ALL THE MARKETING YOU EVER WANTED TO DO BUT NEVER HAD THE TIME TO
FULLY SUPPORTED
TIME SAVER PACKAGE
ALL THE MARKETING YOU EVER WANTED TO DO BUT NEVER HAD THE TIME TO
FULLY SUPPORTED TIME SAVER PACKAGE
This advanced package gives
you all the essential tools and
elements of digital marketing –
with the added benefit of having
full virtual support and an effective
system to use.
With this package we fully prepare you to beat
competitors, secure your position in the market and
reach and attract both existing and potential customers.
We not only give you all the necessary knowledge but
we also set the relevant marketing tools up, so you can
beat your competitors.
We give you everything necessary to be successful
in marketing and not only set you up, but effectively
manage your primary profit generating system, so that
you achieve all of your goals.
This is the best choice if you want to execute your digital
marketing in the most updated way and want to be sure
the basic elements are taken care of by professionals.
You will need to take care of the advanced features but
with FDC standing by you every step of the way.
COPYRIGHT 2014 FOCUS DC LIMITED. ALL RIGHTS RESERVED.
ALL THE MARKETING YOU EVER WANTED TO DO BUT NEVER HAD THE TIME TO
FULLY SUPPORTED TIME SAVER PACKAGE
So what’s included?
YOUR MARKETING STRATEGIST
CHECKING YOUR STRATEGY
An in depth strategy is key when it comes
to developing and executing a successful
digital marketing campaign. Not only
can you ensure that you are on the right
path, but you will always be on the ball
and know what you need to do next!
You will also be able to recognise the
obstacles that you have to be prepared to
overcome.
With a strategy you won’t have any bad surprises and you can rest
assured that no money and time is being wasted on advertising.
Don’t gamble with your investment – as the odds will be against you!
There are a substantial amount of elements to consider when it
comes to digital marketing! Without a strategy and plan you will end
up feeling as though you are aimlessly wandering around a maze,
with no idea which path to take next. Without a clear picture you
cannot see what is coming and the potential risks that will arise,
meaning you will end up coming to a dead end sooner or later.
After an in depth analysis of your
strategy will we send you a one page
overview, including advice on how to
improve certain areas and how best to
move forward.
BUSINESS OVERVIEW
Going against you competitors on the
market is a battle and just because you
won once, does not mean you will win
again. You have to always make sure that
you are one step ahead and constantly
looking for ways to better yourself. Why?
Because this is what your competitors
are doing! You have to be prepared and
not give your competitors the chance to
swoop in!
You will receive a document including
strategic written advice about how to
develop your businesses and how to
move forward.
COPYRIGHT 2014 FOCUS DC LIMITED. ALL RIGHTS RESERVED.
With a full business development strategy you will always be one
step ahead of the competition, they won’t have a look in, as you
continue to improve and better your services in relation to what the
customer wants!
In today’s economic climate, everyone is doing anything and
everything in their power to survive. We all know the rule of
evolution; the weak will end up extinct. Too many businesses
become too comfortable in their industry – just because you have
been the top dog for a while, does not make you invincible!
ALL THE MARKETING YOU EVER WANTED TO DO BUT NEVER HAD THE TIME TO
FULLY SUPPORTED TIME SAVER PACKAGE
WRITTEN MONTHLY ADVICE
Take a moment to take a step back and
look at the bigger picture - by doing
this you are able to identify possible
opportunities that can help aid your
digital marketing efforts. Take a look at
the industry and your customer behavior;
this will give you the chance to see any
selling opportunities that you are missing
out on.
Keeping your eyes open for other opportunities to improve brand
awareness, target new and upsell to existing customers is key to
remaining successful in your industry.
Whilst sticking to your strategy is important, don’t fall into the trap
of only focusing on this, by not looking out for new and exciting
opportunities you will drop the ball. Your competition will swoop in!
Each month you will receive a one page
including the opportunities that we
have identified for you in order to help
increase your overall sales.
YOUR MARKETING MANAGER
SUMMATIVE MONTHLY ACTIVITY PLAN
Have you ever felt you have hundreds
of things to do at the same time? Have
you ever realised your to-do list is longer
at the end of the day than it was in the
morning? Are you always doing the most
important tasks instead of the most
urgent ones? This can all be put to an end
with an activity plan - by scheduling in all
the tasks that need to be done and when,
you can ensure that, come the end of the
month, you haven’t forgotten about an
important element.
Each month you will receive an in
depth activity plan; including all the
tasks that need to be executed and
when they will be completed.
