Vision Communications
WELCOME!
New Media for Ministry
Tools, Technologies, & Techniques
You Can Use Today
Presenter | Bryan Hudson, Th.B., B.S., M.S.
© Bryan Hudson | Vision Communications | www.VisioncomSolutions.com
Vision Communications
Bryan Hudson, Th.B., B.S. (Media Arts & Science), M.S. (Instructional Systems Technology)
Pastor | New Covenant Church Indy
Educator | Crossroads Bible College (2007-2012)
Digital Media Producer & Consultant | Vision Communications
My Family
Wife of 35 years: Patricia
(School Teacher)
Four Children & Daugther-in-law
© Bryan Hudson | Vision Communications | www.VisioncomSolutions.com
Vision Communications
CONNECT WITH BRYAN HUDSON
Consulting & Production | Vision Communications
(VisioncomSolutions.com)
Twitter | @ChurchMediaGuy
Blog | BryanHudson.com
Ministry | NewCovenant.org
Youth Media Training | VisionMultimedia.org
Email & Feedback | bryhudso@gmail.com
LinkedIN | www.linkedin.com/in/bryhudso/
© Bryan Hudson | Vision Communications | www.VisioncomSolutions.com
Vision Communications
The Lord gave the word, and great was the company of
those who proclaimed it.
~ Psalms 68:11
"Once a new technology rolls over you, if you're not part of
the steamroller, you're part of the road.”
- Steward Brand
© Bryan Hudson | Vision Communications | www.VisioncomSolutions.com
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Clay Tablets, Papyrus & Parchment Scrolls
Were “technologies” and tools that served God’s purpose
Clay Tablets
Papyrus & Parchment Scrolls
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Changing times demand unchanging principles
and flexible methods.
1 Corinthians 9:19-22 (NKJV)
19 For though I am free from all men, I have made myself a servant
to all, that I might win the more.
...22 to the weak I became as weak, that I might win the weak. I have
become all things to all men, that I might by all means save some.
© Bryan Hudson | Vision Communications | www.VisioncomSolutions.com
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Changing times require tools that can adapt to change and serve those
who serve God’s purposes
Habakkuk 2:4 (NKJV)
“Write the vision, make it plain on
tablets, that he may run who reads it.”
© Bryan Hudson | Vision Communications | www.VisioncomSolutions.com
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What is New Media?
New media has emerged from the convergence of “old” or
traditional media, technological advances in digital media and
Internet communications.
Old media is indelible such as with clay tablets, typewriters, CD’s,
and DVD’s.
© Bryan Hudson | Vision Communications | www.VisioncomSolutions.com
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What is New Media?
Digital media is at the heart of the new media revolution. It allows content
to be reproduced, re-purposed and revised as needed for various uses.
Old media technologies such as typewriters imposed text on paper, but the
text could not be revised without re-typing. A word processing application
such as Microsoft Word converts text to digital bits that may be re-arranged,
copied, pasted and transferred and finally output to an analog medium such
as paper.
© Bryan Hudson | Vision Communications | www.VisioncomSolutions.com
Vision Communications
We Need Tools that Help us:
Handle Our Business
Engage Current & Future Supporters
Minister to People
© Bryan Hudson | Vision Communications | www.VisioncomSolutions.com
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21st Century Changing Times
Ministry in the 21st Century–especially in post-recession, resourcesstretched, changing times–requires efficiency, affordable tools, and
scalable methods.
We must be innovative in our use of resources and communication tools.
NOTE: This presentation is best suited to small to medium organizations.
© Bryan Hudson | Vision Communications | www.VisioncomSolutions.com
Vision Communications
Your Ministry Needs Tools to:
Manage Finances and Assets
Manage Contacts and Communications
Manage Documents, Files and Media
Manage Time, Tasks, and Travel
Having great assistants and specialized staff is the best “tool.” This
is a limited option for many ministries.
© Bryan Hudson | Vision Communications | www.VisioncomSolutions.com
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Your Supporters Need:
“Frictionless” contact with your ministry
News about your work and mission
Fresh content on your website or blog
Opportunities to support your ministry
Products and services from your ministry
© Bryan Hudson | Vision Communications | www.VisioncomSolutions.com
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People You Reach for Christ Need:
Clear messages of hope and of the Gospel of Jesus
Quick response to inquiries
A sense of caring and community
Resources to encourage, educate, and edify
Resources that match their budget and lifestyle
Options: Some people prefer digital media while others prefer tradition
media such as books and DVDs
© Bryan Hudson | Vision Communications | www.VisioncomSolutions.com
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We are “Fishers of Men”
Understand the “Cultural Language” of our Times
In changing times, we cannot afford to fall behind technology and
productivity trends or become out of step with the “cultural language” of
the people we serve.
“Be a student of the culture and be adaptable. A student of the culture is one
who is constantly in tune with techniques and trends in TV, film, and the
Internet.” ~Len Wilson
© Bryan Hudson | Vision Communications | www.VisioncomSolutions.com
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1 | TOOLS TO HELP YOU
Communication
Computer & mobile hardware & software
Productivity systems and apps
“Cloud” based services such as contact management, calendars, note/idea
storage and retrieval
Staff and Consultants
© Bryan Hudson | Vision Communications | www.VisioncomSolutions.com
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2 | TOOLS FOR YOUR SUPPORTERS
Online and P.O.S. (Point-Of-Sale) Donations: Square, PayPal, Google Wallet
Website and/or blog: Custom or DIY
Forms to gather information, Jotform.com
Newsletters and letters (digital and printed), PDF, ConstantContact, MailChimp.
