Focus Readers Respond
FOCUS is the news magazine of the MAA. It contains information about MAA activities, news about mathematics and
the mathematical community, and lively articles about interesting new (sometimes not so new) ideas in mathematics,
mathematics education, and related areas. It is published nine times a year and is received by all members of the
MAA. A recent Focus Readership Survey showed that our readers are your target market.
Focus Readership Demographics
Focus College/University Employees work in the following fields
Focus reader's work in the following jobs
Other
13%
Other
12%
Department
Chair
8%
Student
12%
Administrator
3%
College/University
6%
Government
3%
Business
7%
Professor
78%
High School
6%
Focus Reading Habits
Focus readers spend a great deal of time reading large portions of the magazine!
Average amount of Focus read per issue
Average amount of time spent reading Focus
Rarely
6%
One to three hours
18%
Occasionally
22%
Fifteen minutes or less
20%
Always
33%
Regularly
39%
Half hour to one hour
62%
Focus Readers Recreationally Speaking
Purchasing Behavior of Focus Readers
Focus readers activities within the last 3 months
Went to a movie
Insurance
Visited a museum
Movie DVD's/Videos
Took a vacation
Home Electronics
Attended a concert
Computer Hardware/Software
Attended a play/theater event
Office Equipment
Attended a sporting event
Books
0%
10%
20%
30%
40%
50%
60%
70%
80%
90% 100%
None of the above
0%
10%
20%
Top hobbies and interests of Focus readers
30%
40%
50%
60%
70%
80%
90%
:
(in order of prominence)
• Reading • Travel • Computers/Internet • Music • Eating Out • Exercise/Fitness • Puzzles • Watching TV • Sports
Outdoor activities • Board games • Going to movies • Cooking • Concerts • Gardening
Source: Focus Readership Survey, Spring 2006; detailed results available upon request.
More information regarding advertising opportunities in other
MAA publications at: www.maa.org
To place an ad call:
1.866.821.1221
Or e-mail:
advertising@maa.org
Focus circulation: 27,000
FOCUS
The Newsletter of the Mathematical Association of America
The Mathematical Association of America
®