Guide to Conference Sponsorship
and Exhibit Opportunities
Build your brand; increase sales and
market share through exhibits and
sponsorships at AICPA Conferences.
AICPA Conferences enable you to target CPA professionals and financial
management from across the U.S., leaders in CPA firms and businesses who
represent the cream of the crop in their profession.
Select from more than 30 conferences focused on topics of tax, audit,
accounting, technology and more, and benefit from highly qualified
audiences who come to learn from nationally recognized speakers through
top-notch agendas. Network with customers and prospects in relaxed
settings, and enjoy first-class surroundings in which to showcase your
products and services, and enhance your corporate identity.
Sponsorships position your company as a leader at a time when key
decision-makers are eager to learn, and ready to help their firm or clients
grow. So when you think about investing in face-to-face interaction at an
AICPA Conference, consider the impact that a sponsorship will make on key
customers and prospects.
Becoming a sponsor is easy. We offer sponsorships at many price-points,
and all come with premium exhibit space and all exhibitor benefits! With
any sponsorship you choose, you receive brand-building exposure with
your corporate logo on signage, on big screens, in general sessions, in the
conference program and more.
Exhibit space provides a turn-key selling platform, with carpet, a draped
table, two chairs and wastebasket. You receive two full conference passes
good for CPE credit, and the chance to purchase additional passes at a
significant discount. Multiple networking events on the expo floor give you
the chance to interact with and engage buyers, showcase products and
generate quality sales leads.
Each AICPA conference offers customized pricing for exhibits and
sponsorships, and all feature quality selling opportunities and valuable
benefits. Some are outlined above, while others are listed in the highlighted
box in this guide.
All conference sponsorships include
the following:
• P
remium 10’ x 10’ exhibit space
with carpet, draped table, two chairs
and wastebasket
• Two full conference passes including
CPE credit if applicable (does NOT
include pre- or post- conference);
a chance to purchase additional
conference passes at group discount
rates; and unlimited expo only
passes for $500 each (no admission
to sessions)
• P
remium listing in conference
program, with contact information
and 50-word description
• L
ogo on “Thank You” signage
in exhibit hall
• Logo on big screen in general
session hall
• Premium listing on Mobile App
• P
remium listing in online exhibitor
directory with 250 word description
• Conference program advertising
for Gold, Silver and Bronze levels
• Mention in conference marketing
materials (deadlines apply)
AICPA Guide to Conference Sponsorship and Exhibit Opportunities | 2
Sponsorships
Our top 3 sponsorships of Gold, Silver and Bronze often give you the chance to speak, specifically to present in a 50-minute,
sponsored Solution Session. You’ll work with the conference planning committee on a topic, and benefit from advance
promotion designed to attract the maximum number of attendees to your session. Generally, sponsors earn additional benefits
through marketing or networking deliverables. Contact your exhibit/sponsorship sales person for details.
GOLD level
Gold sponsors earn tremendous, sales-building exposure starting with the chance to
speak at the conference in your own 50-minute Solution Session. You’ll bring additional
staff to help with networking using your total of 5 conference passes, and you’ll gain
top-billing with your corporate logo on the front cover and your full-page advertising
on the inside front cover of the conference program. One additional marketing item or
networking event will display your corporate logo (see your sponsorship sales person)
and one item in the conference totebag is included. Finally, we’ll provide additional
exposure onsite with an enhanced listing in the conference mobile app. With GOLD,
there’s no better way to build brand and look like a leader.
Our top 3 sponsorships of Gold, Silver
and Bronze often give
SILVER level
Show your market leadership with a 50-minute sponsored Solution Session and one
networking or marketing sponsored item or event (see your sponsorship sales person).
You’ll add to your networking ability with a total of 4 conference passes and benefit
from added brand exposure through an insert in the conference totebag and full-page
advertising in the conference program.
BRONZE level
you the chance to
speak, specifically to
present in a 50-minute,
sponsored Solution
Session.
As a bronze sponsor, you’ll receive greater brand exposure than is possible with an
exhibit alone. You’ll build booth traffic, increase awareness of your brand with a half-page
ad in the conference program, with a possible networking event or marketing item,
and earn the right to bring 3 staff members to network with attendees using your
3 conference passes. Bronze is a GREAT value, and a chance to step up to market
leadership.
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Networking Reception Sponsorship
As part of your Gold or Silver sponsorship, or sponsored individually, you’ll create big
news and brand exposure on the first night of the conference. Your company name
or logo is prominently displayed on signage and on service items where appropriate
(cocktail napkins) and in the conference program. Everyone appreciates your corporate
support of the conference and the reception! This sponsorship definitely positions you as
a leader in the field.
Expert Access Center Sponsorship
Grow your brand preference throughout the conference. The Expert Access Center offers
attendees the chance to meet and network with conference speakers in a relaxed setting.
As sponsor, your exhibit is located next to the Center, and carpet color connects your
exhibit with the Center. Your company name is prominently displayed on the center. Your
executives are welcome to move between your exhibit and the center as your market
leadership is obvious to all.
