Who Is IPlay3™?
IPlay3 is a consortium formed to address the needs of the converging market for IP-based triple play voice, video, and data services.
Netcentrex develops next-generation networking products and network-based applications for residential voice over IP services.
Envivio has established itself as the most experienced creator of high-quality MPEG4 / H.264
solutions that enable service providers to deliver content to the full range of MPEG-
4/H.264 capable devices
Highdeal specializes in advanced pricing, billing and partner management for telecommunications,
Internet and entertainment companies
Why IPlay3™?
o Tried and tested solution with
41% market share and over
1.8M VoIP lines deployed o We are the experts in integrated communications including VoIP,
IP Video, and wireless technologies o AllPlay3 partners deliver pre-integrated solutions for gateways, phones, video middleware, etc.
o Superior integration and support o We are the most reliable, scalable, integrated and future-proof solution on the market!
“As the first integrated IP triple play solution on the market, IPlay3 has demonstrated that it has a truly unique solution designed to address the real- world needs of service providers ," said Rich Tehrani, Group Publisher and Editor-in-Chief of INTERNET TELEPHONY
Voice, video and data convergence is finally happening. For years, this convergence was driven by technical possibility rather than business reality and market forces. Today all that has changed: business drivers and consumer behavior have combined to create the perfect conditions for the adoption of bundled voice, video, and high-speed data solutions.
The IPlay3 consortium members have taken the bold step to deliver the next generation solution - a turn key, fully integrated, triple play platform that provides the triple play features (VoIP, IP-
TV, IP-VOD and the GUI for the service provider's internet service) over an open architecture. IPlay3 is the ideal solution for
Service Providers providing the ability to reach outside of traditional boxes by offering:
IP triple play, which is the combination of voice, video, and high-speed data services from one provider, is the first example of many future services that demonstrates the value of an integrated bundle.
Converged triple play is an integrated voice, video and data service delivered by the same provider. A true IP triple play service should really be defined to be an integrated service, both for the provider and the subscriber. The first lesson learned from successful deployments such as FastWeb is that triple play needs to be more than a defined service bundle, it needs to be an integrated, experience for both the service provider and the consumer.
Critical elements for the success of the solution must include an integrated subscriber experience; converged and scalable network equipment; simple, yet sophisticated management system; service creation capabilities; multiple access technologies and flexible business models.
o Telcos : video where today they only provided telephony or broadband o FTTH communities : voice and video and the much needed billing services on a turn key basis where today they have to go to individual suppliers, spend more on individual components, risk much more on integration o MSOs : an integrated VoIP and IP-TV
/ IP-VOD platform that will evolve to fold in new and unique IP services where today they have a disjointed broadband, VoIP and video solution that is complex and difficult to scale o Universities : an integrated VoIP and
IP-TV / IP-VOD platform that addresses the unique needs of the university environment where today they rely on third party vendors, relinquish services revenue, and don’t address the needs of their communities
READ MORE AT WWW.IPLAY3.COM

IPlay3™ Residential Triple Play
IPlay3 is an integrated solution that is easy, fast, cost-effective to buy & deploy. Integration provides the ease of one-stop shopping and reduces integration/deployment costs. The integrated platform is a migration path to advanced IP services
IPlay3 enables revenue-generating, differentiating, churnreducing IP services that add revenue streams, increase
ARPU, and increase customer loyalty.
IPlay3 has anticipated the most important back office issues with a backend billing and management system that is tied to all services and subscription packages to enable realistic revenue projections, easy audits, and real-time service bundle deployment.
IPlay3 addresses one of the key back office issues, pricing and rating, by integrating into its solution a real-time billing component that allows the service provider to create an unlimited number and variety of bundles that can be updated to reflect the ever changing requirements of the targeted customer base.
IPlay3 is a platform for new IP services that will completely change consumer behavior regarding not only entertainment and communication, but also people’s relationships and roles as “digital citizens”
The IPlay3 solution has a migration path to future IP services, such as home security, PVR, e-learning, video mail, and gaming; which can be easily added.
With the IPlay3 access portal, the subscriber can manage his or her account in real time, they can subscribe to new channels with the click of a button, they can change their subscription at any time, they can forward their calls or view their telephone bills at any time, they can order movies or watch VOD movies at any time, they can pay their bills from the system at any time.
Netcentrex MyCall Solution
• Carrier-grade softswitch
• Multi-protocol: SIP, H.323, MCGP
• Full Class 5 telephony feature set
• Complete regulatory capabilities supported
• Innovative video-enabled features such as video calling, TV-based telephony portal
• Open Service Creation Environment
Envivio IPTV and IP-VOD
• Full resolution video, DVD quality
• H.264 Main profile
• Close captioning
• Multi-language support
• Trick play: play, pause, stop, fast rewind, fast forward, seek
• Close captioning
HighdealTransactive
• Pricing of services and bundled offerings
• Convergent, multi-party rating
• Full prepaid support
• Manage business partners
• Manage customer billing
• Convergent prepaid and postpaid
• Integrated accounts receivable
• Discounts, promotions & adjustments
• Profit simulation and analysis to model service revenues, costs & profits
Netcentrex Inc. 4677 Old Ironsides Dr. Suite 310 Santa Clara CA 95054 1.408.450.5930 1.408.450.5931(FAX)
For additional information please visit: www.iplay3.com and www.netcentrex.net
or e-mail info@iplay3.com
or call toll-free: 1-877-4-IPLAY3
©2005 IPlay3. All rights reserved. Netcentrex, the Netcentrex logo, IPlay3, the IPlay3 logo, AllPlay3 and the AllPlay3 logo are trademarks of IPlay3 and Netcentrex. All other trademarks are the property of their respective owners. All information is subject to change without notice and Netcentrex does not warrant the information’s accuracy or correctness. IP3-1105-AP3-1.0