ALL THE MARKETING YOU EVER WANTED TO DO BUT NEVER HAD THE TIME TO FULLY SUPPORTED TIME SAVER PACKAGE ALL THE MARKETING YOU EVER WANTED TO DO BUT NEVER HAD THE TIME TO FULLY SUPPORTED TIME SAVER PACKAGE This advanced package gives you all the essential tools and elements of digital marketing – with the added benefit of having full virtual support and an effective system to use. With this package we fully prepare you to beat competitors, secure your position in the market and reach and attract both existing and potential customers. We not only give you all the necessary knowledge but we also set the relevant marketing tools up, so you can beat your competitors. We give you everything necessary to be successful in marketing and not only set you up, but effectively manage your primary profit generating system, so that you achieve all of your goals. This is the best choice if you want to execute your digital marketing in the most updated way and want to be sure the basic elements are taken care of by professionals. You will need to take care of the advanced features but with FDC standing by you every step of the way. COPYRIGHT 2014 FOCUS DC LIMITED. ALL RIGHTS RESERVED. ALL THE MARKETING YOU EVER WANTED TO DO BUT NEVER HAD THE TIME TO FULLY SUPPORTED TIME SAVER PACKAGE So what’s included? YOUR MARKETING STRATEGIST CHECKING YOUR STRATEGY An in depth strategy is key when it comes to developing and executing a successful digital marketing campaign. Not only can you ensure that you are on the right path, but you will always be on the ball and know what you need to do next! You will also be able to recognise the obstacles that you have to be prepared to overcome. With a strategy you won’t have any bad surprises and you can rest assured that no money and time is being wasted on advertising. Don’t gamble with your investment – as the odds will be against you! There are a substantial amount of elements to consider when it comes to digital marketing! Without a strategy and plan you will end up feeling as though you are aimlessly wandering around a maze, with no idea which path to take next. Without a clear picture you cannot see what is coming and the potential risks that will arise, meaning you will end up coming to a dead end sooner or later. After an in depth analysis of your strategy will we send you a one page overview, including advice on how to improve certain areas and how best to move forward. BUSINESS OVERVIEW Going against you competitors on the market is a battle and just because you won once, does not mean you will win again. You have to always make sure that you are one step ahead and constantly looking for ways to better yourself. Why? Because this is what your competitors are doing! You have to be prepared and not give your competitors the chance to swoop in! You will receive a document including strategic written advice about how to develop your businesses and how to move forward. COPYRIGHT 2014 FOCUS DC LIMITED. ALL RIGHTS RESERVED. With a full business development strategy you will always be one step ahead of the competition, they won’t have a look in, as you continue to improve and better your services in relation to what the customer wants! In today’s economic climate, everyone is doing anything and everything in their power to survive. We all know the rule of evolution; the weak will end up extinct. Too many businesses become too comfortable in their industry – just because you have been the top dog for a while, does not make you invincible! ALL THE MARKETING YOU EVER WANTED TO DO BUT NEVER HAD THE TIME TO FULLY SUPPORTED TIME SAVER PACKAGE WRITTEN MONTHLY ADVICE Take a moment to take a step back and look at the bigger picture - by doing this you are able to identify possible opportunities that can help aid your digital marketing efforts. Take a look at the industry and your customer behavior; this will give you the chance to see any selling opportunities that you are missing out on. Keeping your eyes open for other opportunities to improve brand awareness, target new and upsell to existing customers is key to remaining successful in your industry. Whilst sticking to your strategy is important, don’t fall into the trap of only focusing on this, by not looking out for new and exciting opportunities you will drop the ball. Your competition will swoop in! Each month you will receive a one page including the opportunities that we have identified for you in order to help increase your overall sales. YOUR MARKETING MANAGER SUMMATIVE MONTHLY ACTIVITY PLAN Have you ever felt you have hundreds of things to do at the same time? Have you ever realised your to-do list is longer at the end of the day than it was in the morning? Are you always doing the most important tasks instead of the most urgent ones? This can all be put to an end with an activity plan - by scheduling in all the tasks that need to be done and when, you can ensure that, come the end of the month, you haven’t forgotten about an important element. Each month you will receive an in depth activity plan; including all the tasks that need to be executed and when they will be completed. COPYRIGHT 2014 FOCUS DC LIMITED. ALL RIGHTS RESERVED. Most marketing strategies fail because of bad time management and organisation. When it comes to digital