Deadlines & Mechanical
Specifications
USAE is published every Tuesday except the week in which
New Year’s Day falls. Deadlines for insertion orders and ad art
are found in our Editorial Calendar. Show Daily deadlines are
generally thirty days prior to the date of issue; weekly issue
deadlines are generally ten days prior to the date of issue.
FTP/Physical Site Location
Ads on disks and proofs should be shipped to our business
office: USAE, 4824 Edgemoor Lane Bethesda, MD 20814.
High-res PDFs should be emailed to our publisher at
rheller@usae-e-mail.com.
Mechanical Specifications
Preferred Media: All ads should be supplied electronically.
Adobe PDF files are highly preferred. Files must include high
resolution graphics (300 dpi or better) and all fonts (screen
and printer.) When saving EPS files, please be sure to include
all fonts. Advertisers will be billed at cost for time required to
prepare files to above standards. 133 line screen on all images.
Ad Sizes: Full page live area is 9 ¾”x 14¾;” and trim size is
11” x 16”. Add ¼” on all sides for bleeds. Pages are four columns
wide. All critical matter and illustrations should be kept at least
¼” away from all trim edges.
Bellybands: Horizontal bellybands measure 25” wide x 5”
tall and MUST center on 11”. Vertical bellyband measure 5”
wide x 34” tall and MUST center on 16.”
Flags: Flags measure 21¾” wide x 6” tall. Include a ¼” bleed
all around. Flags are 10 7/8” front and 10 7/8” back.
Separations: 133 line screen. Maximum combined density
of 240% with only one solid. Two secondary colors should not
exceed 75% each. Any single color not intended to print solid
should not exceed 80%. Additional 10% undercolor removal for
Cyan. Type should be surprinted in areas having tint values of
30%. Four color reverses should not be smaller than 8 points
and only be reversed out of areas having at least 70% tone value
in black, magenta, or cyan.
Halftones and Screens: Maximum is equivalent to 133line screen.
Mechanical Charges: Any work done at any agency or
client’s request will be charged, including stripping, halftones,
screens, reverses, additional artwork, and typesetting.
Premium Positions: Premium positions are available at
15% surcharge.
Agency Commission/Discounts: USAE will pay a standard 15% commission to recognized agencies. Two percent cash
discounts are offered for payment either in advance or within
10 days of billing.
The Fine Print
Welcome ASAE
Hold Harmless
Printing/Paper Stock: USAE is printed heat-set web offset on
50-pound No. 5 coated white stock.
Publisher shall not be liable, nor provide any replacements,
credits or refunds for variations in registration, color matching,
color tones, reverses out of four-color, variations within a single
color, etc. on any given copy of the paper due to the inherent
nature of printing four-color process ads on 50-pound coated
stock on a heat-set web press.
Publisher shall not be liable, nor provide any replacements,
credits or refunds for inserts accidentally placed on any given
copy of the paper on either the wrong page or in the wrong
position on the page.
VOLUME
34, ISSUE 32
CONVENTION SUNDAY
AUGUST 11, 2015
ASAE Invites
Participants to
“GO” at Annual
Meeting & Expo
By Todd McElwee
Reflow Errors
demia and government and are a critical
component of government employee
education and training. Virtual meetings
and teleconferences are useful tools that
complement in-person meetings, but
should not replace them.”
Introduced on June 17, Fitzpatrick’s
bill would swap in upward of 50% of all
government business travel with video-
Visitors to the ASAE Annual Meeting
& Exposition’s website will find one word
prominently featured: “GO.”
It is both an invitation and a request for
attendees of the four-day immersion into
the world of associations to experience
all they can when visiting Detroit’s Cobo
Center from Aug. 8–11.
“Each year at Annual, I enjoy connecting with ASAE members and seeing
members make connections with new
and returning colleagues,” John H. Graham, IV, FASE, CAE, President & CEO of
ASAE, told USAE. “Many of our attendees
learn from each other and that’s what I
strive to do at the meeting, too. When
I attend different sessions, I’m listening
for new strategies that I can take back
to ASAE.”
