Importance of Standards for Industry Practitioners
Sections Congress - Amsterdam
22-24 August 2014
Bruce Kraemer
Karen Bartleson
Jeffry Handal
1
Karen Bartleson,
IEEE-SA President
President of the IEEE-SA 2013–2014
(Chair of IEEE-SA Board of Governors).
33 years of experience in semiconductors, specifically in
electronic design automation (EDA).
Senior Director of Corporate Programs and Initiatives at
Synopsys. Responsibilities include industry standards, EDA
interoperability, higher education, and research
institutions.
Prior to Synopsys, was CAD manager at United
Technologies Microelectronics Center, responsible for the
design system to create high-reliability ASICs. Was also
logic analysis manager at Texas Instruments, responsible
for TI’s logic simulation products.
Has served on numerous committees that create and
govern technical standards.
2
Agenda:
Global Standards & Core Principles
Standards are fundamental
The value of standards
Core principles
Standards and the Internet
3
What is a Standard?
Technical Standard
Established norm or requirement about
technical systems
Formal document developed by consensus
Establishes uniform or technical criteria,
methods, processes, etc.
De facto Standard
Custom, convention, product, corporate
standard, which becomes generally
accepted and dominant
Safety Standards
Standards improve safety of citizens and
help save lives.
4
Why are Standards Important?
Standards…
Are integral to IEEE’s mission:
• Deliver technology to the marketplace
• Benefit humanity
• Improve quality of life
Create and grow global
markets
Drive innovation
Protect health and
public safety
5
Standards are Everywhere
6
Photo courtesy of Nepal Wireless
Importance of Global Standards
Former Intel CEO Craig Barrett
"When you have common interfaces and common
protocols, everyone can innovate and interoperate.
Companies can build their businesses, consumers
can expand their choices, technology moves
forward faster, and users get more benefit..."
"The world is getting smaller on a daily basis.
Hardware, software and content move independent
of, and irrespective of, international boundaries.
As that increasingly happens, the need to have
commonality and interoperability grows. We need
standards so that the movie made in China or India
plays in the equipment delivered in the United States,
or the Web site in the United States plays on the
computer in China.”
7
Standards, Products, Reality
100 Networking Standards!
HP E5400 zl Switch Series
See: http://h20195.www2.hp.com/v2/GetPDF.aspx/4AA2-6511ENW.pdf
8
Standards: Integral to Industry,
Important to Users
Heavy investments of:
• Money
• Personnel
• Time
• Expertise
• Intellectual Property
Customer choice and value
Interoperability
No vendor lock-in
9
Dynamics are Complex
Technology
Economics
10
Politics
Standards and Innovation
Innovation built on open standards
• Open standards don’t mean that there is no innovation
“People often take the view that
standardization is the enemy of
creativity. But I think that standards
help make creativity possible—by
allowing for the establishment of an
infrastructure, which then leads to
enormous entrepreneurialism,
creativity, and competitiveness.”
Vint Cerf, TCP/IP co-developer
11
Global Community for Standards
IEEE-SA works within a global community and the
increasingly important intersection of economic,
political and technology drivers
IEEE-SA embraces a globally inclusive and marketdriven standards paradigm to ensure strong
integration, interoperability and increased synergies
along the innovation chain — to benefit society
OpenStand: Global Community for Open Innovation
12
OpenStand:
Our Core Principles
Respectful cooperation
between standards organizations
Adherence to the fundamental parameters
of standards development
(due process, consensus, transparency, balance, openness)
Collective empowerment to strive to develop standards that
are chosen and defined based on technical merit
Availability of standards specifications
Voluntary adoption of the standards
by the market
13
The Internet: A Global Resource
Key facilitator for growth of global
economy and social model touching
billions of lives
Standards from W3C, IETF, and IEEE form
the Internet’s foundation
• Not deployed via traditional, nationalrepresentation model of standards adoption
• Instead driven by market momentum to
innovate global customers
14
IEEE Internet Initiative
The Internet is vital to technological advances
Challenges
Landscape changing more
rapidly than at almost any other
time in history
Erosion of trust in international
framework
Growing concerns about
surveillance and restrictions of
the flow of information
Global, multi-stakeholder model
is threatened, “Splinternet”
15
Solutions
IEEE mobilizes its global technical
community to advocate for a
participatory policy process
IEEE builds trusted technology
platforms that address privacy and
security issues by technical design
IEEE amplifies the technical
community’s voice in the political
decision making process
IEEE Internet Initiative
IEEE embraces value of an open, global Internet
IEEE’s Goals:
Strengthen confidence in the integrity of Internet technologies
Play a core role as a convenor, connector and thought-leader in
key governance, privacy, and security debates
What’s Needed:
A national and international policy-making
process that ensures that standards, technologies,
public policies and governance procedures contribute
to the development of public confidence in the Internet
16
Standards + Sections = ACTION
Standards touch your lives and the
lives of all of your Section members
Technology is evolving
Standards developers are in your area
New standards projects are always
being suggested
The IEEE Internet Initiative spans all
Sections
Check out standards.ieee.org for
projects, meetings, and Working Groups
Contact Moira Patterson of IEEE-SA at
m.patterson@ieee.org
17
Bruce Kraemer,
IEEE-SA President-Elect
President of the IEEE-SA 2015–2016
(Chair of IEEE-SA Board of Governors).
