Mindfire Quickstart Guide
What is it?
• A cross-­‐media marke/ng pla4orm (www.mindfireinc.com)
-­‐
-­‐
-­‐
Create, deploy and manage cross-­‐media marke/ng campaigns for your center and customers
Direct mail, email, mobile, out of home (billboards, etc.), social marke/ng
Response tracking mechanisms
-­‐
-­‐
-­‐
PURLs, GURLs, QR codes
Personalized web landing pages
Text messaging (SMS)
Customer Benefits • Mul/ple touches oNen lead to higher response rates
• Enables real-­‐/me response tracking, repor/ng and analy/cs
-­‐ Measurable ROI (cost per lead/cost per acquisi/on)
-­‐ Immediate sales follow up
-­‐ Provides “market intelligence” to improve follow-­‐on marke/ng efforts
Benefits to You
• Integral component to marke/ng services offering
• Cross-­‐sell/up-­‐sell opportunity
-­‐ Data services
-­‐ Crea/ve and design services
-­‐ Websites and landing pages
-­‐ Mailing services
-­‐ Posters, signs and banners
-­‐ Ad speciali/es
• Ideally part of an ongoing marke/ng program vs. a one-­‐/me effort
• Free to use for your center’s own marke/ng campaigns
How Do I Get Started?
• Contact FSI Customer Support at customersupport@franserv.com or (800)894-­‐1568
-­‐ Complete MindFire Signup form, End User License Agreement (EULA)
-­‐ Review required Knowledge HUB training courses and pass quiz
• Alterna/vely, if you would like assistance with crea/ng, deploying and managing campaigns contact Mindfire Professional Services at services@mindfireinc.com or (877) 560-­‐3473
How Much Does it Cost?
• Access to the system is free ( no license fees and no monthly fees!)
• The first 25,000 records used for customer campaigns in a calendar year are free. Addi/onal records will be charged to a credit card retained on file on a monthly basis. (detailed schedule of records usage located on PIP Net, Signal Graphics Net and Sir Speedy Net>Marke/ng>Integrated Marke/ng>Mindfire Pricing.pdf
Marke>ng Resources
• Local website product page and banner ads
• Product lis/ng in Capabili/es Brochure
• Constant Contact email template
• Youtube/Website video for QR codes and integrated marke/ng campaigns
• PPC keywords, Google Places page (keywords and product/services lis/ng)
Sales Resources
• Demo sites located on PIP Net, Signal Graphics Net and Sir Speedy Net>Web Admin>Demo SItes
• Sales Collateral System Icons
• Integrated Marke/ng Powerpoint presenta/on
Ques>ons
• FSI Customer Support: customersupport@franserv.com or (800)894-­‐1468
• Your Business Management Consultant
Franchise Services, Inc.
ver 1.1 7/18/11