The Strategic Planning Task Force strongly recommends mechanisms to gather data on measureable outcomes, with findings organized into an annual written report. For example, this could be completed in spring following the year being evaluated (i.e. spring 2012 for findings from 2011). This written report can be compiled by the Recording Secretary to be filed in the minutes and shared in a “PTAG Strategic Plan Accomplishments” in the newsletter. PTAG needs to measure whether the strategic initiatives are being met annually. The Strategic Issue: Legislative and reimbursement issues Strategic Direction: PTAG will ensure that clients and patients have ease of access to physical therapy services Strategic Initiative: Protect the interest of our consumers in the provision of physical therapy services and proactively identify legislative issues, both PT and non-­‐PT related. Goal # 1. Communicate with members and collect data on current reimbursement problems. What are the trends and the problems? 2. Education of insurance companies and effects that high co-­‐pays are having on their clients. Action Item Poll members to get specific examples of issues with associated insurance companies Use electronic surveys, provide simple cards for PTs to fill out at district meetings, PTAG meetings and drop in a box Develop educational program to be presented to insurance representatives PR videos (very short) of patients speaking about insurance issues & co-­‐
pays; Develop short PowerPoint – each slide pictures a patient & Which Officer, Task Force, or Committee will act on the initiative? Legislative/ Reimbursement Co-­‐Chairs Are others assigned to this initiative? Projected measures and report date Legislative/ Reimbursement Committee, District Directors, PTAG Executive Office for assistance with surveys Spring and fall reports to BOD and membership Legislative/ Reimbursement Chair Legislative/ Reimbursement Committee, District Directors, PTAG Executive Office for assistance with surveys Spring & Fall reports to BOD comments regarding barriers insurance companies are creating 3. Consider Due diligence with other legislative action states that have to address high successfully addressed co-­‐pay insurance this issue. Determine practices. entry point and representative to sponsor 4. Facilitate a. provide member with communications contact information for between PTAG their legislator. members and b. monitor state legislators legislative action center through APTA c. implementing email blasts d. generating a reference list of member/ legislative relationships e. monitor current and proposed legislation impacting PT by conducting key searches on state legislation web site 5. Communicate Develop educational tool with members the consisting of various meaning and media methods targeting opportunity the professional; i.e. allowed with the PowerPoint, video (short), current direct monthly or weekly info access law. blurb that can be posted on PTAG website, PTAG Legislative/ Reimbursement Chair Legislative / Reimbursement Committee Spring and Fall reports to BOD Legislative / Reimbursement Co-­‐chairs Legislative / Reimbursement Committee Recruit student members to be members of committee and delegate the data collection and /or research type activities to them Spring or fall report to BOD per year Legislative/ Reimbursement co-­‐chairs PR Chair Ditto – more to flesh out Legislative/ Reimbursement Committee or a subgroup (could be one member of committee assigned to this action item) Spring and Fall reports by committee chairs or designated member and PR chair and PR Marketing Firm Rep to BOD Facebook (Do we have a PTAG Facebook page?) 6. Communicate with public regarding the PT direct access law and their rights as a patient to choose the delivery of their care 7. Determine opportunity to address legislation for full direct access Develop educational tool consisting of various media methods targeting the lay person i.e. PowerPoint, video (short), monthly or weekly info blurb that can be posted on PTAG website, PTAG Facebook Develop a timeline of required steps to include: Meeting with key leaders of physician, chiropractic, & Nurse Practitioner groups; Meeting will identified legislative allies; Develop educational program of patient/ society benefits for public, legislative, and insurance presentation. 8. Provide education Develop CEU program of current Georgia with focus on medical PT’s in caring for screening for competency the direct access in evaluating the direct patient at least access patient one time per year. Develop a quick guide of screening tips (one page each) for all systems – ortho, neuro, cardio, pulmonary, PR Chair PR Marketing Firm Rep PR committee PR Marketing Firm rep PR Committee Spring and Fall reports by PR Chair or designated rep to BOD BOD Legislative/ Reimbursement committee PR Committee PR Marketing Firm Spring & Fall reports to BOD by Legislative / Reimbursement Chair VP, Education Committee Education Programming Committee Ad hoc committee made up of members who can address a specific system for consultation Spring and Fall report to BOD by VP and/or rep from Ad Hoc committee 9.
