Brochure Reduce costs in a big way Get Started Table of contents 3 SMBs reduce cost with virtualization on HPE platforms 3 A new style of business 4Navigation 5 Demands a new style of IT 7 Virtualization lowers business costs 8Resources 9 HPE Solutions and products for SMBs 9 SMB use case: Increase server utilization 10 HPE highlighted products 11 Virtualization improves efficiencies for IT operations teams 12Resources 13 HPE Solutions and products for SMBs 13 SMB use case: Gain 10 hours per week 14 HPE highlighted products 15 Virtualization on HPE technologies reduce cost 17 SMB use case: Enable virtualization with lower costs and improved network performance of 10-fold 18 HPE highlighted products 18Resources 19 Why HPE is your best choice to reduce cost with virtualization 19 HPE Products and Solutions for SMBs 21 HPE advantages 22Resources Brochure Business SMBs reduce cost with virtualization on HPE platforms IT Operations A new style of business Introduction Technology Summary Small and midsized businesses (SMBs) face many challenges as they adapt to today’s new style of doing business. Shifting government regulations, threats to network security, requirements for 24x7 application availability and the demands for new methods to work with customers, suppliers and employees require ongoing investments in IT. These issues impact SMBs even harder because of budget constraints and limited IT resources. SMB’s who learn how to efficiently utilize IT assets and increase IT productivity will be successful. New types of applications New approaches to IT operations New style of business New buying behaviors New demands and uses for insight New consumption models New threats and risks Internal trends External trends Brochure SMBs expect simple, affordable and reliable IT that can be easily managed and grow to meet future requirements. According to recent ESG research, over one third of SMB IT decision makers confirm that cost reduction initiatives will help drive IT investments. Cost reduction initiatives are recognized as the number two overall driver behind technology investments in 2015. (AMI Partners Business Benchmarking Whitepaper “Moving Technology Infrastructure into the Future: Value and Performance through Consolidation” January 2014). However, SMBs have other issues beyond the budget that makes change difficult. •Growth in infrastructure has increased management complexity. •Older IT assets often cannot meet the performance demands of new applications. Servers older than 4 years deliver only 4% of the performance of current servers. (Source: Intel Planning Guide of 12/13, “Modernize the Midsize Business IT Infrastructure, Four Steps to Better Performance and Lower Costs”). •High availability requirements add major costs and increase complexity. Navigation Designed to assist SMB decision makers with reducing overall costs, this eBook will address cost savings achieved through deployment of virtualization from three perspectives: Business, Operations, and Technology. You can explore the contents of this eBook either by flipping through the pages or clicking any of the navigation buttons. Brochure Demands a new style of IT Virtualization is a key enabling technology that can power IT modernization and reduce costs. Unfortunately, SMBs often forgo technology investments such as virtualization that could dramatically reduce operational costs and improve IT efficiency because they lack the resources or the know-how, or the costs seem beyond their budget. But advanced technologies like virtualization no longer need to be restricted to larger organizations with plenty of IT staff. Servers, storage and networking that are designed to implement virtualization are now affordable for SMBs. Shared virtualized servers, storage and networking will allow you to modernize your IT infrastructure and reduce costs. •Improve asset use, consolidating applications on fewer, more powerful modern servers. •Increase application availability with features that allow you to easily replicate data or move virtual machines between servers. •Integrate the management of the hardware through the virtualized management console to centralize management for all the server, storage and networking resources. Drive down costs Virtualization can dramatically help to reduce costs, improve efficiencies and increase productivity, but the impact can address needs in the business, IT operations and technology areas also. In order to grow your business, you will need to engage with customers, suppliers and employees in new ways. New applications are required to develop unique products, and offer better services. SMBs need methods that will allow them to deploy these applications more quickly and more cost effectively. To plan for virtualization, businesses should begin to address these questions: •What new business opportunities could you pursue with modernized IT? •What new business could you generate? •How does application downtime affect your business? Brochure But the growing number of applications can cause operation management complexities. SMBs also need ways to streamline operations that will enable you to increase