794: Media Awareness Seminar
Date: Monday 7 November 2016
Venue: IAPS, 11 Waterloo Place, Leamington Spa CV32 5LA
Cost: Online £99 (non IAPS members – additional £100)
Schools are full of good news, but they can also be thrown into a media crisis at a moment’s notice.
Understanding how to get the media coverage that you need, and how to handle the more challenging
situations is vital to the reputation of your school. This entertaining and informative seminar gives a good insight
into the workings of the media. We show how it works, why you need to engage and how to use the media
proactively to enhance your reputation. You will also learn how to spot a potential media crisis and deal with
serious issues, including “door stepping journalists” and crisis driven media. We include video clips to illustrate
our points and encourage audience interaction. We usually ask for one, or more, volunteers to take part in a
practice media interview, highlighting the lessons to be learnt from these examples.
Audience: Governors, Heads, Senior and Middle Managers
Objectives: Whether you’re celebrating success or dealing with a crisis, getting the message right can be a
real challenge. There are always risks involved when dealing with the media, it’s a delicate balance between
getting the coverage that you need and the exposure that you don’t. Schools are full of good news stories that
are never heard. Worse still are negative stories that get reported, often unfairly, in the press. So how can you
use the media to promote your success and enhance your reputation? How can you protect reputation in times
of crisis? Learn how to make the most of the media and how to handle crisis scenarios on this entertaining and
informative seminar run by Andrew Carapiet, former BBC Television Producer.
Course Director: Andrew Carapiet, Media and Communications Director, Media Friendly
Speaker: Andrew Carapiet
PRELIMINARY PROGRAMME - PLEASE CHECK IAPS WEBSITE AS DETAILS WILL BE LOADED AS
SOON AS FULL PROGRAMME AVAILABLE
Programme
Monday 7 November 2016
1000
Registration and coffee
1030
Session 1
1200
Lunch
1300
Session 2
1430
Depart
CANCELLATION If a delegate cancels his or her application up to and including 4 weeks prior to the date, a refund of 75% of the fee will be given. 50% of the fee will be refunded up to
and including 2 weeks prior to the date. Thereafter, IAPS regrets that no refund can be made. INSURANCE IAPS regrets that it cannot accept liability for loss or damage however caused
to the personal property of any person attending this of any other event organised under the auspices of the Association.
Book online at iaps.uk
IAPS, 11 Waterloo Place, Leamington Spa CV32 5LA
Telephone 01926 887833 Fax 01926 888014 Email east@iaps.uk
IAPS Registered in England number 187052 VAT Registration number 240050327
Travelling to IAPS
11 Waterloo Place, Leamington Spa, CV32 5LA
01926 887833 iaps.uk
By Train
To Coventry: The taxi journey to Leamington Spa takes about 20 minutes and costs
approximately £20. Taxis are readily available from the rank on the station forecourt.
To Leamington Spa: The office is a five-minute taxi ride or a 15-minute walk from the station.
By Car
PLEASE NOTE
Because of the restricted parking facilities at 11 Waterloo Place, you are
asked to park in the Covent Garden Multi Storey Car Park (barrier
controlled) located in Russell Street (see map and instructions below).
Charges apply 7 days a week, 8am to 8pm.
(Ticket machines accept 5p, 10p, 20p, 50p, £1 and £2 coins).
Car Park is closed and locked between 8pm and 7am.
Approaching from M40 Northbound:
Leave motorway at Junction 13
Take A452 to Leamington
Follow Europa Way
Straight on at two roundabouts
Into Princes Drive
Straight on at first mini-roundabout
At second mini-roundabout turn right under railway bridge into Warwick New Road
Follow Warwick Place to traffic lights (Fire Station on right)
Across traffic lights into Warwick Street
First left into Russell Street
First right in to Covent Garden public car park
Approaching from M40 Southbound:
Leave Motorway at Junction 14
Take A452 to Leamington
Follow Europa Way
Straight on at two roundabouts
Into Princes Drive
Straight on at first mini-roundabout
At second mini-roundabout turn right under railway bridge into Warwick New Road
Follow Warwick Place to traffic lights (Fire Station on right)
Across traffic lights into Warwick Street
First left into Russell Street
First right in to Covent Garden public car park
Approaching from M1/M69 or M1/M45 and A45
Take A46 - signposted first Warwick, then Leamington
Take A452 - signposted Leamington
Follow Kenilworth Road into Leamington
At traffic lights turn right into Lillington Avenue
At small roundabout, left into Binswood Street
3rd left into Clarendon Avenue
Right into Russell Street
Entrance to Covent Garden public car park 2nd left
Please see maps on the next pages