Perceptions Of Germany And The
Germans Among The U.S. Population
CONFIDENTIAL AND PROPRIETARY © 2013 by Frank N. Magid Associates, Inc.
Any duplication, reproduction or usage of this document or any portion thereof without the written consent of the firm is prohibited.
December 2013
3-8
Demographic Information
9-21
Impression of Germany and Germans Among
Americans
22-28
Germany As A U.S. Partner
Table of
Contents
29-31
Fight Against Terrorism
32-35
Technology/Scientific Research
36-38
Economic Relationship
39-44
European Union
45-51
Information About Germany
52-58
Germany Visits
Methodology And Sample Details
Online survey with a nationally representative sample of Americans 18
years and older
 Sample size: N=1,500
 Sample is nationally representative in terms of gender, age, and
Census regions


Field period: November 12-20, 2013

Sample was recruited via email from high quality online research panel

The margin of error is +/-2.6% at the 95% confidence level
3
A Note On Sums

Some sums of the top two responses may at first appear to be incorrect
Very important
German Embassy and Consulates
11
16
Top 2 Box (4+5) Importance
as source of information
about Germany
German Embassy &
Consulates
4
3
2
Not at all important
28
16
28
…
December
2011
(N=1,339)
November
2013
(N=1,500)
Change
compared
to
previous
wave
…
23
28
+5
In these two numbers from consecutive slides, it appears that there is an
error: 11+16=27, not 28
However, this is because the original data are rounded to the nearest
integer.
Here, the actual numbers in the bar graph are 11.3 and 16.3
So when we add them, we obtain 27.6, which rounds to 28 – the
number reported. Differences do not exceed +/- 1 percentage point.

4
Sample Demographics – Race And Geography
RACE
64
Caucasian
75
17
Hispanic/Latino
8
12
10
African-American
Asian
4
4
Other
3
3
GEOGRAPHICAL LOCATION
2013
21%
2011
18%
(-1 from 2011)
(-5 from 2011)
23%
37%
(No change from 2011)
(+3 from 2011)
BASE: Total sample (N=1,517). Scr.C: What is your age? Scr.D: What is your gender? Scr.E: How do you classify your race?
5
Sample Demographics – Age And Gender
AGE
GENDER
30
18-34 years
49%
51%
27
35-49 years
Average age:
46.5 years
27
50-64 years
65+ years
Male
Female
(45 in 2011)
52% Female
and 48% Male
in 2011
17
BASE: Total sample (N=1,517). Scr.C: What is your age? Scr.D: What is your gender? Scr.E: How do you classify your race?
6
Men Outpace Women In Income & Education
Levels
19
Less than $25K
23
$25K-$50K
31
High School
or Less
19
Female
23
22
$50K-$75K
18
15
$75K-$100K
Some College/
Trade School
32
33
10
$100K and more
15
9
Decline to Answer
Male
25
6
7
College Grad
or more
49
44
BASE: Total sample . What was the last level of school you completed? (Please indicate in which group your combined annual household income falls before
taxes.
7
Sample Demographics - Political Affiliation
Democrat
Independent
Republican
Tea Party
Don't know
Decline to answer
Total Sample
38
Long Term Residents
College Students
33
32
26
29
29
20
2 6
25
22
3
1
11
7
6
5
6
BASE: Total sample. (N=1,500), Long Term Residents (N= 216), Hispanics (N=387), College Students (N=192) Politically, what do you consider yourslef?
8
IMPRESSION OF
GERMANY AND
GERMANS AMONG
AMERICANS
9
Americans’ Impression Of Germany Is Highest
Yet Recorded
Excellent (5)
15
September 2002
April 2003
September 2003
8
13
10
September 2005
10
February 2007
11
September 2008
10
December 2011
November 2013
18
33
13
7
8
4
8
3
45
7
4
8
4
7
4
39
40
8
46
41
40
8
9
45
35
5
14
42
33
DK/NA
9
39
33
19
Poor (1)
33
35
15
2
37
20
13
3
26
19
September 2004
December 2009
4
5 2
36
4 2
Nearly 60% of Americans have a positive impression of Germany, only
6% (lowest ever) have a negative impression
BASE: Total sample. Q.15: How would you describe your general impression of Germany? NOTE: From 2004 on, online studies did not offer DK/NA option.
