FitforPartnershipwithGermany ManagerTrainingProgrammeofthe FederalMinistryforEconomicAffairsandEnergy Informationforapplicantsandparticipants Contents 1. GeneralInformationaboutManagerTrainingProgramme WhatistheManagerTrainingProgramme 3 WhoisthetargetgroupoftheManagerTrainingProgramme? 5 WhatkindofTrainingdoweoffer? WhatcanyouexpectfromtheTraininginGermany? 5 6 2. Becomingaparticipant Howtoapply? 8 Whathappensduringandafteraninterview? 9 11 HowisthetraininginGermanystructured? 12 HowtoprepareyourselffortheprogrammeinGermany? 14 Howto indGermanbusinesspartners 2. Informationfortheparticipants Wherewillyourtrainingtakeplace? 15 WouldyouliketoknowmoreaboutGermany? 16 AdditionalInformationyouneedtoknow! 17 2 WhatistheManagerTrainingProgramme(MP)? Doyouneedcompetencesforinternationalcooperation? WouldyouliketocooperatewithGermancompanies? Wouldyouliketoimproveyourmanagementskillsandtostrengthenyourcompany? Ifyousaid„yes“toatleastoneoftheabovequestions,pleasecontinuereadingfurther. TheManagerTrainingProgrammeoftheFederalMinistryofEconomicAffairsandEnergyisaprogrammebasedonthebillateralagreementsbetweenGermanyandpartner-countries.Theprogramme is inanced by the Federal Ministry of Economic Affairs and Energy, who commissioned GIZ (DeutscheGesellschaftfü rInternationaleZusammenarbeitGmbH)toactasgeneralprogrammemanagerontheGermanendoftheprogramme. The Manager Traininf Programme an instrument to promote foreign trade and is applied here to intensify economic relations between Germany and partner-countries. It is designed to promote smallandmedium-sizedenterprises(SME)inparticular. Underthe"FitforPartnershipwithGermany"motto,itgetsexecutivesfromEasternEurope,Asia, NorthernAfricaandMexicoreadytoinitiatebusinessandeconomicpartnershipswithGerman irms–successfullyforbothsides.Todateatotalmorethan8,000executivesfrom irmswithforeigntradepotentialhavecompletedtheManagerTrainingProgramme.Onaverage,eachgroupof 20participantsestablishescontactwithatotalof60mostlymedium-sizedGerman irms. Thesuccessoftheprogrammeisduetojusttherightbalancebetweendevelopingnewskillsand businesspractice.Ininteractiveandpractice-orientedtraining,youlearnabouttheparticularsof theGermanbusinesscultureandimproveyourbusinessconductandnegotiatingtechniques.Visits to irmsfromavarietyofbranchesprovideillustrativeexamplesofGermanbusinesspractice.You gain irst-hand,practicalknowledgeofGermancompaniesandhavetheopportunitytobecomefamiliar with modern technology and equipment. You also establish direct contact with potential businesspartners.Theprogrammeoffersallparticipating irmsaccesstobusinessopportunitiesin therespectiveothermarket–awin-winsituation. 3 The MPhas shownimpressiveresults,clearlydemonstrating itseconomicutilitybothforparticipatingGerman irmsandinvolvedcompaniesfromour15partnercountries. The Manager Training Programme generates lasting contacts and encourages the business elite of tomorrow to cooperate. After returning from Germany, many participants successfully implement restructuringandoptimisationintheirhomecompanies:diversi icationofproductionandservices, betteruseofresources,purchasingandinternationalquali icationsareallexamplesofhowbusiness ef iciencyhasincreasedinmanycompanies,creatingnewjobsaswell. Theprogramme'spartnershipapproachhasmadeitparticularlypopularinpartner-countries.CurrentlytheprogrammeisofferedbasedonabilateralMemorandumofUnderstandingwith15countriesandislikelytobeexpandedtoincludemorenations.TheFederalMinistryofEconomicAffairs and Energy has authorized the GIZ as general manager in charge of coordinating the programme. Training is decentralised, taking place throughout Germany and run by 14 educational consortia with close ties to business, all of whom successfully quali ied in a tendering procedure. Currently around900foreignexecutives/companiesparticipateintheprogrammeeachyear.Afewthousand irmsarealsoinvolvedontheGermanend. 