Britain'sfavouritefreshproducemagazinesince1895
ByNinaPullman
Friday8thJuly2016,10:55GMT
Arrowspointing
toproduce
‘increaseshopper
spend’
Shoppersboughtmoreproducewhendirectedbyinstoremarketing
In-storearrowsthatpointtotheproduce
sectionhavebeenfoundtoincreasecustomerspendinfruitandveg,
studyfinds
rrows on the floors of retailers
During the 14-day trial period, the trial
The results of the initial trial, which were
thatpointtotheproducesection
storerecordedasignificantincreaseinthe
published in the Journal of Nutrition
“significantly”increasescustomer
proportion of spending on produce
Education and Behavior, were duplicated
spendonfruitandvegetables,accordingto
compared with other food. The total food
over a longer period, but researchers
anewstudy.
spending per customer did not change
recommendedthatfuturestudiesexamine
significantlybetweenthetwostores.
howlongthischangeinbehaviourislikely
A
Researchers
at
New
Mexico
State
tohaveaneffect.
University compared sales of produce in
“Efforts to move shoppers to purchase
twostores,onewithin-storemarketingfor
healthier foods while not increasing
fruitandvegetablesandonewithout.
budgetscouldtriggerapublichealthshift,”
said lead author Collin Payne, of New
Inthetrialstore,10largegreenarrowswere
Mexico
placed on the floor in highly visible areas
intervention showed that the produce
pointing to the produce section. Phrases
State
University.
“And
our
spending proportion increase is possible
such as ‘follow green arrow for health’, as
without increasing overall spending per
well as produce icons and emoticons were
shoppertransaction.”
written on the arrows to “facilitate social
approval”.
http://www.fruitnet.com/americafruit/article/1474/parts-of-san-diego-quarantined-as-psyllid-count-mounts
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