THE SMART CHOICE FOR LIVING WELL
Press Release
January 2015
1,001st
Leader Price opens its
store
and launches a new local convenience banner,
Leader Price Express
True to its mission to give everyone access to high quality at the lowest
prices, Leader Price is currently the most affordable food banner in
France*. The banner has assertively expanded its store network, boasting
a total of 1,001 sales outlets in France as of 31 December 2014. Leader
Price is France’s first discount banner to offer drive-through service, now
available at over 100 stores.
To enhance its relationship with customers and meet their emerging needs,
Leader Price has launched a new concept in France designed to satisfy
demand for local convenience, discounts and low prices: Leader Price
Express.
Nearly 62% of today’s consumers shop at convenience stores and 71%
appreciate their accessibility, people-scale format and extended opening
hours.
Based on this observation, last July Leader Price launched the pilot phase of
Leader Price Express, a new banner with a unique offering and positioning.
Leader Price Express has enhanced the existing Leader Price store network
and strengthened its presence in local retail. The new convenience banner
shares Leader Price's values:
-
Year-round low prices
-
High-quality products and a fast shopping experience
-
Stores with surface areas ranging from 75 to 300 square meters
A simple, modern, elegant concept suited to the needs of urban
shoppers
-
A broad, varied offering ranging from 1,180 products at small
outlets to 2,900 at 300-sq.m stores
-
Assortments in which over 80% of items are Leader Price
private-label products.
Following the successful pilot launch, Leader Price has stepped up the development of Leader Price Express,
which had 240 outlets in France as of year-end 2014.
1/2
*According to independent panel experts.
LE CHOIX MALIN POUR VIVRE BIEN
Communication Leader Price :
Etienne Monségur – 06 07 81 40 38 –emonsegur@lafi-hd.fr
2/2
Leader Price, a banner committed to quality
Leader Price has built a powerful image of quality and
choice in the discount market since it was created in
1990. Underpinned by a focus on everyday low prices
on all products, Leader Price provides a carefully
selected range of high-quality items that are perfectly
suited to the needs of customers, while also offering an
efficient, enjoyable shopping experience. The banner
has a line-up of over 3,500 items, of which 80% are
Leader Price-label products, 10% Le Prix Gagnant
products and 10% national brand products. All share a
commitment to health, taste, products grown or made
in France, safety and traceability.
The banner’s partnership with French food critic and television personality
Jean-Pierre Coffe demonstrates that quality is a question of choice. Mr. Coffe
participates actively in the development and validation of core Leader Pricelabel products and other specific labels (regional, organic, special occasion and
Italian). This partnership has developed through an in-depth process to lift
Leader Price products to ever-higher levels of quality and taste.
LE CHOIX MALIN POUR VIVRE BIEN
Communication Leader Price :
Etienne Monségur – 06 07 81 40 38 –emonsegur@lafi-hd.fr