Education, commerce, and networking
are the tenets of the Annual Meeting &
Exposition. General session speakers
Josh Linker and Sherry Turkle headline
the educational offerings.
Linker’s “Harnessing Innovation: Turning Raw Ideas into Powerful Results” is
the Opening General Session presentation, which shows how to harness imagination to create growth and innovation
with a systematic process for focusing
creativity into practical outputs. The CEO
& Managing Partner of Detroit Venture
Partners, he’s also a two-time New York
Times bestselling author.
Turkle is an educator, author, consultant, researcher, and clinical psychologist
Please turn to page 36
Please turn to page 4
On Aug. 1, during its 2015 Gala in Ft. Lauderdale, the National Urban League announced that it had selected St. Louis as the host city for its
2017 Annual Conference. Assembled for the announcement were dignitaries from St. Louis and the National Urban League. Pictured here (left
to right): Michael McMillan, President of the Urban League of Metropolitan St. Louis; Ambassador Andrew Young; Marc Morial, President of the
National Urban League; St. Louis Mayor Francis Slay; Kathleen “Kitty” Ratcliffe, President of the St. Louis CVC; and Michael Neidorff, Chairman
of the National Urban League and CEO of Centene Corp. Photo Credit: Margarita Corpora
Publisher shall not be responsible for copy reflow errors
which may occur as digital files are transferred from CD ROM
or electronic files to printer’s plates.
MMB Coalition Writes Congressman Urging
Protection of Federal Meeting Attendance
By Todd McElwee
Cancellations, Liability
Dismayed by the introduction of the
Stay in Place, Cut the Waste Act of
2015 (H.R. 2810), the Meetings Mean
Business (MMB) Coalition delivered a
letter to the author of the legislation, Rep.
Michael Fitzpatrick (R-Penn.), stressing
the significance of federal employees
attending face-to-face meetings and
The publisher may reject or cancel any advertising at any
time.
Cancellations as well as changes in insertion orders will not
be accepted by the publisher after the closing date. Cancellations must be in writing and none are considered accepted until
confirmed in writing by the publisher.
Publisher shall not be liable for any failure to print, publish or
circulate all or any portion of an issue in which an advertisement
accepted by the publisher is contained if such failure is due to
acts of God, strikes, accidents or other circumstances beyond
the publisher’s control.
In consideration of publication of an advertisement, the
advertiser and the agency, jointly, severally will indemnify and
hold harmless, CustomNEWS, its officers, agents and employees
against expenses (including legal fees) and losses resulting from
the publication of the contents of the advertisement, including,
without limitations, claims or suits for libel, violation of right of
privacy, copyright infringement or plagiarism.
urging a rewrite of his bill. Thirty-six
industry organizations signed onto the
correspondence.
“We are deeply concerned with the
provisions of this bill,” said David Peckinpaugh, MMB Co-Chair and President
of Maritz Travel. “Research shows that
well planned in-person meetings are
essential; they allow for the productive
exchange of ideas across industry, aca-
Memphis Cook Convention
Center to Undergo
Major Improvements
By Jonathan Trager
The Memphis City Council has given preliminar y
a p p ro v a l f o r a t h o ro u g h
upgrade of the Cook Convention Center that might
pave the way for an eventual
expansion of the facility.
The city council passed
on Aug. 4 a 1.8% increase
of the hotel room tax and
approved the addition of
a $2 room tax through the
creation of a Tourism Improvement District (TID).
The former will be used to
make the improvements to
the convention center, while
the latter will help fund the
CVB.
The new renovation will
g i v e t h e b u i l d i n g “ m o re
of a hotel quality feel and
amenities that delegates
and planners expect now,”
said Kevin Kane, CEO of the
Please turn to page 4
Inside
ASAE Submits Comments
on Overtime Threshold
to Dept. of Labor
By Todd McElwee
Page 4
Page 6
Susan Neely, CAE, Reflects on
Year as ASAE Chairman
Page 8
Terrence Hutton, Attorney and
Association Advisor, Dies
Page 10
Appeals Court Ruling
Means Portland Hotel
Closer to Construction
Page 37
A Preview of ASAE Sessions
You Won’t Want to Miss
ASAE submitted comments
to the Department of Labor’s
(DOL) Notice of Proposed
Rulemaking regarding the
White House’s plans to raise
the salary threshold for overtime from $23,660 to $50,440.