10
Impression of Germany On An Upswing Among
Both Genders
63%
Women
49%
Men
51%
54%
69%
53%
49%
44%
49%
48%
35%
38%
28%
42%
41%
37%
32%
32%
27%
September
2002
April
2003
42%
While men have historically
rated Germany higher than
women, the spread has widened
since 2011 from 15 to 20
percentage points
September September September
2003
2004
2005
February
2007
September December December November
2008
2009
2011
2013
BASE: Total sample.Q.15: How would you describe your general impression of Germany? Percentages indicate Top 2 Box ratings (4+5) on 5-point scale from
5=excellent to 1=poor. NOTE: From 2004 on, online studies did not offer DK/NA option.
11
Americans’ Impression Of Germany Is Most
Positive Among Past German Residents
Excellent (5)
Total Sample
19
Long Term Residents
College Students
4
2
40
Poor (1)
36
44
16
3
4 2
44
53
11
28
BASE: Total sample. (N=1,500), Long Term Residents (N= 216), Hispanics (N=387), College Students (N=192) Q.15: How would you describe your general
impression of Germany? NOTE: From 2004 on, online studies did not offer DK/NA option.
1
22
12
Germany Is Seen As Modern And ForwardThinking, As Well As Economically And
Politically Powerful
Agree (4+5)
Neutral (3)
Germany is a modern and forwardthinking society
60
Germany is major economic power
Germany plays an important role in the
United Nations
Germany is a global leader in research
and technology
Germany is strictly against any kind of
political extremism
Disagree (1+2)
17
57
19
57
18
52
37
20
21
9
5
DK/NA
18
5
19
4
21
6
23
33
BASE: Total Sample (N=1,500). Q.16(A-E): Based on what you know, how much do you agree or disagree with the following statements about modern Germany?
13
Germany Given Credit For A Strong Role As
Global Player, Especially In International
Politics
Agree (4+5)
Germany plays an important role
in international politics
Germany is active in global
conflict resolution
Disagree (1+2)
57
Germany promotes democracy
and peace in the world
The German government is a
champion of free trade and fair
competition in a globalized world
Neutral (3)
20
47
44
40
22
20
24
4
7
7
8
DK/NA
19
23
29
27
BASE: Total Sample (N=1,500). Q.16(A-E): Based on what you know, how much do you agree or disagree with the following statements about modern Germany?
14
Almost All Aspects of German Society Are
Regarded As Exemplary, most of all Education
Agree (4+5)
Germany has an excellent
educational system
52
Germany has a thriving culture and
performing arts scene
52
Germany has an outstanding system
of vocational training
Germany has an exemplary social
welfare system
Disagree (1+2)
54
Germany has an outstanding
transportation infrastructure
Germany has an excellent healthcare
system
Neutral (3)
15
16
16
39
35
3
17
19
4
6
28
3
17
45
3
DK/NA
30
3
27
36
39
40
BASE: Total Sample (N=1,500). Q. 17(A-J) Based on what you know, how much do you agree or disagree with the following statements regarding Germany?
15
Compared to 2011, 7% Fewer Americans
Think Germans Like The United States And
Americans
Do you think that Germans like the United
States and Americans?
2013
2011
2009
2008
50
43
42 43
37 35 37 36
20
Yes
15
22 21
No
BASE: Total Sample (N=1,500).Q.19: Do you think that Germans like the United States and Americans?