marketing, there are a substantial amount of areas that need to be covered and the only way you can keep on top, is by sticking to an activity plan - if not, how will you ever have peace of mind that everything is being dealt with? An effective and thorough marketing plan will generate thousands of new tasks that you have to deal with at some time or another. Whilst you may write them all down on Post-it notes, if you do not structure them and put them into a list, starting with the most important first – they will get out of hand. You will end up drowning in a sea of Post-it notes. By not managing them effectively, you will ultimately end up creating new tasks for yourself. For example if you don’t have a strong foundation for a structure, each day your job will be to steady it. ALL THE MARKETING YOU EVER WANTED TO DO BUT NEVER HAD THE TIME TO FULLY SUPPORTED TIME SAVER PACKAGE FULL MONTHLY REPORT WITHOUT ANALYSIS We understand that you are not only trusting FDC with digital marketing, but you are also giving away hard-earned cash from the businesses’ bank account. Therefore, we want to give back and reassure you that we are doing what we say we are. Each month you will have a report that will tell you what we did, areas of the campaign that are very successful and what we can do in the next month to achieve the next set of goals (maybe even exceed them!). At the end of the day the proof is in the pudding! With monthly reports you will always be on the ball when it comes to marketing your business. You will always be able to identify areas to improve before it is too late, and know what your next steps should be to ensure success. This will make it extremely hard for competitors to beat you! Without a report how do you know if all your time and efforts are actually paying off or not? How do you know if all your hard work isn’t best spent elsewhere - you are ultimately fighting a losing battle. The same can be said for areas that you are really succeeding in - if there is no way of measuring or reporting you will never know. Each month you will receive a report covering all aspects of your digital marketing campaign including, website traffic, CPC, social media, CRM and more. YOUR AUTOMATED SALESMAN BASIC CRM PLANNING Easily set up contact forms, thankyou pages, follow up and personalised sales letters using sophisticated CRM software system and never lose a potential sale again. With effective CRM processes in place, you can streamline your sales method and ensure that clients will always be 100% happy with the service they are receiving. We will take care of all the basic elements of your CRM including; set up, process planning, content creation. After each month you will receive a report containing all the important facts and figures. We will also give you an one page about the best ways to optimise your CRM efforts. COPYRIGHT 2014 FOCUS DC LIMITED. ALL RIGHTS RESERVED. Convert more leads into sales with a smooth and fool proof CRM software system in place. It is hard enough attracting potential clients, don’t let the hard work go to waste, because you didn’t get back to them in time. Without streamlining your sales process you will see potential clients fall out of your hands and right into your competition. Lost sales are more often than not because of bad communication, because the lead is made to feel unappreciated. ALL THE MARKETING YOU EVER WANTED TO DO BUT NEVER HAD THE TIME TO FULLY SUPPORTED TIME SAVER PACKAGE BASIC BIG DATA SYSTEM SOLUTION Having data allows you to send out both personalised and optimised emails and messages to your clients - therefore having a positive effect on your overall communication. By doing this, you will see a dramatic increase in your sales and thus enable you to run a more successful business. We will set you up a big data system, devise a strategy including the processes that we recommend and send it over to you in a document and finally figure out the information you require so that you can get in contact; including it within a spreadsheet. With effective big data management you are able to make clients feel appreciated with a personal touch. The more personal you can be as a business, the more successful you will be. Without data, your only choice is to rely on sending generic messages and emails in the hope that they will be interested in what you have to say. This is not a very efficient way of spending your time and without that personal touch clients may walk! BASIC ECOMMERCE MANAGEMENT Did you know that the design of your Ecommerce website alone can have a dramatic effect on your overall sales? Just by altering the structure and changing the web ergonomy can result in more clients buying from your site. We have the knowledge and experience to help guide you in the right direction and make sure that you are getting the most out of the design of your website. After analysing your existing Ecommerce structure in depth, we will advise you on the areas that need improving and create a to-do/check list to get your website optimised. COPYRIGHT 2014 FOCUS DC LIMITED. ALL RIGHTS RESERVED. We can ensure that your Ecommerce site not only looks the part, but also makes sales - being pretty will not pay the bills alone! There is no point having an Ecommerce website that is