2015 FLORIDA SOLAR JOBS CENSUS ABOUT THE SOLAR FOUNDATION® The Solar Foundation® (TSF) is an independent 501(c)(3) nonprofit organization whose mission is to increase understanding of solar energy through strategic research and education that transforms markets. TSF is considered the premier research organization on the solar labor workforce, employer trends, and the economic impacts of solar. It has provided expert advice to leading organizations such as the National Academies, the InterAmerican Development Bank, the U.S. Department of Energy, and others during a time of dynamic industry growth and policy and economic uncertainty. While TSF recognizes that solar energy is a key part of our energy future, it is committed to excellence in its aim to help people fairly and objectively gauge the value and importance of solar technologies. ABOUT BW RESEARCH PARTNERSHIP BW Research is widely regarded as the national leader in labor market research for emerging industries and clean energy technologies. In addition to the Census series, BW Research has conducted rigorous solar installation and wind industry labor market analysis for the National Renewable Energy Laboratory, wind energy and energy retrofit studies for the Natural Resources Defense Council, a series of comprehensive clean energy workforce studies for the Commonwealth of Massachusetts, Illinois, Vermont, Florida, Pennsylvania, Iowa, and California, as well as numerous skills and gap analyses for community colleges, workforce investment boards, state agencies, and nonprofit organizations. ABOUT THE THE FLORIDA SOLAR ENERGY CENTER The Florida Solar Energy Center (FSEC), a research institute of the University of Central Florida, is the largest and most active statesupported energy research institute in the nation. Current research activities include Advanced Energy Research: alternative transportation fuels, batteries, hydrogen and fuel cells; Buildings Research: energyefficient buildings; and Solar Energy: solar water and pool heating, photovoltaic (solar electric) systems, testing, and certification. For more information about the center, visit http://www.fsec.ucf.edu. ABOUT THE UNIVERSITY OF CENTRAL FLORIDA The University of Central Florida, the nation’s second-largest university with nearly 60,000 students, has grown in size, quality, diversity and reputation in its first 50 years. Today, the university offers more than 200 degree programs at its main campus in Orlando and more than a dozen other locations. UCF is an economic engine attracting and supporting industries vital to the region’s future while providing students with realworld experiences that help them succeed after graduation. For more information, visit http://today.ucf.edu. COVER IMAGE 1 MW PV ARRAY ON ORANGE COUNTY CONVENTION CENTER IN ORLANDO, FLORIDA COURTESY OF THE NATIONAL RENEWABLE ENERGY LABORATORY ACKNOWLEDGEMENTS The Solar Foundation® (TSF) is a national 501(c) (3) nonprofit organization whose mission is to increase understanding of solar energy through strategic research and education that transform markets. In 2010, TSF conducted its first National Solar Jobs Census report, establishing the first credible solar jobs baseline and verifying that the solar industry is having a positive impact on the U.S. economy. Using the same rigorous, peer-reviewed methodology, TSF has conducted an annual Census in each of the last six years to track changes and analyze trends. This Florida Solar Jobs Census 2015 report is an offshoot of TSF’s National Solar Jobs Census 2015 effort. Research partners for the Census 2015 effort include the Florida Solar Energy Center at the University of Central Florida for providing editorial guidance and peer review, the George Washington University Solar Institute for providing assistance and support in reviewing and validating report results and analysis; the Solar Energy Industries Association (SEIA) for use of its National Solar Database and peer review; and GTM Research/SEIA for providing survey respondents with the U.S. Solar Market Insight: 2014 YIR report. Sponsors of this year’s Census effort include: Energy Foundation, William and Flora Hewlett Foundation, Tilia Fund, George Washington University Solar Institute, SEIA, Recurrent, SolarCity, First Solar, Sol Systems, E.ON, Trina Solar, State of Minnesota Department of Commerce, State of New Mexico Energy Minerals and Natural Resources Department, Utah Governor’s Office of Energy Development, sPower, Standard Solar, CALSEIA, All Earth Renewables, and groSolar. Finally, we want to thank all the Florida employers that participated in the survey. Your responses were critical in providing us with accurate and timely data. For questions or comments about this report, please contact either: Andrea Luecke President and Executive Director The Solar Foundation® 202-469-3750; aluecke@solarfound.org www.TheSolarFoundation.org Philip Jordan Principal and Vice President BW Research Partnership 508-384-2471; pjordan@bwresearch.com www.bwresearch.com Please cite this publication when referencing this material as “Florida Solar Jobs Census 2015, The Solar Foundation, available at: www.TSFcensus.org and SolarStates.org” 1 MW PV ARRAY AT THE KENNEDY SPACE CENTER IMAGE COURTESY OF NASA/JIM GROSSMANN INTRODUCTION The U.S. solar industry experienced yet another record-breaking year in 2015, with more than 7,400 megawatts (MW) of domestic photovoltaic (PV) capacity expected to have been installed – an 18.5% increase over that of 2014 – bringing total U.S. solar capacity to nearly 27.5 gigawatts (GW).1 As the rate of capacity installation has accelerated, employers across the country have continued to expand the size of their payrolls. This year’s sixth annual National Solar Jobs Census found that the U.S. solar industry employed 208,859 workers as of November 2015, representing the addition of 35,052 jobs, and a 20.2% increase in employment over November 2014. Since The Solar Foundation began tracking these numbers in 2010, employment in the industry has more than doubled, growing by 123% and adding over 115,000 jobs. Employers nationwide expect this growth trend to continue