MEDIA KIT 2016
MEDIA KIT 2016
YOUR TARGET AUDIENCE
Air Canada Media is the best way to reach influential decision
makers and affluent consumers. With a fleet of 363 aircraft,
Air Canada carries more than 41 million travellers annually to more
than 200 destinations on six continents. We are Canada’s number
one airline, with a 55 percent share of domestic travel and a
35 percent share of international and transborder travel.
Air Canada’s business travellers are key decision-makers,
managers, owners, professionals and executives. This upscale
group of frequent flyers have disposable incomes far above the
national average.
Upon booking their trip, at the airport, on board and when planning
future trips – you can influence this exclusive demographic
through a variety of media options, including print, TV, digital,
product sampling, events and sponsorship opportunities.
PASSENGER NUMBERS ARE UP!
Air Canada operates 600 flights a day and up to
700 during summer months. This translates to
a flight every minute around the clock!
Between Toronto and Montreal alone, there are
approximately 44 flights a day.
BASED ON A 30 DAY MONTH
Air Canada's extensive global network provides
scheduled passenger service directly to
63 Canadian destinations, 56 destinations in
the United States and 86 in Europe, Africa, the
Middle East, Asia, Australia, the Caribbean, Mexico,
Central America and South America. Air Canada and
its Air Canada Express regional partners operate on
average 1,500 scheduled flights per day.
PASSENGERS
GLOBALLY
2,961,000
CANADA
2,368,800
FLIGHTS
GLOBALLY
18,000
CANADA
14,400
2
MEDIA KIT 2016
AIRCANADA.COM
Among the leading Canadian travel sites online, aircanada.
com provides news, information and specials to the airline’s
frequent flyers. This is the place for everything Air Canada.
Campaigns can rotate on select high-volume pages.
Aircanada.com delivers over 65 million page views per
month across the entire site.
TOTAL UNIQUE VISITORS
4,627,921 (monthly)
DEMOGRAPHICS*
MONTHLY UNIQUE VISITORS
Male
47 %
Female
53 %
Age
25 – 34
0
18 %
35 – 44
23 %
45 – 54
24 %
55 – 64
17 %
EDUCATION & EMPLOYMENT
University or higher
650,000
Managers, owners,
professionals, executives
664,000
TRAVEL
Have taken a personal trip outside of Canada
1,057,000
*Source: Fall 2014 PMB/Comscore Fusion Results, Adults 12+
AIRCANADA.COM WEB CHECK IN
24 hours prior to a flight, Air Canada passengers are prompted to use
Web Check-in via a personalized e-mail. With Web Check-in, marketers
have the exclusive opportunity to connect with each and every
passenger checking in for flights online. This continues to be one of the
fastest growing consumer touchpoints in the world of air travel with
user numbers increasing every month.
AD UNITS
o
Welcome Page: Custom Leaderboard: 728 x 60
(Include logo and tagline only)
Thank you Page: Leaderboard
CYCLE
Weekly
AVG WEEKLY
IMPRESSIONS
354,315
CLOSING DATES
AD CLOSING
Three weeks prior to start of campaign
MATERIAL DUE
Fourteen business days prior to start of campaign
3
MEDIA KIT 2016
AIRCANADA.COM DIGITAL BOARDING PASS
Once an Air Canada passenger has completed the Air Canada Web
Check-In, they can choose either an emailed boarding pass or a printed
boarding pass.
AD UNIT
Custom size: 650 x 90
IMPRESSIONS
1,055,000 (monthly)
o
CLOSING DATES
AD CLOSING
Two weeks prior to start of campaign
MATERIAL DUE
Seven business days prior to start of campaign
4
DIGITAL MEDIA
MEDIA KIT 2016
ENROUTE.AIRCANADA.COM
With exclusive web content, a searchable database of award-winning
stories from Air Canada enRoute magazine, and frequently updated
city guides, enroute.aircanada.com is a one-stop shop for travellers in
the know. The site can be accessed directly from aircanada.com, one of
Canada’s biggest travel sites.
TOTAL UNIQUE VISITORS
62,000 (monthly)
AD UNITS
Leaderboard (1), Big Box (3 per page)
CLOSING DATES
AD CLOSING
Two weeks prior to start of campaign
MATERIAL DUE
Seven business days prior to start of campaign
5
DIGITAL MEDIA
MEDIA KIT 2016
AIR CANADA AIRPLANE WI-FI
In Air Canada’s continued effort to provide the best travel
experience around, we have taken a major step forward, becoming
the first Canadian airline to offer customers inflight Internet
access on select aircraft. Now passengers can chat, surf, email,
tweet and more on board.
MONTHLY IMPRESSIONS 40,000
RATE (NET)
$4,552/Month
AD UNITS*
Big Box (3)*
CLOSING DATES
AD CLOSING
Three weeks prior to start of campaign
MATERIAL DUE
White list required one month prior to start of campaign
Ad material required three weeks prior to start of campaign
*Advertiser must also provide mobile creative and whitelist.
Please see your rep for rates, customized packages and options.
AIR CANADA PURL (PERSONALIZED URL)
As part of the travel journey, Air Canada passengers receive a
personalized URL sent to them within their Itinerary receipt.
The passenger can click on the link and be served with a wealth of
destination specific travel information and offers. This targeted platform
allows you to tailor your brand’s message specific to a destination.
CYCLE
Monthly
RATE (NET)
$2500 - $5000 (Leaderboard)
$3500-$1000 (Big Box) - rates vary
based on destination
AD UNITS
Big Box + Leaderboard
GEOTARGETING
Toronto, Vancouver, Montreal, Calgary,
Ottawa, Edmonton, Halifax, Winnipeg,
St.John’s, Quebec City, Fort McMurrary,
Victoria, Saskatoon, London, New York,
Los Angeles, San Francisco,
Paris, Fort Lauderdale, Orlando
AD CLOSING
One month prior to campaign
MATERIAL CLOSING
Ten business days prior to start of campaign
Please see your rep for rates, customized packages and options.
6
MEDIA KIT 2016
RETARGETING
Follow the exclusive Air Canada audience with Target Marketing. Speak to your rep to customize your campaign.
RETARGET FROM AIR CANADA’S WEBSITES
Create multiple touch-points
with the Air Canada audience
on a larger scale
Tap into our First Party Data to reach
your target audience using the whole
or segmented Air Canada audience
NETWORK
OPPORTUNITIES
INCLUDE
AIR CANADA:
AUDIENCES
Lower your cost per acquisition by
targeting your advertising message to
the highest converting audience
segment by:
ENROUTE:
AUDIENCES
Display/
Rich Media
Mobile
Advertising
Video Advertising
(Pre-Roll)
FREQUENT
FLYER
LEISURE
FLYER
BUSINESS
FLYER
FLYER TYPE:
based on...
GENERAL
search
ORIGIN
SEARCH
DESTINATION
SEARCH
FOOD &
DRINK
ARTS & SPORTS & city
CULTURE WELLNESS Guides
Altitude Member:
AUDIENCES
altitude
community
altitude
portal
7
DIGITAL MEDIA
MEDIA KIT 2016
AIR CANADA POST-BOOKING HOTEL EMAIL
Take this opportunity to target our audience right after they book
their flights. This email is distributed to Air Canada passengers
24­to 48 hours after booking. (provided they have opted in to receive
Air Canada marketing offers).
WEEKLY AUDIENCE
37,500
AD UNITS
Big Box (2)
OPEN RATE
35% – 50%
RATE (NET)*
$3,000/week
GEOTARGETING
English Canada and French Canada
o
CLOSING DATES
AD CLOSING
Two weeks prior to start of campaign
MATERIAL DUE
Seven business days prior to start of campaign
o
Rates subject to change.
Hotel and car rental companies are precluded from advertising.
AIR CANADA INFLIGHT EMAIL
Take this opportunity to target Air Canada passengers with our inflight email.
The email is sent seven days prior to departure to advise Air Canada passengers
about seat upgrades, hotel or car rental options and travel insurance. (provided
they have opted in to receive Air Canada marketing offers).
WEEKLY AUDIENCE
46,205
AD UNIT
Skyscraper
OPEN RATE
55% – 67%
RATE (NET)*
$3,500/week
GEOTARGETING
English Canada/U.S. and French Canada
o
CLOSING DATES
AD CLOSING
Two weeks prior to start of campaign
MATERIAL DUE
Seven business days prior to start of campaign
o
*Rates subject to change.
8
DIGITAL MEDIA
MEDIA KIT 2016
AIR CANADA EBOUTIQUE E-NEWSLETTER
Air Canada eBoutique is an official Air Canada online store that
offers a selection of brands and gift cards from around the world.
Have your brand placed in our monthly eBoutique e-newsletter,
which is delivered to the affluent Air Canada customer.