4 WhoisthetargetgroupoftheManagerTrainingProgramme? Target Group Companies SMEswithforeigntradepotentialfromdiverseeconomicsectors (authoritiesandadministrationarenoteligiblefortheMP) Positioninthe company Decision-makers:middleortopmanagementlevel Workexperience Minimum2yearsinmanagementposition Minimum5yearsofworkexperience Education UniversitydegreeinEconomics,Trade,Technology, Managementorsimilar Languageskills GoodcommandofEnglish Age Preferablyunder45yearsold Traininggoals Acquiringmanagementcompetenciesandskillsforinternational cooperation Acquiringskillsforbusinessinitiationontheinternationallevel EstablishingcontactswithGermanbusinesspartners WhatkindofTrainingdoweoffer? Ourtrainingistailoredundertheslogan„FitforPartnershipwithGermany“and aimstoprepareyouforcooperationwithGermancompanies. Weofferadiverserangeoftrainingformats.ThedurationofourtrainingisfourweekslongandaimedatfosteringeconomiccooperationbetweenGermanyandthepartner-country.MostofourtrainingisinEnglish.However,otherlanguagesareavailableinsomepartner-countriesasanexception. Formoredetailedinformationaboutworkinglanguagesandgroupswithafocusonaparticulareconomicsectoravailabletoyourcountry,pleasecontactyourcoordinators. 5 WhatcanyouexpectfromtheTraininginGermany? TheManagerTrainingProgrammeenablesyoutogetacquaintedwiththeGermanmarket.Itinitiates business relationships with German companies and builds up long-term partnerships. Tailored trainingseminarsenhanceindividualmanagementskills,andcompanyvisitsprovidegoodexamples ofGermanbusinesspractice.Inaddition,directbusinesscontactsopenaccesstotheGermanmarket. TheManagerTrainingProgrammeisbasedonaCompetenceSystemwhichwasdevlopedbyexperts frompartner-countries.TheCompetenceSystemconsistsofselfchecktestanda inalpresentation ofyourcooperationproject.DuringthetraininginGermanyyouwillhaveachancetoworkonyour individualcooperationproject. YOURSUCCESS LONG‐TERM Continuity Cooperation INITIATIONOFBUSINESS Contacts Cooperation Skills Management Competence TRAINING ManagerTrainingProgramme“FitforPartnershipwithGermany” Training Yougetatailoredtrainingin14areasofcompetenceplusskills,whicharenecessaryforsuccessful cooperationintheinternationalcontext,especiallyforcollaborationwithGermancompanies. Management Competence: General Management, Human Resource Management, Quality Management,MarketingandLogistics,InnovationandChangeManagement,ProjectManagement,GlobalBusinessManagement CooperationSkills:InterculturalSkills,PresentationSkills,Researchskillsforpotentialbusinesspartners,Negotiationskillswithforeignpartners,Skillsformakingabusinessinquiry,Skillsformakingabusinessproposal,basicknowledgeofGermanandEUeconomies. „IfBusinessdoesn‘treallygowell,youdon‘tnecessarilyhaveto closeit.Therearewaystomakeaturnaroundandbecomecompetitiveagain.Thisisoneofthemajortake-awaysfrommytraining inGermany.“ UlanMukhammad,DirectoratEcoLightsTrading, Kyrgyzstan 6 InitiationofBusiness Establish contacts with your potential business partners in Germany. You have a uniquechancetomeetthempersonallyduringindividualvisitstoGermancompanies, during visits to fairs and exhibitions or during Business-to-Business and cooperationmatchmakingevents. Become a part of our Business Network with more than 8000 Alumni from 15 countries. Useanopportunitytolookatyourselfandyourcompanythroughtheopticsofinternationalexperience. Acquireasetofculturalcommunicationnorms(verbalandnon-verbal)forcommunication with German partners and gain skills for effective communication across culturalboundaries. “BeinganengineerIalwaysfelttheneedforformalbusinessmanagementtraining. Thisprogrammeful illedthat.ItwaslikeaMini-MBA.Itincreasedmyknowledge andgavemeacon idenceboost.Inowfeelcon identonvisitingGermanyforbusinessagain.” RajatBajaj,Partnerat"JamunaUdyog",India “IamsurewewillbemoreeffectiveincommunicationwithGermancompaniesandhavebetterresults.Ilearnedthatitisvery importanttodoeverythingintime.Ifyoupromisesomethingyou shouldkeepyourword.IalsolearnedthatGermanpeopleare morestraightforwardthanBelarusians.” AlenaPekarskaya,MarketingManagerat"ChistySvet", Belarus Long‐termPartnership TheendofyourstayinGermanyisonlyastartforourlong-termpartnershipandcollaboration.Weofferyouawholerangeofpost-programmeactivities: Followup:YourchancetoanalysetheresultsofyourtraininginGermany. ContinualdevelopmentandimprovementwithGIZtraining,seminarsandconferences. Benchmarkingyourownsuccessinthefuture. NetworkingwithAlumnifrom15countries. 7 Howtoapply? Theapplicationprocessconsistsofthreesteps:1. illingintheapplicationform.2.Allapplicationformsgothroughapaperscreening.DuringthisprocessallapplicationswillbereviewedbythemembersoftheselectioncommitteefromtheGIZandPartnerorganisation.The selectioncommitteeassesseswhethertheapplicantsful ilalltherequiredformalquali icationsforparticipationintheprogramme.3.Oncetherequirementsareevaluated,theselectedapplicantswillbeinvitedtotheinterview. Figure 2: Selection prozess Youcandownloadtheapplicationformhere.(HyperlinkzumGC21).The illedinapplicationformmustbeprintedandgiventothecoordinatorinyourhomecountry. 8 Whathappensduringandafteraninterview? Theinterviewisatalkonanequalbasis.Itisnotanexamandwedonotassessyourprofessional quali ications. During the interview you have a chance to make a „marketing campaign“ for your company and yourself and to present your goals for the participation (cooperationproject)intheProgrammetotheselectioncommittee. Belowwelistedsomefrequentlyaskedquestions.Wehopeyouwill indthemhelpful. Q:Howlongdoestheinterviewtake? A:Theinterviewtakesabout20minutes. Q:Inwhichlanguagearewegoingtospeak? А:Theinterviewwillbeconductedinthesamelanguageasthelanguageofthetraining(s. page5). Q:WhatshouldIbringtotheinterview? A: You need to bring your printed and signed application form, a printed organisational chartofyourcompanyinwhichonecanidentifyyourposition,ashortdescribtionofyour traininggoals(cooperationproject)whichyouwouldliketoworkonduringyourtraining inGermanyandacopyofthe irstpageofyourtravellingdocument(internationalpassport). Itisdesirablethatyoualsobring lyersorprintedmaterialaboutyourcompanyandalist with results of your search for cooperation with German companies. In case you have alreadymadepre-arrangementsaboutyourcompanyvisits,pleasebringtheinvitationfroma German company. You are welcome to present products of your company to the selection committee. Q: What kind of questions willIbeasked? A: You will have time to present yourself and your company. Tell us about your goals for the training in Germany. What would you like toachieve?Wewouldliketo get to know you and your companybetter.Tellusabout the current situation in your company, what have you already succeed in, what kind of challenges do you face? What kind of cooperation with German companies are you looking for? The more preciseanddetailedinformationyouprovide,thebettertheselectioncommitteecanassessyourapplication.Aninterviewisadialoguebetweenyouandtheselectioncommitteeandyouarealsoencouragedto askquestions. 9 Q:CanIshowthecommitteea ilmormakeapower‐pointpresentation? A:Therearenogeneralrulesaboutit.Pleasecontactyourcoordinatorsinorderto indout, ifpresentationsmaybeshowninyourcountryduringtheinterview. Q:HowdoIgettheresultsoftheinterview? A:Weand/orourPartnerorganisationinformyouabouttheresultsofyourinterview.Each personwhotookpartintheinterviewcanreceiveoneofthethreepossiblestatuses: „acceptedfortheProgramme“ „rejected“(usuallythismeansyourgoalscannotbereachedwithintheframeworkof MP) „canapplyagain“(oftenthismeansthatyoumusteitherclarifyyourgoalsorimprove yourforeignlanguageskills) Q:Howandwhenarethegroupsformed? A:Allselectedparticipantstaketheirtrainingingroups.Eachgroupisformedaccordingto