through 2016, projecting to add nearly 31,000 jobs to the solar workforce over the course of the year. U.S. PV Capacity Additions & Solar Jobs, 2010 - 2015E 8,000 208,859 Solar Jobs 200,000 173,807 100,000 6,000 142,698 150,000 93,502 105,145 7,000 5,000 119,016 4,000 3,000 2,000 50,000 Added Capacity (MW) 250,000 1,000 0 0 2010 2011 2012 PV Capacity Additions 2013 2014 2015E Solar Jobs Capacity Data Source: SEIA/GTM Research Solar Market Insight Q3 2015 Florida Solar Jobs Census 2015 1 Florida Solar Capacity Additions, 2010 - 2015E Added Capacity (MW) 120 100 80 60 40 20 0 2010 Residential (PV) 2011 2012 Non-Residential (PV) 2013 Utility (PV) 2014 2015E Concentrating Solar Power (CSP) Source: SEIA/GTM Research Solar Market Insight Q3 2015 The market for solar energy in the state of Florida – the Sunshine State – is perhaps the most surprisingly underwhelming in the entire country. With both the third largest state population2 and the best year-round natural solar resource east of Texas,3 Florida’s geography alone establishes the state as a potential solar powerhouse. Despite these realities, the state ranked a mere 13th in cumulative installed solar capacity through September of 2015. Florida’s 266 MW of installed capacity leave it far behind notably less sunny East Coast states like Maryland, Massachusetts, and New Jersey, and just barely ahead of Pennsylvania, one of the country’s most prominent coal states.4 That said, as of November, 6,560 workers were employed by the solar industry at 3,793 establishments across the state.5 As of September, just over 32 MW of solar capacity had been installed in Florida during 2015. While this is in fact more than was installed in the state over the full 12 months of the previous year, it is only a little more than half of the 62 MW installed in the small northeastern state of Connecticut during the same period. Since 2011, less than 30 MW of solar capacity Florida Solar Jobs Census 2015 have been added in Florida each year, though experts estimate 2015’s capacity additions to have exceeded 50 MW by the end of December.6 Even with this quicker rate of installation, the yearly total is still less than half of that installed in the state during 2010, a year when a single 75 MW utility-scale concentrating solar power (CSP) plant, the Martin Next Generation Solar Energy Center, accounted for the lion’s share of the year’s 110 MW of capacity additions.7 The Martin CSP plant aside, utility-scale solar projects have been largely absent from the Florida solar market, leaving the residential and non-residential market segments to move the industry forward in the state.8 Development of these smaller systems, though, has been relatively sluggish in light of the apparent lack of attention solar has received from Florida’s policymakers and traditional electric utilities. Florida law does not require utilities to source a percentage of their electricity generation from clean sources of energy, like solar, through a renewable portfolio standard (RPS). In other states across the country, these standards have proven integral to the establishment of a 2 sustainable local solar market, particularly for utility-scale projects. They also often provide incentive for smaller-scale systems through renewable energy credits (RECs) markets. In such markets, utilities bound by RPS requirements may purchase RECs from any person or business generating clean energy to help them meet their goals. Florida is also one of only five states in the country to expressly prohibit third party power purchase agreements (PPAs) of solar systems.9 PPAs are mechanisms that allow a solar company to install a system, usually a PV array, on a customer’s property at little or no cost to the customer. The customer then buys the electricity generated by the system from the solar company, rather than from their traditional electric utility. This particular financing model has spurred market development for smallscale systems in other states across the country, because it generally results in lower monthly electric bills for the customer and does away with the otherwise significant initial investment required to own a system outright. The lack of a third party PPA option in the state means Florida residents and businesses interested in installing solar on their properties are required to buy the systems in full themselves, effectively eliminating large numbers of prospective customers who cannot afford the upfront cost of a system. Although net metering is permitted by state law,10 Florida’s prohibition of third party PPAs is seen by many as having a deleterious effect both on small-scale solar development and competition in the state’s electricity market. Diverse groups on both sides of the issue are currently pushing ballot initiatives – one for 2016 and one for 2018 – but no matter their respective successes at the voting booth, PPAs are likely to remain a contentious issue in local politics for years to come.11 Regardless of this ongoing debate, the Florida solar industry is projected to ramp up capacity additions in 2016, more than doubling the state’s currently installed capacity.12 These additions are, perhaps unsurprisingly, expected to be led by a resurgent utility-scale market segment, as projects of this magnitude are largely unaffected by the legal uncertainties surrounding the ballot initiatives. Florida solar employers anticipate hiring accordingly, expanding their payrolls by roughly 515 workers, or around 7.8%.13 ABOUT THE FLORIDA SOLAR JOBS CENSUS 2015 This report includes information about all types of Florida companies engaged in the analysis, research and development, production, sales, installation, and use of all solar technologies – ranging from solar photovoltaics (PV), to concentrating solar power (CSP), to solar water heating systems for the residential, commercial, industrial, and utility market segments. The findings presented herein are based on rigorous survey efforts throughout the months of September, October, and November 2015 that include telephone calls and emails to known and potential solar establishments across Florida. Unlike economic impact models that generate employment estimates based on economic data or jobs-per-megawatt (or jobs-per-dollar) assumptions, The Solar Foundation’s Solar Jobs Florida Solar Jobs Census 2015 Census series provides statistically valid and current data gathered from actual employers. This analysis also purposefully avoids artificially inflating its results with questionable multiplier effects often found in analyses of other industries. The number of establishments included in this report include all businesses that conduct any solar activity. This includes many businesses that play a very small part in a solar project, or provide financing, legal services, or other support services to solar firms. Employment, however, is only counted for workers that spend at least 50% of their time on solar. A full explanation of this methodology can be found on page 18 of this report. 