CYCLE
Quarterly
SUBSCRIBERS
1,770,000
AD UNITS
Mobile Leaderboard (1)
OPEN RATE
35% – 50%
RATE (NET)*
$6,500/month – English Canada
$1,000/month – French Canada
o
CLOSING DATES
AD CLOSING
One month prior to start of campaign
MATERIAL DUE
Ten business days prior to start of campaign
o
*Rates subject to change.
AIR CANADA DEALS OF THE WEEK E-NEWSLETTER
Air Canada's weekly e-newsletter puts the latest hot offers on
flights and hotels—not to mention your message­­—on the screens of
3,480,000 subscribers. In addition to a tremendous click-through
rate, Air Canada Deals of the Week creates a direct and instant call to
action delivered every week to affluent Air Canada customers.
CYCLE
Weekly
SUBSCRIBERS
3,480,000
AD UNITS
Big Box (2), Mobile Leaderboard (1)
GEOTARGETING
Toronto
740,000
Vancouver
300,000
Montreal
146,000
National (English)
2,700,000
National (French)
210,000
U.S.
285,000
OPEN RATE
20% – 30%
RATES (NET)
$9,585 (Mobile Leaderboard)
$22,365 (Big Box)
Note: Rates subject to change.
CLOSING DATES
AD CLOSING
Two weeks prior to start of campaign
MATERIAL DUE
Five business days prior to start
of campaign
o
9
DIGITAL MEDIA
MEDIA KIT 2016
ALTITUDE.AIRCANADA.COM
Air Canada Altitude members include the world’s most
frequent flyers. They are key decision-makers, C-suite, owners,
professionals and executives. They primarily represent an upscale
group with disposable incomes far above the national average.
The Altitude site allows members to access their flight status
updates, travel perks and special offers online.
CYCLE
Monthly
AD UNIT
Leaderboard
RATE (NET)
$25,000
CLOSING DATES
AD CLOSING
One month prior to start of campaign
MATERIAL DUE
Ten business days prior to start of campaign
o
Note: Rates subject to change.
AIR CANADA ALTITUDE REPORT
Air Canada brings its audience of frequent flyers to you on a monthly
basis through its e-newsletters, which are segmented by tier and
incorporate two custom ad positions. Delivered to 165,000 top-tier
Altitude members, the report achieves an outstanding open rate of
70% to 85%.
CYCLE
Monthly
SUBSCRIBERS
165,000
AD UNITS
Big Box (2)
OPEN RATE
70% – 85%
RATE (NET)
$24,500/month – English Canada
$2,275/month – French Canada
o
CLOSING DATES
AD CLOSING
One month prior to start of campaign
MATERIAL DUE
Ten business days prior to start of campaign
o
Note: Rates subject to change.
10
DIGITAL MEDIA
MEDIA KIT 2016
ALTITUDE-COMMUNITY.AIRCANADA.COM
The Altitude Community is a new social network exclusively for
Air Canada Altitude members. Air Canada’s frequent flyers can
share peer-reviewed lists of their favourite spots around the world,
making it an interactive travel guide curated by Altitude members
for Altitude members.
Traditional ad space and native advertising are available on this new
social platform. Native advertising and sponsored lists written with
advertisers can be integrated.
CYCLE
Monthly
AD UNIT
Big Box, Mobile Banner, Native Advertising
o
CLOSING DATES
AD CLOSING
One month prior to start of campaign
MATERIAL DUE
Ten business days prior to start of campaign
o
Please see your rep for rates, customized packages and options.
11
MEDIA KIT 2016
INFLIGHT BROADCAST
AIR CANADA SAFETY VIDEO
The safety video is broadcast prior to takeoff on all video-equipped
planes, airing on over 68,000 flights per quarter. Sponsors receive a
30-second commercial spot immediately following the program.
Audio playback of the safety video is broadcast throughout the
cabin via the personal address system, so passengers do not require
the use of headphones in order to hear the program. However, due
to governmental safety regulations, only instrumental music can be
used as part of the creative (no spoken words).
CYCLE
Bimonthly
PASSENGERS
2,500,000 (monthly)
LENGTH
:30
RATE (NET)*
$140,000
*Rates subject to change
Note: Under rare operational circumstances, it is possible that the advertising
segment following the safety video demonstration is aborted for safety reasons due
to the imminent departure of the aircraft. Due to governmental safety regulations, only
instrumental music can be used as part of the creative (no spoken words).
AIR CANADA SYSTEM SPONSORSHIP
AIR CANADA SAFETY VIDEO AND SYSTEM SPONSORSHIP
CLOSING DATES
In addition to advertising opportunities with television and
movie programming, reach this audience of influential
decision-makers and affluent consumers prior to each flight
as presenting sponsor of the enRoute On Demand network
PERIOD (START)
AD CLOSING
MATERIAL DUE
January–February
September 18, 2015
October 23, 2015
March–April
November 20, 2015
December 14, 2015
May–June
February 11, 2016
February 19, 2016
The sponsorship package includes the IFC spread position in
the Inflight Entertainment Guide, our monthly guide to the
content available on the IFE system.
July–August
April 11, 2016
April 22, 2016
September–October
June 10, 2016
June 23, 2016
November–December
August 11, 2016
August 24, 2016
A 30-second commercial spot plus 10-second slate will be
forced through the inflight video system to all passengers at
the beginning of each Air Canada flight. No headphones are
required to hear the spot—connect with every passenger!
CYCLE
Bimonthly
PASSENGERS
2,500,000 million (monthly)
LENGTH
:30 + :10
RATE (NET)*
$218,875
*Rates subject to change.
12
MEDIA KIT 2016
INFLIGHT BROADCAST
AIR CANADA ENROUTE INFLIGHT ENTERTAINMENT SYSTEM
TELEVISION & MOVIES
The Air Canada enRoute Inflight Entertainment System offers
a wide variety of television and movie programming, with 200
television shows and up to 150 movies every month.
TELEVISION CHANNELS INCLUDE:
HBO*, Comedy, Drama, Health & Wellness, Business, Travel,
Classic TV, Music, NFB*, Documentary and Food & Sports.
* NFB and HBO are pre-branded channels, and a sponsorship would only include targeted ads.
MOVIE CHANNELS INCLUDE:
New Releases, Family, Classics, Independent, Canadian,
Contemporary, World and Franco.
787 DREAMLINER ONLY*
Inflight banners are available on the new 787 Dreamliner and
can be targeted by destination and/or class of service.
Please contact your national account manager for details.
SHARE OF VOICE
RATES (NET)
MONTHLY
LENGTH
COST
25% SOV: 5 bundles
:5
$5,340/bundle
50% SOV: 10 bundles
:15
$6,565/bundle
75% SOV: 15 bundles
:30
$8,930/bundle
100% SOV: 20 bundles
:60
$16,900/bundle
o
AIR CANADA CHANNEL SPONSORSHIPS
Television and movie channels available.
Logo appears on channel button.
Ten-second tag prior to each program
on channel included
CYCLE
Monthly
RATE (NET)
Please contact
your rep for rates.
Note: Subject to Air Canada approval, sponsor logo must
be relevant to channel content.
CLOSING DATES
MONTH
AD CLOSING
MATERIAL DUE
January
October 23, 2015
November 13, 2015
February
November 27, 2015
December 11, 2015
March
December 18, 2015
January 15, 2016
April
January 22, 2016
February 12, 2016
May
February 26, 2016
March 11, 2016
June
March 25, 2016
April 8, 2016
July
April 22, 2016
May 6, 2016
August
May 29, 2016
June 7, 2016
September
June 24, 2016
July 5, 2016
October
July 29, 2016
August 5, 2016
November
August 26, 2016
September 6, 2016
December
September 23, 2016
October 4, 2016
CLOSING DATES
MONTH
AD CLOSING
LOGO DUE
MATERIAL DUE
January
October 23, 2015
October 1, 2015
November 13, 2015
February
November 27, 2015
November 1, 2015
December 11, 2015
March
December 18, 2015
December 1, 2015
January 15, 2016
April
January 22, 2016
January 1, 2016
February 12, 2016
May
February 26, 2016
February 1, 2016
March 11, 2016
June
March 25, 2016
March 1, 2016
April 8, 2016
July
April 22, 2016
April 1, 2016
May 6, 2016
August
May 29, 2016
May 1, 2016
June 7, 2016
September
June 24, 2016
June 1, 2016
July 5, 2016
October
July 29, 2016
July 1, 2016
August 5, 2016
November
August 26, 2016
August 1, 2016
September 6, 2016
December
September 23, 2016
September 1, 2016
October 4, 2016
13
MEDIA KIT 2016
INFLIGHT BROADCAST
THE AIR CANADA 787 DREAMLINER INFLIGHT ENTERTAINMENT SYSTEM
Air Canada’s new 787 Dreamliner aircraft has a fully redesigned and modern cabin interior that represents an exciting new standard
of product for International air travel. It boasts a state-of-the-art entertainment system, packed with over 600 hours of entertaining
content for all ages. At a tap of its enhanced-definition, intuitive touch screens, watch the most popular movies and television shows on
demand; listen to music, playlists, podcasts and audio books; or play games and puzzles, from mah-jong to robot-building. In addition,
select B777 aircraft also feature the Panasonic Inflight Entertainment System.