Audio and video media messages: YouTube, Vimeo, Sermon.net
Social media: Facebook, Twitter, Google+, LinkedIN
© Bryan Hudson | Vision Communications | www.VisioncomSolutions.com
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3 | TOOLS FOR PEOPLE WE REACH FOR CHRIST
Forms for prayer requests or other contact: Jotform.com
Inspirational and educational media: Printed booklets/books, e-books,
digital audio/video, optical audio/video: CreateSpace, Lightning
Source, Xulon Press
Social media (if applicable): Facebook, Twitter, Google+
Business reply mail, Bulk mail services: FarisMailing
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Some Productivity Apps
GoogleVoice
Facebook
Business
© Bryan Hudson | Vision Communications | www.VisioncomSolutions.com
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GET IN THE CLOUD
Utilize Network Storage & Sharing
Get DropBox account for personal use and for your
team.
Put DropBox on all your devices
Use Evernote for notes and data.
Use Cloud auto-backup services like Mozy
Share calendars (Google app).
© Bryan Hudson | Vision Communications | www.VisioncomSolutions.com
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RECEIVE MONEY
Make it easy for people to donate and pay
Get Account with PayPal, Google Wallet, Square.
Use unique email to manage account.
There is a fee per transaction, but you may receive donations
that would not have come another way.
Place Donate buttons on website, blog or email.
© Bryan Hudson | Vision Communications | www.VisioncomSolutions.com
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USE/WRITE/SHARE BOOKS & DOCUMENTS
Still a very useful and cost-effective “technology”
On-Demand print technology
Traditional print technology
In-house digital printing technology
Pamphlets, flyers, cards
© Bryan Hudson | Vision Communications | www.VisioncomSolutions.com
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GET GOOGLE
Google offers much more than search
Get a Google account – as many as needed.
Use free apps such Google Voice, Calendar, Drive, Blogger, Picasa, YouTube,
Analytics, etc.
Google Voice offers unique phone number with voicemail, remote forwarding, call
screening, transcription (more about this later)
Use Drive to store and share Word documents, spreadsheets and other documents.
Gmail is an excellent email service.
© Bryan Hudson | Vision Communications | www.VisioncomSolutions.com
Vision Communications
GOOGLE VOICE
Google offers much more than search
www.Google.com/voice
Unique phone number with voicemail and SMS notification
Apps for all devices
Use for business or as alternative phone number
Use for special events and registrations
Remote forwarding, call screening, transcription, etc.
Must be used with mobile or land line for some features
Call history
© Bryan Hudson | Vision Communications | www.VisioncomSolutions.com
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GOOGLE DRIVE (DOCS) & CALENDAR
Google offers much more than search
Google Calendar (Google.com/calendar). An excellent personal calendar app with
collaboration features. Google calendar is accessible from every brand of computer and
mobile device. Also has useful notifications tools such as SMS reminders to your mobile
device.
Google Drive (Drive.google.com) Google drive is a document creation, editing and
storage web-based app. It also features a DropBox-like service for sharing documents and
files across multiple platforms.
© Bryan Hudson | Vision Communications | www.VisioncomSolutions.com
Vision Communications
REMOTE ACCESS
Enable remote access to your computers
Access key documents and processes when away from office or home with apps like
Logmein and GotoMyPC
Troubleshoot staff issues with computers.
Start or complete jobs when time permits.
Send documents to office printer.
Use Skype or FaceTime for greater impact with staff.
Use Anymeeting.com for free webinars (Ad supported)
Free conference calls or prayer groups: FreeConference.com
© Bryan Hudson | Vision Communications | www.VisioncomSolutions.com
Vision Communications
SHINE YOUR LIGHT
Participate in Today’s “Cultural Language”
Social Networks are part of today’s cultural language. Often distracting and
full of foolishness...but a real mission field and tool for connecting friends and
stakeholders.
“Fishers of men” must go where the fish are located.
Build your “brand” and identity on a Facebook Business Page that links to your
website. Review marketing resources such as
www.ContentMarketingInstitute.com
Keep personal and personal and ministry social networks separate.
© Bryan Hudson | Vision Communications | www.VisioncomSolutions.com
Recommended Reading
The Wired Church 2.0
by Len Wilson
New Media for Ministry:
Strategies & Tactics for Media
Ministry Impact
by Bryan Hudson
Spreadable Media
H. Jenkins, S. Ford, J. Green
Convergence Culture
Henry Jenkins
Vision Communications
Connect with Bryan Hudson
Consulting & Production | Vision Communications
(VisioncomSolutions.com)
Twitter | @ChurchMediaGuy
Blog | BryanHudson.com
Ministry | NewCovenant.org
Youth Media Training | VisionMultimedia.org
Email & Feedback | bryhudso@gmail.com
LinkedIN | www.linkedin.com/in/bryhudso/
© Bryan Hudson | Vision Communications | www.VisioncomSolutions.com