MINI BRAND GUIDE
2014/15 Edition 01
OFFICIAL LOGOS
The Logo
The European Professional Club Rugby (EPCR) corporate
logo is comprised of three distinct brand elements:
• EPCR Ball Motif
• The 6 European Stars
• The European Professional Club Rugby Word Mark
The visual relationship between the three main
elements are fixed. These logos may never be warped,
redrawn or modified in any way. However there are
instances of cropped usage and differing word mark
relationships of the logo that are of limited use and are
only available at the discretion of EPCR.
A variety of artwork formatare available, including
full colour and mono variations. There is also a set of
PNG and jpg files available for digital use. Rules and
guidelines covering the correct use of each variation
are briefly covered within this document.
MINI BRAND GUIDE P 02
OFFICIAL LOGOS
Usage
Full Colour Positive
MINI BRAND GUIDE P 03
The EPCR corporate logos are available in the formats shown below as well as digital/rgb files. It is very important that
these Marks are reproduced in full, and exactly as shown, with no colour variations, reversals, crops or distortions.
Full Colour Negative
Mono Positive
Mono Negative
Full Colour Positive - (CMYK)
Full Colour Negative - (CMYK)
Mono Positive - (Black/White)
File:
File:
File:
File:
EPCR_full_col_cmyk_pos.eps
EPCR_full_col_cmyk_neg.eps
EPCR_Logo_mono_pos.eps
EPCR_Logo_mono_neg.eps
Production Process:
Production Process:
Production Process:
Production Process:
•CMYK process print
•CMYK process print
•Screen printing
•Screen printing
•Vinyl cut
•Vinyl cut
• A
lso available for CMYK
tournament use
• A
lso available for CMYK
tournament use
Mono Negative - (Black/White)
OFFICIAL LOGOS
Limited Use Only
MINI BRAND GUIDE P 04
EPCR kit embroidery and sublimation logo
This logo has been designed to give optimum visibility of text on a small application.
These EPCR corporate logos have been developed for
the use of EPCR and its suppliers but are restricted to
controlled usage.
These logos are only available at the discretion of EPCR.
So contact should be made if these logos are required and
a suggested usage supplied/communicated to the marketing
department of EPCR.
EPCR Wordmark
This separated section of the logo should only be used on certain printed
literature and documentation that already contains the full logo delivery.
Full Colour Landscape - Cropped
This logo has been designed to get optimum visibility in extreme landscape
deliveries like the epcrugby.com and pitch board applications.
OFFICIAL TOURNAMENT MARK
MINI BRAND GUIDE P 05
Exclusion Diagram
Exclusion Zone
The EPCR corporate logo has been designed and
artworked to deliver optimum results in all applications.
The construction drawing on this page shows the
minimum space required around the logo. To ensure that
the corporate logo maintains maximum visual impact, no
other graphic elements or text may be placed in this space.
The minimum space around the logo is called the
‘Exclusion Zone’.
To aid the consistent use of the Exclusion Zone, the space
allocated around the logo is equivalent to the vertical
height of the Star in the centre of the ball motif, as shown
on the right.
Minimum Size
To prevent distortion and illegibility of the corporate
logo, it may not be scaled for use below a size of 15mm
wide by 22mm high. This is illustrated to the right and is
the correct size if printed out at 100% on A4.
Minimum Size
22mm
15mm
OFFICIAL COLOURS
Colour Palettes
MINI BRAND GUIDE P 06
EPCR Brand Colours
Pantone
CMYK
RGB
Hex Code
62.100.0.20
105.28.121
#691c79
0.0.1.8
235.235.233
#ebebe9
2.2.2.30
183.183.185
#b7b7b9
30.38.100.3
182.148.48
#b69430
Black
A colour palette has been developed for the EPCR
corporate logo and brand identity.
PANTONE®, CMYK, RGB and Hex Code references are
shown here.
CMYK and RGB values have been adjusted from those in
Pantone® books.
Pantone Black
Cream
To ensure accurate colour matching across all platforms,
these adjusted values must be used at all times.
The colours that appear on your screen or that you
print from your computer may not accurately represent
the colours.
Cool grey 1 - 60%
Grey
437C
Gold
117C
SPECIAL APPLICATIONS
METALLIC
PANTONE 871C
FOIL
API - METAFOIL 5262
METALLIC
PANTONE 877C
FOIL
API - METAFOIL 1000
OFFICIAL TYPEFACE
Supporting Fonts
The commercial typeface family Flexo serves for every
usage other than the custom word mark used within
‘European’ section of the corporate logo.
Flexo is the corporate typeface for EPCR and is the
linking font amongst all EPCR communications
Primarily used in the Flexo Bold, Demi and Regular
variants, other weights, plus italic options are available
within the same font family.
For web communications WOFF,EOT,TTF,SVG licences
are available to download for font replacement coding.
Other digital communications such as email and
Microsoft Powerpoint presentations, should use the
OTF font. If this is not working or not available please
default to the web-safe font Verdana.
MINI BRAND GUIDE P 07
Flexo Bold
ABCDEFGHIJKLMN
OPQRSTUVWXYZ
abcdefghijklmn
opqrstuvwxyz
1234567890
Flexo Demi
Flexo Regular
ABCDEFGHIJKLMN
OPQRSTUVWXYZ
abcdefghijklmn
opqrstuvwxyz
1234567890
ABCDEFGHIJKLMN
OPQRSTUVWXYZ
abcdefghijklmn
opqrstuvwxyz
1234567890
Flexo Demi Italic
Flexo Regular Italic
ABCDEFGHIJKLMN
OPQRSTUVWXYZ
abcdefghijklmn
opqrstuvwxyz
1234567890
ABCDEFGHIJKLMN
OPQRSTUVWXYZ
abcdefghijklmn
opqrstuvwxyz
1234567890
EUROPEAN PROFESSIONAL CLUB RUGBY (EPCR)
c/o Me STUDER, passage Max.-Meuron 1,2000 Neuchatel