Not Sure
16
Perceptions Of The Current Relations Between
The U.S. And Germany Slightly Declining
Excellent (5)
September 2001
20
September 2002
April 2003
4
4
February 2007
5
September 2008
5
38
19
22
10
November 2013
10
9
9
6
10
15
54
8
12
4
52
29
December 2011
4
16
34
9
31 5
13
43
26
DK/NA
9
41
29
December 2009
Poor (1)
26
39
6
September 2005
2
29
13
8
3
45
12
September 2003
September 2004
4
6
52
32
10
50
40
32
4
7
45
48
BASE: Total sample. Q.20: How would you describe the current relations between the U.S. and Germany? NOTE: From 2004 on, online studies did not offer
DK/NA option.
2
3
31
8
2
17
Positive Perception Of Current Relations
Shows A Slight Decrease Among Both Genders
71%
Women
59%
44%
60%
Men
43%
36%
44%
46%
35%
42%
29%
38%
37%
34%
19%
26%
26%
51%
36%
33%
26%
16%
September September
2001
2002
April
2003
September September September February September December December November
2003
2004
2005
2007
2008
2009
2011
2013
BASE: Total sample. Q.20: How would you describe the current relations between the U.S. and Germany? Percentages indicate Top 2 Box ratings (4+5) on 5-point
scale from 5=excellent to 1=poor. NOTE: From 2004 on, online studies did not offer DK/NA option.
18
Higher Income Earners More Disposed To
Believe That Current Relations Are Good
Excellent (5)
Total Sample
Less than $50k/year
earners
Over $75k/year
earners
Some college or
less
College graduate
or above
10
9
10
3
2
32
8
53
9
40
30
6 1
9
46
2
4
41
50
34
Poor (1)
48
26
12
9
4
3
7
BASE: Total sample (N=1500), Earning Less than $50/yr (738), Over $75k/yr (365), Some college or less (747), College grad or above (753). Q.20: How would
you describe the current relations between the U.S. and Germany?
2
19
Economic Cooperation Continues To Be Seen
As The Most Positive Aspect Of Good U.S.German Relations
Economic cooperation/trade/finance/import-export/commerce
33
Good diplomatic relations/on good terms/mutual respect/trust
20
10
Political relationship/agreement on foreign policies
All or most aspects are good
8
NATO allies/U.S. military bases in Germany/defense cooperation
7
Social/personal relationships/friendly attitude towards Americans
6
Science/technology products/sharing info/Skills/R&D
5
Cultural/education exchanges
4
Tourism/travel
3
Automotive /German cars being manufactured in the U.S./transport
1
War on terrorism/support efforts in Iraq/views on terrorism
1
Humanitarian aid/human rights/environmental protection
Don’t know/nothing/no detailed response
1
27
Q.21 What aspects of the U.S.-German relations are good? (Open-end) BASE: Those who think that the current relations between the U.S. and Germany are good
(4+5 rating), N=838.
20
Over Half Can Not Name Anything Specific
That They Dislike About Germany
Nothing
54
11
History/Past/WWII/Nazi
4
People/Arrogant/Rigid/Rude
Lifestyle/Poor Food/Expensive
4
Politics/Too Socialist
4
Location/Too Far Away
Don’t know/no detailed
response
Q.17.1 What if anything do you dislike about Germany?
2
11
21
GERMANY AS A U.S.
PARTNER
22
Unaided, Almost A Quarter Of Americans
Consider Germany One Of The Most Important
International Partners Of The U.S.
54
Great Britain/England/UK
24
China
23
Germany
22
Canada
20
Japan
17
France
13
Israel
Mexico
Russia
9
7
BASE: Total Sample (N=1,500). Q.1 Which countries do you consider the most important international partners of the U.S.? (open-ended). NOTE: Only countries
with 5% mentions or more are listed. Numbers in parentheses change compared to 2009 survey.
23
Germany Tops List Of Non-English Speaking
Countries Which Are The Most Important
International Partners of the U.S.
Great Britain (UK)
69
Canada
61
Germany
43
China
42
Japan
38
France
33
Israel
27
Mexico
23
Australia
22
Russia
Italy
16
10
BASE: Total Sample (N=1,500). Q.2 More specifically, which five countries do you consider the most important international partners of the U.S.? (closed-ended)
10%+ Reported.
