MARKETING PRACTICES
SYLLABUS
Instructor: Professor
Office: Rasmusen Hall_
Office Hrs: M/W 5:30-7:00, T/R 4:00-5:30 p.m.
BA A260 Section 601
RH Room 315
M/W 4:00-5:15 p.m.
Fall, 2009
and by appointment
Phone:
786-_
Email :
TEXT: Lamb, Hair, McDaniel, MKTG,3'o edition
-@uaa'alaska'edu
RECOMMENDED: Hacker, A Pocket Style Manual
OBJECTMS: This course will provide you with a broad overuiew of marketing principles and
practices.
principles
domestic
marketing
to
You will learn how marketing works and what marketers do by applying
and international examples. You will have the opportunity to develop communication, analytical, problem
solving, and teamwork skills. Furthermore, you will explore marketing career oppoftunities and the latest
innovations in marketing. Most impoftantly, you will learn marketing strategy planning that will help you
figure out how to do a superior job of satisfying customers.
COURSE REOUIREMENTS:
,^.
each
(Comprehensive)
3 Tests @ 100 points
Final Exam
5 Online Quizzes @ 10 points (drop
300
150
lowest) 40
points 20
2 Contemporary MKTG Updates @ 10
Participation
Total points
20
530
EXTRA CREDIT ASSIGNMENTS: Choose one assiqnment for UP TO 1O POINTS. Choose one of the
following:
-Write a book repoft
-Attend an American Marketing Association (AMA) professional meeting and write a shoft summary. (The
AMA meets on the second Thursday of the month at the Dena'ina Center at 11:45 a.m. - 1:00 p.m.
-Join the UM Marketing Club and get 2 points for each club meeting you attend. (Maximum 10 points-attendance must be verified).
-Take a leadership position in the UM Marketing Club.
GRADING SCALE:
A=477-530 Honor grade; indicates comprehensive mastery of work
8=424-476 Indicates high level of peformance
C=37t-423 Indicates satisfactory level of performance
D=318-370 Indicates lowest passing grade
F=below 318 Indicates failure
When you send me e-mail PLEASE input your name, section number' and subject into
the subject line. For example: Elvis Presley, tsA 260, MKTG lJpdate 1
TIPS ON USING BLACKBOARD: You'll use a number of features of Blackboard (Bb) this semester. I
recommend that you access Bb early in the semester. You can access Bb from the CBPP computer labs, your
home and your office. If you don't have a computer at home, you have plenty to choose from at UAA.
Because a few components of this course will be run on Blackboard, it's important that you know how to
perform the following tasks in Blackboard before moving on with the course:
r
.
.
read announcements (even ones past 7 days old)
open folders and documents
access your own private online grade book
1. If you're comfortable with computers, and if you're a self-motivated learner, then you might want to
learn Blackboard by poking around in this course and trying things out on your own (don't worry, you won't
break anything). Blackboard is a very simple program and very easy to learn with little guidance.
2.
If you think you would be more comfodable learning Blackboard through a tutorial (either online or in
a
face-to-face setting), you can check out numerous opportunities at the Bb Web site. You can access
Blackboard at htto:/ /technoloov.uaa.alaska.edu/blackboard. You1l find the Login along with links to
other resources at the Bb home page. You can also find out your User Name by inputting the required
information at the bottom, left side of the home page.
3. Forwarding / Managing Your UAA E-mail: You may have
an e-mail address that you prefer to use
other than your UM e-mail address (for example a Hotmail account or a GCI account). Be sure to forward
your UAA e-mail to your personal account if you don't plan to check your UAA Web mail account. Every
student at UAA has a UAA e-mail account. htto: / /webmail.uaa.alaska.edu/ . You are not required to
use the Bb email or UAA webmail.
.
.
.
.
4.
5.
Forward your UAA email to your personal account.
Check your e-mail accounts daily
Empty your trash regularly: Full mail boxes will cause your e-mail to bounce back to the
senoer.
You1l find a link to instructions on how to forward your UAA e-mail at the Bb home page.
I suggest you start at http: / /technoloqv.uaa,alaska.edulDlaekboard
.
Once you know how to log on to Blackboard, look under My Courses for
CRZOO9-r"-BA A260-601. when you get to the Announcements page in Bb, look on the
left side of the page. You1l find the Course Content Areas. Click through each button and find out
how Bb works. Have fun!
6.
Log into Blackboard regularly to check Announcements. I'll post reminders and other course
information. I may also send e-mail to the whole class to let you know about impoftant events.
7.