Participating in IEEE activities since 1996.
Recently completed 6 years serving as 802.11 Working Group Chair.
Within IEEE-SA, has been a member of RevCom, AudCom, and the
Board of Governors.
Participates in various standards development organizations such as
ETSI BRAN, ITU-R, and ISO/JTC1.
Participates in industry groups such as NIST/Smart Grid
Interoperability Panel, Open SG, Bluetooth and the Wi-Fi Alliance.
Senior Manager of Strategy and Standards for Marvell Semiconductor.
Has been involved in communications product development for wired
and wireless systems.
19
Agenda:
IEEE-SA Introduction & Case Study
Introduction to the
IEEE Standards Association
Case Study:
Development of the IEEE 802.11 WLAN
Standard
• How all stakeholders can come together to
develop a successful standard
• Economic impact of standards
20
IEEE Standards Development Process
Identify
Sponsor (s)
& Format
Project
approval
Develop
draft
standard
Sponsor
ballot
Amend &
Revise
standard
Build
Products
21
Standards
Board
approval
Publish
Standard
Develop Certification
Tests
ICAP
Active IEEE Standards Projects
by Technical Sponsor (April 2014)
Ultrasonics, Ferroelectrics, and Frequency Control
Nanotechnology Council
Industrial Electronics
Education
Electron Devices
Dielectrics and Insulation
Computational Intelligence
Broadcast Technology
Microwave Theory and Techniques
Robotics and Automation
Power Electronics
Electromagnetic Compatibility
Aerospace and Electronic Systems
Vehicular Technology
Instrumentation and Measurement
CAG
Communications Society
Engineering in Medicine & Biology
Standards Board
4 major
Industry Applications
groups
Computer Society
Sponsor 80%
Power & Energy
of 550 active
22
projects
00
50
50
100
100
150
150
200
200
250
250
How are All Interests Represented?
Consensus
Building
23
IEEE Standards Association
IEEE Working Groups
• Technical Sponsorship
from IEEE Societies
• Policies & Procedures
• Technical balloting
IEEE Standards Board
IEEE Standards
Development Lifecycle
24
• New Standards
Committee
• Procedures Committee
• Patent Committee
• Review Committee
IEEE Standards Association
(IEEE-SA)
IEEE
MEMBERS
Board of
Directors
Standards
Association
Educational
Activities
Exec Director
& Staff
Technical
Activities
IEEE-SA Board of
Governors
(BOG)
Corporate
Advisory
Group
(CAG)
Communications
Society
Standards
Board
Communications
Society
(SASB)
Power & Energy
Society
25
Member &
Geographic
Activities
Brief History of IEEE 802.11 (Wi-Fi)
IEEE 802.11
started 1990
1st published
1997
26
IEEE 802.11 Architecture & Evolution
Multiple Over the Air PHY options
One common MAC
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j
p n ad af ac ah aj ax
d,e,h,i,k,r,s,v,w,z,aa,ae
27
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Hidden in Plain Sight?