thelanguageandthescopeofthetrainingandconsistsupto25participants.Becauseofthe complexity,thegroupformingprocesscantakesometimeandwekindlyaskyouforyour patienceandunderstanding.Onceyourgroupisformedyouwillreceiveane-mailfromyour countrycoordinatorwiththedetailedexplanationofallfurtheractions. Q:Andwhathappensnext? A: After the groups are formed your application form will be sent to the Training Center, which will be responsible for your stay in Germany. Q: When does the Training Cen‐ tercontactme? A:TheTrainingCentrewillcontact you by phone and/or e-mail some weeksbeforethestartofyourtraining. 10 Wherewillyourtrainingtakeplace? In the framework of the Manager Training Programme, GIZ cooperates with Training Centres.TheyarepositionedindifferentpartsofGermany.TheTrainingCentrescollaboratecloselywithdiverseeconomicstructures.Yourtrainingwilltakeplaceatonetraining centre,whichwillbeassignedtoyourgroupbytheGIZ.TheTrainingCentreisresponsible for the organisation of your training and company visits as well as all practical matters duringyourstay. ARGEKonsortiumNBL,Dresden Baden-Wü rttembergInternational,Stuttgart Akademiefü rInternationaleWirtschaft,BildungszentrumamMü ggelsee,Berlin CarlDuisbergCentren,Cologne COGNOSInternational,Hamburg DeutscheManagementAkademieNiedersachsen,Celle Export-AkademieBaden-Wü rttemberg,KonsortiumIntegratedManager,Tü bingen IHKfü rMü nchenundOberbayern,IHK-AkademieMü nchenWesterham,Munich TUVRheinlandAkademie,Cologne WirtschaftsakademieSchleswig-Holstein,Kiel AHPInternational,Berlin ArgetrAIDe/RWTHInternationalAcademy,Cologne GICONInternationalTrainingandBusinessDevelopment,Dresden Machwü rthTeam,Visselhö vede 11 HowisthetraininginGermanystructured? Theprogrammetakesapproximately20workingdays.TheprogrammeconsistsofmanagementskillstrainingandvisitstoGermancompanies.Thenumberofdaysdedicatedtoeach blockcanvaryslightly,dependingonthetrainingformat.Paralleltoyourgroupprogramme youwillhaveapossibilitytoestablishindividualcontactswithGermanentrepreneurs. ItisimportantthatyouestablishcontactswiththeGermancompanies,whichareinterested foryourcooperationproject,wellinadvance.Thetrainingcentrewillsupportyou,however, yourownproactiveapproachisaconstituentingredientofyoursuccess.Onpage15youwill indsomeusefullinksforsearchofbusinesspartnersinGermany. YourprogrammeinGermanywillbeginwithanintroductionseminaronthe irstdayofyour trainingandwillendwithapresentationofyourresultsonthelastdayofyourstayinGermany. DuringtheIntroductionSeminaryouwill: GettoknowtherepresentativesoftheTrainingCentre. Gettoknowyourfellowparticipantsbetter(ifyouaremakingyourtrainingintheinternationalgroup,youwillmeetparticipantsfromothercountries). Have a chance to present your company, your products or servicesand your training goals. ClarifyallkindsofquestionsregardingorganisationandlogisticsofyourstayinGermany. Managementtraining: Yougainmanagementandcooperation competence,whichisusefulfor workingwithGermancompanies. Alltrainingisgenerallyinteractiveand practice-oriented. Thetrainingusuallytakesplaceinthe seminarroomsandimplies participationoftheentiregroup. VisitingCompanies YouwillvisitGermancompanies,fairsandB2Bcooperationevents.Usuallysuchvisits areconductedinanentiregrouporasmallgroup(accordingtotheclusterorbranchof yourbusiness,yourcooperationinterestsorspeci icissueswhichareimportanttoyou). Everycompanyvisitwillbededicatedto aspeci ictopic. Youwillgainmanagementandcooperation competencies, get information aboutnewtechnologiesandequipment. You will have a chance to exchange the experiences with your German colleagues and to establish business contacts withthem. Acompanyvisitusuallytakesfromhalf adaytoonefullday. 