Essence International Ltd &CBCC profile
The Convergence Of Financial
Inclusion And Social & Behaviour
Change Communication
Essence International Ltd &CBCC profile
Essence International Ltd
We are management, research and communication consulting company,
based in Nairobi, Kenya.
We primarily focus on enhancing performance of organizations by
providing professional consulting services and competency building. Our services are geared toward strengthening organizations capacity to
develop and execute strategies.
Centre for Behaviour Change
and Communication
Centre for Behaviour Change and Communication (CBCC) is a
Kenyan organization dedicated to providing locally driven health
Communication solutions using evidence based programming,
continued innovative approaches and strengthened partnerships.
Our Programming is positioned to address sustainable change at
multiple levels and using multiple interventions for individuals,
communities and wider society. CBCC is a subsidiary of Essence
International Ltd.
What we have been doing
Essence International
CBCC
We have provided consulting services in financial
inclusion for Banks, SACCOS, MFBs and MFIs
We work with international and local organizations,
national and county governments to provide
effective health communication solutions.
Areas of Focus
• Financial inclusion in banking, SACCO and
credit only institutions
• Financial inclusion for Improved lively hoods
• Innovation and financial inclusion in pastoral
communities
• Financial inclusion solutions for WASH and
Renewable energy
Areas of focus
• Communication and Social marketing
• Strategic planning and policy analysis
• Capacity strengthening and
• Health communication technical assistance
• Health communication research
What we’ve been doing ….
Essence International
CBCC
• We have offered services in the following areas:
Business Process reengineering
• Design and structuring
• Training
• Marketing
• Organisation development
• Product development
• Business Strategy
• We have offered services in the following areas:
• Communication strategy development and
implementation
• Behaviour change and Communication
materials/products development and
production
• Training and capacity building
• Social marketing
• Media planning and buying
• Monitoring and evaluation of programs
Nature of our work in financial inclusion...
• SACCOs - We have worked with SACCOs in strategy development,
change management, product development and organisational
development. We understand the SACCO model.
• MFIs - We have worked with MFIs in business strategy development,
marketing strategy and product development
Nature of our work in financial inclusion...
MFBs – we have supported in strategic planning, product development and training
SMEs - we worked with one leading supermarket chain in Machakos,
Makueni and Kitui and helping in transforming it from a whole sale
and distribution store to a supermarket chain over the last 6 years
through strategy development and institutional structuring,
rebranding and marketing
Nature of our work in financial inclusion
• We have a good understanding of the microfinance operations and systems
• Currently we are expanding our horizons to include Water and Sanitation as
well as renewable energy.
• The WASH work is on going.
• Our interest is increasing demand for improved sanitation, our journey in
this area is well underway.
In our expanded scope …
• We have already been engaged to work on improved sanitation
solutions both from a social and behaviour change communication
as well as the financial inclusion side, which includes support of
sales of improved sanitation (this project is on going)
• Coverage: Kilifi, Homa Bay, Kericho and Elegyo Marakwet
Wh
We have realised that
there is a lot of synergy
between financial
inclusion and social and
behaviour change
communication
….
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Therefore….
Our renewed interest is
to work on projects that
enable us to participate deeply
in availing two key products to
the market:
• Improved sanitation
• Renewable energy
How we intend to do this….
• Combine our expertise in:
• financial inclusion,
• marketing and
• social and behaviour change communication
• To create both a push effect for solar energy and a pull effect from
the communities
• We intend to:
• Intervene as a consultant in financial inclusion
• Intervene as a consultant in behaviour Change communication
• Engage directly as a player in providing solar solutions through
our preferred marketing channels
Two examples…Our experience
with demand creation at
community level…
• Project: Iron and folic acid supplementation
• Objective: to increase the uptake of Iron and Folic Acids
among pregnant women
• Coverage: National - all the 47 counties
• Interventions:
• Formative assessment
• Communication strategy development
• BCC/IEC print materials for health workers, mothers,
influencers, and Community Health Workers
• Radio and TVC development
• Mass media campaign
• Capacity building of health workers
• Results: increase of uptake from 32% to above 90%
Two examples…Our experience
with demand creation at
community level…
• Project: Home Fortification Project - Micro nutrient powders
• Objective: to support the achievement of the National Home
Fortification by creating awareness about MNPs and supporting
BCC and social marketing.
• Coverage: Nairobi County - urban poor
• Interventions: community engagement through interactive
processes, community radio, training of community health
workers, experiential marketing activities
• Results: increased uptake significantly
Essence International Ltd
New Waumini House, Second Floor
Chiromo Road, Westlands
P.O. Box 5937- 00100
Nairobi, Kenya
Tel: +254 786 831553
+254 20 251 9623
www.essenceint.com