OPPORTUNITIES
MEDIA OPTION
AD SIZE
LOCATION
ROUTE/ CLASS
LANGUAGE
MONTHLY NET COST
Banner Ad
Banner/with Video
Main/ Sub Level
All
Eng / Fre
$8,500
Banner Ad
Banner
Main/ Sub Level
All
Eng / Fre
$5,000
PLEASE NOTE: 3 banner placements availlable per month.
CLOSING DATES
MONTH
AD CLOSING
MATERIAL DEADLINE
January
October 23, 2015
November 13, 2015
February
November 27, 2015
December 11, 2015
March
December 18, 2015
January 15, 2016
April
January 22, 2016
February 12, 2016
May
February 26, 2016
March 11, 2016
June
March 25, 2016
April 8, 2016
July
April 22, 2016
May 6, 2016
August
May 29, 2016
June 10, 2016
September
June 24, 2016
July 8, 2016
October
July 29, 2016
August 10, 2016
November
August 26, 2016
September 9, 2016
December
September 23, 2016
October 7, 2016
14
MEDIA KIT 2016
AMBIENT MEDIA
AIR CANADA NEWSPAPER TIP-ONS & INSERTS
Passengers in Air Canada Business Class, North America and
International, receive a choice of daily newspapers: The Globe and Mail
or National Post. French-language daily Le Devoir is also available from the
Montreal airport. Tip-ons and inserts put you directly in the hands of these
travellers. Distribution is weekly by newspaper title and outbound city,
affording you creative latitude and timing flexibility.
CYCLE
Weekly
CIRCULATION
70,190 (all papers, all markets)
RATE (NET)*
$425 CPM (Net) + $0.22 (Net) per unit production
NEWSPAPERS
The Globe and Mail, National Post, Le Devoir
*Rates subject to change.
Note: Final printed inserts need to be delivered to departure airports the Wednesday prior to the campaign start date.
ENGLISH
FRENCH
THE GLOBE AND MAIL THE NATIONAL POST
LE DEVOIR
Vancouver
5,650
5,650
Vancouver
–
Calgary
3,580
3,580
Calgary
–
Edmonton
690
690
Edmonton
–
Halifax
1,350
–
Halifax
–
Montreal
4,900
4,900
Montreal
7,840
Ottawa
1,400
1,400
Ottawa
–
Toronto
14,000
14,000
Toronto
–
Winnipeg
560
–
Winnipeg
–
Total/Paper
32,130
30,220
Total/Paper
7,840
15
INTEGRATED SPONSORSHIP & EVENT OPPORTUNITIES
MEDIA KIT 2016
INTEGRATED SPONSORSHIP & EVENT OPPORTUNITIES
Air Canada Media creates unforgettable experiences for our passengers and readers.
Through a selection of opportunities, some listed below, we amplify unique and
share-worthy content. From sponsorships and press events to retail events and
creative solutions, we look forward to creating a partnership with your brands.
AIR CANADA ENROUTE FILM FESTIVAL
This fall marks our tenth year in broadcasting short films from
Canada’s emerging film talent on the Air Canada enRoute
Inflight Entertainment System. The exposure is unprecedented—
a potential monthly audience of two million Canadian and
international passengers.
The Air Canada enRoute Film Festival wraps up with a free public
screening and VIP awards ceremony in Toronto. Judged by an
A-list jury panel, the short films compete in categories that
include Best Short Film, Achievement in Direction, Achievement in
Cinematography and Achievement in Animation.
Learn more about the vision for th
from Air Canada Content Director
BY INVITE ONLY. NON-TRANSFER
AIR CANADA ENROUTE–CANADA’S BEST NEW RESTAURANTS
For more than a decade, Air Canada enRoute has set out across
the country in search of Canada’s Best New Restaurants—
a hotly anticipated annual Top 10 list that honours places that
stand out on the national food scene for delivering memorable
dining experiences.
This respected program plays a strong role in promoting the
Canadian culinary identity, spotlighting chefs with vision,
stunning locations, quality ingredients and smart service.
The year’s latest and greatest places to eat—compiled using
intel from insiders across the country and extensive research
by the editorial team—is made public in our annual Eat & Vote
campaign, where Canadians from coast to coast can choose their
favourite spot among our nominees in a comprehensive marketing
campaign created in conjunction with our advertising partners.
The integrated media includes a contest site, social media
program, print ads, digital display ads and inflight ads, as well as
public relations and experiential executions.
CANADA’S BEST NEW RESTAURANTS
THANK YOU FOR JOINING US
We look forward to your sponsorship in
this year’s program. For more information,
please contact Laura Maurice, Media Director
laura.maurice@spafax.com
PHOTO: AYDEN, 2014 AIR CANADA ENROUTE’S PEOPLE CHOICE AWARD WINNER, PHOTOGRAPH BY BOB DEUTSCHER
16
INTEGRATED SPONSORSHIP & EVENT OPPORTUNITIES
MEDIA KIT 2016
AIR CANADA MAPLE LEAF LOUNGES
AN OPPORTUNITY TO REACH THE UNREACHABLE
Time is a rare luxury, especially for the busy and sophisticated
traveller. Air Canada Maple Leaf Lounges are a premium
environment where Air Canada’s most valued customers go
to escape the bustling airport activity. This exclusive, serene
retreat is the perfect opportunity to reach and interact with
this affluent audience.
Our 21 award-winning Air Canada Maple Leaf Lounges cater
to every need of the affluent traveller, through an unrivalled
level of service, luxury, style, quality entertainment and
world-class amenities. These exclusive lounges see more than
3.9 million visitors annually.
Locations include Vancouver, Calgary, Edmonton, Regina,
Winnipeg, Toronto, Ottawa, Montreal, Halifax, St. John’s,
New York (LaGuardia), Los Angeles, London (Heathrow),
Paris and Frankfurt.
NEW! AIR CANADA MAPLE LEAF LOUNGE
CHARGING STATIONS
Visitors of the Maple Leaf Lounges now have access to a
device- charging station while enjoying the lounge. Reach the
exclusive affluent audience in Air Canada Maple Leaf Lounges.
An advertiser has the option to run their content on the video
screen and/or wrap the unit with their logo and messaging.
DETAILS
Units
18
Video
:10s or Static Ad
(video cannot
have sound)
Net Rate
$13,650/Month
Wrap
$54,150/Month
Production extra
MEET THE HIGHLY COVETED AIR CANADA
MAPLE LEAF LOUNGE CUSTOMER
are between the
ages of 25 and 54
are professionals
or hold senior
management positions
earn a household
income over
$100,000 a year
of lounge visits are
over 30 minutes
are male and
22% are female
Ask for a copy of the Air Canada Maple Leaf Lounge media booklet.
17
PRINT ADVERTISEMENT
MEDIA KIT 2016
AIR CANADA ENROUTE MAGAZINE
Air Canada enRoute is an award-winning travel lifestyle publication
that speaks directly to its on-the-go readership. Featuring prominent
Canadian as well as internationally recognized writers, photographers
and illustrators, the magazine is a point of reference in the Canadian
market. Read by the country’s top business decision-makers and
influencers, Air Canada enRoute is considered a benchmark among
inflight publications, featuring ahead-of-trend practical sections such
as Passport and 360°, which offers our readers the latest information
from Air Canada, along with engaging and thought-provoking features
that showcase the best of Canada and the world.
CYCLE
Monthly
CIRCULATION
116,244 copies
READERSHIP
1,530,000
READERS PER COPY
13.2
Sources: BPA Circulation Statement,
Six Month Period Ending Sept.
2015, Vividata 2015 Q4
Air Canada enRoute is a strong supporter of the prestigious CBC
Literary Prizes and the Flash Forward Festival, and is itself the winner
of more than 400 major awards for editorial, photography and design
in international competitions.