Chris Vest, Director of Public Policy at ASAE, told USAE
that the association has heard
from a variety of members
concerned currently exempt
employees will be eligible
for overtime under the new
salary threshold or will have
to be switched to hourly pay
and budgets, particularly for
smaller organizations, may be
significantly hindered.
Many association employees currently qualify as ex-
empt from overtime eligibility
because their annual salary is
greater than $23,660 and their
primary duties fall under the
executive, administrative and
professional (EAP) exemption
included in the original
Fair Labor Standards Act
of 1938.
Hearing from members,
ASAE submitted comments
on Aug. 4, also encouraging
concerned members to file
with DOL before Sept. 4. Vest
said nobody is sure when the
proposal could be implemented but that it could be early
next year.
ASAE believes the proposal
of an across-the-board, minimum annual salary level for
exempt employees of $50,440,
Please turn to page 36
USAE
Failure to Pay
If you fail to pay us any sums due us under the terms specified
above and we must collect those sums through an attorney or
other means you agree to pay the full amount due us (both
principal and interest) plus all attorney’s fees or other fees.
We each agree that the exclusive jurisdiction for the resolution of all disputes arising out of this agreement is Montgomery
County, Maryland. We each further waive all defenses of jurisdiction and venue which could be raised in an action brought
in these courts.
Our failure to insist upon strict compliance with any term
in this document at any time is to be considered an indulgence
only; and any such failure on our part will not operate to waive
our rights under this agreement in any way.
These terms make up our entire agreement and there are
no terms, promises, representations or expectations in this
transaction other than what is written, typed, and printed on
this rate card. No printed terms can be altered by anyone except
by the Publisher and then only in writing.
USAE
THE WEEKLY COMMUNITY
NEWSPAPER OF
ASSOCIATIONS, CVBs
AND HOTELS
USAE
THE WEEKLY COMMUNITY
NEWSPAPER OF
ASSOCIATIONS, CVBs
AND HOTELS
4824 Edgemoor Lane • Bethesda, MD 20814
Toll Free: 800.627.USAE • Phone: 301.951.1881
Fax: 301.656.2845
www.usaenews.com • e-mail: usae@usae-e-mail.com
2016
Show Daily
Rate Card
At Shows…Daily
USAE’s unique niche is the publication of daily editions
at the most important association industry conventions and
meetings. Depending upon the show, these “Show Daily”
Issues are distributed to attendees at official convention
hotels; circulated at registration areas and throughout the
exhibit; as well as emailed to 44,000 USAE industry readers.
USAE Show Daily editions are widely read and are an
outstanding way to generate maximum booth traffic.
(Weekly, USAE is a paid circulation print and “e”
publication, reaching more than 44,000 industry insiders
nationwide.)
USAE print and on-line readers fit the profile of the
ideal demographic (primary and secondary audiences)
advertisers seek. Advertising with USAE offers a costeffective way to deliver your brand identity and meetings
message. Our audience includes executive decision-makers
along with the key meeting, convention and tradeshow
planners that book events up to 2,000 guestrooms on peak
nights and require up to 200,000 square feet of exhibit
space.
USAE’s Many
Value-Added Opportunities
USAE offers numerous merchandising value-added benefits to
2016 Show Daily B/W Advertising Rates
IMPORTANT NOTE
This rate card contains only USAE’s 2016 show daily rates. (For your convenience 1x show rates are also shown.)
All rates quoted are the total gross cost for that number of issues.
For single issue frequency discounts, please refer to our Weekly Edition Rate Card.
Display Ad SizeWidth & Depth1 Issue 2 Issues 3 Issues Incl.
