DO YOU FEEL YOUR SOCIAL MEDIA ACTIVITY
COULD DAMAGE YOUR CAREER OPPORTUNITIES?
Do you feel yDo our ysou ocial myedia cHvity ould adcHvity amage your dcamage areer oypportuniHes?
feel our saocial mcedia could our career opportuniHes?
Defence
Defence
Australian public
Defence
Australian Public
Australian Public
Yes
Yes
No
No
I don't know I don't kn
Compared to Defence emp
Compared acBvity could harm their c
acBvity cou
about their social m
edia ac
about their
Yes
Base: Total Respondents (Defence n=1574 (weighted), n=1000)
Base: Total Respondents (Defence Pnublic =1574 (weighted), Public n=1000)
Yes No Yes
No
No
I don't know I don't know
I don’t know
Do you feel (or are you concerned) that your social media activity could damage your career opportunities?
Base: Total respondents (Defence n = 1574 (weighted), Public n = 1000)
Q34. Do you feel (or Q34. are you our csoncerned) ocial media acPvity ould m
damage your ccareer pportuniPes? Do cyoncerned) ou feel (or tahat re yyou that your scocial edia acPvity ould doamage your career opportuniPes? Yes
No
I don’t know
DefencePublic
22%28%
66%59%
11%
13%
Compared to Defence employees, the Australian public are more likely to feel that their social
media activity could harm their career. This could be an indication that Defence personnel are
more cautious about their social media activity and therefore are not concerned that it could be
damaging.
REVIEW OF SOCIAL MEDIA AND DEFENCE
Annex 1
A1-55
DO YOU FEEL YOUR SOCIAL MEDIA ACTIVITY
COULD DAMAGE YOUR CAREER OPPORTUNITIES?
Do you feel your social media acHvity could damage your career opportuniHes?
0%
Defence Total
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Rank/Level A ARMY
Rank/Level A NAVY
Rank/Level A RAAF
Rank/Level A DoD
Rank/Level B ARMY
Rank/Level B NAVY
Rank/Level B RAAF
Rank/Level B DoD
Rank/Level C ARMY
Rank/Level C NAVY
Rank/Level C RAAF
Rank/Level C DoD
Public Total
Public A
Public B
Yes
No
I don't know
Public C
Public D
Yes
No
Q34. Do you feel (or are you concerned) that your social media acPvity could damage your career opportuniPes? Base: Total Respondents (Defence n=1574 (weighted), Public n=1000)
I don’t know
Do you feel (or are you concerned) that your social media activity could damage your career opportunities?
Base: Total respondents (Defence n = 1574 (weighted), Public n = 1000)
Defence A
A
A
A
B
B
B
B
C
C
C
C
Public Public Public Public Public
TotalArmyNAVY
RAAFDoDArmyNavyRAAFDoDARMYNAVY
RAAFDoD Total A B C D
Yes
22% 23%25%22%23% 20%24% 18%23% 19% 25%23%25% 28%31%30% 26%33%
No
66% 73%62%71%64% 70%57% 66%63% 72% 63%66%54% 59%58%60% 62%48%
I don’t know 11% 4%11% 6%13% 8%22% 18%14% 9% 12%11%20% 13%11%10% 12%19%
Navy personnel are slightly more likely to be concerned about their social media activity than
their Army, RAAF or DoD counterparts.
REVIEW OF SOCIAL MEDIA AND DEFENCE
Annex 1
A1-56
DO YOU THINK SOCIAL MEDIA WILL BE A
CORE PART OF YOUR JOB IN FUTURE?
Do you think social media will be a core part of your job in future?
0%
10%
Defence Total
20%
30%
40%
50%
60%
70%
80%
90%
100%
Rank/Level A ARMY
Rank/Level A NAVY
Rank/Level A RAAF
Rank/Level A DoD
Rank/Level B ARMY
Rank/Level B NAVY
Rank/Level B RAAF
Rank/Level B DoD
Rank/Level C ARMY
Rank/Level C NAVY
Rank/Level C RAAF
Rank/Level C DoD
Public Total
Public A
Yes
No
I do
Public B
Public C
Public D
Q35. Do you think social media will be a core part of your job in future?
Yes
No
Base: Total Respondents (Defence n=1574 (weighted), Public n=1000)
I don’t know
Do you think social media will be a core part of your job in future?