Make sure to click on the
Logout button ff)at the top of the page when you're through
NOTE: I've used Microsoft Word to produce files for Bb. So, if you don't have Microsoft programs on your
computer at home, go to: http: / /office,miclosoft.com/. Input the words "free downloads" into the
search box at the top of the page. Find and download the free software that you need.
2
OUIZZES: Five quizzes will be made available to you. I will drop your lowest score. Quiz deadlines are
posted on the schedule. Each one is due by midnight on the due date. Grades will automatically be
entered into your grade list. You'll be able to see the results of your attempt. I'm hoping that taking these
quizzes will help you prepare for upcoming tests.
CONTEMPORARY MARKETING UPDATES: These are short writing assignments that will help familiarize
you with some current marketing events. You'll find specific directions for each exercise on Bb under
Assignments. Note that the directions for MKTG Update 1 and MKTG Update 2 are different so be sure that
follow the correct set of directions. Submit your work by email by midnight of the due date shown
on the syllabus.
PARTICIPATION: Cooperation with colleagues in a business setting is very important to your success on
the job. In the same light, if we are to have a successful semester, we must all cooperate. I assume each of
you is a coufteous and competent adult. Therefore, I also believe each of you is capable of taking
responsibility for your own conduct. Class attendance is not required nor noted. However, if you do attend, I
expect you to be on time and to remain for the entire period. Leaving the classroom during class for other
than emergencies is unacceptable. If you cannot stay for the entire period, I expect you to notifl/ me in
advance. Casual chit-chat, eating during class, shouting out answers without being acknowledged and using
offensive language are inconsiderate behaviors which are disruptive and disrespectful. Do not talk while I'm
talking. Please treat the building and classroom facilities with respect.
Turn off your cell phones.
Do not text message.
Remove your ear buds.
If you bring a computer, do not surf the Net or play computer games during class.
Keep your feet off of the furniture.
You can help make our semester a good one by contributing to a positive, cooperative classroom
environment,
.
.
.
.
o
Every student who registers for this class starts with a "C" (14 points) for padicipation. I adjust your
pafticipation points based on how well you meet my expectations for courteous and active padicipation.
Simply attending class does not equate to a higher grade in pafticipation. These points are discretionary
based on my perception of your interaction with others and with me and/ therefore, are indisputable and
unarguable.
EXTRA CREDIT BOOK REPORT (UP TO 1O POINTS): The book you choose MUST pertain specifically
to marketang. If you're unsure of your choice, check with me.
Your report must be a least one typed page and no longer than two pages long. Discuss the author's
major points and any conclusions the author makes. Describe how you could apply some of your new
knowledge. Also include a critique. (What do you think about what the author had to say? What do you
think about the style of presentation?) Include bibliographical information at the toD of the page. Be sure to
use a standard method of citation.
^r
SPECIAL RESOURCES AVAILABLE: You may find a lower-priced textbook at:
htto:/ /search.half.ebav.com/mktq WOOOsbvZlOOmZbooks and find the 3.0 edition of MfiG by
Lamb, Hair, and McDanie,.
If you prefer downloading your textbooks go to: httD: / / ichaDters'com.
GENERAL POLICY
1. Deadlines: You are responsible for turning in assignments on or before the due date whether or not vou atteno
class that day. r will collect assignments at the beginning of class, Assignments turned in after cljsses are
penalw). If you must turn in assionments when I,m not in mv office. turn them into nr!, secret-ary in RH 302. Have
her note the date and time and sion your oaper.
I will accept any paper early. If you turn work in early enough, you may use your firct aftempt as a first
draft' However, unless there are extenuating circumstances, assignments tuined in late will be
downgraded 2oolo for every lggingg day beyond the posted deadline.
2' Attendance and Particioation: As per UAA'S policy, regular attendance and active participation is expected.
Every student is expected to have read all assigned readings b€fore class, and to participate in discussions and
exercises.
3. Withdrawal: It is your responsibiiity to withdraw yourself from the course. Students who stop coming to class
and neglect to officially withdraw from the course (submit Add-Drop Form to Admissions and Records) will receive a
failing grade.
4. Written Assionments: If spelling and/or typographical errors severely intefere with communicating
your ideas, I will return your paper to you for correction. Papers returned for correction will be assessid
late penalties as described above. I expect you to follow MLA or APA guidelines described in Hacker's
style manual. Written assignments must be typed. Your submissions must follow format requirements if specified.
Grades on assignments will be based on format, style, content, accuracy, and application of proper English mechanics.
See Grading Scale for Written Work under Course Information in Bb.
