Sihl Digital Imaging – Latest news 9 November 2007 The new Sihl Inkjet-Canvas: Particularly suitable for photographic reproductions and portraits Products Lead article Information The new X-Inkjet Photo Book Set Photo art with Sihl’s new inkjet canvas Surface composition of different photo media Page 4 Page 6 Page 8 Digital Imaging New inkjet photo Hello again, …takes Great Britain by storm! This issue of Sprint brings a Edinburgh-based Trevor Yerbury, who is referred to as Scotland’s “king of successful year to an end. romantic photography”, is one of the first photographers in Great Britain The new p3 product range – to test Sihl’s brand new p3 Professional Photo Inkjet Paper. Professional Photo Inkjet – has Perfectionist Yerbury has received numerous awards and accolades for his work. Together with his wife Faye, he photographs weddings and portraits. He also organises seminars and workshops: see accompanied us throughout the year, not just in Sprint but also in the media. The p3 range of professional inkjet photo media is rounded off by a third collection www.yerburyseminars.com entitled Museum. To find out more about our cover story, turn to pages 6-7. Sprint features its first ever article by an external contributor: The independent test laboratory Image Engineering has set up a website and this issue features a report about it. The title of the article ”The «Mass» of Pixels or the «Mess» of Pixels?” Find out more on pages 10-11. As I am about to begin maternity/parental leave, I would like to take this opportunity to thank our many loyal readers for the interest they have shown in our newsletters. My successor looks forward to introducing herself in the next edition of Sprint. I hope you will find these articles both informative and interesting. Kind regards, In his work, Yerbury attaches importance to a constantly high quality – from the moment he takes the picture to the printout of the photo. Trevor Yerbury, winner of 14 Kodak “Gold-Awards” and elected “portrait photographer of the year” in England, made national headlines when he revealed that he only agreed to photograph weddings if he found the couple sufficiently attractive. Another Yerbury idiosyncrasy was that he often told the bride and groom not to smile. Yerbury: “We usually work to the highest possible standard and we make no compromises when it comes to the quality of the digital print media we use. We had heard of Sihl's reputation as the leading European supplier in the large-format sector so were keen to try out these new types of paper which are geared specifically towards professional photographers like ourselves. We are very impressed by the results of the test and our conclusion is that this paper is something very special. Melanie Adam Communication Manager 2 Digital Imaging We performed various tests on the newly launched p3 and are more than satisfied with the outcome. The photo paper has an appealing 3D look, excellent colour saturation and outstanding black and white reproduction. Optimum weight, the special feel of the surface and the option that both sides can be printed on are further advantages.” The Yerburys wanted to find out in the test whether pictures show through on the reverse side, whether they turn bronze or show signs of metamerism. Trevor Yerbury talking with his wife NEWS paper… p3 Professional Photo Inkjet – Studio 4800 Professional Photo Paper PE 330 high glossy 4802 Professional Photo Paper PE 300 silky 4803 Professional Photo Paper PE 330 DS silky For further information: www.sihlgroup.com professional photo inkjet C O M M U N I C AT I O N A n e w f i l e… full of media solutions! Clearly arranged – easy and convenient to use The Inkjet Media Booklet enables you to test the texture, opacity and colour of our latest media. The accompanying product information describes product characteristics, availability, ink compatibility and recommended applications. To make sure you enjoy the benefits of the Booklet on a long-term basis, separating paper and product data sheets are made of our tear-resistant EnDURO Premium 370N. The established colour codes for application areas combined with page numbers enable you to find the product you are looking for quickly and easily. To make the Booklet even more clearly structured, we have concentrated on graphic art media and taken out the following areas of application ■ CAD / GIS media ■ PrePress media For these two areas, we have now prepared separate sales documents in the form of sample folders and leaflets. The new Inkjet Media Booklet will be available