PURE Storage
James Petter, VP EMEA
#jornadaserban16
Our Founding Vision
SOFTWARE
+ HARDWARE
PLATFORM FOR
STORAGE
INNOVATION
+
FLASH
+ CLOUD
SIMPLE
DATA IS
FOREVE
R
BUSINESS
MODEL
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© 2015 Pure Storage Inc.
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Building a Better Storage Company
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Evolved
Founded in 2009,
comprised of web-scale
and systems experts
Globally capable
and consistent
The best support
24x7 from an operations
centre in the US
Fair, innovative, and
ethical business practices
1,400+ people, 12 countries,
>200 partners worldwide
As measured by thousands of
Pure customers through NPS
Now in the 4th major release
of Purity software
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© 2015 Pure Storage Inc.
PURE’S INCREDIBLE 2015
RECORDING-SETTING GROWTH AND CUSTOMER SUCCESS
0 TO 1,650+
CUSTOMERS
IN 3 YEARS
MAGIC QUADRANT
LEADER
CUSTOMER
SUCCESS
79
INNOVATION IN
PRODUCT, CUSTOMER
EXPERIENCE, AND
BUSINESS MODEL
NETPROMOTER
SCORE
CERTIFIED
>99.999%
59+
UPTIME
Magic Quadrant
Solid State Arrays, June 2015
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© 2015 Pure Storage Inc.
FLASHARRAY//M
IT
TRANSFORMATION
Software license
and maintenance
AVERAGE ECONOMIC
IMPACT OF PURE
STORAGE PER BUSINESS
Return on investment
Payback period
Power and
cooling savings
Data center
rack space
Storage
health checks
Deployment and
management tasks
Business benefits
BUSINESS
TRANSFORMATION
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© 2015 Pure Storage Inc.
In quantified benefits
FOR EVERY 250 TB
OF TIER 1 STORAGE
PURE
STORAGE CAN
FREE UP
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© 2015 Pure Storage Inc.
½ EMPLOYEE
$500K PER YEAR
TO FOCUS ON MORE
STRATEGIC PROJECTS
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Evergreen Storage: A Better Model for Storage Ownership
STORAGE IS NOW EVERGREEN
FORKLIFT UPGRADES
OVER AND OVER
RISK
EXPENSE
WASTE
YEAR 1
YEAR 2
YEAR 3
YEAR 4
.
.
.
NO FORKLIFT
UPGRADES
NO DATA
MIGRATION
NO PLANNED
DOWNTIME
NO PERFORMANCE
DEGRADATION
NON-DISRUPTIVE UPGRADES
OF ALL HW AND SOFTWARE
FLAT MAINTENANCE PRICING
FREE CONTROLLER UPGRADE
EVERY THREE YEARS
FOREVER MAINTENANCE
Legacy Landfill
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© 2016 Pure Storage Inc.
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INTRODUCING FOREVER FLASH
Free Controller
Upgrade with Renewal
$/TB
~
~
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Flat & Fair, Forever
• Flat: Maintenance & Support
pricing will never exceed original
contract!
• Fair: All renewals use then-current
prices for the applicable in-rack
configuration, often lower YoY
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Free Every Three, Forever
+
• Free controller upgrades with
every 3 year maintenance
renewal!
• Always Flat & Fair maintenance
rates
• Consolidate to a single contract at
any renewal
 Keep OPEX low over time
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© 2016 Pure Storage Inc.
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Time
(years)
Forever Maintenance
+
• Replacement of any
problematic HW and SW while
on active maintenance & support
contract
• No restrictions on flash age or
usage patterns
• Proactive replacement before
failure (with customer consent)
 Improve array performance
& features over time for free
 Eliminate worries about
flash wear
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Pure Storage is Flash for the Enterprise
Mission-critical reliability
Achieving >99.999% measured uptime in the field
Lower cost data storage
Superior deduplication & compression technologies
Consistent performance
100% MLC Flash, streamlined software algorithms
Simple, scalable & compatible
10  100s of TBs, Purity software
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© 2016 Pure Storage Inc.
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Pure1: Cloud-Based Management & Support
MANAGE
SaaS-BASED GLOBAL
MONITORING AND
MANAGEMENT
REAL-TIME
TELEMETRICS
AGGREGATING DATA
ACROSS 1000s OF
ARRAYS
CONNECT
CLOUD-BASED
MANAGEMENT AND SUPPORT
ECOSYSTEM
INTEGRATION
AND AUTOMATION
GLOBAL INSIGHT
FINGERPRINT-BASED REAL-TIME
SCANNING AND GLOBAL ANALYTICS
SUPPORT
PREDICTIVE, MANAGED
SUPPORT EXPERIENCE
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© 2016 Pure Storage Inc.
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THANK YOU