AIR CANADA ENROUTE MAGAZINE DEMOGRAPHICS
Yours to keep
Ce magazine est à vous
InsId e
On the hunt for the Chinese
cronut in Hong Kong
Dans nos pages
La pâtisserie hongkongaise
et son cronut à la chinoise
Happy as a clam on
tHe sHores of prince
edward island
YYG
Comme un poisson
dans l’eau à l’îledu-prinCe-Édouard
may
mai
2015
BASIC DEMOGRAPHICS
READERS
INDEX
Male
57%
116
Female
43%
85
49
–
READERS
INDEX
University or Higher
77%
125
Managers, Owners, Professionals, Executives
44%
166
AFFLUENCE
READERS
INDEX
Average Household Income
$111,943
137
$73,301
152
READERS
INDEX
Vacation trip outside Canada
39%
142
Vacation trip inside Canada
65%
118
Business trips (once/past 12 months)
24%
193
Business trips (2+/past 12 months)
18%
210
Average Age
enroute.aircanada.com
EDUCATION & EMPLOYMENT
MAY_Cover_01.indd 1
2015-04-02 5:36 PM
YOURS TO KEEP
CE MAGAZINE EST À VOUS
I NSI D E
Riverdance: A journey to
Canada’s grandest canyon
Average Personal Income
DANS NOS PAG ES
Un plongeon dans le plus
grand canyon canadien
DUTCH REDUX:
PUTTING A
NEW SPIN ON
AMSTERDAM
AMS
EN ROUE LIBRE :
LES QUARTIERS
BRANCHÉS
D’AMSTERDAM
JUNE
JUIN
2015
ENROUTE.AIRCANADA.COM
TRAVEL
Source: Vividata Q4, 2015, Total Canada Age 18+
18
2016 LINE UP
MEDIA KIT 2016
AIR CANADA ENROUTE MAGAZINE
JANUARY
› A foodie chalet tour of the Swiss Alps
› Island hopping: the Caribbean from the
deck of the Sea Cloud
› Belo Horizonte: Brazil’s new creative hub
HIGH/LOW: New Orleans
GETAWAY: Whistler, BC
Yours to keep
Ce magazine est à vous
InsId e
The Oregon coast, from
espresso shacks to tuna melts
to oysters on the half shell
Dans nos pages
La côte de l’Oregon, entre
cahute à expresso, fondant
au thon et huîtres salines
A tour of the
AustriAn hills
thAt hits the spA
VIE
en pleine immersion
dans les collines
autrichiennes
FEBRUARY
› Morocco from Marrakesh to the mountains
› Sunny Delights: Brunching around in the
Cayman Islands
› The best hotel spas across Canada
HIGH/LOW: Havana
MARCH
› Warsaw
› 3 destination workouts
› A boat safari on the East Coast of Canada
GETAWAY: Cabo San Lucas
APRIL
› Brisbane
› A detective’s tour of Sicily
› Samurai craft in Kanazawa, Japan
MAY
› Battle Harbour, Newfoundland and Labrador
› Munich to Monaco: The ultimate
› European roadtrip
› Magenta Photo Festival
JUNE
› The other Scottish golf coast (gateway: Glasgow)
› Lake hopping through Saskatchewan
JULY
› Los Angeles by bike
› Exploring functionalist architecture in Brno
› Introducing Canada’s travel innovators
GETAWAY: Prague
April
Avril
2015
enroute.aircanada.com
AUGUST
› Training our lens on Rio de Janeiro
› An art tour in Nantes, France
SEPTEMBER
› Toronto
› Shedding light on Osaka’s nightlife
› Virginia’s cider route
OCTOBER
› Moving mountains: Hiking through South Korea
› The new neighbourhoods of Miami
› The new kibbutz
NOVEMBER
› Canada’s Best New Restaurants
› Colombia by coffee
› A taste of New Brunswick’s cuisine Brayonne
DECEMBER
› The hottest cold destinations
› Mazunte, Mexico
Please note that lineup is subject to change.
19
MEDIA KIT 2016
AWARDS
AWARDS
2015 APPLIED ARTS PHOTOGRAPHY AND ILLUSTRATION AWARDS
Cover (Mag, Book, News).
Photography (Series).
Food Photography (Series).
Winner "Fruit Loopy" (November 2014) Mathieu Lévesque.
2015 CONTENT MARKETING AWARDS
Air Canada enRoute, Finalist, November 2014 Issue, Best Overall Editorial.
Air Canada enRoute, Gold, October 2014 Issue, Best Cover.
Air Canada enRoute, Bronze, Photography, Overall Excellence.
Air Canada enRoute, Bronze, Cover, Photo, Illustration.
Air Canada enRoute, Bronze, Photo Essay.
Air Canada enRoute, Finalist, “Different Spokes,” International Magazine.
Air Canada enRoute, Finalist, “The New Grand Tour,” International Magazine.
Air Canada enRoute, Finalist, “Ring Around the Rose,” Culinary Travel.
2013 COMMUNICATION ARTS AWARD
Air Canada enRoute, Award of Excellence, Best Editorial Series.
2014 COLLOQUY RECOGNIZES
Air Canada Earn Your Wings, Winner, Gamification Promotion.
2013 INFOPRESSE GRAFIKA AWARDS
Air Canada enRoute, Grand Prize, Best Overall Project.
2014 THE LOYALTY 360 AWARDS
Air Canada Earn Your Wings, Bronze, Use of Technology in Loyalty Marketing.
2013 FOLIO AWARDS
Air Canada enRoute, Grand Prize, Best Custom Content Website.
Air Canada enRoute, Winner, Content Marketing Website.
Air Canada enRoute, Gold, Best Issue.
Air Canada enRoute, Gold, Best Issue.
Air Canada enRoute, Gold, Best Website.
Air Canada enRoute, Gold, Best Overall Web Design.
Air Canada enRoute, Bronze, Best Feature Design.
Air Canada enRoute, Bronze, Best Use of Photography.
Air Canada enRoute, Honourable Mention, Best Series of Articles.
Air Canada enRoute, Finalist, Best Site Design.
2014 CMA
Air Canada, Bronze, Best Use of Instagram for Content Marketing.
2014 MIN'S DIGITAL AWARDS
Air Canada Earn Your Wings, Honourable Mention, Contest/Online Game.
Air Canada enRoute Eat and Vote, Honourable Mention, Microsite/Custom Website.
2014 WEBBY AWARDS
Sparksheet, Industry Recognition, Best Business Web/Blog.
2013 MIN'S EDITORIAL & DESIGN AWARDS
Air Canada enRoute, Picture Paris 2013, Honourable Mention, Best Use of Social Media.
Air Canada enRoute, Canada’s Best New Restaurants 2013, Honourable Mention, Integration with Print
Air Canada Earn Your Wings, Winner, Special Online Section/Microsite.
Air Canada, National Treasures, Honourable Mention, Special Online Section/Microsite.
Air Canada, Picture Paris, Honourable Mention, Best Use of Social Media.
2013 PEARL AWARDS
Air Canada, Turkish Delights, Winner (Gold), Best Overall Web Design.
Air Canada Earn Your Wings, Winner (Silver), Best Overall Web Design.
Air Canada, National Treasures, Winner (Bronze), Best Overall Web Design.
Air Canada, National Treasures, Winner (Bronze), Best Interactive Content.
2013 CONTENT MARKETING AWARDS
Air Canada enRoute, Gold, November 2012 Issue, Best Overall Editorial.
Air Canada enRoute, Gold, September 2012 Issue, Best Special Topic Single Issue.
Air Canada enRoute, Silver, November 2012 Issue, Best Special Topic Single Issue.
Air Canada enRoute, Bronze, September 2012 Issue, Best Cover.
Air Canada enRoute, Bronze, September 2012 Issue, Best Overall Design.
Air Canada enRoute, Bronze, Best Airline Publication.
Air Canada enRoute, Bronze, Best Airline.
Air Canada enRoute, Bronze, December 2012 Issue, Best Use of Photography Overall.
Air Canada enRoute, Bronze, Best Overall Design.
Sparksheet, Honorable Mention, Best Digital Magazine Overall.
Sparksheet, Gold, "The Long Tail of Things", Best Interview or Profile.
2013 CSME AWARDS
Air Canada enRoute, Gold, Custom Magazine of the Year.
Air Canada enRoute, Honourable Mention, Best Web Editorial.
Air Canada enRoute, Honourable Mention, Best Display Writing.
Air Canada enRoute, Honourable Mention, Editor of the Year.
2013 NATJA AWARDS
Air Canada enRoute, Gold, Destination Travel, International Magazine.
Air Canada enRoute, Gold, Cruises.
Air Canada enRoute, Gold, Electronic, Video, Broadcast.
Air Canada enRoute, Gold, Inflight Magazine.
Air Canada enRoute, Silver, Kari Medig, “Positive Altitude,” Overall Excellence.
Air Canada enRoute, Silver, Destination Travel, International Magazine.
Air Canada enRoute, Silver, Cover, Photo, Illustration.
Air Canada enRoute, Silver, Travel Tips and Advice.
Air Canada enRoute, Bronze, “Positive Altitude,” International Magazine.
Air Canada enRoute, Bronze, “Canada’s Best New Restaurants 2012,” Culinary Travel.