24
Changes in Country Importance Since 2011
Include A Modest Decrease For Germany
Most important
international partners
of the U.S.
Great Britain (United
September
2005
(N=1,070)
February
2007
(N=1,023)
September
2008
(N=1,019)
December
2009
(N=1,051)
December
2011
(N=1,517)
November
2013
(N=1,500)
Change
compared to
previous wave
73%
75%
67%
69%
+2
83%
84%
Canada
61
67
61
69
63
61
-2
Japan
47
47
41
44
44
38
-6
Australia
30
34
28
31
26
22
-4
Germany
35
38
37
40
46
43
-3
China
32
30
36
50
43
42
-1
Israel
27
30
29
22
25
27
+2
Mexico
32
23
24
28
21
23
+2
France
21
21
26
29
30
33
+3
Kingdom)*
* In September 2008, name was changed from “United Kingdom / England” to “Great Britain (United Kingdom)”
BASE: Total Sample (N=1,500).Q.2 More specifically, which five countries do you consider the most important international partners of the U.S.? (closed-ended)
25
Germany Is Ranked Number Four Among
Countries That Have The Most Common Values
With The U.S. And Is The Highest Ranked NonEnglish Speaking Country
Great Britain (UK)
69
Canada
66
Australia
50
Germany
39
30
France
23
Israel
21
Ireland
Japan
Mexico
20
17
Italy
15
China
14
BASE: Total Sample (N=1,517).Q.2.1 And which five countries do you think have the most common values with the U.S.? Select five. (closed-ended) 10%+ Reported.
26
Among European Partners Of The U.S.,
Germany A Close Second Behind Great Britain
Great Britain (UK)
69
Germany
60
France
54
Italy
31
Spain
19
Russia
19
Ireland
Switzerland
Sweden
16
13
10
BASE: Total Sample (N=1,500).Q.3 Which countries do you consider the most important European partners of the U.S.? Select up to five. (closed-ended). 10%+
Reported.
27
Great Britain, China And Israel Seen As The
Three Foreign Countries With The Most
Influence On U.S. Politics
Great Britain (United
Kingdom)
50
38
China
25
Israel
Canada
19
Germany
18
Russia
18
Japan
12
France
Iraq
10
9
Mexico
8
Iran
9
BASE: Total Sample (N=1,500).Q.4 Please indicate which three foreign countries you think have the most influence on U.S. politics. (closed-ended). Numbers in
parentheses change compared to 2009 survey.
28
FIGHT AGAINST
TERRORISM
29
Americans Think Germany Is An Important Ally
In The Fight Against Terrorism And Want Them
To Be More Active
Agree (4+5)
Germany should be more active in
the fight against terrorism
Disagree (1+2)
48
Germany is an important ally of the U.S.
in the fight against terrorism
Germany plays an important role in
stabilizing Afghanistan
Neutral (3)
19
47
27
18
21
11
6
DK/NA
27
7
27
42
BASE: Total Sample (N=1,500).Q.24(I-M): How much do you agree or disagree with the following statements regarding the relations between the U.S. and Germany as
well as Germany’s fight against terrorism?
30
Trending For Germany’s Role In The Fight
Against Terrorism Very Stable, Perception As A
U.S. Ally Up Slightly
September
2004
(N=1,412)
Top 2 Box
Agreement
September
2005
(N=1,070)
February
2007
(N=1,023)
September
2008
(N=1,019)
December
2009
(N=1,051)
December
2011
(N=1,517)
November
2013
(N=1,500)
Change
compared to
previous
wave
Germany’s role in the fight against terrorism
Germany should be
more active in the
fight against
terrorism
59%
57%
57%
49%
47%
48%
48%
-
Germany is an
important ally of
the U.S. in the fight
against terrorism
37
36
35
35
36
45
47
+2
Germany plays an
important role in
stabilizing
Afghanistan
n.a.
n.a.
n.a.
n.a.
n.a.