from the end of January 2008. Order a copy from your regional Sihl contact now! These effects are most obvious in areas of the picture with low area coverage and difficult light conditions. Yerbury concludes: “p3 passed with flying colours. And considering the fact that p3 products keep for 125 years, these red boxes will undoubtedly take the British market by storm.” SlimGuide – Sample brochures now available! In addition to the sample brochure ”SlimGuide Solvent Media” intro- If you have further questions, please contact our product management: stefan.bruch@sihl.de duced in the summer, we now offer two new brochures. The areas of application ”Inkjet Artistic Specialities” and ”CAD/GIS Media” are introduced and explained in a clear and transparent way. 3 The brochure contains product samples so that it is possible to compare them. Order a copy from your regional Sihl contact now! Digital Imaging The own photo book: …make it yourself quickly and easily Branded “X-Inkjet”, Sihl offers a practical, high-quality solution for creating the perfect photo book. Never before has it been so easy, quick and inexpensive to produce your own personal photos in book form – and you can do so conveniently at home or in the office. Forget the problems of uploading huge image files, long delivery times and annoying delivery costs. Sihl X-Inkjet Photo Book Set black or white Sihl X-Inkjet Photo Book Set consists of an elegant, professional-looking hardcover in A4 landscape format, 2 transparent cover sheets and 10 sheets of Premium Photo paper which is printable on both sides, with a satin-finished surface and 2 325 g / m grammage. The X-Inkjet Photo Book Set enables users to adapt and accurately control all stages of production. You don’t have to use a pre-formatted product that might not correspond to your personal requirements. Your own personal photo album is ready after just a few simple steps: print pictures on the Premium Photo Paper, place the pile between the transparent cover sheets and staple together. These sheets are then inserted into the spine of the book. Thanks to an adhesive strip, the photo album can be bound together accurately and durably in a matter of seconds. Never as easy! Sticking photos into albums has always been a tedious and not very effective or creative task. Now this is a thing of the past! Thanks to the software that comes with inkjet printers (also downloadable for free from the internet) and the versatility of inkjet printing, a whole new range of options is possible. If you want to design your pictures, photos, charts and texts without restriction and give your creativity free reign, take advantage of this perfect and inexpensive solution: the Sihl Inkjet Photo Book Set. This innovation on the German print media market even outshines the few alternatives available in the internet. ■ The tedious task of sticking ■ ■ ■ ■ ■ ■ ■ Sihl’s X-Inkjet Photo Book Set is available from December 2007 in the hardcover colours black or white. 4 The advantages are obvious: photos into albums is a thing of the past. Your creativity knows no bounds. Professional hardcover book. Highest-quality design in black and white. No additional purchases necessary. Easy to use. Durable. Quick availability. Everybody who owns a PC and inkjet printer can take advantage of the unlimited possibilities of state-ofthe-art technology for their own personal requirements at last. Digital Imaging PRODUCTS Combined with high maximum densities, these properties produce prints with a vivid, almost threedimensional look. Pictures are also characterised by an exact grey balance, natural skin colour reproduction and good detail rendition in light and shade. When it comes to opacity, a measure of the light transmission of paper, Sihl Premium Photo Paper also receives top marks. This means that prints do not show through onto the reverse sides, an important property when photo albums are being produced. Thanks to its robust quality, it is ideal for everyday use. Superfluous water and other components are drained off the surface via specially produced, microscopically small channels. A wedding album can look as perfect as a book produced by a professional printer, birthday albums full of precious memories make an ideal gift. Family photo albums capture all those comical moments and the travel album is also a must. Collectors can present the best examples from their collections in album form, just as architects document their building projects, painters their works of art or photographers and designers their latest creations. Alongside