you feel confident you are more likely to reach
personal goals and positively influence those around you. There are lots of other things you
can do to boost your confidence, whether it’s simply trying something new, taking time out
with friends who make you feel good about yourself or investing some time to look your
best!”
“Socialising and being in close contact with others are an important part of daily life,
whether you’re at work, going on a date or having a meal out. Interestingly 86% of adults
say they would feel more confident if they had fresh breath. CB12 is a great solution for fresh
breath all day.”
Top 10 Confidence Boosting Tips from Georgina Elliott, Confidence Coach
1. Ignore the critics Ditch the negative people who fuel self-doubt and lack of self-worth. Surround
yourself with confident, positive people who make you feel good about yourself!
2. Go! Travel is a HUGE developer of self-confidence, giving you a greater insight into the world and
broadening your experience of life. Go somewhere soon you’ve never been to!
3. No Comparison! The greatest enemy of true self -confidence is comparing yourself to others. Stop
worrying…just focus on being uniquely YOU!
4. Spend time with yourself! Self-esteem is rooted in how you feel about yourself. So take the
pressure off and take some time out to make friends with yourself, be happy in your own skin!
5. Looking good, feeling great! Whatever your age, size or life circumstances, invest some time in
yourself to feel good about your appearance. Finding the personal style that suits you can make
a huge difference to your self-esteem.
6. Expand your knowledge Learning a new language, skill, or just reading to expand your
knowledge is a great way to develop your mind and boost confidence. Not only does it
develop your interest in the world but gives you a lot more to talk about!
7. Relax! 90% of what we worry about NEVER happens so don’t allow stress to undermine your selfconfidence. Take time out to totally switch off or meditate: just 15 minutes a day is a great
‘mind detox’!
8. Get physical! Regularly getting your body moving gets the endorphins flowing and really does
make you feel a million times better about yourself! Whether it be starting Zumba classes,
regular walks or dusting down the old bike, get a move on…your state of mind will thank you
About
mouth rinse
for CB12
it!
9. The past is history! Negative experiences in the past can be a real barrier to self-confidence.
CB12
Let go of these: the past has gone – it’s time now to focus on the present and the future self
you would like to be!
10. CB12: the added confidence boost! Self-esteem is about feeling good about yourself and
communicating this to the world. Boost your confidence further with the knowledge that you
will have fresh breath ALL DAY by making CB12 a part of your daily routine!
About CB12
CB12 mouth rinse is a unique, long-lasting mouth rinse which is proven to eliminate and
control bad breath for 12 hours. The unique combination of zinc and chlorhexidine eliminate
the gases the natural bacteria in our mouths create when breaking down any remaining
food particles, providing long lasting protection against bad breath reoccurring. CB12 mouth
rinse also contains fluoride. It is easy to use, rinse with a single 10ml dose for approximately 30
seconds to 1 minute, gargle and then spit out. Do not swallow. CB12 mouth rinse can be
used from 12 years and above and is available in both mint/menthol and mild mint/menthol
varieties. CB12, 250ml, costs £14.59 per bottle.
CB12 boost is a NEW two-layer, sugar-free chewing gum which prevents bad breath and
provides a burst of cool, minty flavour for an instant refreshing effect that lasts for several
hours. CB12 boost contains a unique combination of active ingredients including zinc
acerate, which prevents bad breath, fluoride, to help strengthen teeth and prevent caries
and xylitol to help reduce plaque. CB12 boost can be used on its own during the day or in
combination with CB12 mouth rinse, up to five times a day and can be used from 12 years
and above. CB12 boost costs £4.99 per pack, each pack contains 10 pieces of gum.
CB12 mouth rinse and CB12 boost are available from pharmacies such as Boots and online at
Boots.com. For more information visit www.cb12.co.uk.
About bad breath
Halitosis (bad breath) is a relatively common problem in the UK, that affects most people at
some point in their life, with 1 in 4 people experiencing it on a regularly basis.2 Bad breath is
caused by bacteria in the oral cavity, around the teeth and in the gum pockets, as well as in
crypts on the back of the tongue. When these bacteria break down food particles,
malodorous volatile sulphur compound gases (VSCs) are formed and these cause bad
breath in the exhaled air.
For more information on CB12 boost and CB12 mouth rinse please contact Virgo Consumer Health &
Wellbeing:
Phyllida Price (0208 939 1273) or phyllida.price@virgohealth.com
Natasha Weeks (0208 939 1262) or Natasha.weeks@virgohealth.com
References
Redshift Market Research conducted amongst 2,000 UK adults, February 2014, on behalf of CB12
NHS Choices, Bad Breath Introduction. Available at: http://www.nhs.uk/conditions/Badbreath/Pages/Introduction.aspx. Accessed February 2014
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