Moves The Needle exists to transform your
organization’s innovation capabilities from
within. We believe innovation is everyone’s
job, not just a select few, and building
capabilities, systems and culture is the key
to long term success. We help you make the
leap from “talking” to “doing”, with proven
tools and techniques for the enterprise.
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COPYRIGHT © 2013 MOVES THE NEEDLE LLC ALL RIGHTS RESERVED
Our Approach
Extraordinary innovators are created, not born. We go
well beyond theory to provide actionable tools and
tactics your teams can immediately apply to their daily
work. Your organization already possess a group of
passionate people willing to lead the innovation charge,
but its up to you to unlock their true potential.
Our approach is practical, hands-on, and informed by our
experience on the front lines of enterprise innovation. We
focus on the critical few principles that deliver results in
the real world, such as lean startup, design thinking and
corporate entrepreneurship. These principles are taught in
a manner which guarantees learning impact - by doing.
We don’t just teach, we help organizations learn. If you
are up for the challenge, we can help.
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“Tell me and I forget. Show me and I remember. Let
me do and I understand.” - Confucious
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“A fast-paced, push-you-out-ofyour-comfort-zone personal and
professional growth experience.”
– Ratheyon
“With great materials, handson training and get out of the
building real-life experiments, we
were better able to understand
the elements of Lean giving us the
necessary tools to start right away
in our large organization. ”
Our Clients
Our clients share our belief that breakthrough results
come from breakthrough teams, where capabilities,
opportunity and passion align to make a big impact.
If your organization is building a culture of innovation,
then our programs will likely fit your objectives. We
most often engage innovation groups, new product
teams, internal process teams, corporate learning &
development groups, and executives.
– LexisNexis
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LEAP is a series of experiential workshops designed
to develop lean startup skills and jump-start corporate
entrepreneurship. LEAP helps teams discover new
business opportunities, run faster in existing markets, and
innovate on internal processes. Based on a modular core
curriculum, “LEAP” has been battle-tested with hundreds of
teams across multiple industries.
LEAP workshop modules are designed to help participants
produce results quickly. Participating teams often see
results in just a few days, since content is based on realworld business problems being faced by each team.
Modules are assembled into a series of LEAP workshops,
delivered directly to specific teams, innovation events,
learning & development programs, or “idea pipelines”.
“Eye opening. Surprised
how easy it was to
create real experiments
so quickly.” - Edmunds
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COPYRIGHT © 2013 MOVES THE NEEDLE LLC ALL RIGHTS RESERVED
XI
LEAP XI is our most popular foundational workshop,
which includes content from all three LEAP modules in a 2-day, rigorous training event. LEAP XI is
designed to create “extraordinary innovators”, and
teach lean startup principles by doing. The hands-on
workshop helps participants interact with customers
via customer development, reduce risk through rapid
experimentation, and identify business value from
actionable data - all focused on moving the needle
of their endeavor.
LEAP XI participants jump head first into validating
their ideas with real customers, learning first-hand the
tactics, hacks and tricks of the trade to rapid experimentation and customer development. LEAP mentors
guide teams throughout the 2-day event, providing
personalized coaching and support.
“I would recommend this course to anyone interested in learning Lean and what it can do for you
and your organization.” - Tony Minick, LexisNexis
Participating teams will learn:
1. Lean startup principles for the enterprise
Based on our experience coaching hundreds of
entrepreneurial teams inside the enterprise and in
startups around the globe, we’ve developed our
curriculum with the objective that participants can
immediately apply what they’ve learned to their
everyday jobs. We combined only the most effective strategies, tactics and tools to create a simple,
but intensive program that dramatically improves
the quality and speed of learning. Over 150 teams
have successfully completed LEAP, including such
diverse organizations as Intuit, 7-11, GE, Edmunds,
Raytheon, and more.
2. Strategies for implementing these principles
within your organization
3. Rapid experimentation tactics which can be
applied to projects immediately
4. How to identify new business opportunities
based on customer interest
5. How to reduce risk by identifying the “minimum
viable product”
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LEAP XI 2-day Sample Agenda
Homework: Identify a strategic idea or project to
pursue at LEAP XI (teams decide what to work on)
Day 1 Content:
- LEAN Startup and the Innovation Spectrum
- Vision and Insights - “CustDev” Basics
- Intro to the Lean Loop
- Rapid Experimentation
- Get outside the Building - GO!
- Closing the Loop #1 - Making decisions
- Pitch your idea!
- Experiment Planning
- Dinner + Evening work session (optional)
Day 2 Content:
- Closing the Loop #2 + Pitch!
- Value Stream exercise
- Building your MVP
- Rapid Experimentation
- Get outside the Building - GO!
- Closing the Loop #3
- Final Pitch!
- Happy Hour (optional but recommended)
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LEAP Module Details
Participants learn how to build customer empathy,
interpret customer feedback, identify potential
problems to solve, and transition from customer
insights to actionable experiments.
Participants lean the mechanics of good experiment
design, how to use state of the art tools, and how to
make good decisions based on data. These skills
can be immediately applied to their everyday jobs.