3 FLORIDA SOLAR JOBS Key Data Points Total Solar Jobs, 2015 6,560 Cumulative Installed Capacity thru Q3 2015 (MW)14 266.3 Projected Solar Jobs Growth, 2016 515 (7.8%) Capacity Installed in 2015 thru Q3 (MW)15 32.1 Detailed employment and demographic data for Florida’s legislative districts, counties, and metropolitan statistical areas can be found in the appendix of this report and on The Solar Foundation’s interactive jobs map at SolarStates.org. Installation Jobs 3,217 Manufacturing Jobs 735 Sales & Distribution Jobs 449 Project Development Jobs 1,974 WORKFORCE OVERVIEW The Florida solar industry employs 6,560 workers at 3,793 establishments throughout the state. Florida is ranked 8th nationally in solar jobs, and 24th in solar jobs as a share of the state’s total employment. Employers expect to add around 515 new solar workers to payrolls over the course of 2016 – a growth rate of 7.8% – while the state’s workforce as a whole is projected to grow only 1.2% during the same period.16 Installation firms employ the largest portion – more than 49% – of the Florida solar workforce, followed by project development firms, at just over 30%. The vast majority of Florida solar firms – more than 66% – report working primarily on residential solar projects, compared to 15.5% for non-residential and 17.9% for utility-scale projects. These percentages are likely to shift over the coming year, as the rate of utility-scale development in the state accelerates. Solar Jobs Census 2015 Sector Installation Manufacturing Other Jobs 185 Florida Solar Jobs Census 2015 Sales & Distribution Project Development Other FL Solar Workforce U.S. Solar Workforce 49.0% 57.4% 6.8% 11.7% 11.2% 30.1% 2.8% 14.5% 10.8% 5.7% 5 The Florida solar workforce is generally less diverse than the state’s workforce as a whole, with women (15.3%), African-Americans (10.4%), Latinos (19.5%), and older workers (6.6%) all relatively underrepresented. However, many of these otherwise underserved demographics – African-Americans, Asian or Pacific Islanders, and Latinos – are represented in the state solar workforce at higher rates than their counterparts in the solar industry nationwide. Florida Solar Workforce Florida Overall Employment17 U.S. Solar Workforce Women 15.3% 47.3% 23.8% African-American 10.4% 15.1% 5.1% Asian or Pacific Islander 11.4% 3.0% 8.6% Latino or Hispanic 19.5% 23.3% 11.3% Older Workers (55+) 6.6% 24.4% 18.6% Union Members 1.0% - 5.5% 6.0% - 8.1% Veterans of the U.S. Armed Forces Veterans of the U.S. Armed Forces represent a uniquely valuable source of human capital for solar employers. With a proven work ethic and practiced discipline, veterans bring a wealth of readily transferable skills and leadership acumen to the industry. Through the Solar Ready Vets program, the U.S. Department of Energy is helping the industry capitalize on this resource by facilitating the transition from military ser- Florida Solar Jobs Census 2015 vice to employment in the civilian solar workforce.18 Florida solar firms have yet to take advantage of this value proposition to quite the same extent as their counterparts across the country, with veterans comprising only 6.0% of the state’s solar workforce, compared to 8.4% of the state’s workforce as a whole and 8.1% of the solar workforce nationally. 6 Position Solar Installer Solar Sales Representative Solar System Designer Solar Assembly Worker South Atlantic Division Median Wage U.S. Median Wage $18.00 $21.00 $20.00 $26.92 $32.40 $28.85 - Wages paid by firms in the Florida solar industry do not differ in a significant way from those paid by solar employers across the other states comprising the U.S. Census Bureau’s South Atlantic Division.19 Solar installers and system designers are generally paid below the median wages for their counterparts in the solar industry across the rest of the country, while solar sales representatives are paid slightly better. $18.00 qualified candidates to fill openings on their payrolls as other solar firms across the country. This is rather interesting, given that a much larger portion of the Florida solar positions hired for required higher education of some sort (75.2%) than solar positions hired for across the country in 2015 (44.6%). This further reinforces the premise that a lack of trained and experienced talent is a national problem throughout the solar industry. On average, solar employers in Florida experience roughly the same level of difficulty finding Difficulty Hiring in Florida Florida 22.0% 48.0% 30.0% South Atlantic 24.6% 52.3% 23.1% National 24.2% 51.7% 24.2% 0% 20% Not Difficult Florida Solar Jobs Census 2015 40% Somewhat Difficult 60% 80% 100% Very Difficult 7 Approximately 41% of Florida solar firms reported that they receive all of their revenues from solar activities, which is lower than the national average of 48.2%, while just over 30% reported that they receive less than half of their revenues from solar activities, compared to 28.5% nationally. Roughly the same portion of the state’s solar firms (62.5%) work primarily with in-state customers as solar firms nationally (65.6%). As part of the Census 2015 effort, employers were asked about the impacts of specific existing, pending, and proposed policies on their business prospects. Florida employers