START your business successfully
First Steps to Starting a Business
Spend an evening learning the first steps to starting your business, what resources are
available, and whether starting a business is right for you.
Tuesday, September 29, 6:30-9 p.m.; $35................................................................................Dee Relyea
Monday, November 9, 6:30-9 p.m.; $35....................................................................................Dee Relyea
Monday, January 25, 6:30-9p.m.; $35........................................................................................Dee Relyea
Small Business Fundamentals
Learn about small-business management from experts in law, accounting, banking, insurance,
management, human resources, and marketing in this eight-session course.
Tuesdays and Thursdays, 6:30-9 p.m.
October 20 – November 12; $245............................................................................ Community Experts
The Lean Start – Business Model Canvas Creation
In this course you will apply lean tools for starting a business. You will learn and use the
Business Model Canvas to pinpoint customer segments, test assumptions and obtain
feedback from potential customers.
Friday; 9:00 a.m.-3:00 p.m.; October 9; $99 (includes buffet lunch)......Michelle Somes-Booher
OR Monday evenings; 6:30-9:00 p.m.; November 16 and 23; $85..........................Kevin Kaufman
Writing the Business Plan
In this course you’ll create a plan for your new or existing business. You will go through each
section of the business plan and complete a draft to use as a roadmap for your business and
help you obtain financing.
6:30-9 p.m.; $199 (price includes business planning book)
Mondays and Wednesdays, November 30, December 2, 7 and 9...........................Kevin Kaufman
Entrepreneurial Training Program
This is a grant-based program presented in cooperation with the Wisconsin Economic
Development Corporation (WEDC) to qualified applicants. (Call 608-263-7680 for an application)
October 15 – December 9; $250..................................................................................................SBDC Staff
Setting the Table for Success: Restaurant 101
*Back by popular Demand* - For any person thinking of starting or in the early stages of
starting a restaurant, café, bakery, coffee shop or other food business.
Wednesday’s September 23, 30, October 7 and 14; 6:30-9:00 p.m.; $195........Cheri Schweitzer
Small Business Tax Expo
In this one-day class you’ll learn about federal and state taxes including payroll, unemployment
compensation, and sales taxes; along with the pros and cons of legal entity choices.
Wednesday, January 20; 8:30 a.m.-4:30 p.m.; $95.........................................CPAs, Attorney, WI DOR
GROW your business to the next level
Internet Marketing Series
(Save 10% when you register for the series)
Internet Marketing—Content Creation, Strategy and Tactics
Wednesday, September 30, $110........................................................................................Spencer Smith
Creating Blog posts and eBooks for Business
Wednesday, October 7; $110....................................................................................................Jessica Maes
SEM vs. SEO - The Differences and How They Work
Wednesday, October 14; $110.......................................................................................... Soha Javaherian
Social Media Tour and Tactics
Wednesday, October 21; $110....................................................................................Adrianne Machinae
dia Marketing Series
Financial Management Series
(Save 10% when you register for the series)
This series—meant for anyone who needs to make better business decisions—will teach the
basics of how to use and analyze financial statements and manage profitability, cash flow, and
financial position.
Series of four—October 28, November 4, 11 and 18; 8:30 a.m.–noon; $395
Basics of Financial Management
Wednesday, October 28; $110................................................................................................. Steve Pullara
Analyzing and Interpreting Financial Statements
Wednesday, November 4; $110............................................................................................... Steve Pullara
Budgeting and Profit Planning
Wednesday, November 11; $110............................................................................................ Steve Pullara
Managing Cash Flow
Wednesday, November 18; $110............................................................................................ Steve Pullara
The art of the pitch- a blueprint for successful sales and marketing to boost your bottom line
In this four session course you will learn how to successfully market and sell your products
and services to increase your bottom line. You will leave the class with strategies and tactics
and a proven blueprint.
Thursdays, October 29, November 5, 12 & 19;
8:30 a.m. – Noon; $435 ................................................................... Spencer X Smith & Jenna Atkinson
Human Resources (HR) for Small Business
This one day class is directed toward small businesses and the HR issues they face. The class
will include the laws most often violated (unknowingly) by Small Businesses (according to the
Small Bus Admin) and provide information on how to prevent these violations. Additional
topics include: job descriptions, recruiting, application forms, interview questions, background checks, on-boarding paperwork, discipline and documentation.
Thursday, October 22; 8:30 am-4:30 pm, $220
Karen Bender, SPHR, SCP
MANAGE, lead and inspire others
The Internet Marketing Series will help you make sense of options and tactics that might
work best for your business.
Launch into Leadership—For NEW Supervisors
In this NEW full-day version you will learn fundamental skills and discuss ideas on how to start
and continue your growth as a supervisor and leader.