At Show
Same Show
Preview/Wrap-up
Back Cover
Full Page
Full Spread
1/2 Page
1/2 Page Spread
1/4 Page
Other Show Daily Advertising Opportunities
“E” advertising: Please see our “e” rate card for full details
Bellyband:
25" x 5" or 5" x 34"
Flag:
21 ¾" x 6½" + ¼ " bleed
Jumbo Wrap 22" x 11"
Front Page Print Billboard:
3½” x 2"
Front Page Fold-Out Billboard: 10¼” x 2 1/8"
Insert:
Premium Position
•
•
•
•
Remnant Space
Occasionally remnant space is available.
Contact sales representatives for details.
$9,950$10,650
$6,950
$7,150
$13,900
$14,300
$5,830
$6,200
$11,660$12,400
$3,975
$ 4,500
$7,600 (each issue)
$7,600 (each issue)
$10,650 (each issue)
$6,750 (each issue)
$6,650 (each issue)
$6,000 (each issue)
15% surcharge
USAE Crossword Page advertising buy includes both print and on-line components. NET rates per insertion are as follows:
1x
3x
6x
$2,975
$1,875
$1,375
For print and “e” specs and scheduling please contact your USAE sales representative.
USAE Distributed At These Shows
See USAE’s editorial calendar for specific show dates and deadlines.
• Guaranteed publication of a 400-500 word advertorial news
•
$7,575
$5,225
$10,450
$4,280
$8,560
$2,175
Color: For 4-color process please add $775/issue. Bleeds are available only on full-page ads at no additional charge.
all its advertisers:
release in each show daily edition in which an ad appears.
Eligibility for USAE print and “e” Rewards ads based on year’s total
ad buy.
All issues offer clickable links in both ads and advertorials.
Complimentary use of 1,000 mailing labels from our database of highly qualified names;
Unlimited use of USAE classified advertising;
Freedom to run different ads in each issue.
9 ¾” x 14 ¾”
9 ¾” x 14 ¾”
21" x 14 ¾”
7"x 9 ¾” or 9 ¾” x 7"
15 ½" x 9 ¾” or 22" x 7"
4¾” x 7”
ASAE
Annual Meeting: Preview + Show Dailies (2x)
Springtime: Preview + On-Site + Wrap-Up
Tech Conference/Expo
Association Forum Forty Under 40 Honors Issue
Holiday Showcase: Preview + On-Site
DMAI
Destinations Showcase DC: Preview + On-Site
Annual Meeting: On-Site
HSMAI
MEET East: Preview + On-Site
IAEE
Expo Expo! Show Dailies (2x)
IBTM America
On-Site
IMEX
Preview
MPI
WEC: Preview + Show Dailies (2x)
PCMA
Annual Meeting: Preview + Show Dailies (2x)
RCMA
Annual Meeting: Show Daily
Show Daily Packages!
USAE offers a unique promotion program when
you purchase a specific number of ads in certain
Show Daily or special issues. (Please note: all offers
are for space only; applicable color charges apply.)
PCMA
Advertisers buying two times in PCMA Show
Dailies get 3x rate discount when buying in the
Preview or any other later-in-the-year non-Show
Daily edition.
Destinations Showcase DC
Buy Preview and On-Site issues; pay the Show
Daily 2x rate.
Springtime
Springtime Package includes Preview, On-Site and
Wrap-Up editions. Advertisers buying this package
get a fourth ad in any non-Show Daily edition for
cost of color only.
MPI WEC Preview
Advertisers buying two times in our MPI WEC
Show Dailies get 3x rate discount when buying in
the MPI WEC Preview edition.
ASAE Annual Meeting Preview
Advertisers who buy twice in our ASAE Show
Dailies get 3x rate discount when buying in the ASAE
Preview edition.
MEET East
Buy Preview and On-Site issues and pay the Show
Daily 2x rate.
Forty Under 40 Honors Issues
Buy November 15 “Forty Under 40” Honors
Issue; Get FREE ad in any 2017 non-show daily issue
Association Forum Holiday Showcase
Buy Preview and On-Site issues and pay the Show
Daily 2x rate.