overwhelmingly cite the federal investment tax credit (ITC) as substantially contributing to their firms’ success, with 59.8% of respondents referring to it directly, more than doubling the second most commonly cited policy, a renewable portfolio standard, at 23.0%. It is interesting to note the latter, as the state does not have a renewable portfolio standard of its own, signifying that many of these Florida-based firms are engaged in business in states whose markets do benefit from such a policy. The following pages include detailed breakdowns of workforce data by sector. While there are a number of Florida solar firms focusing on manufacturing, these firms responded to the survey in insufficient numbers to provide statistically significant data for each individual sector. Businesses Citing Policies Contributing to Success Investment Tax Credit (ITC) State Renewable Portfolio Standard (RPS) Other Tax Exemptions, Credits, & Rebates EPA Clean Power Plan Utility Rebates Accelerated Depreciation Net Metering 0.0% Florida Florida Solar Jobs Census 2015 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% National 8 Installation Jobs 3,217 INSTALLATION Projected 2016 Growth 187 Projected 2016 Growth Rate 5.8% Establishments 2,530 Solar Installer Median Wage The installation sector is the largest sector of the U.S. solar industry and is composed of companies that primarily install PV, solar water heating, and other solar energy technologies. The installation sector is responsible for 49.0% of all solar employment in Florida, employing 3,217 workers. Firms in the sector expect to add around 187 positions to their payrolls over the course of 2016, a growth rate of 5.8%. Florida installation firms report greater levels of difficulty finding qualified candidates to fill openings on their payrolls than firms on average in other sectors of the state’s solar industry, as well as other firms in the installation sector nationwide. $18/hr Florida Solar Jobs Census 2015 9 Installation Sector - Difficulty Hiring FL Installation 14.3% U.S. Installation 50.0% 19.7% 0% 35.7% 54.2% 20% Not Difficult 40% 60% Somewhat Difficult Approximately the same percentage of Florida installation firms (82.6%) work primarily with in-state customers as their counterparts in the installation sector nationwide (81.5%). However, a smaller percentage of installation firms in the state are pure play solar businesses, 26.0% 80% 100% Very Difficult receiving 100% of their revenue from solar activities, than installation firms across the country. This diversification of business activity may in part be a reaction by employers to the regulatory impediments they face in the state’s residential and non-residential solar markets. Installation Sector - % Revenues from Solar 4.5% 4.5% FL Installation U.S. Installation 45.5% 11.7% 7.2% 0% 20% 1-24% Florida Solar Jobs Census 2015 Pure Plays, 45.5% 22.1% Pure Plays, 59.0% 40% 25-49% 60% 50-99% 80% 100% Pure Plays 10 Sales & Distribution Jobs 449 SALES & DISTRIBUTION Projected 2016 Growth 36 Projected 2016 Growth Rate 8.0% Establishments 546 Solar Sales Representative Median Wage Sales & distribution firms primarily sell (but not install) solar goods and services to customers and/ or warehouse and distribute solar goods to/for installers. The sales and distribution sector is responsible for 6.8% of all solar employment in Florida, employing 449 workers. Firms in the sector expect to add around 36 positions to their payrolls over the course of 2016, a growth rate of 8.0%. Sales and distribution firms in the state report significantly greater levels of difficulty finding qualified candidates to fill openings on their payrolls than firms on average across the state’s solar industry more broadly, as well as other firms in the sales and distribution sector nationwide. $32.40/hr Florida Solar Jobs Census 2015 11 Sales & Distribution Sector - Difficulty Hiring FL Sales & Distribution 58.3% U.S. Sales & Distribution 41.7% 24.7% 0% 51.9% 20% Not Difficult 40% 60% Somewhat Difficult A larger percentage of Florida sales and distribution firms (76.2%) work primarily with in-state customers than their counterparts in the sales and distribution sector nationwide (64.7%). A smaller percentage of sales and 23.4% 80% 100% Very Difficult distribution firms in the state are pure play solar businesses, receiving 100% of their revenue from solar activities, than sales and distribution firms across the country. Sales & Distribution Sector - % Revenues from Solar FL Sales & Distribution U.S. Sales & Distribution 26.3% 11.7% 7.8% 0% 21.1% 27.6% 20% 1-24% Florida Solar Jobs Census 2015 10.5% 25-49% 40% 50-99% Pure Plays, 42.1% Pure Plays, 52.9% 60% 80% 100% Pure Plays 12 Project Development Jobs 1974 PROJECT DEVELOPMENT Projected 2016 Growth 136 Projected 2016 Growth Rate 6.9% Establishments 290 Solar System Designer Median Wage $20/hr Florida Solar Jobs Census 2015 The project development sector includes companies that plan, design and build large commercial- and utility-scale solar projects. The project development sector is responsible for 30.1% of all solar employment in Florida, employing 1,974 workers. Over the course of 2016, employers expect to add another 136 positions to payrolls, growing by 6.9%. This reflects a sense of cautious optimism among firms involved in the utility-scale market segment, which is projected to dominate capacity additions in the state during the year. Florida project developers report greater levels of difficulty finding qualified candidates to fill openings on their payrolls than firms on average across the state’s solar industry more broadly, as well as other firms in the project development sector nationwide. 