1. Customer Empathy: Know your customer
better than they know themselves.
1. Fundamentals of Experiment Design:
Objective, Hypothesis, Activity, Metrics, Iteration
1. Value Stream: How to identify the “metrics
that matter” for your product.
2. Generating Insights: Recognize game
changing insights to go beyond expectations.
2. Rapid Experiment Types: Landing page,
Concierge, Wizard of Oz, Pulse, Judo
2. Business Model Canvas: Use the BMC to
document progress and identify opportunities.
3. Customer Research Basics: Tools and
techniques for interacting with customers.
3. Experiment Traffic Strategies: Social
media, surveys, SEM, personal networks.
3. Market Segmentation: Focusing on the right
market segments for your MVP.
4. Interpreting Customer Feedback: How to
take action, or not, based on customer feedback.
4. “Closing the Loop”: Learn when to pivot,
persevere, or iterate.
4. Decision Making: Make your case based
on minimal data, building confidence over time.
5. Test Cohorts: How to build an early set of
“advisory users” for your product.
5. Process Planning: Project planning and
resource allocation for rapid experimentation.
5. Enterprise Innovation: Identifying new
business opportunities based on customer interest
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Participants lean how to clearly establish measurable
business impact for their ideas, align this impact
with customer behavior, and effectively search for a
scalable business model.
COPYRIGHT © 2013 MOVES THE NEEDLE LLC ALL RIGHTS RESERVED
Support Programs
In addition to building capabilities via
our foundational LEAP XI, Moves The
Needle offers a variety of supporting
programs designed to increase your
odds of long term success. These programs apply LEAP principles to your
organization’s innovation “landscape”,
and help build sustainable systems and
a culture of innovation.
One thing we know for certain is that
your organization is truly unique. If have
additional needs, or just an independent voice off which to bounce your latest challenge, we’re happy to help.
Systems, Culture, Leadership
LEAP•IN
LEAP for internal process & sustaining innovation
teams, whose goal is to create enabling “innovation
systems” such as HR, Legal, Finance, etc.
LEAP•PL
LEAP “Pipeline” is an ongoing engagement to help
you manage a pipeline of ideas over time, similar to
an incubator or accelerator program.
Verticals
LEAP•TR
LEAP•ED
“Train the trainer” designed to build a bench of highly
qualified LEAP coaches and mentors within your organization to support future LEAP teams.
LEAP “Education” supports educational programs outside the enterprise, such as college campuses, high
schools, and even middle school.
LEAP•CP
LEAP•GV
Innovation Competitions, Challenges, or Hack-a-thons
LEAP•CN
LEAP “Catalyst Network” creates and nurtures your
network of LEAP trained employees, enabling career
growth and fostering a culture of innovation.
LEAP•LD
LEAP “Government” is designed specifically for the
challenges faced by government organizations, such
as cities, states, and supporting groups.
LEAP•NP
LEAP “Non Profit” content helps non-profits apply
LEAP to non-profit operation, often in partnership with
supporting corporate sponsors or partners.
LEAP “Leadership” experiences provide senior leaders with exposure to LEAP principles, and tips for fosters a culture of innovation from the top down.
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COPYRIGHT © 2013 MOVES THE NEEDLE LLC ALL RIGHTS RESERVED
Who We Are
Guest Instructors
Patrick Vlaskovits
Brant Cooper
Bennett Blank
Aaron Eden
Follow Patrick @PV.
Follow Brant @BrantCooper
Follow Bennett @BlankBen
Follow Aaron @Aaron Eden
Patrick excels at helping organizations of all size move faster, and he
is especially passionate about the
art of customer segmentation. Patrick
is an entrepreneur, mentor, multiple
startup founder, and coauthor of The
Lean Entrepreneur. His lean startup
strategies have been published in
multiple sources, including The Wall
Street Journal Blog, The Browser,
and Harvard Business Review.
Brant Cooper helps organizations
big and small innovate, and he has
worked with thousands of entrepreneurs and intrapreneurs across the
globe. He is the coauthor of the
New York Times Bestseller, The Lean
Entrepreneur. Brant is a sought after
speaker, advisor and mentor, with
over 16 years experience helping
companies bring innovative products
to market.
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Bennett is leading the charge to
teach innovation principles and tactics within the enterprise. He currently
plays the role of Innovation Leader
at Intuit Inc., where he developed
multiple innovation training programs,
several of which were profiled in the
San Jose Business Journal, Technorati
and Forbes. Bennett’s lean startup
workshop series is transforming the
way teams work.
COPYRIGHT © 2013 MOVES THE NEEDLE LLC ALL RIGHTS RESERVED
Aaron is a lifelong entrepreneur,
teacher and design thinker. He is a
prolific force in the Tucson startup
community, director of Gangplank
Tucson, and mentor at Arizona State
University. Aaron is an Innovation
Catalyst at Intuit Inc., where his lean
startup workshop series and mentorship transformed thousands of aspiring internal entrepreneurs into lean
startup practitioners.
THANK YOU
For more Information
please visit
movestheneedle.com