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integumentary, GU/GI, metabolic, endocrine (Universal format can be generated to serve as a template for each system) Advance patient Develop educational tool understanding of – formats may include referral for profit video (30sec), one page and the patients flyer, media commercial right to choose or ad Educate effects Develop educational tool on patient care in – formats may include referral for profit auto running PowerPoint to the insurance (5 slides), one page companies handout Consider Communicate and collect legislative action data on actions with against referral outcome in other states for profit that have addressed referral for profit Participate in the Send one representative APTA Federal each to APTA Federal Government Government Affairs and Affairs Forum and State Government Affairs State Government Forums annually. Affairs Forum Provide funding to one student representative to attend either forum. PR Chair PR Marketing Firm rep PR Committee Spring or Fall report to BOD per year PR Chair Marketing Firm rep PR Committee Spring or Fall report to BOD per year Legislative/ Reimbursement Co-­‐chairs Legislative/ Reimbursement committee Spring or Fall report to BOD once per year Legislative/ Reimbursement Co-­‐chairs Legislative / Reimbursement Committee Student members Spring or fall report to BOD from committee chair and from student funded rep annually The Strategic Issue: Communication, internal and external Strategic Direction: Internal and external groups will recognize physical therapists’ unique contributions and collaborative efforts as self-­‐directed practitioners within client/provider teams in the state of Georgia. Strategic Initiative: Facilitate creation of and access to knowledge that informs clinical decision making and healthcare access choices about the organization (PTAG & APTA) and delivery of physical therapy services. Goal # 1. Increase awareness of all IT media options for communication of information to members and society. Action Item Update leadership and members about current media delivery mechanisms. Implement an info booth at PTAG meeting annually where student members educate and provide hands on assist to older members on the use of social webpages, APTA website, & PTAG website. 2. Improve openness Greeting at PTAG and face-­‐to-­‐face meetings; Prizes to contact of BOD members to meet their with membership elected officials; presence at regional meetings; at forums or roundtables ensure at least one BOD member is at each table; Include in the PTAG leadership role policies, expectations of the BOD Which Officer, Task Force, or Committee will act on the initiative? PR Chair Marketing Firm Rep Are others assigned to this initiative? Projected measures and report date PR Committee Student members PTAG executive office Spring or fall report to BOD annually by PR Chair BOD SSIG members District directors Each BOD member is assigned either Spring or Fall and must give a brief summary of examples demonstrating an effort to reach out to members (Accountability) 3. Define and communicate the role of APTA, PTAG and the State Board to members. 4. Incorporate the APTA Branding Campaign into all external marketing messages provided by PTAG 5. Promote member collaboration for evidence-­‐based practice. member with regards to membership connection. Develop educational tools (short auto running ppt or video) to deliver to all licensed PTs quarterly (one aspect is presented each quarter in a mass e-­‐
blast with link to educational tool for individual to click on and easily view in a minute or less Create YouTube videos of positive physical therapy service examples PR Chair Membership Chair Marketing Firm rep PR committee Membership committee Student members PTAG executive office Presentation of the media tool at spring or fall BOD meeting annually. PR chair Marketing firm rep PR committee District directors Spring or fall report to BOD by PR chair Research committee Education Program committee PTAG executive office Student members Spring or fall report by research chair to BOD Create a web link on the Research Chair PTAG website to a VP database that lists academic researchers and clinicians who desire to collaborate on clinical research and provides specific information about specialty area and patient type accessibility. Predetermine dedicated time frames in which all conference attendees can participate in a research 6. Promote informal gatherings of members. forum using a virtual poster format for presentation of findings and opportunities for discussions between future collaborators. Host one planned social event associated with a theme at each PTAG meeting that is fiscally responsible (i.e. meals, happy hour, activities – golf, music events, coffee hour) Each district director will incorporate a fun activity into an event annually. VP PR chair SSIG president Education program committee PR committee Student members Spring or fall report