becoming a
licensee
A) IS YOUR COMPANY A CANDIDATE FOR AN NHL LICENSE?
Potential NHL licensees should meet the following requirements:
1) Your company must have a minimum of five years experience in manufacturing and
distribution to retail.
2) Your company must have five years experience in each of the product categories for
which you are seeking an NHL license.
3) Your company must be a manufacturer, not a middleman, distributor or
promotional products company.
Meeting these requirements in no way guarantees that you will be granted an NHL license.
Please also note we do not grant NHL licenses for test market purposes.
B) INFORMATION ABOUT YOUR COMPANY
If your company meets the above criteria, please send us the following information:
Company name
Company address
Company phone number
Executive contact
Key executive biographies
Top line public financial information about your company
Short explanation about why you want to become an NHL licensee
Past company experience in consumer products
o Manufacturing – overseas, domestic
o Distribution – relationships with retailers, current channels
Proven track record in the form of past and present retail sales volume
Current distribution and territory(ies) covered
List of top 10 retailers currently serviced in each territory
Proposed product category(ies) (see below in section “C”)
Realistic 2-year sales forecast for NHL-licensed products –- based on past
performance of similar products
Current product catalog and sell sheets
DO NOT SEND PROPRIETARY CREATIVE IDEAS*
*LEGAL NOTICE REGARDING PROPRIETARY INFORMATION
NHL Enterprises’ policy is not to accept unsolicited submissions of creative ideas or
materials. Accordingly, when you send us information about your company, do not include
confidential or proprietary materials
materials or information, such as product concepts, designs,
stories, ideas, screenplays, original artwork, or other protectable creative materials or
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information. By not accepting any such unsolicited confidential or proprietary information,
NHL Enterprises is seeking to avoid possible future misunderstandings when products
developed by our own employees or partners might seem to others to be similar to their
own creative work. You acknowledge and agree that NHL Enterprises at all times has many
products and projects
projects in various stages of development, and that the results of these
endeavors may be similar or identical to your own products or projects. If you disregard
NHL Enterprises’ policy and submit any creative suggestions, ideas, notes, drawings,
concepts, designs,
designs, stories, screenplays, original artwork, or other information (collectively,
"Unsolicited Submissions"), you hereby release NHL Enterprises, the NHL, the NHL Member
(collectively,
ely, “NHLE”)
Clubs, and their respective employees, officers, partners, and affiliates (collectiv
from any claims whatsoever with respect to the Unsolicited Submissions. None of the
Unsolicited Submissions shall be subject to any obligation of confidence on NHLE’s part and
Unsolicited
ted Submissions.
NHLE shall not be liable for any use or disclosure of any Unsolici
C) CATEGORIES
The products listed under each category heading are examples of the types of products
NHLE has licensed –- the category is not necessarily limited to what is listed:
APPAREL
T-shirts
Sweaters
Jackets
Layette
Sleepwear
ACCESSORIES
Backpacks
Ties
Gloves
Socks
ELECTRONICS
Camera
Phone
Computers
GIFTS & NOVELTIES
Magnets
Keychains
Pins
HEADWEAR
Coach-style caps
Toques
HOUSE & HOME
FURNISHINGS
Furniture
Lamps/Lighting
Bedding
Décor
Garden and Outdoor
Living
SPORTING GOODS
Sports equipment
STATIONERY & PUBLISHING
Books
Calendars
Writing Instruments
School Supplies
Party Goods
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TOYS & GAMES
Action Figures
Activity/Crafts
Board Games
Vehicles
TRADING CARDS &
COLLECTIBLES
Trading cards
Authentic
memorabilia
Framed pieces
D) SAMPLES
You are not authorized at this stage to use the NHL Shield, NHL Club names, logos and/or
other trademarks of the NHL and the NHL Clubs on samples or for other commercial
purposes. Such use will likely constitute an infringement of our rights and could result in
the involvement of the NHLE Legal Department.
E) SENDING US YOUR INFORMATION
Your information and proposal may be e-mailed to us directly or sent to our office as a hard
copy. Please allow up to 2 weeks to receive a reply. NHL Enterprises is not responsible for
lost submissions. Fax submissions will not be accepted.
FOR CANADA TERRITORY:
Samantha Potes, Account Executive
NHL Enterprises Canada
50 Bay Street, 11th Floor
Toronto, ON M5J 2X8
spotes@nhl.com
FOR U.S. TERRITORY:
John Gulla, Sr. Manager
NHL Enterprises
1185 Avenue of the Americas
New York, NY 10036
jgulla@nhl.com
PLEASE NOTE: No in–person meetings will be held without an appointment. Appointments
will only be made once proposals have been received and reviewed, and NHLE determines
there is interest in the proposal.
NHLE reserves the right to discontinue this process at any time in its sole discretion and
assumes no responsibility for any loss or liability incurred by any third party as a result of
submitting a proposal.
F) NEXT STEPS
If NHLE determines there is interest in your company’s proposal, once all questions have
been answered, an in-person or phone meeting will be arranged to begin discussing
business terms. Once business terms have been agreed upon, a formal license agreement
from NHLE will be forwarded to you. Only after such license agreement has been executed
by all parties, may your company commence use of NHL properties.
Should you have any questions, please contact Samantha Potes at 416-359-7952 or John
Gulla at 212-789-2166.
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