Series of four —September, 30, October 7, 14 and 21; 8:30 a.m.-noon; $395
Thursday, September 24, 8:30 a.m.-4:30; $220................................................................... Sarah Smyrk
Supervisory/Leadership Series
10% when you register for the series)
This series focuses on the essential skills and knowledge for all levels of supervision and
management.
Series of three—October 1, 8 and 15, 8:30 a.m.-4:30 p.m.; $635
Series of three—November 10, 17 and 24, 8:30 a.m.-4:30 p.m.; $635
Managing Conflict
Thursday, October 1; $220.....................................................................................................Patricia Clason
Tuesday, November 17; $220................................................................................................Patricia Clason
Communication and Delegation Skills
Thursday, October 8; $265 (includes DiSC profile)............................................................... Jeff Russell
Tuesday, November 24; $265 (includes DiSC profile).......................................................... Jeff Russell
Leadership Essentials and Coaching
Thursday, October 15; $220...................................................................................................... Scott Savage
Tuesday, November 10; $220................................................................................................... Scott Savage
High Performance Leadership Series
(Save 10% when you register for the series)
Your next step in leadership development. This series will help you sharpen the tough skills of
influencing and motivating people to perform, grow, and thrive during the ever-present
change we all live with.
Series of three—Dec 1, 8 & 10, 8:30 a.m.-4:30 p.m.; $639
Leading for Performance and Accountability
Tuesday, December 1; $235 (includes book).......................................................................... Jeff Russell
Secrets of Successfully Engaging Others
Tuesday, December 8; $255 (includes assessment)......................................................Patricia Clason
Leader: Coach or Critic
Thursday, December 10; $220................................................................................................. Scott Savage
People and Communication Series
(Save 10% when you register for the series)
Strong communication skills are essential when working in business. This series will give you
the foundation and offer you techniques to be effective in the different situations you may
encounter.
Series of three—October 20, 27 and November 3, 8:30 a.m.-4:30 p.m.; $652
Surviving Difficult Conversations: Techniques for Conversations When the Stakes are High
Tuesday, October 20; $220............................................................................................................ Jeff Russell
Emotional Intelligence: The Foundation for Effective Communication
Tuesday, October 27; $255 (includes EI profile)..............................................................Patricia Clason
Building Trust to Improve ROI
Tuesday, November 3; $249 (includes guidebook, cards and CD)................................. Julie Wood
Leadership Development Certificate
Those who complete the Supervisory Leadership Series, the High Performance Leadership
Series, and 12 hours of more of electives within two years are eligible for a leadership
development certificate. Apply on our website and receive a beautifully framed certificate.
Additional Leadership Programs
Increasing Professional Effectiveness Workshops:
Increase your professional effectiveness in work and life by effectively leading yourself and
others, managing your priorities and time and communicating and presenting information
clearly. These classes are based on proven Covey principles and include high quality Covey
materials.
Seven Habits to Increase your Professional Effectiveness
Tuesday, September 29, 8:30am-4:30pm; $249 ................................................................... Julie Wood
Five Choices to Achieve Extraordinary Productivity Tuesday, October 6; 8:30am-4:30pm; $249 ............................................................................ Julie Wood
Effective Presentation Skills
Tuesday, October 13; 8:30am-4:30pm; $249.......................................................................... Julie Wood
Peerspectives PLUS Roundtable Leadership Development Program
Peerspectives PLUS is for owners, CEOs, and presidents of growth-oriented companies with
annual revenues of between $750,000 and $50 million revenue, have between 10 to 99
employees, and are privately held. The groups meet half days, 9 times a year and membership includes several free SBDC classes.
Visit our website or contact Julie Wood julie.wood@wisc.edu or 608-263-9675 for more
information.
SPECIALTY PROGRAMS
The SHRM Learning System® for CP/SCP® Certification Preparation Course
$1145 for SHRM Nat’l & Local Members, $1,195 SHRM Nat’l members; $1245 for SHRM Local
Members and $1,295 for non-members
Wednesdays, September 23 – November 18; 6-9pm
Karen Bender and Judy Peirick
Prepare for the new standard in HR certification: SHRM Certified Professional (SHRM-CP™) and
SHRM Senior Certified Professional (SHRM-SCP™).
2nd ANNUAL SMALL BUSINESS SYMPOSIUM – GETTING READY FOR YOUR BEST YEAR YET!
Friday, November 13th; 8:00-4:00pm; $99 early bird price through Oct 31st; $129
starting Nov 1st.
Held at Promega Biopharmaceutical Technology Center, 5445 East Cheryl Parkway.
Price includes: Continental breakfast, breaks, lunch; breakout sessions, keynotes, exhibitors
and networking. Check our website for additional details and session updates.