productivity of your existing staff. Plan to address these issues within IT operations: •What are your plans to manage the expanding number of servers, storage and network? •How will you improve IT staff productivity? •What are the most effective management tools that should be deployed and which ones can be eliminated? Most SMBs have aging servers, storage and networking that do not have the performance and capacity to handle this new wave of applications. Plan to review your technology environment. •What are your plans to consolidate IT resources? •What are your plans to reduce IT complexity? •How can we reduce IT power and cooling costs? Virtualization that is built on new powerful IT infrastructure can deliver what the business requires, while streamlining operations and reducing overall cost. Brochure Introduction Business IT Operations Technology Virtualization lowers business costs Small and midsized businesses (SMBs) want to reduce IT costs in order to free up capital for other business investments. Choosing where to invest to achieve these cost efficiencies can be confusing. Successful SMBs look for applications areas with the fastest payback. Challenges and issues One of the most successful and proven methods to reduce IT costs is to virtualize your IT resources. Virtualization allows you to aggregate servers, storage and networking into a single pool that can be assigned to applications from a single management tool. This will allow you to increase asset utilization, implement new services faster and improve application availability. Summary SMB BENEFITS Increase asset utilization •Eliminate stranded capacity on old servers and storage that cannot address today’s business requirements. •Spend less money on servers and storage to support your business while providing more performance and capacity. •Consolidate servers, storage and networking hardware in pools that can be allocated when needed. Implement new services faster •Shared pools of servers and storage allow you to rapidly deploy applications at much lower cost. •Ability to add resources at a moment’s notice allows you to improve performance and capacity when required. •Virtualization management tools provide a simple method to manage all resources. CHALLENGES AND ISSUES •Older technology has an ongoing maintenance burden and critical workloads hosted on aging IT infrastructure are at constant risk of failure. •Utilize new more powerful servers, storage and networking to increase application performance and improve Virtual Machine density. •Managing older systems with multiple management licenses is time consuming and costly. •Traditional IT infrastructure cannot keep pace with changing market conditions. The challenge is determining which workloads to virtualize. •Today’s business requirements can be hard to predict. Being able to scale on the fly has become a necessity. •IT staff that is trained in the virtualization tools can quickly add resources without the need for specialized staff. Brochure SMB BENEFITS CHALLENGES AND ISSUES Improve application availability •Easily move applications, associated data files and network •Government regulations or competitive pressures connections among devices to reduce downtime. require 24x7 application availability. •Spare capacity can be shared among different applications for •Spare servers and storage dedicated to high availability is redundancy and high availability that reduces overall cost. very expensive. •Capture best practices and build repeatable processes that •Reduce the risk of human error by relying on proven and can be used to deploy new assets. successful prior implementations. Resources Learn more at hpe.com/info/justrightit-costs Brochure HPE Solutions and products for SMBs SMB use case: Increase server utilization HPE has designed servers, storage and networking products that address the requirements of virtualization. These products maximize hardware savings through higher capacity utilization and improve operational efficiencies through integration of management with the virtualization platform management tools. A construction company was battling with an aging server environment that became difficult to manage. In addition, work processes were not running smoothly and they wanted better safeguards for business continuity. They decided to standardize applications in a Hyper-V virtualization cluster based on HPE StoreVirtual nodes, HPE ProLiant servers and HPE ProCurve networking. The use of a HPE StoreVirtual efficient storage helped to keep the investment relatively low. HPE was able to offer both the servers and the storage in a single package. Reduce costs Bring AGILITY IN 30% reduction in long-term hardware costs1 1.VMware vSphere with Operations Management—Product Brief, 2014 Virtualization: • Microsoft Hyper-V • VMware vSphere with Operations Management Drive COSTS OUT 26% less unplanned downtime2 2.VMware vSphere with Operations Through this implementation, they found they were able to optimize use of the hardware. The solution delivered 65 percent efficiency, as opposed to the 20 percent utilization they previously experienced. Another benefit is that