beautifully designed in your eyes if no sales are generated. You may find it really easy to navigate around your pages because you know your website - for a user who has come across your site for the first time, this may not be the same case. It is estimated that if someone cannot find what they are looking for in 3 clicks you will lose them and they will go elsewhere. ALL THE MARKETING YOU EVER WANTED TO DO BUT NEVER HAD THE TIME TO FULLY SUPPORTED TIME SAVER PACKAGE BASIC SALES ELEMENT CREATING + ADVISING With our help you will never miss an opportunity to increase sales for your business. We understand the importance of treating every person who ends up on your website as a potential lead and sale – even if it is an existing customer there is always the option to up sell. With our help you will be able to draw people in and keep their attention. Never feel like you are fighting a losing battle again when it comes to competing with others for sales! With our help you will never miss a trick and soon see sales driven from your website! Too many businesses let potential customers slip away and the frustrating thing is that they don’t even realise! Without having the right pages, banners and visual aids on your website, users will lose interest and go elsewhere! You will receive video and written tutorials not only giving you the tips on how to make the sales elements, we will also give you free guides that you can use as a template. We will create the content that will help improve sales such as; banners, visuals ads and more. YOUR COPY WRITER CREATING ESSENTIAL CONTENTS Yes, whilst having a good looking website will help draw people in, if the content is not what the user is looking for, you will end up waving goodbye to them! People want relevant information- you need to make sure this is what you are giving them. We will not only help you with creating relevant content, but we will also make sure that it is optimised so that your site can reach its full potential! We will take care of creating all the essential contents for your website; we will write the content for all the basic pages (making sure that it is correctly optimised for SEO purposes) and either send it to you to upload or we will do it for you. COPYRIGHT 2014 FOCUS DC LIMITED. ALL RIGHTS RESERVED. Having a good looking website is not enough to make sales! Let us help in making sure the content is not only correct but also optimised to help drive traffic! The more traffic that is driven - the more potential there is to make a sale! Too many businesses are deluded in thinking that the content doesn’t really matter; if the website looks good and provides the services the user is looking for surely that’s enough? Wrong! Having the correct and optimised content on your website is key! There’s no point having a car that looks amazing on the outside but doesn’t have an engine - you won’t be going anywhere soon! ALL THE MARKETING YOU EVER WANTED TO DO BUT NEVER HAD THE TIME TO FULLY SUPPORTED TIME SAVER PACKAGE WEEKLY FRESH CORE CONTENT Creating regular and fresh content can help in many ways; improve the quality of your website, increase your overall rankings, increase your digital footprint and more. Content can be anything from articles to blogs and newsletters to press releases. We will help and ensure that all content is not only written correctly but also that it is optimised to help drive sales! Creating and optimising content is time consuming but has so many associated benefits - let FDC take this out of your hands! Many businesses disregard the importance of fresh and regular content, due to not having time or not understanding the importance it has. Whilst you may think that you should be tackling other areas of your marketing and business, it is important to have this area covered. Every week we will create fresh core content related to your business and industry, which can be adapted for use in many ways, such as; blogs, social media posts, newsletters and more. YOUR ADVERTISING AGENT CREATING ESSENTIAL CONTENTS Did you know that 1st position in Google receives a staggering 53% of the clicks? So with this in mind, you would surely agree if we said that SEO is a fundamental of digital marketing? If done correctly, including everything from keyword research to monthly on and off page optimisation, you will soon see a dramatic increase in traffic driven to your website. The more traffic that is driven to your website, the more potential there is for a sale! Make sure you are reaching the full potential with your SEO efforts by letting us help! We can take care of everything, so that you can rest assured your business is being found on the internet and therefore boosting sales! There is no denying the fact that SEO has been around for a while and most business have heard of this term. However, if your SEO is not done correctly, this will only be a waste of both your time and effort! For example, take a keyword you may think is crucial for your industry, if no one is searching the web for it, there is no point optimising yourself! You may well end up in first position but if no one types that keyword in the search bar this is a waste of time! Every month you will receive a spreadsheet including an in depth keyword research related to your