Thank You
to Our Networking Break
Sponsor
Your promotional material is distributed throughout the room – a rare opportunity to
display your material outside of your booth – and prominent signage highlights your
sponsorship. You benefit from a premium booth location and all sponsor benefits.
And, you’ll look like a winner to all who enjoy a quality luncheon between sessions.
12477-346
Luncheon Sponsorship
National Conference on Banks & Savings Institutions
Breakfast Sponsorship
Start the day with great sales exposure at breakfast, and know this is more than just
coffee and doughnuts! Your sponsor support allows all attendees to enjoy a hearty
breakfast, while you benefit from added exposure through prominent signage and
logo-napkins. This is another great value for any corporate promotion budget.
Your company name
or logo is prominently
displayed on signage
Specialty-Bar Sponsorship
Imagine your company name added to a specialty drink, as in (company name-“tini”),
and signage at the bar signifying your support of the conference, and your position
as a market leader. Another great value with a fully equipped, premium-location booth
as well.
and on service items
Refreshment Break Sponsorship
and in the conference
Connect your brand with CPA attendees during one or more refreshment breaks during
the conference. Prominent signage and logo-napkins display your corporate logo for all
to see as they enjoy networking and good food and drink. Many breaks are “themed”
and offer corporate name tie-ins.
program.
where appropriate
(cocktail napkins)
Dessert Sponsorship
Sit-down lunch is a standard offering at most AICPA conferences. With this sponsorship,
we take the dessert course out of the dining hall and into the exhibit hall, and serve it
at your booth! And, we name the dessert after your company whenever possible. For
example, signage might say, “(Company Name) Ice Cream”. Always a lot of fun, this
sponsorship builds brand and booth traffic!
AICPA Guide to Conference Sponsorship and Exhibit Opportunities | 4
Tote Bag Sponsorship
Your corporate identity gets maximum exposure on the side of all attendee tote bags—
as these bags are carried and used during the conference and long afterwards as many
attendees take their bags home or to the office.
Lanyard Sponsorship
Have attendees “wear” your corporate logo all-conference long! Imagine hundreds of
walking advertisements promoting your brand.
USB Drive Sponsorship
Your logo stands out in high-tech fashion on the side of USB drives given to all attendees
upon registration. You benefit from long-term brand exposure as attendees keep their
USB drives and use them over and over to store and transfer important data.
Wi-Fi/Power Zone Sponsorship
An exciting, two-part sponsorship: First, associate your brand with wireless internet
capability for all attendees! Your corporate name and logo appear on signs at each of
several Wi-Fi hotspots throughout the conference, and on hundreds of business-card
sized Wi-Fi cards that show the log-in information. Next, prominent signage makes it
clear that your company is a market leader, as you provide a convenient way to recharge
computers and cell phones. Power Zones appear, with sponsor signage, in many
session rooms.
You’ll make big news
with your corporate
Conference Program Sponsorship
brand on the front
You’ll make big news with your corporate brand on the front cover of the book everyone
uses multiple times a day. Your logo will also jump off pages in the “Notes” section of the
program, and travel back to the office with all who take the program for future reference,
or to share with others.
cover of the book
everyone uses multiple
times a day.
All-Day Coffee Sponsorship
Sponsor the All-day coffee service in the expo hall each day during the main conference
and you’ll get great brand exposure through logo napkins and on coffee sleeves for
to-go cups. Plus, a Specialty Coffee Bar will be served near sponsor’s booth during
breaks, driving traffic right to your booth.
File Folio Sponsorship
Sponsor this highly functional file folder, with your company name and logo printed
in dominant fashion on the folder. You’ll also insert one piece of literature into the
file folder.
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Sports Bottle Sponsorship
Always appreciated by conference attendees, this quality sports bottle with your
corporate logo is placed in every attendee tote bag, and offers long-lasting branding
as attendees take them to home and office.
Sponsorship denotes
Notebook and Pen Sponsorship
market leadership, and
Customize this sponsorship to suit! You provide the logo-notebook and pen of your
choice and we distribute to all attendees. Want a fancy leather notebook, that’s fine.
Want to economize, that’s fine too. Show us a sample and provide them. We’ll make
sure attendees receive them at the conference.
pulls your company
and brand above the
competition at a time
when buying decisions
are being formulated.
Remember that you get a 10x10 PREMIUM position booth with any sponsorship, often a $4000 value. So when looking
at pricing in each conference prospectus, keep in mind that your sponsorship is actually a greater value than you might
otherwise think.
Start now to look like the leader you need and deserve to be.
Contact our AICPA conference sales team to reserve
your corporate sponsorship today.
AICPA Sales Representatives: Morris Marketing, Inc.
800.504.4749
Alan Morris, Jessica Erickson, Dana Malvey and Teresa Bruggeman
AICPA Guide to Conference Sponsorship and Exhibit Opportunities | 6