13 Project Development Sector - Difficulty Hiring FL Project Development 52.4% 14.3% U.S. Project Development 21.4% 0% 54.1% 20% Not Difficult 33.3% 40% Somewhat Difficult A larger percentage of Florida project development firms (83.3%) work primarily with in-state customers than their counterparts in the project development sector nationwide (74.9%). Interestingly though, a much smaller percentage of project development firms in the state are pure play solar businesses, receiving 100% of their revenue from solar activities, than 24.5% 60% 80% 100% Very Difficult project development firms across the country. This may be a function of the state’s relatively nascent utility-scale market segment. If so, the percentage of pure play solar companies and their corresponding payrolls in this sector will likely grow if the projected ramp-up in utilityscale installation continues beyond 2016. Project Development Sector - % Revenues from Solar FL Project Development 8.6% 8.6% U.S. Project Development 14.5% 7.8% 0% 20% 1-24% Florida Solar Jobs Census 2015 42.9% 25-49% 23.1% Pure Plays, 40.0% Pure Plays, 54.6% 40% 60% 50-99% Pure Plays 80% 100% 14 Other Jobs 185 Projected 2016 Growth - Projected 2016 Growth Rate - Establishments 269 Florida Solar Jobs Census 2015 OTHER “Other” firms active in solar are primarily research and development firms, nonprofits, government agencies, academic research centers, etc… Firms that fall into the “Other” sector of the solar industry are responsible for 2.8% of all solar jobs in Florida, employing 185 workers. While this represents only a small fraction of the Sunshine State’s solar workforce, it plays an outsized role in determining the future of its solar market, through the development of new technologies, determination of new policies, and advocacy. “Other” firms in Florida generally report significantly lower levels of difficulty finding qualified candidates to fill openings on their payrolls than firms in other sectors of the state’s solar industry, as well as firms on average in the solar industry nationwide. This is likely related to hiring managers focusing less on a candidate’s previous solar experience and more on his or her educational achievement, with nearly 44% of employees at “other” firms working in a management or professional capacity. 15 "Other" Sector - Difficulty Hiring FL "Other" 54.5% U.S. "Other" 36.4% 27.9% 0% 9.1% 53.5% 20% 40% Not Difficult 60% Somewhat Difficult A significantly smaller percentage of “other” firms in Florida (25.0%) work primarily with in-state customers than their counterparts in the sector nationwide (54.5%). Similarly, a smaller percentage of these firms in the state are pure play solar businesses than “other” firms in the industry nationally. Both of these are potentially reflective of the historically 18.6% 80% 100% Very Difficult harsh policy environment for solar, and renewable energy more broadly, in the state, as successful advocacy over time tends to catalyze industry growth, which in turn leads to further specialization of regulatory agencies and the proliferation of state- and issue-specific advocacy organizations. "Other" Sector - % Revenues from Solar 5.0% FL "Other" 45.0% U.S. "Other" 23.4% 0% 10.1% 20% 1-24% Florida Solar Jobs Census 2015 20.0% 24.3% 40% 25-49% Pure Plays, 30.0% Pure Plays, 42.2% 60% 50-99% 80% 100% Pure Plays 16 CONCLUSION While it is expected that, in 2015, Florida’s solar industry will have installed more than twice the capacity that was installed in 2014, the Sunshine State continues to dramatically underperform in terms of the potential scale of its market for solar energy. At just over 266 MW of cumulative installed capacity as of September 2015, the state trails even the much smaller, less sunny state of Maryland (337.5 MW),20 home to a population less than a third the size of Florida’s. With the legality of third-party power purchase agreements promising to remain unsettled until after the general election in November, the residential and non-residential market segments will almost certainly maintain their current sluggish pace of growth into 2017. Industry experts do, however, project a significant uptick in utility-scale projects over the course of 2016 – the segment, by itself, expected to roughly double the total capacity currently installed in the state during the year. This sudden and seismic shift in the focus of an industry that has, since 2012, been dominated by small- and medium-scale solar projects, to the development of large-scale projects, can reasonably be perceived as a response by Florida’s traditional electric utilities to their individual customers’ and ratepayers’ growing demand for solar. This demand has made itself increasingly apparent over the course of 2015 through the ongoing public debate around third party ownership and the competing solar initiatives vying for a spot on the 2016 ballot. If this is in fact the case, and if attitudes toward distributed solar in Tallahassee remain constant, utility-scale development will likely continue to drive the state’s solar market for years to come. Although the Florida solar industry has faced challenges keeping it from realizing its full potential, the size of the local solar workforce rivals that of other historically successful solar states. At 6,560 workers, the Florida solar workforce is the 8th largest in the country, just ahead of the Southeast’s solar powerhouse, North Carolina (5,950) – boasting nearly five Florida Solar Jobs Census 2015 times Florida’s currently installed capacity – and just behind Arizona (6,922), the second largest solar state in the country by capacity. Employers are expecting to expand their payrolls in 2016, adding roughly 512 positions, representing 7.8% growth – more than six times the growth expected for the state’s workforce economywide, but only a little more than half the growth expected for the U.S. solar industry at large. Interestingly, Florida’s solar manufacturers are projected to lead this expansion, growing payrolls by 21.4% over the coming year, nearly tripling the anticipated growth of all other sectors. It is unclear how the public debate around third party ownership and power purchase agreements between utilities, the solar industry, and advocates on both sides will pan out in the long run, but the geographic realities of the Sunshine State and the ever-decreasing costs associated with solar all but ensure the viability of the Florida solar industry in the long-term. In order to sustain this future growth, it is essential that Florida employers have ready access to quality talent and