business; highlighting the keywords we think are the best to focus on. Using this research we will regularly take care of optimising your website, gradually working our way through each page. So that we know how our efforts are doing and the next steps to take we will produce a full report including generated traffic, the optimised pages and more. COPYRIGHT 2014 FOCUS DC LIMITED. ALL RIGHTS RESERVED. ALL THE MARKETING YOU EVER WANTED TO DO BUT NEVER HAD THE TIME TO FULLY SUPPORTED TIME SAVER PACKAGE START UP ADWORDS CAMPAIGNS However it is worded, either PPC or CPC, this is another crucial part of digital marketing. This is due to its many benefits including; being measurable, flexible, engaging and convertibility; it complements other marketing efforts (such as SEO). As soon as you start paying you will show up immediately - meaning you can see the ROI very quickly! Not only can it drive traffic to your website but it also enhances your SEO efforts! Forget the myths and negative connotations related to PPC - instead embrace this marketing method and you will soon see the full potential that it can bring! “I don’t need to do PPC as I am already doing SEO!” or “PPC is just another way for Google to steal our hard earned cash!” - these are among the most common reasons why businesses believe that they don’t need to do PPC. Whilst it may be true that this is another avenue for Google to make loads more money, by not doing PPC businesses are losing out on many sales opportunities. Not only can it drive traffic to your website, it also enhances your SEO efforts! We will send you a document including an in depth plan for your adwords campaign including keyword research, competitor research, keyword groups, ad groups, text ads, visual ads, daily/weekly/monthly budget and more. Once we have your agreement about what we propose, we will set up the campaigns for you and create a monthly report detailing how the campaign did on a whole. BASIC AFFILIATE PLANNING By developing and sustaining strong business relationships through affiliate marketing, you can dramatically increase your targeted audience reach. You will be able to reach potential customers through means that you didn’t even think possible. We will send you a detailed plan covering the affiliate process(es) that we recommend for your business including; pages on your website, best ways to contact them and more. We will also set you up and show you around the basic software that will help you manage your affiliates in a efficient manner. Finally we will send you a tutorial covering all basis of affiliate marketing, from what it actually includes to the best practices and methods. COPYRIGHT 2014 FOCUS DC LIMITED. ALL RIGHTS RESERVED. With affiliate marketing underneath your belt, you can rest assured that you are targeting all potential customers and therefore increasing your ROI. Building strong and lasting business relationships will help you on your path to success. In today’s economic climate, businesses need to ensure that they are doing anything and everything to succeed. Many businesses overlook affiliate marketing, believing that time is best spent somewhere else, because they don’t see the true potential. This is such a waste as by not doing affiliate marketing, businesses are missing out on targeting a great deal of potential customers. ALL THE MARKETING YOU EVER WANTED TO DO BUT NEVER HAD THE TIME TO FULLY SUPPORTED TIME SAVER PACKAGE ADVANCED SOCIAL MEDIA PACKAGE Without a doubt social media is one of the best ways to market yourself on the intenet and with over 1.28 Billion users on Facebook alone, it is pretty clear why! Through effective social media management you can increase your businesses status, whilst also having the opportunity to connect with potential and existing customers on a much more personal level. If your competitors are on social media and you are not, it’s only a matter of time before you are waving goodbye to clients. Unleash the true power that social media can have on your business! Embrace the digital era that we are in and make it work to your advantage! Social media allows you to give customers what they crave - acknowledgment and appreciation! Happy customers result in profitability! It is often the case that businesses, epically ones that have been established for a while, don’t deem it necessary to get online and tap into social media! We live in a digital era, even pets now have social media accounts, by disregarding this way of marketing you will soon be left behind. Competitors are always looking for a way to swoop in and steal clients - if they are on social media and you are not, it’s only a matter of time before you are waving goodbye to clients (both potential and existing). We will send you our recommended basic social media strategy including; which platforms to use, the best ways to target your customers, competition and post ideas and more. After we have your agreement we can then move onto the second step and set you up on the agreed social media platforms taking care of everything from writing the “about us” section to your profile picture. After this we can take care of your monthly content creation on all the platforms, ensuring all relevant information is included. So that you can track the progress easily