the many different uses in the commercial sector, recipe books or illustrated children’s books can also be created. The list of applications is endless – we guarantee the outstanding effect of presentations. The coating makes the difference For Sihl’s Premium Photo Paper, which is printable on both sides, a specially developed single-layer technology (SuperDry coating) is used. This coating consists of microscopically small particles which are combined with bonding agents developed by Sihl to form an even matrix. Ink absorption is optimally controlled by this homogeneous coating. The dyes adhere more effectively to the surface, guaranteeing high colour saturation. Excellent whiteness and deep blacks also make for a wide contrast range. 5 The surface of the paper therefore dries instantly. Even when maximum quantities of ink are used, Sihl Photo Paper DS remains stable and absolutely wrinkle free thanks to the base paper. If you have further questions, please contact our product management: dieter.meyer@sihl.de or your regional Sihl contact! Digital Imaging PRODUCTS Sihl is extending its p3 range of professional inkjet paper with t h e a d d i t i o n o f a c a n v a s q u a l i t y. Photo art on canvas … w i t h S i h l ’s n e w i n k j e t c a n v a s Sihl is extending its p3 range of professional inkjet paper with the addition of a canvas quality. Sihl’s Professional Photo Canvas 320, which has a gram2 mage of 320 g/ m , is particularly suitable for photographic reproductions and portraits. It is matt-coated on one side and is based on a particularly finely woven polyester-cotton mix. This homogeneous, almost closed 1:1 structure guarantees a failure-free representation of skin tones and coloured surfaces. For a special picture effect, the surface has a visibly linen texture with excellent stretch and fixing properties. This ensures that the new Sihl’s Professional Photo Canvas 320 is the first product in the new museum collection which forms part of Sihl’s p3 media range. There is also the Studio range with three PEbased types of photo paper in the versions satin-finished 300 g / m2, high-gloss 330 g / m2 and satin-finished and printable on both sides 325 g/m2, as well as the Gallery range featuring a baryta paper with a grammage of von 290 g / m2. canvas material remains stretched after framing over a long period of time. Another characteristic of the new Sihl Inkjet Canvas is its porous inkjet coating which allows a high level of colour saturation, a wide range of contrasts and high maximum densities. Photos and portraits printed on Sihl’s Canvas material are therefore characterised by excellent black/white reproduction and high colour saturation. The product also has advantages is terms of handling: the water-resistant inkjet coating guarantees a short drying time and optimum ink fixation. In combination with pigment inks, long-lasting picture results can be achieved. Prints can be additionally protected with a protection spray or varnish for improved scratch and light resistance. Sihl’s Professional Photo Canvas 320 is available now from select specialist retailers in the formats A4 and A3+ and on 17", 24" and 44" reels. Inkjet Canvas 6 Digital Imaging Lead article If you have any further questions, please contact stefan.bruch@sihl.de professional photo inkjet 7 Digital Imaging Surface composition… … o f d i ff e re n t p h o t o m e d i a f ro m S i h l ’s p ro d u c t r a n g e As we all know, photo paper is available in a variety of gloss levels. These are referred to as high gloss, semi-gloss, satin, semi-matt, matt, pearl, silky finished, etc.. Degrees of gloss are undoubtedly a matter of definition and the type that is chosen depends to a large extent on personal taste. These degrees of gloss are measured using a special system which shines light onto the surface, measures the reflection at a certain angle and indicates a percentage. 