27
27
-
BASE: Total sample. Q.24(I-M): And how much do you agree or disagree with the following statements regarding Germany’s role in the fight against terrorism?
31
TECHNOLOGY /
SCIENTIFIC RESEARCH
32
Germany Generally Seen As High Tech &
Important In The Fields Of Science, Research
& Technology
Agree Completely
Germany is a high-tech country
4
30
3
2
Do not agree at all
30
15
Germany produces many important
scientific research findings
25
28
18
Germany is a global leader in
research and technology
25
27
20
21
21
4 1
Don't know
22
26
23
BASE: Total Sample (N=1,500). Q.16D Based on what you know, how much do you agree or disagree with the following statements about modern Germany? Q.17(AB): Based on what you know, how much do you agree or disagree with the following statements regarding Germany?
33
Germany’s Image As A High-Tech Country
Remains Strong And Stable
Top 2 Box
Agreement
September
2004
(N=1,412)
September
2005
(N=1,070)
February
2007
(N=1,023)
September
2008
(N=1,019)
December
2009
(N=1,051)
December
2011
(N=1,517)
November
2013
(N=1,500)
Change
compared
to previous
wave
51%
48%
58%
60%
+2
Germany is a hightech country
56%
54%
52%
Germany
produces many
important
scientific research
findings
48
43
48
47
46
55
53
-2
Germany is a
global leader in
research and
technology
n.a.
n.a.
n.a.
42
40
54
52
-2
BASE: Total Sample . Q. Based on what you know, how much do you agree or disagree with the following statements about modern Germany? Q. Based on what you
know, how much do you agree or disagree with the following statements regarding Germany?
34
The U.S. And Japan Are Seen As Most
Technologically Advanced Countries
Very technologyically advanced
Japan
3
2
Not at all technologically advanced
73
U.S.
15
68
China
19
51
Germany
43
UK
42
Canada
24
23
France
23
India
33
32
5
38
19
26
23
13
14
14
33
35
13
25
31
8
4 11
7
21
13
10
13
21
13
5 1
15
31
16
4
17
2
Don't know
10
21
10
24
24
8
11
36
16
Brazil
12
30
34
Russia
Mexico
4
20
8
15
35
BASE: Total Sample (N=1,500). Q.5(A-K): For each of the following countries, please indicate how technologically advanced they are.
ECONOMIC
RELATIONSHIP
36
Germany Is Widely Perceived As A Major
Economic Power
Agree (4+5)
Germany is a major economic
power
The economic relationship
between Germany and the U.S.
drives global economic stability
and growth
The U.S. and Germany are
global economic competitors
Neutral (3)
Disagree (1+2)
57
19
45
41
21
24
5
6
6
DK/NA
19
27
29
BASE: Total Sample (N=1,500).Q.16A Based on what you know, how much do you agree or disagree with the following statements about modern Germany?
Q.24(E,H): How much do you agree or disagree with the following statements regarding the relations between the U.S. and Germany?
37
China, Japan, UK And Canada Seen As The
Most Important Economic Partners Of The U.S.
Very important
4
3
2
Not at all important
58
China
18
51
Japan
Great Britain
(United Kingdom)
24
46
26
42
Canada
Germany
30
Mexico
18
26
21
20
India
20
23
26
9
Russia
19
25
25
10
Brazil
13
24
24
28
13
8
11
14
15
31
14
17
3
16
7
11
21
4 2
9
France
28
21
12
29
24
8
10
27
Don't know
3
3
4
4
18
19
18
20
38
BASE: Total Sample (N=1,517). Q.6(A-J): For each of the following countries, please indicate how important they are to the U.S. as economic partners.
THE EUROPEAN
UNION
39
Most Americans Feel Relatively Uninformed
About The EU And European Integration – And
That Knowledge Gap Is Increasing
Very informed
September 2005
4
February 2007
3
14
4
3
2
29
12
Not at all informed
28
36
September 2008
5
11
32
December 2009
4
13
29
December 2011
6
16
November 2013
6
16
26
24
26
22
30
21
33
33
30
21
18
24
30
40
BASE: Total Sample. Q.18 How informed do you feel you are about the European Union (EU) and the process of European integration in general?