2013 SATW AWARDS
Air Canada enRoute, Gold, Special Project.
2013 PEARL AWARDS
Air Canada enRoute, Silver, Best Overall Web Design.
Air Canada enRoute, Bronze, Best Interactive Content.
2013 MAGNUM OPUS AWARDS
Air Canada enRoute, Grand, Print Magazine, External Audience.
Air Canada enRoute, Gold, Best Overall Design 4+ Colour.
Air Canada enRoute, Silver, Best Overall Editorial.
2013 APPLIED ARTS AWARDS
Air Canada enRoute, In China, Issue April 2013, The Past Takes Centre Stage,
Photographed by Grant Harder, Cover (Photography – Single).
Air Canada enRoute Canada’s Best New Restaurants, Issue November 2013,
Photographed by John Cullen, Editorial Section (Photography – Series).
2013 EDDIE AND OZZIE AWARDS
Air Canada 75th Anniversary Videos, Finalist, Best Use of Video.
Air Canada Earn Your Wings, Finalist, Best Site Design.
2013 PR NEWS SOCIAL MEDIA ICON AWARDS
Air Canada 75th Anniversary Facebook Game, Honourable Mention, Facebook Contests/Games.
2013 WEBBY AWARDS
Air Canada 75th Anniversary Videos, Honoree, Online Film & Video – Travel & Adventure.
MEDIA MARKET’S 2013 NORTHERN LIGHTS AWARDS
Air Canada’s onAir, First Prize, enRoute's Special Edition Wine Magazine iPad App.
SKYTRAX
Air Canada, Best Airline (North America) for a 5th consecutive year.
AIRLINERATINGS.COM
Air Canada, Best Long Haul Airline (Americas).
BUSINESS TRAVELLER MAGAZINE
Air Canada, Best Flight Attendants in North America.
Air Canada, Best Inflight Services in North America.
Air Canada, Best North American Airline for Business Class Service.
Air Canada, Best North American Airline for International Travel.
Air Canada, Best Airline Web Site.
20
PRINT ADVERTISEMENT
MEDIA KIT 2016
RATES (NET)*
Yours to keep
Ce magazine est à vous
InsId e
A high-flying gift guide for
the holiday season
AIR CANADA ENROUTE MAGAZINE
Dans nos pages
Des idées-cadeaux à faire
décoller le temps des fêtes
Frequency
1x
3x
6x
12x
IFC Spread
$42,700
$41,075
$40,305
$38,425
IBC
$21,790
$20,965
$20,565
$18,765
OBC
$23,865
$22,960
$22,530
$21,425
Spread
$35,500
$34,155
$33,510
$31,945
Full Page
$18,825
$18,120
$17,775
$16,950
1/2 Page Spread
$22,665
$21,795
$21,390
$20,390
1/2 Page
$12,710
$12,230
$11,995
$11,445
1/3 Page
$9,010
$8,675
$8,520
$8,120
1/5 Page
$5,640
$5,420
$5,320
$5,075
Three Canadian
slopes ThaT are off
The beaTen TraCks
SKI
trois stations
de ski canadiennes
à dépister
December
décembre
2014
enroute.aircanada.com
DEC_Cover_2014_01.indd 1
2014-11-03 2:50 PM
Yours to keep
Ce magazine est à vous
I nsI d e
A Greek wine odyssey that
goes from glass to grape
Dans nos pages
Une odyssée du vin grec :
Iliade quoi boire
CLOSING DATES*
ISSUE
searching for The
foUnTain of YoUTh
in soUThern JaPan
KIX
PARTIAL /
DPS CLOSING
AD CLOSING /
MATERIAL DUE
January 2016
October 28, 2015
November 26, 2015
February
November 25, 2015
January 4, 2016
March
December 23, 2015
February 1, 2016
April
February 1, 2016
March 2, 2016
May
March 2, 2016
April 4, 2016
June
April 4, 2016
May 3, 2016
July
May 3, 2016
June 2, 2016
August
June 1, 2016
July 4, 2016
September
July 5, 2016
August 4, 2016
October
August 4, 2016
September 2, 2016
November
September 1, 2016
October 3, 2016
December
October 4, 2016
November 3, 2016
Cure de JouvenCe
pour envieux dans
le sud du Japon
March
Mars
2015
enroute.aircanada.com
YOURS TO KEEP
January 2017
October 28, 2016
November 28, 2016
CE MAGAZINE EST À VOUS
I NSI D E
The scoop on kulfi: We all
scream for spice cream
DANS NOS PAGES
Le kulfi épicé, le plus cool
des desserts indiens
DISCOVERING
THE SHAPE OF
THINGS TO COME
IN PANAMA CITY
PTY
GÉNIE CIVIL :
L’AVENIR RADIEUX
DE LA CAPITALE
PANAMÉENNE
AUGUST
AOÛT
2015
ENROUTE.AIRCANADA.COM
PLEASE NOTE: We have effectively reduced our timelines to ensure you have more flexibility and days to deliver
creative. Given this change, we will have no flexibility for any extensions. If your material is late or doesn’t arrive
to spec by the indicated date outlined in the media kit, you will be responsible for the full cost of the ad.
21
MENUS
MEDIA KIT 2016
AIR CANADA ENROUTE INFLIGHT
ENTERTAINMENT GUIDE
The Air Canada enRoute Inflight
Entertainment Guide is an
indispensable tool for navigating our
vast selection of onboard entertainment
options. Every month, over 600 hours of
audio and video content is available to
Air Canada passengers. They rely on the
compact inflight entertainment guide
to expertly get them up to speed on all
the choices on offer. From Hollywood
blockbusters to critically acclaimed TV
series to the newest audiobooks and
podcasts, it lends a friendly guiding
hand so passengers can make informed
choices about the entertainment that
matters to them.
AIR CANADA CAFÉ MENU
MENU & MORE
des divertissements à bord
|
MENU et PLUS
enrou te. aircanada .c om / enter tainment
enroute.aircanada.com/divertissement
CYCLE
Monthly
AUDIENCE
400,000
RATE (NET)
Inside Back Cover (FP):
lily james in / dans
cinderella / Cendrillon
VOLUME 6 / 7
CYCLE
Monthly
AUDIENCE
500,000 (Air Canada flights)
27,000 (Rouge flights)
AD UNITS
Three full page positions available
monthly (Air Canada flights)
One full page position (OBC) available
monthly (Rouge flights)
$13,700
Outside Back Cover (FP): $18,275
Passengers on most
Air Canada flights over 90
minutes within North America
and to/from sun destinations
receive Air Canada Café—a
popular go-to item for all
inflight meals and snacks.
This is an exclusive
opportunity for three
advertisers per month,
including one ad placement on
the outside back cover
(Air Canada flights) and for
one advertiser per month on
the outside back cover
(Rouge fleet).
RATE (NET)*
$15,000 (Air Canada flights)
$4,166 (Rouge flights)
*Rates subject to change.
CLOSING DATES
ISSUE
CLOSING DATES
MONTH
AD CLOSING /
MATERIAL DUE
January 2016
AD CLOSING /
MATERIAL DUE
November 30, 2015
January 2016
November 19, 2015
February
January 5, 2016
February
December 15, 2015
March
February 2, 2016
March
January 19, 2016
April
March 3, 2016
April
February 18, 2016
May
April 5, 2016
May
March 21, 2016
June
May 4, 2016
June
April 19, 2016
July
June 3, 2016
July
May 19, 2016
August
July 5, 2016
August
June 20, 2016
September
August 3, 2016
September
July 19, 2016
October
September 2, 2016
October
August 19, 2016
November
October 4, 2016
November
September 20, 2016
December
November 3, 2016
December
October 20, 2016
22
DIGITAL SPECIFICATIONS
AIR CANADA MEDIA
AIRCANADA.COM - Passenger Booking
SITE
AD UNIT
AD SPECS
NOTES
aircanada.com
Leaderboard
728X90 (20 kbmax, GIF/JPEG)
For Rich Media, please contact production for more detailed
information.
aircanada.com
Web Check In Welcome Page
Custom Leaderboard
728X60* (non-clickable banner
with a travel tip).
*Custom built by Spafax.
Logo: max size: 3” x 2” @72 DPI; gif or jpeg on a transparent
background
Copy (tagline): maximum of 75 characters (with spaces),
English and French
aircanada.com
Web Check In Thank you page
Leaderboard
728X90 (40kb max, GIF/JPEG)
English and French to be supplied
aircanada.com
Boarding Pass Custom Size
650X90 (20kb max, GIF/JPEG)
Static image only
Aircanada.com File Requirements:
Static images only.
Please include destination URL with ad material; clickTAGs are permitted.
ClickTAGs should use https protocol.
Third-party tags or clickTAGs are permitted.
Ads may not employ persistent rapid blinking animation effects.