1mm 1mm 1mm glossy semiglossy satin As this illustration clearly indicates, this is a very smooth, well-closed and even surface structure which reflects the beams of light in a certain direction. The little bumps in evidence on the surface create a partial light scatter and therefore a refraction of the gloss. This is why in this case, we speak of a semi-gloss surface. Our satin products feature many, very fine bumps as a result of delustering which make the surface uneven and therefore produce an effective, even light scatter. Thanks to the intact surface, all ink carriers are visible even in dye-based inks without light scatter which allows maximum colour space when combined with this type of ink. In the case of pigment inks, the gloss level may differ in printed and nonprinted areas depending on pigment type and surface composition. The reflective behaviour is reduced without the imaging performance of the surface being significantly influenced. Furthermore, when pigment inks are used, the printed and non-printed areas produce equal gloss levels. Typical degrees of gloss are > 60% at a measuring angle of 85°. Typical gloss levels at a measuring angle of 85° are values of > 80% 8 Digital Imaging Typical degrees of gloss range between 25 - 30% at a measuring angle of 60°. I N F O R M AT I O N 1mm 1mm 1mm pearl silky Baryta satin Our pearl finish, such as that of Imola or Ganymed, has a much stronger structure and therefore achieves a strong light scatter. Even more strongly structured than pearl is our silky-finished surface. Our Baryta surface is more strongly structured than any other photo paper surface. This is particularly apparent in the illustration. This kind of surface appears to the contemplator to be much glossier although the “dips and bumps” are significantly more pronounced. Typical degrees of gloss at a 60° measuring angle > 30%. The “dips and bumps” on the surface are more evenly distributed which produces the special crystal effect. Even this type of coating also looks very glossy despite the strong structure. Typical degrees of gloss range between 15 – 25% at a 60° measuring angle. This strong embossed finish creates the desired appearance of an airdried traditional photo baryta paper. The typical degree of gloss is 15% at a measuring angle of 60°. If you have any further questions please contact our expert stefan.bruch@sihl.de 9 Digital Imaging The «Mass» of Pixels … or the «Mess» of Pixels! It has been known for a couple of years now that increasing the number of pixels in digital cameras does not lead to better images. Therefore Image Engineering, an independent test lab, has set up a website which demonstrates and describes the problems caused by high pixel counts. The test lab hopes for wide support in the media in informing customers and utilizing a change in customer behaviour in order to persuade manufacturers to produce better cameras instead of those with a higher pixel count. “As an independent test lab for digital cameras, we have been observing a decline in image quality for about 3 years,” says Dietmar Wüller, owner of Image Engineering. “It's hard to believe that new digital cameras are of an increasingly poor quality, but 10 this is true and the reason is obvious.” In the past, consumers were told that the more pixels a digital camera had, the better the camera. In the early days of digital photography, when compact cameras still had VGA “resolution” (640 x 480 pixel), this was true because the pixel count reflected the quality of the picture: the more pixels, the better the picture. When compact cameras exceeded the 6 million pixel mark in 2004, however, this was definitely no longer the case. Nevertheless, users are Digital Imaging continuing to buy cameras with a maximum number of pixels, which in turn is encouraging manufacturers to design cameras with more and more pixels but without increasing the size of sensors. The result is a decrease in camera sensitivity and an increase in noise. Detail reproduction is usually not improved because the lenses do not produce a good enough picture. This is why we have to break the vicious circle and explain to users that more pixels, or more precisely smaller pixels, produce poorer image quality. To illustrate this, Image Engineering has taken the initiative and designed a website containing explanations and examples. Visit: www.6mpixel.org PLUS-INFO The more pixels, the poorer the image! But why? Well, compact cameras are supposed to be small and reasonably priced. Therefore small image sensors, e.g. format 7.5 x 9.4 mm or 5.4 x 6.8 mm, are built into the cameras. To increase the pixel count, the sensor has to be divided into smaller and smaller pixels. digital SLRs compact cameras 35mm (24 x 36 mm) 2/3” (8,8 x 6,6 mm) APS-C (22 x 15 mm) 1/1,8” (7,2 x 5,3 mm) 4/3” (18 x 13,5 mm) 1/2,5” (5,8 x 4,3 mm) Number of pixels calculated for a 3µm pixel size The result is a decrease in sensitivity of the camera and an increase in noise because the amount of light collected by a single pixel is smaller. At the same time, increasing the number of pixels is supposed to lead to more details (resolution), but in order to achieve that, better lenses with high resolution and a lower lateral chromatic aberration are needed. However, better lenses are bigger and they no longer fulfil the requirements of “small” cameras. In the meantime, the pixels have become so small that the physical phenomenon of diffraction causes a loss of details with smaller apertures (with pixels below 2 microns already from f-stop 3.5). In addition, the data sizes of uncompressed images from cameras with 12 megapixels are approx. 