A Majority Of Americans Think The European
Debt Crisis Has Impacted The U.S. Economy
Completely agree
The European debt crisis has
repercussions for the U.S. economy
3
36
It is in the interest of the U.S. that there is
a strong European Union
19
A transatlantic trade and investment
partnership (TTIP) is in the best interest of
the US
18
12
Completely disagree
13
25
28
A transatlantic trade and investment
partnership (TTIP) is in the best interest of
the EU.
2
24
29
The European Union is an important
political partner of the U.S
The European Union does not do its share
to tackle global challenges
4
26
24
16
24
17
21
25
3 2
26
15
3 2
27
3 3
9
21
14
21
16
Don't know
3
38
36
38
41
BASE: Total Sample (N=1,500). Q.18.1 Based on what you know, how much do you agree or disagree with the following statements about the European Union (EU)?
Germany’s Presence In Europe Seen As Stable
& Constructive
Stable
51
Constructive
41
Collaborative
36
Demanding
20
Patronizing
11
Trailblazing
10
Fickle
Weak
7
6
42
BASE: Total Sample, Q18.2: What words would you use to characterize the role Germany currently plays within Europe? Select all that apply
Majority of Americans Feel Germany Has A
Leading Role In Europe, Which Has
Strengthened In The Last Few Years
Agree (4+5)
Neutral (3)
Disagree (1+2)
Germany’s role in Europe has
greatly strengthened over the last
few years
53
Germany wants to assume a
leading role in Europe
52
14
51
17
I expect Germany to assume a
leading role in Europe
15
Germany demonstrates deep
commitment to the European
Union
42
19
Germany assumes a leadership
role in enhancing European
integration
42
18
Don't know
3
2
29
32
5
4
4
27
35
36
BASE: Total Sample (N=1,500). 18.3 (A-E) Based on what you know, how much do you agree or disagree with the following statements about Germany and the
European Union (EU)?
43
Germany Is Seen As The Country Best Suited
To Lead Europe Out Of The Current Debt Crisis
27
Germany
Great Britain
(United Kingdom)
20
U.S.
8
China
7
France
3
Japan
3
Other
Don’t know
4
28
BASE: Total Sample (N=1,500). Q.18.4: In your opinion, which country is best suited to lead Europe out of the current debt crisis? Select one.
44
INFORMATION ABOUT
GERMANY
45
Americans Are Slightly Higher In Their
Knowledge of Germany And The Germans
Than 2011
9%
10%
Comprehensive knowledge
24%
19%
4
3
2
No knowledge at all
38%
Top 2 Box
2011: 32%
2009: 28%
2008: 25%
46
BASE: Total Sample (N=1,500). Q.15.1: How would you rate your knowledge about Germany and the Germans?
Interest In Receiving Info About Germany
Holds Steady From Previous Years
Very interested
September 2001
14
September 2004
8
September 2005
10
February 2007
September 2008
December 2009
December 2011
November 2013
36
13
14
17
15
29
19
28
26
18
23
20
22
17
31
27
Not at all interested
23
21
35
18
2
12
32
15
11
3
13
29
18
9
4
25
15
21
31
30
14
14
12
15
Top 2 Box
41%
47
BASE: Total Sample. Q.62: Overall, how interested are you in receiving information about Germany?
Interest In Receiving Information Across
Segments
Excellent (5)
Total Sample
15
Long Term Residents
College Students
3
26
27
10
4
30
27
27
2
14
27
28
Poor (1)
15
8
21
11
14
BASE: Total sample. (N=1,500), Long Term Residents (N= 216), Hispanics (N=387), College Students (N=192) Q.62: Overall, how interested are you in receiving
information about Germany?.