Alt text is to be supplied with creative.
1 px Black Border surrounding ad.
Web Check In Welcome Page Custom Leaderboard File Requirements:
Static images only.
The logo and tagline will be placed alongside a travel tip. There are several stock travel tips that are available.
Banners made by Spafax.
Animation has a 15-second limit, at an 18 fps frame rate.
Audio must be user-initiated.
Please include destination URL with ad material.
URL must be active by material submission date and may not be part of the creative.
Web Check In Thank You Page Leaderboard File Requirements:
Boarding Pass File Requirements:
Static images only.
Creative files are to be submitted; third-party image tags will not be accepted.
Please include destination URL with ad material; clickTAGs are permitted. (ClickTAGs should use https protocol.)
URL must be active by material submission date and may not be part of the creative.
Alt text is to be supplied with creative.
1 px Black Border surrounding ad.
Creative files are to be submitted; third-party image tags will not be accepted.
URL must be active by material submission date and may not be part of the creative.
1 px Black Border surrounding ad.
ENROUTE.AIRCANADA.COM
SITE
AD UNIT
AD SPECS
NOTES
RICH MEDIA
enroute.aircanada.com
Big Box
300X250 (20 kb max, GIF/JPEG)
Expandable Ads**
Expand to left 600X250
Please contact production for
more detailed information
enroute.aircanada.com
Leaderboard
728X90 (20 kb max, GIF/JPEG)
Expandable Ads**
Expand down 728X180
Please contact production for
more detailed information
Backup GIF or JPEG must also be supplied.
**Expandable only on user interaction. If expanding on roll-over, retract on roll-off. If expanding on click, retract by using "close X" box.
Enroute.aircanada.com File Requirements:
Animation has a 15-second limit, at an 18 fps frame rate.
Audio must be user-initiated.
Please include destination URL with ad material.
URL must be active by material submission date and may not be part of the creative.
Third-party tags or clickTAGs are permitted.
Ads may not employ persistent rapid blinking animation effects.
Alt text is to be supplied with creative.
1 px Black Border surrounding ad.
DELIVERY PROCEDURES: Please email creative to digital@spafax.com
FOR PRODUCTION INQUIRIES, PLEASE CONTACT: Catherine Cornish, Ad Operations Coordinator, 416.350.2456, catherine.cornish@spafax.com
Note: All ad material is subject to Air Canada approval. Air Canada reserves the right to remove any or all advertising at its discretion and will be indemnified from any claims by advertisers.
23
DIGITAL SPECIFICATIONS
AIR CANADA MEDIA
AIRCANADA.COM – Airplane Wi-Fi
SITE
AD UNIT
AD SPECS
Wi-Fi
Big Box
300X250 (50 kb max, GIF/JPEG)
Wi-Fi
Mobile
320X50 (50 kb max, GIF/JPEG) Actual size.
Built as 640x100 retina quality asset.
Both EN and FR assets must be provided for both Big Box and Mobile ad sizes
**Mobile-sized ads are required not optional
aircanada.com - Airplane Wi-Fi File Requirements:
Static images only.
Click trackers accepted.
Third-party ad tags are not permitted.
Please include destination URL and whitelist of expected user interaction and
flow-through of the site.
1 px Black Border surrounding ad.
For more detailed information, please contact production.
RETARGETING
STANDARD
AD UNIT
AD SPECS
RICH MEDIA
Leaderboard
728X90 (20 kb max, GIF/JPEG)
Please contact production for more detailed information.
Big Box
300X250 (20 kb max GIF/JPEG)
Please contact production for more detailed information.
Skyscraper
160X600 (20 kb max, GIF/JPEG)
Please contact production for more detailed information.
VIDEO
See your sales rep for specific information.
MOBILE
See your sales rep for specific information
Retargeting File Requirements:
Third party ad tags accepted
Click trackers accepted
DELIVERY PROCEDURES: Please email creative to digital@spafax.com
FOR PRODUCTION INQUIRIES, PLEASE CONTACT: Catherine Cornish, Ad Operations Coordinator, 416.350.2456, catherine.cornish@spafax.com
Note: All ad material is subject to Air Canada approval. Air Canada reserves the right to remove any or all advertising at its discretion and will be indemnified from any claims by advertisers.
24
DIGITAL SPECIFICATIONS
AIR CANADA E-NEWSLETTERS
E-NEWSLETTERS – Passenger Booking
NEWSLETTER
AD UNIT
AD SPECS
NOTES
Post-Booking Hotel Email
(24 to 48hrs after flight booking)
2 Big Box Positions
300X250 (20 kb max, GIF/JPEG)
Static image only
Pre-Flight 7-Day Reminder Email
Skyscraper
160X600 (20 kb max, GIF/JPEG)
Static image only
E-Newsletters Pre-Flight Email and Hotel Email File Requirements:
Static banners only (animated or flash creative will not be accepted).
Creative files are to be submitted; third-party image tags will not be accepted.
Please include destination URL with ad material; URL must be active by material submission date and may not be part of the creative.
ClickTAGs are permitted.
Alt text is to be supplied with creative.
1 px Black Border surrounding ads
E-NEWSLETTERS – Subscriber
NEWSLETTER
AD UNIT
AD SPECS
NOTES
eBoutique e-Newsletter
1 Mobile Leaderboard
320X50 (15kb max, GIF/JPEG)
Static image only
Deals of the Week e-Newsletter
1 Mobile Leaderboard
320X50 (15 kb max, GIF/JPEG)
Static image only
Deals of the Week e-Newsletter
2 Big Box Positions
300X250 (20 kb max, GIF/JPEG)
Static image only
E-Newsletters File Requirements:
Static banners only (animated or flash creative will not be accepted).
Creative files are to be submitted; third-party image tags will not be accepted.
Please include destination URL with ad material; URL must be active by material submission date and may not be part of the creative.
ClickTAGs are permitted.
Alt text is to be supplied with creative.
1 px Black Border surrounding ads
DELIVERY PROCEDURES: Please email creative to digital@spafax.com
FOR PRODUCTION INQUIRIES, PLEASE CONTACT: Catherine Cornish, Ad Operations Coordinator, 416.350.2456, catherine.cornish@spafax.com
Note: All ad material is subject to Air Canada approval. Air Canada reserves the right to remove any or all advertising at its discretion and will be indemnified from any claims by advertisers.
25
DIGITAL SPECIFICATIONS
AIR CANADA ALTITUDE MEDIA
E-NEWSLETTER – Altitude Report
NEWSLETTER
AD UNIT
AD SPECS
NOTES
Altitude e-Newsletter
2 Big Box Positions
300X250 (40 kb max, GIF/JPEG)
Static image only
The Altitude e-newsletter is published in both English and French.
ALTITUDE.AIRCANADA.COM
SITE
AD UNIT
AD SPECS
RICH MEDIA
altitude.aircanada.com
Leaderboard
728X90 (40 kb max, GIF/JPEG)
Please contact production for more
detailed information
ALTITUDE-COMMUNITY.AIRCANADA.COM
SITE
AD UNIT
AD SPECS
RICH MEDIA
altitude-community.aircanada.com
2 Big Box Positions (Rotational)
300X250 (20 kb MAX, GIF/JPEG)
Please contact production for more
detailed information
Mobile Banner (Optional)
320X50 (15 kb MAX, GIF/JPEG)
Sponsored List
TAILORED*
*Contact production for more detailed specs regarding sponsored lists.
Air Canada Altitude Report File Requirements:
Static banners only (animated or flash creative will not be accepted)
Creative files are to be submitted; third-party image tags will not be accepted.
Please include destination URL with ad material; URL must be active by material submission date and may not be part of the creative.
ClickTAGs are permitted.
Alt text is to be supplied with creative.
1 px Black Border surrounding ads
Altitude.aircanada.com and altitude-community.aircanada.com File Requirements:
Animation has a 15-second limit, at an 18 fps frame rate.
Audio must be user-initiated.
Please include destination URL with ad material.
URL must be active by material submission date and may not be part of the creative.
Third-party tags or clickTAGs are permitted (must follow https:// protocol).
Ads may not employ persistent rapid blinking animation effects.
Alt text is to be supplied with creative.
1 px Black Border surrounding ads.
DELIVERY PROCEDURES: Please email creative to digital@spafax.com
FOR PRODUCTION INQUIRIES, PLEASE CONTACT: Catherine Cornish, Ad Operations Coordinator, 416.350.2456, catherine.cornish@spafax.com
Note: All ad material is subject to Air Canada approval. Air Canada reserves the right to remove any or all advertising at its discretion and will be indemnified from any claims by advertisers.