COPYRIGHT 2014 FOCUS DC LIMITED. ALL RIGHTS RESERVED.
Most marketing strategies fail because of bad time management
and organisation. When it comes to digital marketing, there are a
substantial amount of areas that need to be covered and the only
way you can keep on top, is by sticking to an activity plan - if not,
how will you ever have peace of mind that everything is being dealt
with?
An effective and thorough marketing plan will generate thousands
of new tasks that you have to deal with at some time or another.
Whilst you may write them all down on Post-it notes, if you do not
structure them and put them into a list, starting with the most
important first – they will get out of hand. You will end up drowning
in a sea of Post-it notes. By not managing them effectively, you will
ultimately end up creating new tasks for yourself. For example if you
don’t have a strong foundation for a structure, each day your job will
be to steady it.
ALL THE MARKETING YOU EVER WANTED TO DO BUT NEVER HAD THE TIME TO
FULLY SUPPORTED TIME SAVER PACKAGE
FULL MONTHLY REPORT WITHOUT ANALYSIS
We understand that you are not only
trusting FDC with digital marketing, but
you are also giving away hard-earned
cash from the businesses’ bank account.
Therefore, we want to give back and
reassure you that we are doing what we
say we are. Each month you will have a
report that will tell you what we did, areas
of the campaign that are very successful
and what we can do in the next month to
achieve the next set of goals (maybe even
exceed them!). At the end of the day the
proof is in the pudding!
With monthly reports you will always be on the ball when it comes
to marketing your business. You will always be able to identify areas
to improve before it is too late, and know what your next steps
should be to ensure success. This will make it extremely hard for
competitors to beat you!
Without a report how do you know if all your time and efforts are
actually paying off or not? How do you know if all your hard work
isn’t best spent elsewhere - you are ultimately fighting a losing
battle. The same can be said for areas that you are really succeeding
in - if there is no way of measuring or reporting you will never know.
Each month you will receive a report
covering all aspects of your digital
marketing campaign including, website
traffic, CPC, social media, CRM and
more.
YOUR AUTOMATED SALESMAN
BASIC CRM PLANNING
Easily set up contact forms, thankyou
pages, follow up and personalised sales
letters using sophisticated CRM software
system and never lose a potential sale
again. With effective CRM processes in
place, you can streamline your sales
method and ensure that clients will
always be 100% happy with the service
they are receiving.
We will take care of all the basic
elements of your CRM including; set
up, process planning, content creation.
After each month you will receive a
report containing all the important
facts and figures. We will also give you
an one page about the best ways to
optimise your CRM efforts.
COPYRIGHT 2014 FOCUS DC LIMITED. ALL RIGHTS RESERVED.
Convert more leads into sales with a smooth and fool proof CRM
software system in place. It is hard enough attracting potential
clients, don’t let the hard work go to waste, because you didn’t get
back to them in time.
Without streamlining your sales process you will see potential clients
fall out of your hands and right into your competition. Lost sales are
more often than not because of bad communication, because the
lead is made to feel unappreciated.
ALL THE MARKETING YOU EVER WANTED TO DO BUT NEVER HAD THE TIME TO
FULLY SUPPORTED TIME SAVER PACKAGE
BASIC BIG DATA SYSTEM SOLUTION
Having data allows you to send out both
personalised and optimised emails and
messages to your clients - therefore
having a positive effect on your overall
communication. By doing this, you will
see a dramatic increase in your sales and
thus enable you to run a more successful
business.
We will set you up a big data system,
devise a strategy including the
processes that we recommend and
send it over to you in a document and
finally figure out the information you
require so that you can get in contact;
including it within a spreadsheet.
With effective big data management you are able to make clients
feel appreciated with a personal touch. The more personal you can
be as a business, the more successful you will be.
Without data, your only choice is to rely on sending generic
messages and emails in the hope that they will be interested in what
you have to say. This is not a very efficient way of spending your
time and without that personal touch clients may walk!
BASIC ECOMMERCE MANAGEMENT
Did you know that the design of your
Ecommerce website alone can have a
dramatic effect on your overall sales? Just
by altering the structure and changing
the web ergonomy can result in more
clients buying from your site. We have the
knowledge and experience to help guide
you in the right direction and make sure
that you are getting the most out of the
design of your website.
After analysing your existing
Ecommerce structure in depth, we
will advise you on the areas that need
improving and create a to-do/check list
to get your website optimised.
COPYRIGHT 2014 FOCUS DC LIMITED. ALL RIGHTS RESERVED.