12 VisitingFairs You will have a chance to visit a fair or an exhibition for your industry, in case such an event will take place during your stay in Germany. It is important that your goals for a visit are clearly stated and communicated to your tutors from the Training Centre before your travel to Germany. You will get support from your tutors for the preparation of your visits and will gain somevaluable advice for thepreparationofthepresentationmaterials.Theywillalsoadviseyouonhowtoestablish and to nurture contacts and to turn them into long-term cooperation. Afterwards you will have a possibility for a discussion and evaluation of your visits with yourtutors.Apartfromvisitingfairs,youwilltakepartinB2Bevents,whereyouwill haveachancetomeetpotentialbusinesspartners. IndividualCompanyVisits TherepresentativesoftheTrainingCentrewillassistyouinestablishingnewbusiness contactsandinintensifyingyourexistingcontactstoGermancompanies. Individualvisitsusuallylastoneday.Duringthistimeyouwillhaveachancetomeet thedecision-makersfromGermancompanies. Yourindividualmeetingswilltakeplaceparalleltothegeneralprogramme,i.e.onthe daywhenyouhaveanindividualmeetingscheduled,youcannotattendagroupprogramme. Presentationofyourresultsandevaluationoftheprogramme Youwillhaveachancetolookbackandtoevaluatetheprogamme. Youwillbeginthepreparationfortheimplementationofyourprojectsinyourhome country. You will have a chance to present „Theprogrammeisperfect.Asafounderandleaderofmy theresultsofyourworkoncoope- company,Iactuallyneededaglobalideaofhowtoorganise rationprojectinformofapresen- thecompanyandclarifythedirectionofmybusiness.Byvisitingdiftation. ferentcompaniesandtalkingwith Youwillgetacerti icateof peoplehereIlearnedalot.” yourtraininginGermany. You will gain information about WeiliLi,CEOatMecechemCo the follow up seminar in your Ltd,Wuxi,China countryandtheAlumninetworks availableinyourcountryand/or region. 13 HowtoprepareyourselffortheprogrammeinGermany? OurPartnerorganisationinyourcountryisresponsiblefororganisingapreparatorytrainingcourseforyou.Thelengthandthecontentsofthecoursevaryfromcountrytocountry. "[...]TheProgrammeisyourchancetoestablishrealbusinesscontacts. Lookcarefullyattheprogrammeofyourstay,takealookatthewebsitesofthecompaniesyouwouldliketovisitandgetasmuchinformationaboutthemaspossible.Itisadvisabletoestablishcontactstoyour potential partners in advance, before you come to Germany. Take enough business cards with you and the most important be ready to makedecisionsandyouwillbesuccessful!“ ShokhratAbayev,HeadofdepartmentattheStateBankof Turkmenistan Thefollowingquestionscanhelpyoutoprepareforyourtraining: Whichplansdoesyourcompanyhaveregardinginternationalcooperation? WithwhichcompanieswouldyouliketocooperateinGermany? Whichbusinesscasewouldyouliketosolve? Whichcompetencedoyouneedinordertoachieveyourgoals? GlobalCampus21(GC21) Since September 2004 all participants of the Manager Training Programme join the international online Global Campus 21 platform. Itoffersaspaceforinformationexchange,dialogue,e-learningandpreparationforthetrainingwithyourTrainingCentre. SomepagesoftheGC21areopentoeveryone, others require having login and password. Eachgroupinthe Management Training Programme gets its ownclosedspace. ThroughGC21youwill: GettoknowyourtutorsandyourTrainingCentrebeforeyourarrivalinGermany Getadetailedprogrammeofyourstay GaininformationaboutGermaneconomy Gaininformationaboutfairs,whichwilltakeplaceduringyourstay Findsomeusefullinksaboutthecity/townandFederalland,whereyouwillstay Getinformationaboutcultureandfree-timeactivities YouwillreceiveloginandpasswordaswellasschedulesfortheE-activities(e.g.chats,etc.), whichwilltakeplacebeforeyourarrivalinGermany.AllactivitiesinGC21arecoordinated byyourTrainingCentre. 