26
INFLIGHT SPECIFICATIONS
AIR CANADA SAFETY VIDEO & SYSTEM SPONSORSHIP SPECIFICATIONS
FILE TYPE
RESOLUTION
ASPECT RATIO
FRAME RATE
REGION
Quicktime .Mov
Minimum: 720X480
Maximum: 1920X1080
16 : 9
29.97fps or 23.98fps
NTSC
Please provide non-interlaced
(progressive) files
Aspect Ratio: 16 : 9
NOTES:
Creative cannot be changed or removed once duplicated for the safety video cycle due to extremely high production costs.
Due to governmental safety regulations, only instrumental music (i.e., no spoken words) can be used as part of safety video sponsorship creative. Voice-overs may be included as part of the system sponsorship.
As System Sponsorship Ads are broadcast across the entire cabin, bilingual creative is preferred.
AIR CANADA INFLIGHT VIDEO & CHANNEL SPONSORSHIP SPECIFICATIONS
FILE TYPE
RESOLUTION
ASPECT RATIO
FRAME RATE
REGION
QUICKTIME .MOV
Please provide non-interlaced
(progressive) files
Minimum: 720X486
4:3
29.97fps or 23.98fps
NTSC
QUICKTIME .MOV
Please provide non-interlaced
(progressive) files
Minimum: 720X480
Maximum: 1920X1080
29.97 fps or 23.98fps
NTSC
Aspect
Ratio: 4 : 3
16 : 9
Aspect Ratio: 16 : 9
NOTES:
Creative should be supplied in both 4:3 and 16:9 aspect ratios.
During interaction with the touch screen, a pop-up video control bar will appear at the bottom of the screen for approximately 8 seconds following any interaction. This may obscure any
graphic elements at the bottom of the screen.
Channel Sponsorship tag should include the phrase: “The following program is brought to you in part by (sponsor)”
AIR CANADA 787 DREAMLINER PANASONIC GUI BANNERS
FILE TYPE
DIMENSIONS
FILE REQUIREMENTS
JPG
287 pixels X 150 pixels &
230 pixels X 120 pixels
300 dpi, RGB colour
Banner creative must be supplied in both dimensions.
Delivery Procedures
Files can be delivered electronically via sharefile.com. Please do not send ad files through email.
Address: https://spafax.sharefile.com/
User Name: spafaxupload_ad@spafax.com
Password: Spafax123 Folder: AVOD
Upon posting ad file to sharefile.com, please email the file name and location to stephen.geraghty@spafax.com.
FOR PRODUCTION INQUIRIES, PLEASE CONTACT: Stephen Geraghty, Production Coordinator, 416.350.2435, stephen.geraghty@spafax.com.
Note: All ad material is subject to Air Canada approval. Air Canada reserves the right to remove any or all advertising at its discretion and will be indemnified from any claims by advertisers.
27
INFLIGHT SPECIFICATIONS
AIR CANADA AMBIENT MEDIA
AIR CANADA NEWSPAPER TIP-ONS AND INSERTS
TYPE
POSITIONING
Newspaper Tip-Ons
Newspaper Inserts
PAPER STOCK
SIZE
WEIGHT
GLUE
Glued to front page of newspaper Minimum: 50 lb coated
above the fold
Maximum: 80 lb coated
Minimum: 4" x 5"
Maximum: 8.5" x 10" (folded)
8.5" x 20" (flat)
30 g max
Re-glued with
repositionable
(low-tack) adhesive
Inserted within the newspaper
between sections
Minimum: 4" x 5"
80 g max
Maximum: 8.5" x 10" (folded),
four pages
Maximum: 80 lb coated
Delivery Procedures
Please send a PDF, for approval only, three weeks before the start of the campaign to stephen.geraghty@spafax.com.
Samples of final printed material should be delivered to:
Spafax Canada
2 Bloor Street East, Suite 1020
Hudson’s Bay Centre P.O. Box 92
Toronto, ON M4W 1A8
FOR PRODUCTION INQUIRIES, PLEASE CONTACT: Stephen Geraghty, Production Coordinator, 416.350.2435, stephen.geraghty@spafax.com.
Note: All ad material is subject to Air Canada approval. Air Canada reserves the right to remove any or all advertising at its discretion and will be indemnified from any claims by advertisers.
28
PRINT SPECIFICATIONS
AIR CANADA ENROUTE PRINT ADVERTISEMENT
FILE REQUIREMENTS
AIR CANADA ENROUTE MAGAZINE
AD SIZE
WITH BLEED
TYPE SAFETY
Double-Page Spread*
17.375" x 10.875"
17.625" x 11.125"
16.25" x 10.125"
Full Page
8.6875" x 10.875"
8.9375" x 11.125"
7.9375" x 10.125"
1/2 Page Spread*
17.375" x 5.357"
17.625" x 5.607"
16.25" x 4.857"
1/2 Page Horizontal
8.6875" x 5.357"
8.9375" x 5.607"
8.1875" x 4.857"
1/2 Page Vertical
4.26" x 10.875"
4.51" x 11.125"
3.76" x 10.375"
1/3 Page Horizontal
8.6875" x 3.52"
8.9375" x 3.77"
8.1875" x 3.02"
1/3 Page Vertical
2.9514" x 10.875"
3.2014" x 11.125"
2.4514" x 10.375"
1/5 Page Horizontal
8.6875" x 2.022"
8.9375" x 2.272"
8.1875" x 1.522"
AIR CANADA ENROUTE INFLIGHT ENTERTAINMENT SYSTEM GUIDE
AD SIZE
WITH BLEED
TYPE SAFETY
Double-Page Spread* 13.5" x 10"
13.75" x 10.25"
13" x 9.5"
Full Page
7" x 10.25"
6.25" x 9.5"
6.75" x 10"
PDF/X1 with fonts embedded, all images saved in CMYK.
AD FILE DETAILS
Font: Black text at least as bold as Helvetica 6 pt Regular;
reverse and coloured text at least as bold as Helvetica 8 pt
Regular.
Rules: Do not use any hairline rules.
Black Rules: 0.25 point minimum.
Colour Rules: 0.5 point minimum.
Photos: 300 DPI, CMYK mode. Maximum density should
not exceed 300.
Colours: CMYK colours only. NO PANTONE COLOURS!
Crop Marks: Crop & registration marks and colour bars
must be offset by 0.25”.
Rich Blacks: Use 100K combined with 40C to provide rich
black. To be used for background colour or titles with large/
heavy fonts
Trapping: Do not perform trapping. Printer will perform
trapping.
AIR CANADA CAFE MENU/AIR CANADA ROUGE CAFE MENU
Air Canada Café Menu**
AD SIZE
WITH BLEED
TYPE SAFETY
8.5" x 10.5"
8.75" x 10.75"
8" x 10"
*For advertising spreads, please leave 0.375" type safety on either side of the gutter.
**Air Canada Café is published both in English and French; bilingual creative is preferred.
Note: Air Canada approval required. Artwork (printed proof or PDF) must be provided to Spafax eight weeks prior to execution date to obtain Air Canada approval.
Delivery Procedures
All advertising material is coordinated through our National Sales office and should be delivered to:
Spafax Canada
2 Bloor Street East, Suite 1020
Hudson’s Bay Centre P.O. Box 92
Toronto, ON M4W 1A8
Phone: 416.350.2435
Attention: Stephen Geraghty, Production Coordinator
Files can be delivered electronically to our pre-press FTP site. When an ad file is transmitted electronically, a high-quality colour proof is still required.
Proof to be delivered to address above. Please compress all files prior to transmission to minimize potential corruption errors. Please do not send ad files through email.
Address: ftp.transcontinental.ca
User Name: Spafaxads
Password: Rds031
Folder: Advertising/En Route_Ads
Upon posting ad file to FTP site, please email the file name and low-res PDF (for placement only) to printad@spafax.com.
FOR PRODUCTION INQUIRIES, PLEASE CONTACT: Stephen Geraghty, Production Coordinator, 416.350.2435, stephen.geraghty@spafax.com
Note: All ad material is subject to Air Canada approval. Air Canada reserves the right to remove any or all advertising at its discretion and will be indemnified from any claims by advertisers.
29
MEDIA KIT 2016
TERMS & CONDITIONS
1.1 (a)
(b)
1.2 1.3
APPLICATION
Every Agreement shall be subject to the following Terms
& Conditions.
Spafax is not bound by any condition, printed or
otherwise, appearing on contracts, Insertion Orders or
copy instructions that are in conflict with the Terms &
Conditions set out herein.
DEFINITIONS AND INTERPRETATIONS
(a) “Advertisement” – includes any commercial, ad, flyer,
poster, insertion, announcement picture, photograph,
digital media, product sample, recording, pamphlet,
printed material or other promotional material referred
to in the Insertion Order.
(b) “Advertisement Materials” – includes all videos,
photographs, recordings, product samples, printed
and other promotional materials required by Spafax to
Exhibit Advertisements.