we will send you monthly overview and goal reports including everything from post effectiveness, to social reach. COPYRIGHT 2014 FOCUS DC LIMITED. ALL RIGHTS RESERVED. ALL THE MARKETING YOU EVER WANTED TO DO BUT NEVER HAD THE TIME TO FULLY SUPPORTED TIME SAVER PACKAGE ADVISING ON VIRAL MARKETING Whatever you label it, viral or guerrilla marketing, this is a great way of sending your product or service out to an enormous audience! Even if not everyone ends up purchasing from you, a campaign that goes viral will only help with brand awareness and letting as many people know as possible that you exist! Just because they didn’t buy from you this time, doesn’t necessarily mean they are a lost cause - they may come back or recommend you to friends and family. Viral or guerrilla marketing is a very powerful tool that all businesses must look into! However, if done wrong, you will just be wasting time, money and effort - let us help you! Too many businesses try viral or guerrilla marketing and fail - this can be down to many reasons but one of the main ones is bad timing! Some don’t even bother trying as they just don’t understand the benefits behind it! This is bad news, as this type of marketing not only increases your audience reach but also your brand awareness! This one trick may be the one that you competitors manage to master and steam way ahead of you. We will send you a document with the best practices and methods for viral/guerrilla marketing, including a few ideas for your industry in order to get the ball rolling. ADVANCED DIRECT MARKETING SOLUTIONS Direct marketing is one of the quickest and most efficient ways to promote your products and services to both potential and existing customers - as long as you are sending something that is relevant and personal to them. In order to see success you need to have a plan in place and devise a direct marketing campaign that will be effective. In order to see success you need to have a plan. Don’t avoid using direct marketing altogether because you don’t want to fluff things up, as you will be missing out on targeting a large amount of potential clients and customers. Instead trust us and we can guide you in the right direction. If not done properly, direct marketing can actually end up going against you - if the client cannot relate to what you send them or the subject matter isn’t personal to them they will soon flag it as spam. Meaning that all of your time and effort is wasted and instead of doing something positive for the image of your business - you actually end up damaging it. We will put a basic direct marketing campaign plan together; covering all aspects ranging from the best method for your business to the estimated target reach. With the official go ahead from you we can then set you up on the best software for you and show you how to use it, in order for the campaign to begin running. To help you keep track of progress and results we will create a monthly full report detailing all the elements that matter, ranging from the amount of sales generated to how many people read your content. To ensure that you are sending relevant and useful content we will give you advice on the best practices and methods, including a few ideas related to your industry. COPYRIGHT 2014 FOCUS DC LIMITED. ALL RIGHTS RESERVED. ALL THE MARKETING YOU EVER WANTED TO DO BUT NEVER HAD THE TIME TO FULLY SUPPORTED TIME SAVER PACKAGE YOUR ADVERTISING AGENT BASIC FINANCIAL ADVISING Having a seamless and effective payment process on your website has many benefits. Not only does it ensure customer satisfaction as you are making it as easy as possible to buy products/ services, you can also save time by managing everything in one place. You can also easily check up on payments, invoices and orders, whilst at the same time keeping track of overall sales and affiliate partners payments. Once you have signed up to this package you will get a one off, one to one meeting with one of our experts, who will advise you on the best online payment process for your business and why this is so important to get right. COPYRIGHT 2014 FOCUS DC LIMITED. ALL RIGHTS RESERVED. Many businesses don’t realise the full impact that a poor payment process on a website can have to a business’s overall image - make sure you are aware and get this right! A poor, badly managed online payment process in place on your website will have a damaging impact on your overall image. When it comes to dealing with money, if your website seems unsecure or there is an issue when it comes to paying, you will soon seem untrustworthy! Also, if you do not manage all payments on your website online it can get confusing and important documents can easily be misplaced - this results in a very disgruntled customers! Badly managed affiliate payments can also be very damaging to a strong relationship, which has taken years to develop - any concerns or disagreements about money can be the end to any relationship easily! ALL THE MARKETING YOU EVER WANTED TO DO BUT NEVER HAD THE TIME TO FULLY SUPPORTED TIME SAVER PACKAGE ALL THE MARKETING YOU EVER WANTED TO DO BUT NEVER HAD THE TIME TO ARE YOU CONVINCED? IT MAKES SENSE, DOESN’T IT... ORDER YOUR PACKAGE TODAY BY CALLING US ON 0800 131 0707 COPYRIGHT 2014 FOCUS DC LIMITED. ALL RIGHTS RESERVED.