We can ensure that your Ecommerce site not only looks the part, but
also makes sales - being pretty will not pay the bills alone!
There is no point having an Ecommerce website that is beautifully
designed in your eyes if no sales are generated. You may find it
really easy to navigate around your pages because you know your
website - for a user who has come across your site for the first
time, this may not be the same case. It is estimated that if someone
cannot find what they are looking for in 3 clicks you will lose them
and they will go elsewhere.
ALL THE MARKETING YOU EVER WANTED TO DO BUT NEVER HAD THE TIME TO
FULLY SUPPORTED TIME SAVER PACKAGE
BASIC SALES ELEMENT CREATING + ADVISING
With our help you will never miss an
opportunity to increase sales for your
business. We understand the importance
of treating every person who ends up on
your website as a potential lead and sale
– even if it is an existing customer there is
always the option to up sell. With our help
you will be able to draw people in and
keep their attention.
Never feel like you are fighting a losing battle again when it comes to
competing with others for sales! With our help you will never miss a
trick and soon see sales driven from your website!
Too many businesses let potential customers slip away and the
frustrating thing is that they don’t even realise! Without having the
right pages, banners and visual aids on your website, users will lose
interest and go elsewhere!
You will receive video and written
tutorials not only giving you the tips on
how to make the sales elements, we
will also give you free guides that you
can use as a template. We will create
the content that will help improve
sales such as; banners, visuals ads and
more.
YOUR COPY WRITER
CREATING ESSENTIAL CONTENTS
Yes, whilst having a good looking website
will help draw people in, if the content is
not what the user is looking for, you will
end up waving goodbye to them! People
want relevant information- you need to
make sure this is what you are giving
them. We will not only help you with
creating relevant content, but we will also
make sure that it is optimised so that your
site can reach its full potential!
We will take care of creating all the
essential contents for your website; we
will write the content for all the basic
pages (making sure that it is correctly
optimised for SEO purposes) and either
send it to you to upload or we will do it
for you.
COPYRIGHT 2014 FOCUS DC LIMITED. ALL RIGHTS RESERVED.
Having a good looking website is not enough to make sales! Let
us help in making sure the content is not only correct but also
optimised to help drive traffic! The more traffic that is driven - the
more potential there is to make a sale!
Too many businesses are deluded in thinking that the content
doesn’t really matter; if the website looks good and provides the
services the user is looking for surely that’s enough? Wrong! Having
the correct and optimised content on your website is key! There’s
no point having a car that looks amazing on the outside but doesn’t
have an engine - you won’t be going anywhere soon!
ALL THE MARKETING YOU EVER WANTED TO DO BUT NEVER HAD THE TIME TO
FULLY SUPPORTED TIME SAVER PACKAGE
WEEKLY FRESH CORE CONTENT
Creating regular and fresh content can
help in many ways; improve the quality
of your website, increase your overall
rankings, increase your digital footprint
and more. Content can be anything from
articles to blogs and newsletters to press
releases. We will help and ensure that
all content is not only written correctly
but also that it is optimised to help drive
sales!
Creating and optimising content is time consuming but has so many
associated benefits - let FDC take this out of your hands!
Many businesses disregard the importance of fresh and regular
content, due to not having time or not understanding the
importance it has. Whilst you may think that you should be tackling
other areas of your marketing and business, it is important to have
this area covered.
Every week we will create fresh core
content related to your business and
industry, which can be adapted for use
in many ways, such as; blogs, social
media posts, newsletters and more.
YOUR ADVERTISING AGENT
CREATING ESSENTIAL CONTENTS
Did you know that 1st position in Google
receives a staggering 53% of the clicks?
So with this in mind, you would surely
agree if we said that SEO is a fundamental
of digital marketing? If done correctly,
including everything from keyword
research to monthly on and off page
optimisation, you will soon see a dramatic
increase in traffic driven to your website.
The more traffic that is driven to your
website, the more potential there is for a
sale!
Make sure you are reaching the full potential with your SEO efforts
by letting us help! We can take care of everything, so that you can
rest assured your business is being found on the internet and
therefore boosting sales!
There is no denying the fact that SEO has been around for a while
and most business have heard of this term. However, if your SEO
is not done correctly, this will only be a waste of both your time
and effort! For example, take a keyword you may think is crucial for
your industry, if no one is searching the web for it, there is no point
optimising yourself! You may well end up in first position but if no
one types that keyword in the search bar this is a waste of time!
Every month you will receive a spreadsheet including an in depth keyword research related to your
business; highlighting the keywords we think are the best to focus on. Using this research we will
regularly take care of optimising your website, gradually working our way through each page. So that
we know how our efforts are doing and the next steps to take we will produce a full report including
generated traffic, the optimised pages and more.