the company can respond more quickly to anything that the business might want; for instance, if there’s a temporary need for extra capacity, extra space or a different configuration for a test environment. Management—Product Brief, 2014 They were also able to increase application availability. Instead of a single server being used for just one application, the virtualized cluster provided spare compute capacity that is used for an added level of redundancy. Brochure HPE highlighted products HPE ProLiant Gen9 servers deliver what our small and midsized customers need and expect from an industry leader – proven reliability, simple to use, and affordable. HPE has the broadest server portfolio in the market so customers can get just the right fit for their needs. HPE offers two series of HPE ProLiant Gen9 servers that are designed for SMB’s running virtualization workloads—the HPE ProLiant 100 and 300 series. HPE ProLiant 100 Series (DL120, DL160, DL180, ML110 and ML150) is designed for scalability, high availability and efficiency—great for virtualization workloads with between 20-40 VM’s—at attractive price points. These servers possess the right balance of performance, storage, and manageability to meet the needs of small and midsized businesses. HPE ProLiant 300 Series (DL 360, DL380, ML350) offer dense and high performing compute platforms for those virtualization workloads with greater than 40 VM’s. The HPE ProLiant 300 series deliver this performance and scalability while lowering energy consumption and providing an agile infrastructure management to accelerate IT service delivery. Brochure Introduction Business IT Operations Technology Summary Virtualization improves efficiencies for IT operations teams Small and midsized businesses (SMBs) want to reduce IT costs in order to free up capital for other business investments. Servers and storage dedicated to specific applications are inefficient. Over time, as the number of applications grows, the complexity of managing this environment increases. Successful SMBs leverage the virtualization implementation to install integrated management tools to improve IT operation efficiencies. Choose products that provide integrated management of the virtualization management platform (VMware vSphere with Operations Management or Microsoft Hyper-V System Center) with the embedded tools in servers, storage and networks. Challenges and Issues HPE provides SMBs with a single view of IT through a broad array of management tools that support the complete lifecycle of HPE and 3rd party products. These simple tools can be used by generalists to help SMBs manage HPE and third party products simply and efficiently, resulting in more reliable operations, containment of administrative headcount, and fewer and faster identification of performance issues. This allows you to streamline operations, simplify resource provisioning and improve application availability. SMB BENEFITS CHALLENGES AND ISSUES Streamline operations •Reduce operational costs with integration with VMware vSphere with Operations Management or Microsoft Hyper-V. •Manage, monitor and allocate resources from the virtualization tools. •Reduce the complexity of managing the growing number of applications. •Disparate management tools for server, storage and networking products are difficult to use and increase costs with separate licensing. •Troubleshooting problems when they arise can be complex when management tools are not integrated. •Proactively manage changes with insight into the relationship between the physical and virtual devices. Brochure SMB BENEFITS Simplify resource provisioning •Provision and allocate resources through the virtualization management platform. •Eliminates the need to have IT staff trained in each server, storage and network technology. •Provides on-demand capacity and performance to supply what you need when you need it. Improve application availability •Decrease the cost associated with spare capacity required for high availability. •Easily move applications, associated data files and network among devices for both planned and unplanned downtime. •Eliminate downtime associated with planned and unplanned events. Resources Learn more at hpe.com/info/justrightit-costs CHALLENGES AND ISSUES •Every component from different vendors has a unique provisioning capability which adds to the complexity of your environment. •Provisioning of servers, storage and networking can require specialized knowledge and expensive technical resources. •Shifting application requirements often require more resources than was originally planned. Respond to business demands more quickly. •Spare capacity is shared among different applications for redundancy and high availability. •Provides protection against service outages and data loss with fast, efficient backup, recovery, and replication. •Maintain stability and reliability of your environment with online firmware inventory and deployment. Brochure HPE Solutions and products for SMBs SMB use case: Gain 10 hours per week HPE has designed and validated servers, storage, networking and services specifically for the implementation of virtualization