to BOD by VP The Strategic Issue: Leadership Relations and Mentoring Strategic Direction: PTAG will intentionally involve students, new professionals, and experienced clinicians in active membership and leadership opportunities Strategic Initiative: Facilitate member collaboration across all hierarchical levels within PTAG to enhance communication with connectivity. Goal # Action Item Increase student involvement Are others assigned to this initiative? Projected measures and report date Program Directors; PTAG volunteers numbers of student members; annual report volunteers attendance; annual report Increase ease of participation Request that PT/PTA programs require student membership; assign mentors through SSIG and PTAG Invite individual BOD members students/members to BOD and PTAG meetings Develop “interest and President expertise” directory Task Force Leadership Academy Addressed elsewhere Task Force production of directory; annual report Events and participation; annual report Increase awareness of leadership opportunities Which Officer, Task Force, or Committee will act on the initiative? Membership Secretary; SSIG President President The Strategic Issue: Attracting and Valuing Members Strategic Direction: PTAG will promote all aspects of membership including recruitment, retention, and participation. Strategic Initiative: Increase new PT, PTA, and student membership by 10%. Maintain PT, PTA, and student membership retention >80%. Achieve representation of PT, PTA, and student members throughout committee and leadership opportunities. Action Item: Goal # 1.
An annual plan will be implemented to identify and attract new members. Action Item a. Make personal contact through workplace and professional gatherings; b. Obtain lists of students from program directors at PT/PTA schools. c. Bring a nonmember to a PTAG or district event. d. Identify nonmembers and members with use of colored nametags to facilitate personal connection opportunities with nonmembers. e. Promote dues installment plans. f. Post member benefits at PTAG sponsored events through simple messages on programs, signs, and/or course materials. Which Officer, Task Force, Are others assigned to or Committee will act on this initiative? the initiative? Membership chair Membership committee SSIG officers PTA SIG members Program directors Projected measures and report date Spring and fall report by membership chair to BOD 2. Promote membership retention. 3. Promote active membership participation at multiple levels of the PTAG organization a. Personal contact via electronic, mail, or face to face with lapsed members. b. Provide district directors with a list of members to target renewal messages. c. Free course/CEUs for members only. d. Personally reach out to senior PT / PTA students to encourage conversion of membership to active status. e. Encourage minority members to serve in committee or ad hoc roles. f. Provide a fee schedule for those professionals enrolled in post graduate education. a. conduct an annual campaign to facilitate new additions to standing or ad hoc committees that includes students, PTs, and PTAs. b. During each PTAG event conduct a “PTAG Step Up” campaign in which members can fill out a card with their Membership Chair District Directors SSIG President Cultural Diversity Chair Membership committee Student members New graduate members Spring and fall report to BOD by Membership Chair Membership chair Standing committee chairs District Directors SSIG President PTA SIG rep Committee members Executive Committee members Student members Members PTAG executive office Spring and fall report to BOD by membership chair who has received info from standing committee chairs 4. Regularly gather opinions from membership at spring and fall PTAG meetings. name and areas of PTAG they wish to serve. c. Devote time at each PTAG meeting for committees to meet and complete tasks with invitations to attendees to contribute by joining in the discussion. d. At the end of each course, assign a committee or task force in need of member input to each course and for 15 minutes at the end of the course, the chair or rep would facilitate discussion with course attendees to solicit input. a. Ask students to walk around and conduct a 1 or 2 question survey on a pressing issue or need in PTAG. b. Ask BOD members to walk around and conduct a 1 or 2 question survey on an identified issue in PTAG (gathers input & facilitates personal contact by board member) c. Add one question to a course evaluation that It depends on the questions being asked…could be membership chair, standing committee chairs, executive board members, district directors, SSIG President, PTA SIG rep Committee members, BOD, Student members, PTAG executive office Specific to the question and issue identified, a report of member input can be drafted by pertinent committee chair or BOD member and presented to BOD for action. solicits input from members & nonmembers about a pre-­‐identified issue or topic.