COPYRIGHT 2014 FOCUS DC LIMITED. ALL RIGHTS RESERVED.
ALL THE MARKETING YOU EVER WANTED TO DO BUT NEVER HAD THE TIME TO
FULLY SUPPORTED TIME SAVER PACKAGE
START UP ADWORDS CAMPAIGNS
However it is worded, either PPC or
CPC, this is another crucial part of
digital marketing. This is due to its many
benefits including; being measurable,
flexible, engaging and convertibility; it
complements other marketing efforts
(such as SEO). As soon as you start paying
you will show up immediately - meaning
you can see the ROI very quickly!
Not only can it drive traffic to your
website but it also enhances your SEO
efforts!
Forget the myths and negative connotations related to PPC - instead
embrace this marketing method and you will soon see the full
potential that it can bring!
“I don’t need to do PPC as I am already doing SEO!” or “PPC is just
another way for Google to steal our hard earned cash!” - these are
among the most common reasons why businesses believe that
they don’t need to do PPC. Whilst it may be true that this is another
avenue for Google to make loads more money, by not doing PPC
businesses are losing out on many sales opportunities. Not only can
it drive traffic to your website, it also enhances your SEO efforts!
We will send you a document including an in depth plan for your adwords campaign including keyword
research, competitor research, keyword groups, ad groups, text ads, visual ads, daily/weekly/monthly
budget and more. Once we have your agreement about what we propose, we will set up the campaigns
for you and create a monthly report detailing how the campaign did on a whole.
BASIC AFFILIATE PLANNING
By developing and sustaining strong
business relationships through affiliate
marketing, you can dramatically increase
your targeted audience reach. You will be
able to reach potential customers through
means that you didn’t even think possible.
We will send you a detailed plan
covering the affiliate process(es) that
we recommend for your business
including; pages on your website,
best ways to contact them and more.
We will also set you up and show you
around the basic software that will
help you manage your affiliates in
a efficient manner. Finally we will
send you a tutorial covering all basis
of affiliate marketing, from what it
actually includes to the best practices
and methods.
COPYRIGHT 2014 FOCUS DC LIMITED. ALL RIGHTS RESERVED.
With affiliate marketing underneath your belt, you can rest
assured that you are targeting all potential customers and
therefore increasing your ROI. Building strong and lasting business
relationships will help you on your path to success.
In today’s economic climate, businesses need to ensure that they
are doing anything and everything to succeed. Many businesses
overlook affiliate marketing, believing that time is best spent
somewhere else, because they don’t see the true potential. This
is such a waste as by not doing affiliate marketing, businesses are
missing out on targeting a great deal of potential customers.
ALL THE MARKETING YOU EVER WANTED TO DO BUT NEVER HAD THE TIME TO
FULLY SUPPORTED TIME SAVER PACKAGE
ADVANCED SOCIAL MEDIA PACKAGE
Without a doubt social media is one of
the best ways to market yourself on the
intenet and with over 1.28 Billion users
on Facebook alone, it is pretty clear
why! Through effective social media
management you can increase your
businesses status, whilst also having the
opportunity to connect with potential
and existing customers on a much more
personal level.
If your competitors are on social media
and you are not, it’s only a matter of
time before you are waving goodbye to
clients.
Unleash the true power that social media can have on your
business! Embrace the digital era that we are in and make it work
to your advantage! Social media allows you to give customers what
they crave - acknowledgment and appreciation! Happy customers
result in profitability!
It is often the case that businesses, epically ones that have been
established for a while, don’t deem it necessary to get online and tap
into social media! We live in a digital era, even pets now have social
media accounts, by disregarding this way of marketing you will soon
be left behind. Competitors are always looking for a way to swoop
in and steal clients - if they are on social media and you are not, it’s
only a matter of time before you are waving goodbye to clients (both
potential and existing).
We will send you our recommended basic social media strategy including; which platforms to use,
the best ways to target your customers, competition and post ideas and more. After we have your
agreement we can then move onto the second step and set you up on the agreed social media platforms
taking care of everything from writing the “about us” section to your profile picture. After this we can
take care of your monthly content creation on all the platforms, ensuring all relevant information is
included. So that you can track the progress easily we will send you monthly overview and goal reports
including everything from post effectiveness, to social reach.
COPYRIGHT 2014 FOCUS DC LIMITED. ALL RIGHTS RESERVED.