platforms. These configurations maximize hardware savings through higher capacity utilization and improve operational efficiencies through integration of management with the virtualization platform management tools. A small community bank had been getting by, running on a collection of aging servers with one application per server, until one day a server failure forced a shutdown during banking hours. Vowing to prevent that from ever happening again, management created a highly available banking environment leveraging VMware software and HPE infrastructure to integrate servers, storage and networking into shared pools of interoperable resources that are easier to manage and scale. Datacenter virtualization increases agility and reduces costs Servers Aggregate servers, storage, and networking into a single pool that can be assigned to applications from a single management tool. Storage Networking Security At the heart of the system are two HPE ProLiant Servers and HPE StoreVirtual VSA storage. The HPE StoreVirtual VSA takes the available storage on the servers and creates a pool that looks like a single storage asset, but uses disk space on both servers to mirror data between the two. If a server goes down, VMware moves the application to the other server, restoring functionality in less than a minute. Virtualization software Management software Services The bank saw its recovery time objective (RTO) reduced from three days to less than three minutes. Patch management accelerated 75%. Reliable system uptime gave customers uninterrupted 24x7 banking services, and the IT manager gained back 10 hours a week he’d spent dealing with system issues. Brochure HPE highlighted products HPE StoreVirtual VSA lets you transform your server’s internal or direct attached storage into a fully featured shared storage array – without the cost and complexity associated with an external storage array. Optimized for VMware vSphere and Microsoft Hyper-V environments, StoreVirtual VSA creates a virtual array within your application server and scales as storage needs evolve. Scale-out architecture and high availability features let you add capacity on the fly without compromising performance. Manage it all with a straightforward and simple management console. New VMware vCOPS support lets you gain visibility into system health and performance. The versatile HPE StoreVirtual Storage family now spans software-defined storage, dedicated storage appliances and fully hyper-converged virtualization systems to meet the rapidly changing demands of your business. Brochure Introduction Business IT Operations Technology Summary Virtualization on HPE technologies reduce cost Small and midsized businesses (SMBs) need to reduce IT costs in order to free up capital for other business investments. Servers and storage dedicated to a specific application is inefficient. Performance and capacity becomes stranded on islands of older technologies running a single application. These older servers, storage and networking products do not have the power to support growing business demands. This old infrastructure needs to be replaced with new, more powerful technologies that are used more efficiently to reduce cost and to drive business growth. Challenges and Issues Virtualization is a proven method to reduce costs and modernize the IT environment. Implementation of virtualization allows you to aggregate servers, storage and networking into a single pool that can be assigned to applications from a single management console. This will allow you to increase asset utilization, improve application availability and gain IT management efficiencies. HPE Solutions and products for SMBs HPE offers a line of products that are designed for the SMB market, all of which contribute to lowering costs. These products can be managed with virtualization tools. Brochure SMB BENEFITS HPE ProLiant Gen9 servers •Consolidate more virtual machines on a server and buy less hardware to support your business. •Save money with free, standard HPE Management Tools that come with the purchase of HPE ProLiant servers. •Lower power and cooling costs. CHALLENGES AND ISSUES •Powerful new ProLiant Gen9 servers with fast compute and I/O performance are required to modernize your IT environment. •Insight Online, HPE OneView, and HPE Embedded management tools are included with the purchase of HPE ProLiant Gen9 servers. •Consume 36% less energy than previous generations. (Source: HPE internal measurements conducted in June 2014). HPE Storage •Storage choice is dependent on the amount of storage that •HPE portfolio of arrays and direct attached storage feature you require, the need for replication and speed. leading integration with virtualization software. •Lower operational costs with advanced storage functionality •Snapshots can be created, scheduled and managed within that is managed with the virtualization tools. the virtualization management console. •Simplify management. •Plug-ins that allow you to manage storage from within familiar applications like VMware vCenter with no new management applications to learn. HPE Networking •Protect your investment with SDN ready