The History of Peak Performance
™
Get to know who we are and how we got there.
1991
1996
RS
VP
On-Line Administrators (OLA)
founded Sept. 9, 1991.
2008
OLA is Awarded Lexus RSVP
Responsive Service Visit Program
2009
PEAK is awarded Volkswagen/Audi
TRAC program – the first fully-funded
CRM program in the industry.
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Longo Toyota, America’s largest
Toyota dealer, signs with OLA.
1999
The Peak Performance subscription
product is launched at NADA.
Business Intelligence Reporting
Launches.
2010
LEXUS
RAPID RESPONSE
LRR
2001
Lexus Rapid Response dealer survey
launches.
OLA receives Lexus Valued
Partner Award.
Production exceeds 1 million customer
contacts per month. National sales force
doubles to meet demands.
2003
PEAK communicates with over
30 million customers.
GM announces OLA as an approved
direct mail provider.
2011
Mitsubishi selects PEAK as one of only
two approved vendors for Diamond Care
Program.
2012
PEAK is selected as the exclusive
provider of CRM solutions for Lexus.
2013
PEAK is renamed exclusive provider of
CRM solutions for Volkswagen/Audi.
Volvo announces OLA
as an approved vendor.
2004
Mitsubishi announces OLA
as an approved vendor.
PEAK
PLUS
2014
2005
PEAK
Saab announces OLA
as an approved vendor.
Suzuki announces OLA
as an approved vendor.
2006
VW/Audi announces OLA
as an approved co-opable vendor.
2007
OLA changes its name to Peak
Performance as its branded name.
PLUS
2015
PeakPLUS
PEAK
ServiceIQ
PEAK Service Intelligence launches
offering defection prediction and
prevention analysis.
An exclusive Declined Service Program
is designed for Chrysler dealers.
PEAK introduces the exclusive
Volvo AMP program.
© 2015 Peak Performance Marketing Solutions PEAK_HstrySlick_r20
Launches PLUS – a sales and service
buyer detection tool.
TRAC 3.0 enhanced service CRM
solution is launched.
Production exceeds 2 million customer
communications per month.
Porsche announces PEAK as the
exclusive vendor for the PACE program.
Volkswagen/Audi award PEAK the
Service IQ Program.
LUXE
THE
WINBACK SYSTEM
WinBack- a multi-channel program to
return inactive customers is launched.