ALL THE MARKETING YOU EVER WANTED TO DO BUT NEVER HAD THE TIME TO
FULLY SUPPORTED TIME SAVER PACKAGE
ADVISING ON VIRAL MARKETING
Whatever you label it, viral or guerrilla
marketing, this is a great way of sending
your product or service out to an
enormous audience! Even if not everyone
ends up purchasing from you, a campaign
that goes viral will only help with brand
awareness and letting as many people
know as possible that you exist! Just
because they didn’t buy from you this
time, doesn’t necessarily mean they are
a lost cause - they may come back or
recommend you to friends and family.
Viral or guerrilla marketing is a very powerful tool that all businesses
must look into! However, if done wrong, you will just be wasting
time, money and effort - let us help you!
Too many businesses try viral or guerrilla marketing and fail - this
can be down to many reasons but one of the main ones is bad
timing! Some don’t even bother trying as they just don’t understand
the benefits behind it! This is bad news, as this type of marketing not
only increases your audience reach but also your brand awareness!
This one trick may be the one that you
competitors manage to master and
steam way ahead of you.
We will send you a document with the best practices and methods for viral/guerrilla marketing,
including a few ideas for your industry in order to get the ball rolling.
ADVANCED DIRECT MARKETING SOLUTIONS
Direct marketing is one of the quickest
and most efficient ways to promote your
products and services to both potential
and existing customers - as long as you
are sending something that is relevant
and personal to them. In order to see
success you need to have a plan in place
and devise a direct marketing campaign
that will be effective. In order to see
success you need to have a plan.
Don’t avoid using direct marketing altogether because you don’t
want to fluff things up, as you will be missing out on targeting a large
amount of potential clients and customers. Instead trust us and we
can guide you in the right direction.
If not done properly, direct marketing can actually end up going
against you - if the client cannot relate to what you send them or
the subject matter isn’t personal to them they will soon flag it as
spam. Meaning that all of your time and effort is wasted and instead
of doing something positive for the image of your business - you
actually end up damaging it.
We will put a basic direct marketing campaign plan together; covering all aspects ranging from the best
method for your business to the estimated target reach. With the official go ahead from you we can then
set you up on the best software for you and show you how to use it, in order for the campaign to begin
running. To help you keep track of progress and results we will create a monthly full report detailing all
the elements that matter, ranging from the amount of sales generated to how many people read your
content. To ensure that you are sending relevant and useful content we will give you advice on the best
practices and methods, including a few ideas related to your industry.
COPYRIGHT 2014 FOCUS DC LIMITED. ALL RIGHTS RESERVED.
ALL THE MARKETING YOU EVER WANTED TO DO BUT NEVER HAD THE TIME TO
FULLY SUPPORTED TIME SAVER PACKAGE
YOUR ADVERTISING AGENT
BASIC FINANCIAL ADVISING
Having a seamless and effective
payment process on your website has
many benefits. Not only does it ensure
customer satisfaction as you are making
it as easy as possible to buy products/
services, you can also save time by
managing everything in one place. You
can also easily check up on payments,
invoices and orders, whilst at the same
time keeping track of overall sales and
affiliate partners payments.
Once you have signed up to this
package you will get a one off, one to
one meeting with one of our experts,
who will advise you on the best online
payment process for your business and
why this is so important to get right.
COPYRIGHT 2014 FOCUS DC LIMITED. ALL RIGHTS RESERVED.
Many businesses don’t realise the full impact that a poor payment
process on a website can have to a business’s overall image - make
sure you are aware and get this right!
A poor, badly managed online payment process in place on your
website will have a damaging impact on your overall image. When
it comes to dealing with money, if your website seems unsecure
or there is an issue when it comes to paying, you will soon seem
untrustworthy! Also, if you do not manage all payments on your
website online it can get confusing and important documents can
easily be misplaced - this results in a very disgruntled customers!
Badly managed affiliate payments can also be very damaging to a
strong relationship, which has taken years to develop - any concerns
or disagreements about money can be the end to any relationship easily!
ALL THE MARKETING YOU EVER WANTED TO DO BUT NEVER HAD THE TIME TO
FULLY SUPPORTED TIME SAVER PACKAGE
ALL THE MARKETING YOU EVER WANTED TO DO BUT NEVER HAD THE TIME TO
ARE YOU CONVINCED?
IT MAKES SENSE, DOESN’T IT...
ORDER YOUR PACKAGE TODAY
BY CALLING US ON
0800 131 0707
COPYRIGHT 2014 FOCUS DC LIMITED. ALL RIGHTS RESERVED.