skilled labor or enhance their on-the-job training offerings. To achieve this, more focused and comprehensive solar training efforts – in-house, in-state, and across the country – must be sufficiently emphasized. These efforts would reduce the industry’s talent acquisition, training, and retention costs, increasing efficiency across the solar value chain, and ultimately reducing costs for Florida solar customers. This research shows that the Florida solar industry, despite its myriad of challenges, is a source of economic opportunity, with the potential to create jobs that pay living wages and are largely available to individuals of different backgrounds from across the state. Only regular reexaminations of the state’s solar industry, its workforce, and the employment opportunities presented herein will confirm this potential is realized in years to come. 17 APPENDIX STATE CENSUS METHODOLOGY AND DATA SOURCES The Solar Jobs Census methodology is the most closely aligned with the Bureau of Labor Statistics’ (BLS) methodology for its Quarterly Census of Employment and Wages (QCEW) and Current Employment Statistics (CES). Like BLS, this study uses survey questionnaires and employer-reported data, though ours are administered by phone and web, as opposed to mail. Also like BLS, we develop a hierarchy of various categories that represent solar value chain activities (within their broader NAICS framework), develop representative sample frames, and use statistical analysis and extrapolation in a very similar manner to BLS. We also constrain our universe of establishments by relying on the most recent data from the BLS or the state departments of labor, depending on which is collected most recently. We believe that the categories that we have developed could be readily adopted by BLS should it choose to begin to quantify solar employment in its QCEW and CES series. The results from the overall 2015 Census effort are based on rigorous survey efforts that include 287,962 telephone calls and over 44,220 emails to known and potential energy establishments across the United States, resulting in a total of 2,350 full completions for solar establishments in the U.S. Unlike economic impact models that generate employment estimates based on economic data or jobs-per-megawatt (or jobs-perdollar) assumptions, the Solar Jobs Census series provides statistically valid and current data gathered from actual employers. The survey was administered to a known universe of energy employers that includes 68,494 establishments and is derived from the Solar Energy Industry Association’s National Solar Database, as well as other public and private Florida Solar Jobs Census 2015 sources. Of these establishments, 2,118 identified as solar and completed full or substantially completed surveys. The survey was also administered to a stratified, clustered, random sampling from various industries that are potentially energy-related (unknown universe) that include a total of approximately 314,000 establishments nationwide. After an extensive cleaning and de-duplication process, a sampling plan was developed that gathered information on the level of solar activity (including none) from 12,765 establishments. Of these, 327 establishments qualified as solar establishments and completed full surveys. The sampling rigor in the known and unknown universes provides a margin of error for establishment counts at +/-0.85% and employment at +/-1.99% at a 95% confidence interval. This level of national sampling rigor is mirrored at the state level. In addition to the known Census, the clustered sampling in the unknown universe is representative relative to establishment totals by size in each of the 50 states and the District of Columbia. This ensures that each state’s employment estimates are accurate with a maximum margin of error under +/-5% at a 95% confidence interval. Due to the number of qualifying responses, some smaller states have higher margins of error for non-employment related questions, such as workforce and policy related questions, due to the small universe of solar establishments in each state. As a result, some state-level, non-employment data is reported using regional averages or have footnotes denoting small response sizes. 18 Florida Solar Jobs Census 2015 19 Photo courtesy of the National Renewable Energy Laboratory GEOGRAPHIC REPRESENTATION OF DATA In addition to the statewide results detailed herein, the Solar Jobs Census 2015 effort compiled comprehensive information about the distribution of solar workers across each state. The Solar Jobs Census 2015 companion website, SolarStates.org, houses solar jobs data for each state and the District of Columbia. Here, the employment data have been broken out and represented in map form at the state, federal congressional district, state legislative district, metropolitan statistical area, and county levels. What follows are tables presenting the employment counts and demographic breakdowns of the workforce at each specified level of granularity previously mentioned. FLORIDA FEDERAL CONGRESSIONAL DISTRICTS District 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 Total AfricanWomen Employment American Asian or Pacific Islanders Older Veterans of Latino or Union Workers the US Armed Hispanic Members (55+) Forces 124 19 13 14 24 8 1 7 205 31 21 23 40 14 2 12 38 13 2 12 121 106 428 246 195 283 117 119 144 220 271 292 84 281 137 19 16 66 38 30 43 18 18 22 34 42 45 13 43 21 771 118 124 19 336 518 287 289 249 227 191 195 Florida Solar Jobs Census 2015 51 79 44 44 38 35 29 30 13 11 45 26 20 30 12 12 15 23 28 30 9 29 14 80 35 54 13 30 30 26 24 20 20 14 12 49 28 22 32 13 14 16 25 31 33 10 32 16 24 21 83 48 55 23 23 28 28 26 22 22 19 8 8 9 6 57 55 27 24 33 16 16 53 14 33 28 15 150 59 7 43 88 38 8 65 101 56 56 49 44 37 38 18 19 19 9 51 22 34 8 19 19 16 15 13 13 1 1 4 3 3 1 1 2 7 6 26 15 17 7 7 9 2 13 1 5 3 3 3 1 8 4 5 1 3 3 3 2 2 2 16 17 17 8 46 20 31 7 17 17 15 14 11 12 20 FLORIDA STATE SENATE District 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 Total AfricanWomen Employment American Asian or Older Latino or Pacific Workers Hispanic Islanders (55+) Union Members Veterans of the US Armed Forces 88 13 9 10 17 6 1 5 197 30 21 23 38 13 2 12 8 6 6 11 4 1 3 78 83 125 137 55 121 16 298 117 210 177 74 92 155 184 87 287 232 124 78 220 29 617 94 182 215 250 180 286 135 177 203 449 82 126 158 Florida Solar Jobs Census 2015 12 13 19 21 19 2 46 18 32 27 11 14 24 28 13 44 36 19 12 34 4 95 14 28 33 38 28 44 21 27 31 69 13 19 24 8 9 13 14 13 2 31 12 22 18 8 10 16 19 9 30 24 13 8 23 3 64 10 19 22 26 19 30 14 19 21 47 9 13 17 9 9 14 16 14 2 34 13 24 20 8 10 18 21 10 33 27 14 9 25 3 15 16 24 27 24 3 33 15 20 23 51 9 14 18 8 1 12 41 15 18 8 14 5 6 30 10 56 19 36 17 45 24 15 12 6 15 8 5 43 14 18 6 6 42 21 9 34 23 25 28 8 20 120 21 5 58 70 11 5 36 49 35 56 26 35 40 88 16 24 31 2 41 12 14 16 12 19 9 12 13 30 5 8 10 1 1 1 1 1 0 5 5 7 8 7 1 3 18 2 11 1 2 1 1 2 7 13 4 5 9 2 11 2 14 1 3 1 1 5 17 7 5 2 13 1 6 0 6 2 2 3 2 3 1 2 2 5 1 1 2 2 37 11 13 15 11 17 8 11 12 27 5 8 9 21 District 39 40 Total AfricanWomen Employment American 125 17 19 3 13 2 Asian or Older Latino or Pacific Workers Hispanic Islanders (55+) 14 2 24 3 8 1 Union Members Veterans of the US Armed Forces 1 7 0 FLORIDA STATE HOUSE OF REPRESENTATIVES District 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 Total AfricanWomen Employment American Asian or Older Latino or Pacific Workers Hispanic Islanders (55+) 1 Union Members Veterans of the US Armed Forces 36 6 4 4 7 2 0 2 25 4 3 3 5 2 0 2 27 20 29 27 26 40 17 22 38 46 4 3 5 4 4 6 3 3 6 7 84 13 22 3 18 12 29 14 15 53 9 40 3 2 4 2 2 8 1 6 3 2 3 3 3 4 2 2 4 5 3 2 3 3 3 5 2 2 4 5 5 4 6 5 5 8 3 4 7 9 9 10 16 2 3 4 2 1 3 1 2 6 1 4 2 1 3 2 2 4 2 6 3 3 6 10 1 5 2 8 2 1 2 2 2 3 1 1 3 3 6 1 1 1 2 1 1 3 1 3 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 1 0 0 2 1 2 2 2 2 1 1 2 3 5 1 1 1 2 1 1 3 1 2 11 2 1 1 2 1 0 1 25 4 3 3 5 2 0 2 24 90 14 9 10 17 6 1 5 25 81 12 8 9 16 5 1 5 208 32 22 24 40 14 34 5 4 4 7 2 26 27 28 29 30 31 32 18 56 70 57 Florida Solar Jobs Census 2015 3 9 11 9 2 6 7 6 2 6 8 7 4 11 14 11 1 4 5 4 0 1 2 12 0 2 1 1 1 3 4 3 22 District 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 Total AfricanWomen Employment American Asian or Older Latino or Pacific Workers Hispanic Islanders (55+) 20 3 2 2 46 7 5 5 51 25 38 21 8 4 6 3 5 3 4 2 1 0 1 9 3 0 3 10 4 7 2 5 4 94 14 10 11 18 54 8 6 6 10 4 6 16 9 2 50 33 2 1 0 8 5 2 1 0 5 3 2 1 0 6 98 15 10 11 27 4 3 3 60 9 17 9 1 3 6 1 2 7 1 2 3 2 0 10 19 12 2 5 3 122 19 13 14 24 71 11 7 8 14 73 16 34 16 46 11 2 5 2 7 76 12 24 4 4 149 44 0 47 38 148 34 80 23 87 34 Florida Solar Jobs Census 2015 1 8 2 4 2 5 8 0 8 2 4 2 5 0 0 0 7 6 5 4 23 15 4 2 5 12 13 5 4 8 9 4 3 9 5 17 5 7 3 16 7 3 15 23 3 14 9 0 5 5 4 17 4 9 3 10 4 Veterans of the US Armed Forces 4 6 3 Union Members 1 3 2 3 1 6 1 1 4 0 3 2 6 4 1 2 1 8 5 1 5 2 1 3 5 0 29 10 0 0 9 9 7 2 3 3 3 29 10 4 2 7 16 17 7 2 5 6 2 1 0 0 0 1 0 0 1 0 1 0 1 1 0 0 0 1 1 0 1 0 0 0 1 0 2 0 0 0 0 0 2 0 1 0 1 0 3 1 2 1 6 1 1 3 0 3 2 6 4 1 2 1 7 4 1 4 2 1 3 5 0 9 1 3 0 3 2 9 2 5 1 5 2 23 District 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100 101 102 103 104 105 106 107 108 109 110 Total AfricanWomen Employment American Asian or Older Latino or Pacific Workers Hispanic Islanders (55+) Union Members Veterans of the US Armed Forces 80 12 8 9 16 5 1 5 56 9 6 6 11 4 1 3 15 61 2 9 2 6 2 7 102 16 11 12 9 1 1 1 52 112 75 94 518 62 18 80 82 42 56 8 17 11 5 12 8 6 13 9 14 10 11 3 2 2 79 10 12 13 6 9 54 6 8 9 4 6 9 5 6 23 36 6 4 137 101 43 37 46 21 16 7 6 7 14 11 4 4 5 15 18 12 4 16 8 11 2 5 4 5 20 8 7 9 6 7 12 7 3 99 15 10 11 39 6 4 4 51 36 69 43 14 Florida Solar Jobs Census 2015 0 8 5 11 7 2 0 5 4 7 4 1 4 7 12 27 9 1 3 4 16 1 61 3 5 14 2 18 4 1 43 1 10 26 4 25 1 10 6 6 10 14 9 5 28 92 60 1 5 34 1 2 7 16 219 1 22 3 9 7 17 1 10 7 34 15 1 20 4 101 22 6 12 1 59 145 8 3 0 6 4 8 5 2 12 5 19 0 10 8 7 13 8 3 1 0 9 7 3 2 3 6 4 2 4 7 0 3 3 2 5 3 1 0 1 1 1 1 0 1 1 1 4 6 3 7 1 4 6 5 31 1 5 1 0 1 0 1 2 0 0 4 1 5 3 3 9 0 0 2 13 0 2 1 1 0 0 0 1 1 0 1 1 0 1 0 0 1 0 0 8 6 3 2 3 5 4 2 4 6 0 3 2 2 4 3 1 24 District Asian or Older Latino or Pacific Workers Hispanic Islanders (55+) Total AfricanWomen Employment American 111 112 113 114 115 116 117 118 119 120 41 6 4 5 8 Union Members Veterans of the US Armed Forces 3 0 2 4 1 260 40 27 30 51 17 78 12 8 9 15 5 0 0 24 4 59 3 9 10 6 2 20 47 0 5 5 1 1 0 0 9 5 4 0 0 1 1 1 0 1 0 16 0 1 4 0 0 7 2 2 0 2 11 1 2 1 5 7 1 3 4 3 3 0 0 3 0 0 FLORIDA METROPOLITAN STATISTICAL AREAS Metropolitan Statistical Area Cape Coral-Fort Myers, FL DeltonaDaytona BeachOrmond Beach, FL FL NONMETROPOLITAN AREA Fort Walton BeachCrestviewDestin, FL Gainesville, FL Jacksonville, FL Lakeland, FL Miami-Fort LauderdalePompano Beach, FL Naples-Marco Island, FL Ocala, FL OrlandoKissimmee, FL Palm BayMelbourneTitusville, FL Palm Coast, FL Total AfricanWomen Employment American 3 Asian or Latino Older Veterans of Union Pacific or Workers the US Armed Members Islanders Hispanic (55+) Forces 275 42 29 31 53 18 3 16 190 29 20 22 37 13 2 11 148 23 15 17 29 10 2 9 35 5 4 4 7 2 0 2 42 28 31 53 18 3 16 2,646 405 276 302 516 175 28 158 127 19 13 15 25 8 1 8 769 118 80 88 150 51 8 46 13 2 1 2 3 1 0 1 43 272 123 84 229 Florida Solar Jobs Census 2015 7 19 13 35 4 13 9 24 5 14 10 26 8 24 16 45 3 8 6 15 0 1 1 2 3 7 5 14 25 Metropolitan Statistical Area Total AfricanWomen Employment American Panama CityLynn Haven, FL 35 Pensacola-Ferry Pass-Brent, FL Port St. Lucie, FL 5 79 12 47 7 165 Punta Gorda, FL SarasotaBradentonVenice, FL SebastianVero Beach, FL 4 4 8 7 2 0 32 11 2 10 3 17 1 4 9 15 5 9 5 25 17 19 280 43 29 32 55 18 72 11 8 8 14 5 59 Tallahassee, FL TampaSt. PetersburgClearwater, FL Asian or Latino Older Veterans of Union Pacific or Workers the US Armed Members Islanders Hispanic (55+) Forces 5 9 870 6 133 7 91 99 11 169 1 3 0 4 1 57 9 2 5 3 4 52 FLORIDA COUNTIES County Alachua Baker Bay Bradford Brevard Broward Calhoun Charlotte Citrus Clay Collier Columbia Desoto Dixie Duval Escambia Flagler Franklin Gadsden Gilchrist Glades Total AfricanWomen Employment American Asian or Older Latino or Union Pacific Workers Hispanic Members Islanders (55+) Veterans of the US Armed Forces 40 6 4 5 8 3 0 2 2 0 0 0 0 0 0 0 2 34 227 0 5 26 8 5 6 36 5 23 4 24 127 52 4 0 