Base: Total respondents (Defence n = 1574 (weighted), Public n = 1000)
Defence A
A
A
A
B
B
B
B
C
C
C
C
Total Public Public Public Public
TotalArmyNAVY
RAAFDoDArmyNavyRAAFDoDARMYNAVY
RAAFDoDPublicA B C D
Yes
17% 28%13%15%15% 21%11% 19%12% 17% 24%17%12% 22%31%33% 14%15%
No
59% 54%61%63%63% 55%54% 61%57% 63% 57%54%64% 60%58%53% 63%61%
I don’t know 23% 18%26%22%23% 24%35% 21%31% 19% 20%29%24% 18%11%13% 23%24%
Over a quarter of Rank/Level A Army respondents believe that social media will become a core
part of their job – almost twice the level reported for their Rank/Level A Navy, RAAF and DoD
colleagues. Public groups A and B score higher yet; around a third of respondents expect social
media to be integral to their jobs in future.
REVIEW OF SOCIAL MEDIA AND DEFENCE
Annex 1
A1-57
HAS YOUR ATTITUDE TO SOCIAL MEDIA
CHANGED IN THE LAST 12 MONTHS?
Has your a[tude to social media changed in the last 12 months?
0%
10%
Defence Total
20%
30%
40%
50%
60%
70%
80%
90%
100%
Rank/Level A ARMY
Rank/Level A NAVY
Rank/Level A RAAF
D
T
Rank/Level A DoD
Rank/Level B ARMY
Yes
3
Rank/Level B NAVY
No
6
Rank/Level B RAAF
I don't know
5
Rank/Level B DoD
32% of Defence emplo
months. This figure inc
RAAF C recorded a pa
however Public group Rank/Level C ARMY
Rank/Level C NAVY
Rank/Level C RAAF
Rank/Level C DoD
Public Total
Public A
Yes
No
I don't know
Public B
Public C
Public D
Q38. Has your aVtude to social media changed in the last 12 months?
!"#$%&'()"*&+$#,(-.$-)#&/0$1$-2$&-34567&/8$9:;)$.<=&>?@*92&-34AAA<&
Yes
No
I don’t know
Has your attitude to social media changed in the last 12 months?
Base: Total respondents (Defence n = 1574 (weighted), Public n = 1000)
Defence A
A
A
A
B
B
B
B
C
C
C
C
Total Public Public Public Public
TotalArmyNAVY
RAAFDoDArmyNavyRAAFDoDARMYNAVY
RAAFDoDPublicA B C D
Yes
32% 41%39%30%23% 32%26% 32%27% 31% 36%41%28% 38%43%40% 34%39%
No
63% 58%61%67%74% 60%67% 66%69% 64% 60%50%59% 56%52%57% 59%52%
I don’t know 5% 1%2%3%3% 7%7% 2%4% 5% 4%8%
12% 6%4%4% 7%9%
Thirty-two per cent of Defence employees indicated that their attitude to social media has
changed in the past 12 months, compared to 38% among the general public. Within Defence,
both Army Rank/Level A and RAAF Rank/Level C recorded a particularly high proportion whose
attitude has changed (41%); however, public Group A scored higher than either with 43%.
REVIEW OF SOCIAL MEDIA AND DEFENCE
Annex 1
A1-58
HOW HAS YOUR ATTITUDE TO SOCIAL MEDIA
CHANGED? DEFENCE
O(9%6"+%'()1%"[*)8$%*(%+(47"/%.$87"%46"-#$8Q%A$5$-4$
0%
5%
I'm more concerned
about privacy/security
10%
15%
20%
25%
30%
It no longer interests me
I've become more cautious
about what I post
I use it more to keep in touch
I understand it better
than I used to
It's become more mainstream
so I use it to keep up
I'm more aware of how it could
affect my employment
I think it's become too intrusive
I have become more cautious
about who I add as a friend
None
Level/Rank A
Level/Rank B
Level/Rank C
Total
How has your attitude to social media changed?
