2015 In
nternships - Spring and S
Summer Terrms
Public
P
Relatio
ons & Marketing Comm
munications IInternship
Loccation: 3800
0 Paramount Drive, Nortth Charlestonn, SC 294055
NSIBILITIES
S:
RESPON




Manage
M
a new
w e-newslettter to raise aw
wareness off the LGC am
mong prospeective studennts,
lo
ocal employeers, and the tri-county
t
co
ommunity. P
Produce andd distribute ddigitally at leeast
on
ne issue.
Update
U
markeeting collateral materialss in support of new proggrams, utiliziing the LGC
C
Logo
L
Style Guide
G
on colllaborative pieces workinng with partnner institutionns, e.g.,
Clemson,
C
Thee Citadel, etcc., both for print
p
and onlline access. Integrate refreshing
reecommendattions from BlueKey,
B
stem
mming from
m its design aand launch oof the LGC’ss new
web
w site.
Draft
D
news reeleases. Help
p cultivate expanded
e
rellationships w
with the meddia, area
em
mployers an
nd related org
ganizations (e.g.,
(
Charleeston, Berkelley, and Dorrchester
Chambers
C
of Commerce, Charleston Regional Deevelopment Alliance, Diigital Corriddor,
ettc.)
Conduct
C
reseaarch in supp
port of markeet developmeent plans in support of thhe launch off new
prrograms of study
s
at the LGC
L
by parttner institutiions. Develoop recommenndations to thhe
host institutio
on, working with
w new lau
unch moniess provided bby the LGC.
QUALIF
FICATIONS/KNOWLED
DGE/SKILL
LS DESIRED
D:




Strong writing, visual, an
nd organizatiional skills thhat might bee channeled iinto print annd
digital platforrms for graphic commun
nications
Some experieence using grraphic desig
gn software ssuch as Adobbe Photoshoop, Adobe
In
nDesign, Miicrosoft Publlisher, etc.
Ability
A
to work independ
dently and wiith a team
An
A interest in
n communicaations, media relations, nnew program
m/product deevelopment aand
marketing
m
LEARNING OBJECTIVES:




Valuable hands-on experience with developing and implementing branding and
marketing communications strategies
Strengthening of writing, graphic design, and critical thinking skills
Creation of a portfolio of tangible projects that can be used to demonstrate acquired
talents and knowledge to prospective employers
Shaping of career interests and possible future pursuit of advanced training and degrees
REPORTING RELATIONSHIPS:
The intern will report directly to the LGC Marketing Coordinator.
COMMITMENT:
Work on site at the Lowcountry Graduate Center (3800 Paramount Drive, exit 15 on 526)
approximately 10 hours/week, ideally twice weekly Monday – Friday 9 a.m. – 6 p.m. throughout
the term, totaling approximately 100 hours.
This internship may qualify for credit, subject to Department Faculty approval.
To apply: Email resume to Chris Duncan at duncanc@lowcountrygradcenter.org.