36 MB/ picture. 6 Megapixel 6 megapixels- the best compromise between number of pixels and image noise. As shown here: the increase of details with more pixels and the increase of errors if the pixels become too small. Sensor size Number of pixels [megapixels] Sensor size Number of pixels [megapixels] 35 mm APS-C 4/3” 96 MP 37 MP 27 MP 2/3” 1/1,8” 1/2,5” 6 MP 4 MP 2,7 MP This data flood results in long editing times and requires huge storage capacities. So actually, what is critical for the listed problems isn’t the number of pixels but their size. But in order to make pixels bigger, the sensor must be enlarged and along with that the camera with the lens gets bigger. That defeats the point of how big a ‘compact’ camera should be for consumers. Digital SLRs with many pixels are okay. Digital single lens reflection cameras (SLRs) basically show the same behaviour, but the sensor of these cameras and the single pixel are much bigger. Therefore, the cameras have higher sensitivities and show less noise. The high-quality lenses provide the necessary resolution and the cameras are designed for high pixel counts. 11 The best compromise for a compact camera is a sensor with 6 million pixels or better the size of a pixel with >3µm . Above you can find a comparison of sensor sizes. We calculated how many pixels have space to be in a sensor if one pixel has a size of 3 µm which we believe to be a minimum size for good image quality at higher sensitivity levels (>ISO 400). IE A contribution from Image Engineering Dietmar Wüller www.image-engineering.de Digital Imaging Impressum Publisher : Sihl Digital Imaging Editorial office: Melanie Adam melanie.adam@sihl.de Sihl GmbH Kreuzauer Str. 33 · D-52355 Düren · GERMANY www.sihlgroup.com Layout : Hagen Mannhardt GmbH, Köln Print: Pecks-Druck, Düren Sihl Digital Imaging 4.0 C20 2 3. – 2 7. J a n u a r y 2 0 0 8 …the short-course trade fair! Paperworld in Frankfurt, the world's leading fair for this sector of industry, will be “more clearly structured” this coming year. The organisers have taken advantage of vacant exhibition space to plan a “short-course fair”. UNICEF – Sihl committed! Sihl Digital Imaging campaigns for UNICEF. Printed Sihl media was given away at this year's trade shows Paperworld, Fespa, viscom and Druck + Form in return for a voluntary donation. The appeal raised over 1000 EUR. Sihl doubled the amount and contributed the funds to UNICEF’s campaign “The survival package”. For more details about this and other campaigns visit www.unicef.com Also on behalf of UNICEF, we would like to take this opportunity to thank all our customers and guests for participating in the appeal. 12 After expanding physically for so many years, the forthcoming Paperworld will occupy fewer hall levels. Hall 1, where Imaging World exhibitors presented their products over two levels in previous years, is being completely omitted. In 2008, Imaging World will become the focal point of the show. Together with the Diatec Group, Sihl Digital Imaging will present office media – a key theme of the trade fair participation – in the entrance area of Hall 4.0 at Stand C20. In 2008, large-format media will be presented. Instead of live demonstrations, possible applications will be shown to visitors in the form of posters, etc. Pay us a visit Hall 4.0 · Stand C20 Digital Imaging messe frankfurt 3.1 Writing and drawing utensils 4.0 Paperworld Imaging Software and printer accessories, paper, films, labels Competence centre original manufacturers 4.1 Office supplies 4.2 Paperworld Creative 5.1 Gifts, albums, stationery sets, diaries 5.1 Greeting cards, picture calendars, licences 6.0 Gift-wrapping paper, packaging, serviettes 6.1 Paperworld Scriptum 6.1 Trendshow Paperworld Further changes for visitors and exhibitors in 2009. After much speculation we now confirm that from 2009, Paperworld will be held over a four-day period on the “old” days of Saturday to Tuesday. Declining numbers of visitors and exhibitors and a general dissatisfaction with the change in days introduced only two years ago made it necessary for the organisers to take these measures.