IEEE 802.11TM, “Wi-Fi”
• Originally conceived to link
cash registers wirelessly
• Today underpins revolutionary
mobile devices and ever-growing
range of applications
28
Global Success of IEEE 802.11
Wi-Fi: On the Roads & in the Sky
Car to Car
Airplane Wi-Fi
Traffic Control
29
Global Success of IEEE 802.11
High-Efficiency WLAN (HEW) Newest Initiative
Point of Sight in Stadium
Location
Services
30
Consumer Wearables
Enhanced Video
IEEE 802 Meetings Around the Globe
IEEE 802 Plenaries
IEEE 802.11 Interims
2014
2014
July – San Diego, CA USA
September – Chengdu, China/Athens, Greece
November – San Antonio, TX USA
2015
2015
January – Xiamen, China/Atlanta, GA
March – Berlin, Germany
May – Vancouver, Canada/Shenzen, China
July – Waikoloa, HI, USA
September – Hangzhou, China
November – Dallas, TX USA
2016
2016
March – Macau, PRC
January – Xi'an, China/Atlanta, GA, USA
July – San Diego, CA USA
March – Macau, China
November – San Antonio, TX USA May – Waikoloa, HI, USA/Beijing, China
July – San Diego, CA, USA
2017
September – Chongqing, China
July – Berlin, Germany
November – San Antonio, TX, USA
31
Attendance by Country:
IEEE 802.11 March 2014 Meetings
Australia
Attendance by
IEEE Region
Region 1–7: 41%
Region 8: 3%
Region 9: 0
Region 10: 45%
China
Japan
Korea
New Zeland
Singapore
Taiwan
Germany
Egypt
Finland
France
Great Britain
Israel
Italy
Netherlands
Russia
Sweden
Canada
United States
32
Portugal
IEEE 802.11 Success & Relevance
4500
4000
Devices (million)
3500
Market size &
diversity
continues to
increase
3000
2500
2000
1500
1 million
Units
per day
1000
500
0
33
1997
2007
10 million
Units
per day
Global recognition
of IEEE technical
contributions to
humanity
2017
Source ABI
Jeffry Handal,
IEEE R5 Standards Coordinator
Manager of the Network Engineering and Architecture
group at Louisiana State University (LSU), Baton Rouge, LA.
Received a B.S. in Electrical Engineering in 2003 from LSU, and was offered
a full scholarship to complete graduate school studies working with NASA
on a flight safety program. In 2005, graduated with honors with the degree
of Master of Science in Electrical Engineering with a concentration on
Systems Engineering from LSU. Passed the Professional Engineering exam
for Louisiana in 2008.
Became a volunteer with IEEE in 2006 and has since served in many roles,
including Student Liaison and PACE Coordinator in the Baton Rouge
Section. In 2007, became GOLD Coordinator for IEEE Region 5 and was the
GOLD International Committee Liaison. In 2010, became IEEE Region 5
representative to the Employment and Career Services Committee. In
2012, became the Standards Coordinator for Region 5 and for 2013
became a member of the IEEE Standards Education Committee.
35
Agenda:
Programs & Ideas for Sections
Standards Education Resources & Programs
Region Coordinator Activities
IEEE-SA Meetings Around the World
36
What is IEEE Standards Education?
Educating students about standards and standardization
• Critical role in the workforce and society
Continuing efforts to more widely influence the inclusion of
technical standards into university curricula
Providing resources for university professors
• To facilitate the incorporation of standards topics into their courses
Providing resources for students
• To help with the inclusion of technical standards into their coursework
Teaching the open standards development process
• To provide understanding of the intersection of economics, technology,
and politics that are integral to standardization
• The ‘who’, ‘what’, ‘where’, ‘why’ and ‘how’ of standards
Delivering technical content about specific areas of
standardization
37
Key Areas of Interest
Public Technology Policy
University-Level Education
Thought Leadership on
Standardization Research
38
Continuing Education
Why Standards Education
is Important?
Recognizes key role standards play in
engineering, technology, and computing
fields.
Knowledge of standards can help facilitate
the transition from classroom to
professional practice by aligning
educational concepts with real-world
applications.
Incorporating standards into the
curriculum…benefits students and faculty
mentors as they face challenging design
processes.
Provides tools for use in learning about
standards and their impact on design and
development.
39
Standards & the Engineering Student
Will the working engineer use standards in his
or her everyday professional life?
Yes! Almost every day, according to industry
experts. Most aspects of business are impacted
by standards.
And yet, most engineering students have little
to no exposure to standards in their
undergraduate or even graduate careers.
An engineer who understands something about
standards before entering the workforce is
more valuable to his or her company.