35 830 2 0 0 4 87 0 4 2 0 7 15 10 3 162 4 7 3 0 5 125 19 13 14 24 1 0 0 0 0 10 6 2 1 1 1 1 1 2 44 95 0 0 2 1 55 0 2 2 8 1 0 0 203 31 21 23 40 13 2 0 0 0 0 0 58 13 4 2 1 Florida Solar Jobs Census 2015 9 2 1 0 0 6 1 0 0 0 7 1 0 0 0 11 3 1 0 0 4 1 0 0 0 0 0 0 2 2 14 1 3 9 0 0 0 1 0 0 0 50 0 2 1 8 1 0 0 2 12 0 0 1 0 0 0 0 3 1 0 0 0 26 County Gulf Hamilton Hardee Hendry Hernando Highlands Hillsborough Holmes Indian River Jackson Jefferson Lafayette Lake Lee Leon Levy Liberty Madison Manatee Marion Martin Miami-Dade Monroe Nassau Okaloosa Okeechobee Orange Osceola Palm Beach Pasco Pinellas Polk Putnam Santa Rosa Sarasota Seminole St Johns St Lucie St. Johns Total AfricanWomen Employment American Asian or Older Latino or Union Pacific Workers Hispanic Members Islanders (55+) Veterans of the US Armed Forces 3 0 0 0 1 0 0 0 8 1 1 1 2 1 0 1 1 4 36 27 0 1 5 4 0 0 4 3 0 0 4 3 0 1 7 5 0 0 2 2 373 57 39 43 73 25 6 1 1 1 1 0 2 58 2 1 0 9 0 0 84 13 10 2 271 63 1 2 0 32 5 9 375 48 13 13 7 2 1 19 365 10 20 56 2 3 0 1 2 0 8 31 7 0 0 0 4 0 0 6 53 18 0 0 12 0 4 1 0 9 15 93 101 173 59 3 4 6 2 9 9 5 1 1 9 122 86 0 0 1 7 13 138 0 11 16 39 899 7 0 10 57 7 0 9 0 136 10 0 0 10 888 46 0 28 11 82 6 42 75 84 0 5 10 9 5 1 1 43 5 16 16 9 2 2 14 24 2 1 2 1 1 6 13 1 3 17 175 42 5 25 9 103 38 6 73 94 10 5 71 2 4 3 59 24 8 1 1 196 30 20 22 38 13 80 12 8 9 16 5 254 30 0 Florida Solar Jobs Census 2015 39 5 0 26 3 0 29 3 0 49 6 0 17 2 0 0 0 0 0 0 0 2 2 4 22 0 0 0 1 0 0 1 0 3 0 0 5 3 16 0 0 1 0 0 1 1 1 4 1 0 4 5 5 9 53 0 2 0 0 0 3 1 1 4 22 1 5 1 9 4 1 0 0 3 54 22 7 1 1 2 12 1 5 3 0 0 15 2 0 27 County Sumter Suwannee Taylor Union Volusia Wakulla Walton Washington Total AfricanWomen Employment American Asian or Older Latino or Union Pacific Workers Hispanic Members Islanders (55+) Veterans of the US Armed Forces 15 2 2 2 3 1 0 1 1 0 0 0 0 0 0 0 4 3 1 0 0 0 0 0 1 1 0 0 188 29 20 21 37 12 2 0 0 0 0 0 3 10 0 2 0 1 0 1 1 2 0 1 0 0 0 0 2 11 0 0 0 0 0 1 Photo courtesy of Saint Peters Blog Florida Solar Jobs Census 2015 28 ENDNOTES 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. SEIA/GTM Research Solar Market Insight Q3 2015 U.S. Census Bureau, Population Division, “Annual Estimates of the Resident Population for the United States, Regions, States, and Puerto Rico: July 1, 2015.” Release Date: December 2015 National Renewable Energy Laboratory, Photovoltaic Solar Resource of the United States. Found at: http://www. nrel.gov/gis/solar.html SEIA/GTM Research Solar Market Insight Q3 2015 The 2014 estimate of solar employment in Florida was produced using a carefully developed dual methodology – one for installation and construction jobs and another for non-installation jobs (covering industry sectors such as manufacturing, sales & distribution, project development, and “other” occupations that support the solar industry). Method one used labor intensity multipliers developed internally and cross-checked with leading studies on the subject, while method two was based not only on a direct count of solar workers, but also the average number of jobs per solar establishment and total number of establishments in the state. It is also important to note that while the 2014 and 2015 methodologies differ, the results derived from the Census approach are statistically significant and, therefore, more credible. Details on the methodology can be found on page 18. SEIA/GTM Research Solar Market Insight Q3 2015 Martin Next Generation Solar Energy Center. (2010, December). Retrieved January 19, 2016, from http://www. nrel.gov/csp/solarpaces/project_detail.cfm/projectID=267 The residential, non-residential, and utility-scale market segments are defined by SEIA based on the offtaker of the electricity they generate, though they can also generally be used interchangeably with small-scale (i.e. singlefamily household rooftop system, generally no more than a handful of kilowatts), medium-scale (i.e. commercial or government rooftop system), and large-scale (i.e. ground-mounted or very large rooftop systems ranging from several hundred kilowatts to several hundred megawatts in capacity). 3rd Party Solar PV Power Purchase Agreement. (2015, July 1). Retrieved January 19, 2016, from http:// ncsolarcen-prod.s3.amazonaws.com/wp-content/uploads/2015/08/3rd-Party-PPA_072015.pdf Freeing the Grid. (2016). Retrieved January 19, 2016, from http://freeingthegrid.org/#state-grades/florida Trabish, H. (2015, August 13). Inside the contentious fight over rooftop solar in Florida. Retrieved January 19, 2016, from http://www.utilitydive.com/news/inside-the-contentious-fight-over-rooftop-solar-inflorida/403679/ SEIA/GTM Research Solar Market Insight Q3 2015 It is important to note that these projections were based on employer-reported hiring plans for 2016 that may have since changed in light of the extension of the federal investment tax credit in December of 2015. SEIA/GTM Research Solar Market Insight Q3 2015 Id. JobsEQ 2015Q3 U.S. Bureau of Labor Statistics, “Employment status of the civilian noninstitutional population by state – 2014 Annual Averages” and “Employment status of veterans 18 years and over by state – 2014 Annual Averages”. Found at: http://www.bls.gov/ See, U.S. Department of Energy – Solar Ready Vets. Available at: http://energy.gov/eere/sunshot/solar-readyvets U.S Census Bureau, “Geographic Terms and Concepts - Census Divisions and Census Regions.” Found at: https:// www.census.gov/geo/reference/gtc/gtc_census_divreg.html SEIA/GTM Research Solar Market Insight Q3 2015 COPYRIGHT NOTICE Unless otherwise noted, all design, text, graphics, and the selection and arrangement thereof are Copyright February 2016 by The Solar Foundation® and BW Research Partnership. ALL RIGHTS RESERVED. Any use of materials in this report, including reproduction, modification, distribution, or republication, without the prior written consent of The Solar Foundation and BW Research Partnership, is strictly prohibited. For questions about this report, please contact Andrea Luecke at The Solar Foundation, aluecke@solarfound.org. The Solar Foundation is a 501(c)(3) nonprofit and relies on public support. 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