Base: Attitude to social media has changed (Defence n = 506 (weighted))
DefenceLevel Level Level
Total
/Rank A /Rank B /Rank C
None
17%
6%
18%
22%
I have become more cautious about who I add as a friend
2%
2%
3%
2%
I think it’s become too intrusive
4%
6%
3%
3%
I’m more aware of how it could affect my employment
5%
5%
3%
5%
It’s become more mainstream so I use it to keep up
5%
9%
4%
4%
I understand it better than I used to
9%
20%
10%
3%
I use it more to keep in touch
9%
9%
10%
9%
I’ve become more cautious about what I post
16%
14%
19%
16%
It no longer interests me
17%
17%
8%
21%
I’m more concerned about privacy/security
26%
25%
28%
26%
Among those Defence personnel who indicated that their attitude to social media has changed,
security is the biggest issue – 26% indicated that they have become increasingly concerned
about their online privacy.
Seventeen per cent claimed that social media no longer interests them. This figure increases to
21% among Level/Rank C respondents.
Around a fifth of Level/Rank A respondents commented that they understand social media more
than they used to.
REVIEW OF SOCIAL MEDIA AND DEFENCE
Annex 1
A1-59
HOW HAS YOUR ATTITUDE TO SOCIAL MEDIA
CHANGED? PUBLIC
O(9%6"+%'()1%"[*)8$%*(%+(47"/%.$87"%46"-#$8Q%!);/74
0%
10%
20%
I am feeling more of a need to
join in / I am using it more
30%
40%
7-389:/3-JQZ-31
I am concerned about security
and privacy issues
>9?1.
M:4C:F-3F1.31D:4W
F-39139
M:4C:W1<3U:C-.1:F
I am losing interest in it /
using it less
M:4C:5-2<3U:<391.
M:4C:F-3F1.31D:4W
I am being more cautious in how I use it.
M:4C:I115<3U:C-.1:
• (=':-I:9?1:U131.45:H;W
I am concerned about kids posting /
being exposed to inappropriate content
• X.-;3D:4:P;4.91.:-I:.12H
9?1:71I13F1]:
Other
Don't know/None
Public A
Level B
Level C
Level D
Total
How has your attitude to social media changed?
Base: Attitude to social media has changed (Public n = 303)
Total
Level A Level B Level C Public D
Don’t know/None15%17% 8%14%20%
Other4%3%3%6%4%
I am concerned about kids posting / 4%
2%
5%
3%
6%
being exposed to inappropriate content
I am being more cautious in how I use it.
13%
16%
12%
11%
6%
I am losing interest in it / using it less
18%
12%
19%
23%
16%
I am concerned about security and privacy issues
23%
22%
24%
20%
33%
I am feeling more of a need to join in / I am using it more
30%
33%
36%
28%
20%
Thirty per cent of the general public indicated that they are using social media more than they
used to.
Around a quarter of respondents suggested that they have become increasingly concerned with
security and privacy issues, a similar level to that within Defence.
Eighteen per cent of Australians commented that they are losing interest in social media or are
using it less than they used to, similar to the proportion among Defence employees.
REVIEW OF SOCIAL MEDIA AND DEFENCE
Annex 1
A1-60
DO FRIENDS/FAMILY USE SOCIAL MEDIA THAT
INAPPROPRIATELY INVOLVES YOU?
Do friends/family use social media that inappropriately involves you?
0%
25%
Defence Total
50%
75%
100%
Rank/Level A ARMY
Rank/Level A NAVY
Yes
Rank/Level A RAAF
No
Rank/Level A DoD
I do
Rank/Level B ARMY
The inap
unsu
Rank/Level B NAVY
Rank/Level B RAAF
Rank/Level B DoD
Rank/Level C ARMY
Rank/Level C NAVY
Rank/Level C RAAF
Rank/Level C DoD
Public Total
Public A
Yes
No
I don't k
Public B
Public C
Public D
Q40. Do you think some of your friends or family use social media that inappropriately involves you?
Base: Total Respondents (Defence n=1574 (weighted), Public n=1000)
Yes
No
I don’t know
Do you think some of your friends or family use social media that inappropriately involves you?
Base: Total respondents (Defence n = 1574 (weighted), Public n = 1000)
Defence A
A
A
A
B
B
B
B
C
C
C
C
Public Public Public Public Public
TotalArmyNAVY
RAAFDoDArmyNavyRAAFDoDARMYNAVY
RAAFDoD Total A B C D
Yes
9% 11%15% 6% 7% 13%11% 8% 6% 9% 11%12% 3% 11%16%11% 9%11%
No
70% 67%64%70%73% 64%59% 68%72% 72% 74%69%68% 68%66%68% 71%67%
I don’t know 21% 21%21%23%20% 23%30% 26%22% 19% 14%19%28% 21%18%21% 20%21%
The majority of respondents do not believe their friends or family use social media in a way that
inappropriately involves them. However, just over one in five respondents (both Defence and
public) are unsure either way. This increases to 28% and 30% among Level/Rank B Navy and
Level/Rank C DoD respondents, respectively.