switches that can add advanced functionality. •Scale the network to meet future demands. •Reduce ongoing support costs. HPE OneView •Simplified management through a single management tool. •SDN enabled 2900 or optional 5400R network switches leverage the latest converged technology. •Optional 5400R network switch for more connectivity. •Lifetime warranty with replacement of failed components. •Initial allocation of the hardware can be performed through HPE OneView and is visible to the virtualization management console. Brochure SMB BENEFITS HPE Services •Avoid unplanned down time with flexible coverage windows and response times. •Personalized expert advice and products to help prevent problems and reduce downtime. •Reduce the risk of implementing new technology. CHALLENGES AND ISSUES •HPE Foundation Care is system hardware and software support that can be customized to meet your unique requirements. •HPE Proactive Care combines reactive and proactive services to provide system level support with personalized expert advice. •HPE Installation Service. SMB use case: Enable virtualization with lower costs and improved network performance of 10-fold A small college wanted to deploy a new wired network infrastructure to reduce cost, increase performance, expand capacity and add scalability to support the virtualized server environment and complement the wireless network. They needed to reduce costs while meeting rapidly changing business requirements and improve IT performance. The Business goals were to lower total cost of ownership significantly; improve the teaching and learning environment, and support new student and staff applications. The IT goals were to provide a reliable, high-capacity wired networking infrastructure that increased performance; deliver the bandwidth, scale and connectivity to support network-intensive applications; and offer an open, standards-based secure architecture that was agile and lowered IT management costs. Brochure However, while they were making plans to refresh the network, users were already commenting about a sluggish log-on process at the beginning of the day, wireless connectivity issues and slow application performance. IT management became increasingly concerned about the ownership and support costs of the existing network. The IT team frequently expressed worries about network manageability. The HPE network solution exceeded all expectations. The new network boosts performance 10-fold, delivers the capacity and scale for the foreseeable future, simplifies network manageability and lowers ownership costs while enhancing the teaching and learning environment. The HPE Networking solution is based on two HPE Networking 5400 core switches and 30 HPE Networking 2920 edge switches. The new 10GB backbone delivers 1GB to the classrooms’ Smart Board interactive whiteboards, computers and projectors and all other desktops throughout the campus. The solution also involved enhancing network capacity by increasing the number of available fiber links to each edge location while ensuring sufficient space was available for future expansion. The college worked with an HPE authorized channel partner to design, plan and implement the new network. The new switches integrated seamlessly and were operational within minutes, minimizing downtime. HPE highlighted products The HPE 5400 Switch Series is a family of high-density, ultra-low latency top-of-rack switches that form part of the HPE FlexNetwork architecture’s HPE FlexFabric solution. These switches are ideally suited for SMBs that require more connectivity or require a core switch. The cost-effective HPE 2920 Switch Series offers a scalable solution for top of rack edge switches in a high-performance network. Resources Learn more at SMB HPE Servers SMB HPE Storage SMB HPE Networking Brochure Business Why HPE is your best choice to reduce cost with virtualization IT Operations HPE Products and Solutions for SMBs Introduction Technology Summary HPE Flex Solutions HPE offers SMBs choice for deploying virtualization—HPE server, storage and networking products or preconfigured integrated solutions called Flex Solutions. Whether you are just starting out, building momentum or expanding your business there is an HPE Flex Solution that will meet your needs. These configurations maximize hardware savings through higher capacity utilization and improve operational efficiencies. HPE Flex Solution scale seamlessly and cost effectively so you will always have the capacity and flexibility you need, when you need it. Two HPE Flex Solutions are focused on virtualization. HPE Flex Solutions for VMware vSphere with Operations Management provide a complete virtualization solution that’s quick to deploy and easy to manage. Based on the knowledge gained during a 15 year relationship between HPE and VMware, these configurations were designed to work seamlessly together. HPE Server, storage, networking, management software and services are bundled with the VMware vSphere with Operations Management to form a complete solution. HPE Flex Solutions for Microsoft Hyper-V is a portfolio of virtualization solutions created by HPE to include