14 Howto indGermanbusinesspartners? ThefollowinglinkswillhelpyoutosearchforyourbusinesspartnersinGermany.Justclick onthehyperlinksbelowandexplore.Goodluck! Interculturaltip!StartsearchingforyourpotentialbusinesspartnersinGermanywellinadvance.Germancompaniesworkina long-term-planningmodusandwillnotbeableto itanappointmentintheirtightscheduleatshortnotice. „Werliefertwas“(translation:„whodeliverswhat“)is a website for the business sector searching for service providers and product suppliers. It is the largest business search engine in Germany. OnthewebsiteofTheof icialGermanExportDatabaseyoucan searchforproductsandservices„MadeinGermany“.Thissearchenginealsoallowsyouto lookforcompanies. ExportCommunityoniXPOSwebsiteoffersyouapossibility toestablishnewbusinesscontactsaswellastogainuseful informationfromtheexpertsonthetopicof„Enteringthe GermanMarket“. OnSEiBT,whichisadatabaseforspecialbranchesandproductsofGermancompanies,you can indproducers,suppliersanddiverseservicesfromthemostimportanteconomicsectors.Theentiredatabasehasdetailedinformationonmorethan60.000companiesand120.000products. KompassisaninternationalB2B-Databasewithmorethan4,2millioncompanies,whichbringstogetherbuyersandsuppliers.PresentyourcompanyatKompassandgainvisibilityforyourproductsandservicesinGermany. VisitthewebsiteofAUMA.Hereyoucan indoutwhichfairswilltakeplaceduringyourtraining.ThisdatabasecontainsallGermanexhibitionsandfairsforseveralyearsahead. OnEUROPAGESyoucan indyourpotentialbusinesspartnersandtogetintouchwith them. TheBGA,theFederationofGermanWholesale,ForeignTrade andServices,istheleadingorganizationforthewholesale,foreigntradeandservicesectorintheFederalRepublicofGermany. 15 WouldyouliketoknowmoreaboutGermany? GermanyTrade&InvestisaneconomicdevelopmentagencyoftheFederalRepublicofGermany.The organizationpromotesGermanyasabusinessand technologylocationandsupportscompaniesbasedin Germanywithglobalmarketinformation. Theup-to-dateinformationandnumbersaboutGermaneconomyareavailableatthewebsiteofWorldBankGroup. TatsachenüberDeutschland(translation:„FactsaboutGermany“)isareferencee-book offeringallsortsofup-to-dateandreliableinformationaboutallaspectsofmodernlifein Germany,beitbusiness,culture,orpolitics.Ithas igures,facts,andinterestingtimelines. DiscoverGermanyat„deutschland.de“andinthemagazine„DEMagazinDeutschland“and gainacomprehensiveandtopicalpicture ofmodernGermany. Hereyoucanread aboutpolitics,economy,culture,environment,lifeandothertopics,whichplayanimportantroleinGermany. 16 AdditionalInformationyouneedtoknow! FederalMinistryofEconomicsAffairs andEnergy inances: You inance: YourvisaforGermanyfortheperiodofyour Preparatorycourseinyourhomecountry stay(Important!Youwillnothavetopaythevisafee). TransfersfromandtoanairportinGermany(allparticipantsarriveandleaveinonegroup) Flighttickets (homecountry-Germany-homecountry) YourtrainingandseminarsinGermany Culturalprogrammes/activitiesatthe weekends AccommodationinGermany Telephonecostsinhotels,fromthemobiles Half-board,i.e.breakfastandlunchor breakfastanddinner Internet Transferstocompanyvisits Taxi (ingroupandinvdividual) Yourhealth,accidentandindemnityinsuPersonalexpenses rancefortheperiodofyourstayinGermany (Important!TheinsuranceonlycoverstreatmentofdiseaseswhichmighthappenduringyourstayinGermany.It doesnotcovertreatmentofchronicoralreadyexisting illnessesandpregnancyconsulting). €15perdiem Whatdoyouneedtobring? Thisshortlistconsistsoftipsfromouralumni.Wehopethat youwill indthemuseful! Laptop,Netbook,Ipadorsimilarmobiledevice Plentyofbusinesscards Informationaboutyourcompany( lyers,pamphlets,lea lets, pricelists,etc.) Presentationofyourcompany ContactdataandcopyofexistingcorrespondencewithGermancompanies InformationaboutimportantdatesinGermany(fairs,etc.) "Business-dress:darksuitwithatieformen;darksuit(jacket+skirtorjacket+trousers)forwomen.Youwillneedthisforeveryof icialmeeting!" "Comfortableshoes.Youwillhavetowalkalotandusepublictransportation.Alsoforweekends youwillneedsomethingpractical“. 17