48
Americans Agree The U.S. Media Do Not
Provide Enough News About Germany &
Disagree They Don’t Need To Be Informed
About Germany
Agree (4+5)
The U.S. media do not provide enough
news about Germany
I don’t need to be informed about
Germany
Neutral (3)
51
18
Disagree (1+2)
36
32
13
50
49
BASE: Total Sample (N=1,500). Q.61 (A-B) How much do you agree or disagree with the following statements?
Americans Continue To Be Interested In
Receiving Information About Various Aspects
Of Germany
Interested (4+5)
Neutral (3)
Not interested (1+2)
Modern life in Germany
52
German science and
scientific research
51
29
German history
50
31
Tourist and travel information
49
27
23
German cuisine
48
28
23
German cars
45
32
27
16
20
18
29
50
1 of 2 BASE: Those interested in receiving information (N=1,273. Q.63(A-M): How interested are you in…?
There Is Steady Interest In Receiving
Information About Various Aspects Of
Germany
Interested (4+5)
German beer
43
The German economy
42
German politics
Neutral (3)
Not interested (1+2)
21
36
33
33
25
35
32
German literature
29
32
39
German music
29
31
39
German films
German sports
26
21
31
27
43
52
51
2 of 2 BASE: Those interested in receiving information (N=1,273). Q.63(A-M): How interested are you in…?
GERMANY VISITS
52
Close To A Quarter Of Americans Have Visited
Germany
15
12
10
12
12
1 visit
4
16
6
5
2 visits
3
3
4
6
5
November 2013
Ever visited
Germany: 26%
(up from 24% in
December 2011)
December 2011
December 2009
September 2008
February 2007
September 2005
5
3 or more visits
2
3
4
5
6
7
74
76
Never visited Germany
1
80
81
76
77
BASE: Total sample. Q.SK: How many times have you visited Germany?
53
Main Reasons For Visits To Germany
Tourism/vacation
58
Business
20
Visiting family/relatives
20
Visiting friends
Studying/college
Other
16
10
18
BASE: Those who have visited Germany (N=396). Q.51: What was the main reason / were the main reasons for your visit(s) to Germany? Select all that apply.
54
Most Recent Visit To Germany
Up to 6 months ago
8
7-12 months ago
15
1-2 years ago
16
3-5 years ago
6-10 years ago
Average Visit
was 9.7 years
ago
13
11
More than 10 years ago
37
55
BASE: Those who have visited Germany (N=396). Q.52: When was your most recent visit to Germany?
Top Box Rating For Liking Visit(s) To Germany
Higher Than Ever
Liked a lot (5)
September 2004 (N=225)
September 2005 (N=249)
December 2009 (N=210)
December 2011 (N=366)
November 2013 (N=396)
3
2
61
Did not like at all (1)
27
51
February 2007 (N=243)
September 2008 (N=199)
4
27
54
47
53
58
21
16
28
3 2
14
30
59
9
2 3
18
27
33
32
4 2
12
12
11
21
8
11
Very High Mean of 4.5 (November 2013)
56
BASE: Total sample. Q.53: Overall, how did you like your visit(s) to Germany? BASE: Those who have visited Germany.
Visits To Germany Have A Highly Positive
Impact On The Perception Of Germany And
The German People
6%
32%
63%
Perceive Germany and
the Germans more
positively
Not feel any different
towards Germany and
the Germans
Perceive Germany and
the Germans more
negatively
More Positively
2013: 63%
2011: 58%
2009: 51%
57
BASE: Those who have visited Germany (N=396). Q.54: In general, did your visit(s) to Germany make you…?
Over 40% of Americans With German Ancestry
Feel Connected To Germany, Huge Increases
Though Smaller Base Than 2011
Feel very connected
4
3
2
Do not feel connected at all
13%
18%
Top Two Box
2013: 41%
2011: 20%
14%
23%
32%
BASE: Those who have German ancestry (N=128 in 2013, N=487 in 2011). Q.55: You mentioned earlier that you are of German ancestry or ethnic origin. How
connected do you feel to Germany and your German ancestry?
58
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Andrew Hare
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Ahare@magid.com
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212.515.4490
Ahoyle@magid.com
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