REVIEW OF SOCIAL MEDIA AND DEFENCE
Annex 1
A1-61
HOW DO YOUR FRIENDS/FAMILY USE SOCIAL
MEDIA INAPPROPRIATELY? DEFENCE
O(9%8(%'()1%517$-8+H5".7/'%)+$%+(47"/%.$87"%7-"001(017"*$/'Q%A$5$-4$
0%
5%
10%
15%
Posting photos without
my permission
20%
25%
30%
35%
40%
Discussing subjects of a
personal/private nature
Writing inappropriate
comments
Tagging photos
without permission
Mentioning publicly that
I'm in Defence
Using the 'check in' option
showing my whereabouts
Using inappropriate language
• R?1:W<UU1
H4.BF;54.5E
Conducting political/
controversial discussions
• K1A15Q[43/
Posting photos of
me in uniform
• !(':-I:71I13F1
Other
Don't know/None
Level/Rank A
Level/Rank B
Level/Rank C
Total
How do your friends or family use social media that inappropriately involves you?
Base: Friends use social media inappropriately (Defence n = 142 (weighted))
DefenceLevel Level Level
Total
/Rank A /Rank B /Rank C
Don’t know/None29%27%17%33%
Other
11%
18%
9%
10%
Posting photos of me in uniform
1%
3%
0%
1%
Conducting political/ controversial discussions1%3%3%0%
Using inappropriate language1%3%0%1%
Using the ‘check in’ option showing my whereabouts
5%
3%
3%
7%
Mentioning publicly that I’m in Defence
7%
3%
6%
10%
Tagging photos without permission
8%
5%
3%
10%
Writing inappropriate comments13%13%17%11%
Discussing subjects of a personal/private nature
17%
8%
29%
16%
Posting photos without my permission
27%
34%
26%
24%
The biggest concern Defence employees have is that their friends/family post photos without
their permission, particularly among those at Level/Rank A.
Level/Rank B employees are more concerned that their friends/family are discussing subjects of
a personal nature.
Thirteen per cent of Defence personnel feel that their friends write inappropriate comments.
REVIEW OF SOCIAL MEDIA AND DEFENCE
Annex 1
A1-62
HOW DO YOUR FRIENDS/FAMILY USE SOCIAL
MEDIA INAPPROPRIATELY? PUBLIC
O(9%8(%'()1%517$-8+H5".7/'%)+$%+(47"/%.$87"%7-"001(017"*$/'Q%!);/74
0%
5%
10%
15%
20%
25%
30%
35%
40%
Z-31Q7-389:/3-J
Tagging me in photographs
without my consent
>9?1.
0-2B3U:<3I-.C4B-3:4W-;
M3F5;D<3U:C1:-3:Q:H-2
R4UU<3U:C1:<3:H?-9-U
Including me on / posting
inappropriate content
• >A1.:4:9?<.D:-I:.12H-3D1392
J<9?-;9:9?1<.:F-32139
• O;.9?1.3-.1:4:P;4.91.:-I:.12HF-CC1392]:
Posting information about me
without my consent
Public A
Public B
Public C
Public D
Total
Other
None/Don't know
Public A
Public B
Public C
Public D
Total
How do your friends or family use social media that inappropriately involves you?
Base: Friends use social media inappropriately (Public = 112 (weighted))
Total
Public A Public B Public C Public D
None/Don’t know28%29%38%26%20%
Other10%11% 5%10%13%
Posting information about me without my consent 9%
7%
24%
3%
7%
Including me on / posting inappropriate content
23%
22%
14%
28%
33%
Tagging me in photographs without my consent
34%
36%
24%
36%
33%
Over a third of respondents expressed concern that their friends/family were tagging them in
photos without their consent.
A quarter of respondents noted that their friends/family were making inappropriate comments.
REVIEW OF SOCIAL MEDIA AND DEFENCE
Annex 1
A1-63
DO YOU MIND THAT FACEBOOK CAN USE YOUR
CONTENT IN THEIR PROMOTIONS?