everything you need to get started with Microsoft virtualization. HPE Server, storage, networking, management software and services are bundled with the Windows Server 2012 R2 Standard ROK with Hyper-V licenses. Brochure ESSENTIAL CORE TOWER ESSENTIAL HA RACK SCALABLE HA RACK Servers (1) HPE ProLiant ML150 Gen9 Server with Intel Xeon Processor E5v3 Family (2) HPE ProLiant DL160 Gen9 Server with Intel Xeon Processor E5v3 Family (3) HPE ProLiant DL380 Gen9 Server with Intel Xeon Processor E5v3 Family Storage (1) 8TB of internal storage (1) HPE MSA 1040 with 14.4TB (3) 4.8TB internal storage (3) HPE StoreVirtual VSA 2014 10TB LTU Networking (1) HPE PS1810-24G Switch (1) HPE 2920-24G Switch (2) HPE 2920-24G Switch Software (1) Virtualization application (4) Virtualization application (1) Virtualization application Management HPE Insight Control Services HPE 3 year 24x7 Foundation Care Service HPE Installation Service HPE 3 year 24x7 Foundation Care Service HPE Installation Service HPE 3 year 24x7 Proactive Care Service HPE Installation Service Upgrade Options (1) HPE StoreVirtual VSA 2014 10TB LTU (1) HPE 2920-48G Switch (1) HPE 2920-48G Switch (1) HPE 2920-48G Switch (2) HPE StoreVirtual 4530 600GB SAS Storage Channel partners with proven expertise HPE OneView for ProLiant DL Server Simple, affordable, and reliable Transforming to an on-demand IT infrastructure Protecting your digital assets Servers Storage Just Right IT Networking ... trusted advisors who know your business Enabling the most productive workplace Services Empowering a data-driven enterprise ... designed for each stage of your business growth Brochure HPE advantages Benefits of virtualization Virtualization is a proven technology that will reduce costs and power IT modernization. With HPE products and solutions, SMBs can now take advantage of these benefits. Virtualization will reduce costs, improve efficiencies and increase productivity. Business impact: •Increase asset utilization—spend less money to support your business while providing more performance and capacity. •Implement new services faster—add resources on the fly and deploy new applications quickly to meet business growth. •Increase application availability—meet government regulations and provide 24x7 application availability for customers, suppliers and employees. IT operations impact: •Streamline IT operations—integrate management tools with VMware vSphere with Operations Management or Microsoft Hyper-V. •Simplify resource provisioning—eliminate the reliance on specialized staff trained in hardware technologies by using the virtualization management platform to allocate resources. •Lower cost of high availability—share spare capacity while protecting against service outages and data loss with fast, efficient backup, recovery and replication. Technology impact: •Servers—eliminate stranded performance on aging servers and consolidate more virtual machines on fewer servers. •Storage—increase performance and scalability with more efficient storage that offers better data protection capabilities. •Network—increase response times for wired and wireless users with technology that offers the flexibility to implement Software Defined Network (SDN) capabilities. HPE products and solutions for virtualization help you to maximize your investment and reduce costs. •Proven integrated HPE server, storage and networking technologies that reduce costs with improved asset utilization and lower operating costs. •HPE Flex Solutions for virtualization based on HPE expertise and knowledge base working with VMware and Microsoft that lower your risk and improve the time to market. •HPE OneView and management tool integration with VMware vSphere with Operations Management and Microsoft Hyper-V System Center, that streamlines operations improves application availability and lowers operational expenses. •HPE Services help avoid unplanned downtime and increase application availability to maximize your investment. Brochure The HPE advantage HPE server, storage and network products are designed to drive out costs with lower energy utilization, less space requirements, smaller physical footprints and improved reliability with HPE support. These product and management attributes are incorporated in HPE’s virtualization solutions which enable the consolidation of assets and increase IT availability. When purchased separately, you can be assured that these different HPE products will operate flawlessly together. Resources Learn more at hpe.com/info/justrightit-costs SMB HPE Servers SMB HPE Storage SMB HPE Networking Sign up for updates Rate this document © Copyright 2015 Hewlett Packard Enterprise Development LP. The information contained herein is subject to change without notice. The only warranties for HPE products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HPE shall not be liable for technical or editorial errors or omissions contained herein. Microsoft is a registered trademark of Microsoft Corporation in the United States and other countries. VMware is a registered trademark of VMware, Inc. in the United States and/or other jurisdictions. 4AA5-9107ENW, November 2015, Rev. 1