*Do NOT use text messaging in any assignment or when sending email to me.
x'Please write your name, course and section number on all assignments and email messages.
*Check your spelling and grammar in every document and email message. Most softurare can
help you meet these requirements.
*Submit your work by email-NoT the digital drop box.
5. Exams: Exams will cover all material assigned whether we discuss it in class or not and includes reading material,
class discussions, class exercises, written assignments, audiovisuals, and guest speakers. The format may consist of
multiple choice, true-false, matching, shoft answer questions, and case analyses.
l
f qrade
Speciat Incentive: If you do better on your final exam than on any of your tests, I'll replace your lowest test
with the higher score that you earn on your final exam.
6. Make-Up Tests: Under normal circumstances/ i will NOT give make-up tests. You musttakethefinal exam.
Only in cases of unique hardship (e.9., illness, death in your family, unanticipated change in work schedule) will I allow
make-up tests, Students must be pre-authorized to take a make-up test. All make-up tests will be given on
a special make-up exam day, See your class schedule.
7. Missed Assionmentsr You're responsible for getting class notes, handouts, and announcements from your
I encourage you to form study groups early in the semester.
classmates.
.a
8. Honestv: Honesty is a requirement. All work must be original. Do not copy my examples. They are available to
you only to serve as "roadmaps." Papers prepared for other classes may not be used in this class nor should you use
papers prepared for this class to fulfill requirements for other courses. Papers must be tailored to the courses you're
taking. Direct downloads from the Net are not acceptable. If you plagiarize or cheat on an assignment you will get no
credit for the assignment. Students who cheat will be referred to University authorities for further disciplinary action, In
addition, you may receive a failing grade for the course. Review UAA'S Student Code of Conduct. For information on
how to avoid plagiarism, go to: http: / /www.indiana.edu /-wts/pamphlets/plaoiarism.shtml
MARKETING PRACTICES
Section 601
TENTATIVE COURSE SCHEDULEX
M
Aug. 24
WAug.
26
Chapter
1
Overview of l4arketing
M Aug. 31
Chapter 2
Strategic Planning
W Sept. 2
DUE: Ouiz 1
Chapter 3
Social Responsibility, Ethics, Mktg. Environment
M Sept.7
NO
W Sept. 9
DUE: Ouiz 2
Chapter 4
Developing a Global Vision
4
Chapter 5
Consumer Decision Making
16
Test 1
Chapters 1-4
M Sept.21
Chapter 6
Business Marketing
W Sept. 23
DUE: Ouiz 3
Chapter 7
Segmenting and Targeting Markets
M Sept. 28
Chapter 7
Segmenting and Targeting Markets
W Sept. 30
Chapter 8
Decision Support Systems & Research
M
(enf
'l
W Sept.
,
Course Orientation
CTASS
UAA Holiday
Chapter 8
DUE: Contemporarv MKTG Update 1
Decision Support Systems & Research
W Oct. 7
Chapter 9
Product Concepts
M Oct. 12
Test 2
Chapters 5-8
W Oct. 14
Chapter
10
Developing and Managing Products
Chapter
10
Developing and Managing Products
M Oct. 5
19
a@Q@
M Oct.
21
M Oct. 26
W Oct.
11
Chapter 12
Chapter
Services and Nonprofit Organization Marketing
Marketing Channels and Supply Chain Management
DUE: Contemporary MKTG Update 2
^
M Nov. 2
13
Chapter 14
Integrated Marketing Communications
W Nov, 4
Test 3
Chapters 9-13
M Nov. 9
Chapter
W Oct. 28
W Nov. 11
Chapter
15
Chapter 16
Retailing
Advertising and Public Relations
Sales Promotion and Personal Selling
Due: Ouiz 4
M Nov. 16
W Nov. 18
F Nov.
20
M Nov.
23
17
Chapter 18
Chapter
Pricing Concepts
Setting the Right Price
MAKE-UP EXAM DAY 9 a,m. - 12 p.m. Room TBA
Only for rtudenB prc-authorized to bke make-up
ffi
Chapter
18
Guest presenter
Due: Extra Credit
W Nov. 25
NO
CLASS
19
M Nov. 30
Chapter
W Dec. 2
Wrap Up and Review
M Dec. 9
FINAL
EXAM
THANKSGIVING HOLIDAY
Customer Relationship Management (CRM)
4:00 - 6:45 p.m.
IYote: Regular classes are not held during final exam week.
CREDIT TO AUDIT DEADLINE: November 16
WITHDRAWAL DEADLINE: November 16
.--
xThis schedule is subject to change based on the needs of the class and at the discretion of the instructor.