“The right location the right quality”
ABOUT NEWLAND
Newland Homes prides itself on being a local company
that truly cares. We strive to meet the aspirations of our
customers but importantly we are considerate to the
communities and the environment in which we build
ensuring that our reputation for honesty is upheld at
all times.
We believe that our approach to thoroughness, quality
and detail make us different from other residential
developers. Our sensitivity to the environment and
local communities helps us to create the quality homes
that are needed whilst protecting the places we all value.
“We want to design a layout sensitive to the
landscape and houses that are unique; capturing
the spirit of Willersey. We are in the process
of understanding the individual architecture
of Willersey and we need your feedback to
influence the design.”
ABOUT the site
Former nursery site, land north of Collin Lane, Willersey
Our sensitive approach to providing new homes in rural
communities is well acknowledged. A Newland Homes
development comprising 39 new houses at Station Road,
Andoversford won the Best Large Housing Development
category at the West of England Local Authority Building
Control awards last year.
Our commitment to quality was also acknowledged by the
Trowbridge Town Enhancement Award for redevelopment
of the vacant former Ushers Brewery.
AERIAL IMAGE OCTOBER 1983
“The right location the right quality”
Willersey has been identified as being
able to provide up to 50 dwellings in the
emerging local plan preferred development
strategy
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Cotswold district council WILLERSEY Housing SITES COMPARISON
Willersey Industrial
Estate
The findings from these reports are summarised on
this plan
CONSTRAINTS TO DEVELOPMENT
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WHY IS THIS SITE SUITABLE FOR
DEVELOPMENT ?
PLAYING
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Bus Stop
NEWLAND HOMES
SITE
Primary School
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COTSWOLDS AONB
Cotswold District Strategic
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Assessment Review - October
2012
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OPPORTUNITIES AND CONSTRAINTS SKETCH
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create green
open space
Existing Residential
Development
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development
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vegetation containing
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“The right location the right quality”
Our Vision for WILLERSEY:
“A landscape-led design approach for the new
generation of Willersey residents”.
“The vision is for a village scale development
that interacts with, and relates sensitively to
the character of Willersey. The design will
take its inspiration from houses within the
Conservation Area, providing high quality
architecture enhancing the village.”
These are some local examples we are taking
inspiration from…
“The right location the right quality”
CONCEPT DESIGN
FOOTPATH CONNECTION
EXISTING HEDGEROWS
KEY VISUAL AND PEDESTRIAN LINK
INTEGRATING NEW HOUSE WITH VILLAGE
P
PROPOSED HEDGEROWS
OPPORTUNITY FOR PEDESTRIAN
CROSSING OVER BROOK
P
PROPOSED GREEN SPACE AND
L
LANDSCAPE CORRIDOR
EXISTING 30MPH SPEED LIMIT ‘GATEWAY
TO VILLAGE’
ACTIVE FRONTAGES/VIEWS OVER
RECREATION FIELD
KEY VILLAGE NODAL POINT
E
EXISTING RECREATION ‘HUB’ TO
V
VILLAGE
EXISTING PROW
P
PROPOSED VEHICULAR
A
ACCESS
DESIGN CONCEPT
We pride ourselves on creating schemes which are designed specifically
for each new location. This way we can create homes that fully reflect the
local character and contribute a strong sense of place. The use of local
building materials and architectural detailing in carefully considered
designs create desirable homes for the new generation of Willersey
which fit into the local community.
The following design principles are considered important to our
proposal for Willersey:
t A landscape-led design that is informed by the relationship
between the village and its surrounding countryside
t A scheme that integrates with and relates to the existing village
t A scheme that reflects the settlement pattern of the historic village
t Architecture that reflects the historic village
t Meaningfully located open space that relates to important
landscape features and views
t Affordable homes (to encourage families to stay in the village)
“The right location the right quality”
HOUSE TYPES INSPIRED BY THE VILLAGE OF WILLERSEY
PROPOSED LANDSCAPE
CORRIDOR AND NEW
FOOTPATH LINK TO
HOUSES AND PUBLIC
RIGHT OF WAY
EXISTING FOOTPATH LINK IN
NARROW CORRIDOR REPOSITIONED
WITHIN PROPOSED GREEN
CORRIDOR CREATING NEW LINK TO
PLAYING FIELDS
HIGH QUALITY CHARACTERISTIC
COTTAGE FRONTAGES
OVERLOOKING LANDSCAPE
CORRIDOR AND PLAYING FIELD
CREATION OF ‘GREEN’ AND WIDE GRASS
VERGES, ECHOING WILLERSEY HIGH STREET.
HIGH QUALITY CHARACTERISTIC HOUSE
FRONTAGES TO OVERLOOK AND INTERACT
WITH THE GREEN AND NEW STREET SCENE
PLAYING FIELDS
OPPORTUNITY FOR
IMPROVEMENTS TO
RECREATION AREA FACILITIES
TO BE DISCUSSED WITH PARISH
COUNCIL AND VILLAGERS
EXISTING HEDGEROW
TO BE RETAINED AND
MANAGED
NEW FOOTPATH LINK TO JOIN
WITH EXISTING FOOTPATH ON
OPPOSITE SIDE OF COLLIN LANE
HOPEFIELD
NEW NATIVE HEDGEROW
TO BE ESTABLISHED
NORTH
ANE
IN L
L
COL
HARVEST PIECE
STRONG VISUAL
INTERACTION BETWEEN
NEW STREET SCENE AND
PLAYING FIELD
INITIAL SKETCH LAYOUT
VILLAGE GREEN SETTING INSPIRED BY WILLERSEY HIGH STREET