Do you mind that Facebook can use your content in their promo,on
0%
Defence Total
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Rank/Level A ARMY
Rank/Level A NAVY
Rank/Level A RAAF
Rank/Level A DoD
Rank/Level B ARMY
Rank/Level B NAVY
Rank/Level B RAAF
Rank/Level B DoD
Rank/Level C ARMY
Rank/Level C NAVY
Rank/Level C RAAF
Rank/Level C DoD
Public Total
Public A
Yes
No
I don't kno
Public B
Public C
Public D
Yes
No
Q37. Do you mind that Facebook can use your content in their promoPons?
Base: Those who use Facebook (Q9)
(Defence n=927 (weighted), Public n=801)
I don’t know
Do you mind that Facebook can use your content in their promotions?
Base: Those who use Facebook (Defence n = 927 (weighted), Public n = 801)
Defence A
A
A
A
B
B
B
B
C
C
C
C
Public Public Public Public Public
TotalArmyNAVY
RAAFDoDArmyNavyRAAFDoDARMYNAVY
RAAFDoD Total A B C D
Yes
71% 80%76%78%73% 77%85% 71%77% 66% 67%75%64% 69%74%69% 65%68%
No
21% 18%20%19%24% 23% 8% 19%16% 26% 24%19%15% 22%20%24% 23%24%
I don’t know 7% 1%4%4%2% 0%8%10%6% 9% 9%6%
20% 9%5%7%13%9%
Defence and the public are in agreement when it comes to Facebook using their content in its
promotions. Around seven in 10 respondents indicate that they do not like it.
REVIEW OF SOCIAL MEDIA AND DEFENCE
Annex 1
A1-64
DO YOU EVER
FACEBOOK
PAGE
BECAUSE...
Do you ‘LIKE’
ever Do "like" ae Fver acebook because...
you A
"like" ap age Facebook page because...
…an ad asked you to? …an ad asked you to?
…your friends liked it? …your friends liked it?
… your friends liked it?
0%
25%
0%
50%
25%
75%
50% 100%
… an ad asked you to?
0%
75%
100%
25%
Defence Total
Defence Total
Defence Total
Defence Total
Level/Rank A
Level/Rank A
Level/Rank A
Level/Rank A
Level/Rank B
Level/Rank B
Level/Rank B
Level/Rank B
Level/Rank C
Level/Rank C
Level/Rank C
Level/Rank C
Public Total
Public Total
Public Total
Public Total
Public A
Public A
Public A
Public A
Public B
Public B
Public B
Public B
Public C
Public C
Public C
Public C
Public D
Public D
Public D
Public D
0%
50%
25%
75%
An ad
50% 100%
Yes
75%
100%
No
I don't know
Q41. Do you ever like a Facebook pQ41. age bD
ecause…?
o you ever like a Facebook page because…?
Yes
No
Base: Those who use Facebook (Q9)Base: Those who use Facebook (Q9)
(Defence n=927 (weighted), Public n(Defence =801) n=927 (weighted), Public n=801)
Friends liked it
Yes
No
I don't know
Compared to the De
either because their
personnel would “lik
I don’t know
Do you ever like a Facebook page because …?
Base: Those who use Facebook (Defence n = 927 (weighted), Public n = 801)
Friends
liked it
Defence
Total
Level/
Rank A
Level/
Rank B
Level/
Rank C
Public
Total
Public A
Public B
Public C
Public D
Yes21%11%21%24%36%35%38%36%46%
No77%88%76%74%60%63%59%61%48%
I don’t know
2%1%3%3%3%2%3%3%7%
Page Footer An ad
Defence
Total
Level/
Rank A
Level/
Rank B
Level/
Rank C
Public
Total
Public A
Public B
Public C
65
Public D
Yes 3% 2% 2% 3%25%23%20%27%25%
No95%97%96%94%71%75%76%69%66%
I don’t know
2%1%2%2%4%2%4%4%
10%
Compared to Defence, the Australian public are significantly more likely to ‘like’ a Facebook page
either because their friends liked it or because an advertisement asked them to. Only 3% of Defence
personnel would ‘like’ a Facebook page if prompted to by an ad, compared to 25% of Australians.
REVIEW OF SOCIAL MEDIA AND DEFENCE
Annex 1
A1-65