latest innovations
Bounty Paper Towels has completed the biggest initiative in its history with a
breakthrough in papermaking technology that provides innovation designed to
delight consumers with outstanding performance and value.
The longtime number-one, consumer-favorite paper towel
brand in the U.S., Bounty continues to deliver on its
commitment to enhance the user experience:
• Bounty Paper Towels have improved Trap & Lock
Technology™ that delivers more life in each sheet.
• Durable, scrubbable Bounty Basic paper towels are
the leader in the value towels category.
• Bounty ExtraSoft paper towels feel and clean like
a cloth.
• Soft, absorbent, durable Bounty Quilted Napkins
get hands and faces clean.
• In addition, Bounty Extra Soft and Bounty Napkins
feature new print designs.
pginnovation.com
About Bounty Paper Towel
Technology:
Breakthrough papermaking technology in improved
Bounty Paper towels delivers more life in each sheet:
• Bounty with Trap & Lock Technology™ has a
proprietary structure design with a more open and
reinforced fiber network inside each sheet. This
results in better distribution of water and helps lock
in spills better than our previous version.
• Liquid moves through the channels to areas of the
sheet where it can be retained, for less mess left
behind on the surface than before.
• It also has improved performance when wet, and
features a new emboss design.
Contacts
Lisa Jester
P&G Family Care External
Relations
513.634.4939
jester.lh@pg.com
Courtney Ryder
MSL Group (PR Agency)
646.500.7776
courtney.ryder@mslgroup.com
Availability:
Bounty Paper Towels with improved Trap & Lock
Technology™ will be available throughout North
America beginning February 2012.