(c) “Advertiser” – includes any person, company,
corporation, partnership or other business entity
entering into an Insertion Order with Spafax.
(d) “Agreement” – means the Insertion Order executed
by Spafax and an Advertiser including the Terms &
Conditions set out herein.
(e) “Campaign Dates” – means the period of Exhibition of
the Advertisement(s).
(f) “Exhibit” – means the placement, publication, printing,
showing, broadcasting, insertion or distribution of any
or all of the Advertisers’ advertisement(s) in accordance
with the Insertion Order.
(g) “Material Due Date” – means the date upon which all
Advertising materials must be submitted to Spafax in
accordance with the Insertion Order.
(h) “Rate Card” – means the Advertisement pricing list
published by Spafax.
(i) “Spafax” – means Spafax Canada Inc.
Spafax shall Exhibit Advertisement(s) in accordance with
the terms and provisions of this Agreement.
1.4
There are not and will not be any verbal statements,
representations, warranties, undertakings or agreements
between the parties with respect to this Agreement.
1.5
This Agreement may not be amended or modified by the
Advertiser in any respect except by written instrument
signed by the Advertiser and Spafax.
1.6
1.7
1.8
No waiver or modification of any of the terms
of this Agreement shall be valid unless the
same is reduced to writing and signed by the
parties hereto.
The Advertiser shall, prior to the Material Due Date
stipulated in the Insertion Order, deliver all Advertisement
materials to the following address:
Spafax Canada Inc.
2 Bloor Street East, Suite 1020
Hudson’s Bay Centre P.O. Box 92
Toronto, ON M4W 1A8
Attention: Production Manager
Spafax cannot guarantee priority positioning or qualitycontrol checking for any Advertisement Materials received
after the Material Due Date stipulated in the Insertion Order.
1.14
Spafax reserves the right to refuse or delay any
advertisement for any reason, and/or to make any
necessary corrections and/or revisions without notice
to the Advertiser. Spafax will not be held responsible
for content of any advertisement received that requires
translation.
1.15
The Advertiser has the right to replace and/or change any
Advertisement referred to in the Insertion Order prior to the
Material Due Date.
1.16
Spafax reserves the right to add the word(s) “advertisement”
or “Advertising supplement” to the top or bottom of
Advertisements, paid or sponsored content, that could be
confused with Spafax’s editorial content or programming.
1.17
Advertisements published in editorial form will be clearly
noted as a paid advertisement.
1.18
The Advertiser acknowledges and agrees that
Advertisements may be Exhibited on alternative dates and
times other than those set out in the Insertion Order.
LAURA MAURICE, MEDIA DIRECTOR
416.350.2434 | laura.maurice@spafax.com
TRACY MILLER, NATIONAL SALES MANAGER
416.350.2434 | tracy.miller@spafax.com
JEFF MCCANN, MANAGER OF NATIONAL PARTNERSHIPS
416.350.2439 | jeff.mccann@spafax.com
RISHAM HANIF, SALES ASSISTANT
416.350.2447 | risham.hanif@spafax.com
BOYD MICKLE, SENIOR NATIONAL ACCOUNT MANAGER
416.350.2437 | boyd.mickle@spafax.com
No discount will be given in the event of an error
in Advertisement that does not affect or influence
the content of the Advertisement. In the event that
Spafax is responsible for an error in the Exhibition of an
Advertisement, the Advertiser will be eligible to have
the aforementioned Advertisement Exhibited again, in
accordance with the original Insertion Order at a new time
to be determined by Spafax.
AILI BEARE, SENIOR NATIONAL ACCOUNT MANAGER
416.350.2446 | aili.beare@spafax.com
1.21
All information contained within is subject to change
without notice. Please contact your National Account
Manager for the most current information.
NATALIE HOPE, NATIONAL ACCOUNT MANAGER
416.350.2433 | natalie.hope@spafax.com
1.22
All payments are to be made payable to the office of
publication, as set out in the Insertion Order, in Canadian
funds.
1.23
1.24
1.25
1.26
The Advertiser agrees to pay all invoices within thirty
(30) days of issue. If invoices are not paid within thirty
(30) days, Advertisers will be charged 2.5% interest per
month thereafter. Spafax reserves the right to terminate
the Agreement at any time upon default by the Advertiser
in the payment of any amounts due or owing under the
Agreement.
In the event that the Advertisement materials are not
delivered to Spafax in accordance with the Agreement, the
Advertiser will remain liable for all amounts due and owing
under the terms of the Insertion Order.
Notwithstanding any contract or arrangement between the
Advertiser and any third party, the Advertiser is deemed
to enter into the Insertion Order as a principal and shall be
liable to Spafax for the performance of all obligations set
out in this Agreement, including, without any limitation, the
payment of all sums of money incurred, due and owing by the
Advertiser pursuant to this Agreement.
This Agreement may be terminated by either party by giving
2 months notice in writing prior to the first Campaign Date
as set out in the Insertion Order. No cancellations will be
accepted after the ad space closing date.
All Advertisements must be delivered to Spafax free and clear
of all charges, including courier, delivery and shipping fees.
1.27
Insertion Orders contracting space for covers and special
positions are non-cancellable.
1.11
The Advertiser warrants that the Advertiser has the right
and is authorized by law to Exhibit all Advertisement(s)
contracted for in the Insertion Order.
1.28
This Agreement shall be governed, construed and enforced
exclusively in accordance with the laws of the Province of
Ontario. The parties hereto hereby irrevocably attorn to the
jurisdiction of the Courts of the said province.
The Advertiser warrants that the Advertisement(s) are not
obscene, libellous, blasphemous or offensive to any religion
or culture. The Advertiser warrants that all commercial
materials meet the Television and Broadcasting Associations
standards and adhere to their code of practice.
2 Bloor Street East, Suite 1020
Hudson’s Bay Centre P.O. Box 92
Toronto, ON M4W 1A8
Telephone: 416.350.2425 | Fax: 416.350.2440
1.20
1.10
1.13
TORONTO
Spafax will not keep or store any original advertisement
material after one month of the last date of Exhibition.
All Advertisement Materials shall be submitted to Spafax in
a form specified by Spafax from time to time.
Advertisers and advertising representatives are wholly
responsible for content materials contained in the
Advertisement. The Advertiser agrees to reimburse and
compensate Spafax for any legal and court costs incurred
in the event of a lawsuit or proceeding that may result due
to the content of aforementioned Advertisement(s).
SPAFAX CANADA INC.
1.19
1.9
1.12
CONTACTS
1.29 Note: chef content is restricted due to Air Canada’s
culinary partnership
RYSIA ADAM, SENIOR NATIONAL ACCOUNT MANAGER
416.350.2448 | rysia.adam@spafax.com
BONNIE YOUNG, SENIOR NATIONAL ACCOUNT MANAGER
647.789.2319 | bonnie.young@spafax.com
STEPHANIE JOSEPH-FLATTS,
SENIOR NATIONAL ACCOUNT MANAGER, PARTNERSHIPS
stephanie.joseph-flatts@spafax.com
FIONA STEDMAN, SENIOR NATIONAL ACCOUNT MANAGER
647.789.7299 | fiona.stedman@spafax.com
MARY SHAW, AD PRODUCTION MANAGER
416.350.2426 | mary.shaw@spafax.com
STEPHEN GERAGHTY, PRODUCTION & CIRCULATION MANAGER
416.350.2435 | stephen.geraghty@spafax.com
CATHERINE CORNISH, AD OPERATIONS COORDINATOR
416.350.2456 | catherine.cornish@spafax.com
QUÉBEC AND EASTERN CANADA
500, rue St. Jacques O, Suite 1510
Montreal, QC, H2Y 151
Telephone: 514.844.2001 | Fax: 514.844.6001
LYSANNE BOILEAU,
SALES MANAGER, QUÉBEC AND EASTERN CANADA
514.840.5292 | lysanne.boileau@spafax.com
WESTERN CANADA
7731 Government Road,
Burnaby, BC V5A 2C7
Telephone: 604.656.2291
BARB WELSH,
WELSH SALES SOLUTIONS
barb.welsh@spafax.com
UNITED STATES
230 Park Avenue South, Floor 5
New York, NY, 1003 USA
MARY RAE ESPOSITO,
MEDIA SALES DIRECTOR, NYC
646.278.6876 | maryrae.esposito@spafax.com
FLORIDA & CARIBBEAN
2025 Brickell Ave, Suite 1402
Miami, FL, 33129 USA
BOB DODD,
DODD MEDIA GROUP
1.877.889.0664 | bob@doddmedia.com
LONDON
The Pumphouse, 13-16 Jacob's Well Mews
London, UK, W1U 3DY
PHIL PEACHEY,
MEDIA SALES DIRECTOR, LONDON, UK
44.207.906.1984 | phil.peachey@spafax.com
30