All companies will provide on the job training,
but basic knowledge will go a long way.
40
IEEE Standards Education Grants
The SEC offers grants of US $500 for students (per project) and US $300 for
faculty mentors to help complete senior, undergraduate or graduate
projects. Projects may be for capstone design and/or research in which an
industry technical standard(s) was applied to complete the project.
For students participating in the grant program, it is an excellent way to
receive extra funding for student projects, to learn about technical
standards necessary for their career development, and to have their final
papers peer-reviewed by an IEEE committee.
Upon completion of project, students submit a Final Student Application
Paper. If paper is accepted it is published to the Student Application Papers
website.
• http://standardspapers.ieee-elearning.org/
More information is at:
• http://www.ieee.org/education_careers/education/standards/applications.html
41
IEEE Standards Internship
Pilot Program: India
Companies are looking
for emerging leaders
who can understand,
implement, and help
develop technical
standards.
Universities are looking
to incorporate more indepth standards
education into their
curricula so that new
hires are more prepared
to enter the workforce.
The IEEE SEC has created a prestigious 6-month internship program for
Indian graduate and post-graduate students (and faculty) that explores
standards topics and technologies.
The internship program is sponsored by companies headquartered or doing
business in India where interns will work on standards-related projects.
The program includes an extended orientation at IEEE offices in India
where interns will be introduced to what standards are, how they are
designed and used, and their value to industry, politics, economics, etc.
42
IEEE Standards Internship Program:
Value
Industry
• Program brings to companies top-notch candidates who have
been selected/vetted by professors. Potential new hires.
• The intern brings acquired training on standards usage and
development that is shared among various teams and projects.
• The intern provides the company with 6 months of assistance.
Universities
• The program brings to universities broader exposure to
standards development and usage; Provides insight into
related political, economic, and social contexts.
• Universities learn ways to prepare students to meet workplace
challenges. Few universities offer standards training.
Students
• The program offers students desirable and unique standards
training, exposure, insight and knowledge.
• The students receive standards and technical training from
both IEEE and the sponsoring company.
43•
Students are exposed to potential new field of employment.
Resources for Academia
Creating resources for academia
has been a primary focus of SEC
activity.
Professors will remain key
stakeholders for this activity.
The IEEE Standards Education
Committee is always looking for
new leads. Contact Susan Tatiner
(s.tatiner@ieee.org) if you know of
an academic either currently using
standards in his/her classroom or
interested in standards.
44
IEEE Standards Education:
Programs for Faculty
standardseducation.
org
•Online home of IEEE Standards Education materials
Practical Ideas from
Professors
•Tips for successful ways of integrating Standards Education
into the classroom
Standards Education
eZine
No-cost IEEE
Standards
Educators Resource
Library
•http://www.ieee.org/education_careers/education/standards/
standards_ed_ezine.html
•http://standards.ieee.org/about/get/
•Free online tutorials and case illustrations
Standards Reference
Directory
•http://www.ieee.org/education_careers/education/standards/
directory.html
Standards Education
Videos
•3-part series under development
45
Standards Education eZine
Freely available to the public; has worldwide audience of
educators, students, and practicing professionals interested in
technical standards and standards development.
Contributions to the eZine are in the forms of …
46
•
Feature articles
•
Interviews
•
Video Series
•
Best of Final Student Application Papers
•
News briefs
•
The Funny Pages
•
Editor-in-Chief’s page
•
2nd Quarter 2014 issue is on Internet of Things
http://www.ieee.org/education_careers/education/
standards/standards_ed_ezine.html
Standards Education
Speakers Bureau
Goal: Arrange speakers on standards and/or
standards tracks at conferences, as well as speakers
on standards for other events.
Facilitating speakers
•
Media roundtable on Smart Grid
•
"Payment as a Unifying Service for Intelligent M2M
Networks" at CeBIT
Recent events with standards content
•
Kaleidoscope 2014 – St. Petersburg, Russia
•
Capstone Design Conference 2014 – Ohio, USA
•
ENERGYCON 2014 – Croatia
•
INDICON 2014 – Pune
•
IEEE Standardization and Innovation In Information
Technology Conference 2013 – Sophia-Antipolis,
France
•
EUROCON 2013 – Croatia
•47 AFRICON 2011– Zambia
2014 New Initiative:
Standards University
MOOC on Standards and Commerce
• Free, open to world
• Certificates available for cost
Standards Development Simulation
Game
Standards Education Video Channel
• Video interview series with standards experts
• eLearning modules (How to Read a Standard; Ethics in
Standards)
And more…
48
IPSO Challenge
Topics
• IPv6
• Machine to Machine (M2M) applications
• Internet of Things (IoT)
Award
• $10,000 USD
Items of interest
• You own Intellectual Property
• Yearly challenge
Website
• http://www.ipso-alliance.org
49
Smart America Challenge
Challenge area
• Cyber-Physical Systems (CPS)
Topics
• Smart Manufacturing
• Healthcare
• Smart Energy
• Intelligent Transportation
• Disaster Response
Objective
• Improve lives
Website
50
• http://www.smartamerica.org/challenge/WP
Standards Activities in Region 5
"Demystifying Standards” presentation at UNO - January 2013
Standards Workshop - Building Consensus: Louisiana State
University November 2013
Student grants will continue to get funded
Enhance relationship with Standard Education Committee
R5 Annual Meeting – Denver, CO
• SA material and giveaways
World Standards Day (October 14)
Open invite to the 802 working group in
Dallas, TX (November 2013)
51
Standards Activities in Region 5
Promote student grants
Presentations
• Sections Congress
• R5 Annual Meeting – Corpus Christi, TX
Coordinate interaction with
standards bodies and sections
• 802 – Central Texas Section – November 2014
• IPv6 Conference (http://www.txv6tf.org) – March 2014
Academic.ieee.org videos
• Volunteer to create short videos
• Area of expertise related to IEEE standard
Standards eZine
• Seeking authors
• DIY projects
52
Region 5 Standards Challenge
(2014-2015 Pilot)
Region-wide competition
• Undergraduate Students
• Graduate Students
Objective
• Direct interaction
• Learn the standards process
• Submit a standard draft
Topic suggestions
• DC at the home
• Internet of Things
• Cyber-Physical Systems
53
Standards Activities in Region 8
IEEE Standards Education
Consensus-Building Workshop
• March 2014: Glasgow, Scotland
• 60 students took part in a Standards Consensus-Building
Simulation at Strathclyde University
Healthcare IT and eHealth Global Regulation and
Market Opportunities Workshop
• February 2014: Tel Aviv, Israel
• Co-hosts:
 Standards Institution of Israel (SII)
 Israel Export & International
Cooperation Institute (IEICI)
 IEEE Standards Association (IEEE-SA)
54
Standards Workshops for Sections
in Region 8
Workshop format
1) IEEE Standards (overview, process, participation)
2) Chosen technology area (e.g., Smart Grid, IEEE 802)
3) Local standards development organizations (SDO) content
Operation
• Local section provides the logistical support
• Local section promotes event to local industry and members
• IEEE R8 standards coordinator applies for SESB funding
• IEEE-SA will provide contact in local SDO. Local section invites
and coordinates attendance from local SDO
55
Value to IEEE Sections:
Reach the Different Constituents in your Section
Students
• Funding for projects
• Publication opportunity
• Knowledge
Faculty
• Create/share content
• Recognition
Practitioner
• Standards training
• Certification
Humanity
• Standards education for all
56
Ways for Sections to Get Involved
Volunteer opportunities
• Submit articles to Standards eZine Newsletter
• Become ABET volunteer (End of 2014)
• Identify Standards meetings in your section
• Share a standard through the GET Program
• Create short videos for academic.ieee.org
Promote IPSO Challenge and Smart American
Challenge
Make use of IEEE Standards Education Resources
57
IEEE-SA Meetings Around the World
IEEE-SA
Board of Governors
58
IEEE-SA
Standards Board
2011: New Delhi
2011: Seoul
2012: Tokyo
2012: Beijing
2013: Seoul
2013: Brussels
2014: New Delhi
2014: Beijing
2015: Brussels;
Sao Paolo
2015: Austria; Tokyo
IEEE standards change the world …
… Become part of our community!
Contact
Jeffry Handal
jhandal@ieee.org
60
Augmented Booth @ Sections Congress
61
Visit IEEE-SA Booth #221
to enjoy an immersive, augmented experience:
see the impact of IEEE standards on everyday life
through an AR-enhanced cityscape.
QUESTIONS