500 STANDHOLDERS This year, some 500 standholders will attend the trade fair. There were so many applications that we had to create extra space. BETTER NAME The name of the trade fair has been changed to better express its nature. This is because of the many seasonal products at the fair. The Seasonal Trade Fair is the ideal kickoff for the spring season. All eager and raring to go AT AND AROUND THE FAIR "The growers were all very excited to participate once more. In spite of the difficult times, the trade fair is full again. Incredible! It's really become a fixture on growers' agendas," Esther Brugman stresses. She makes up the trade fair team of the auction together with Wilma van Straalen, Karin van Luijk and others. She's delighted that all the usual suspects are there, but also many new faces. "The lovely weather of the past few weeks has put spring on everyone's mind. The standholders are ready," Brugman says. So let the buyers come. "We'll welcome them with open arms!" WEDNESDAY Open 9:00am-5:00pm 11:00am Introduction Geo-Well sustainability concept (in stand 3.13, Ammerlaan The Green Innovator) THURSDAY Open 9:00am-5:00pm 11:00am Around The World Travel promotion by United Colours (20.4) 12:00 Excellence Rose Presentation 2014 (7.4, Ruud Vosbeek) 5:00pm End of trade day 5:00pm FloraHolland Seasonal Trade Fair Café, with presentation of Best Stand Awards FRIDAY Open 9:00am-2:00pm House style makeover 19 NEW PRODUCTS There will be 19 new products on show. And according to Annemarie Looije, some are truly special. One highlight is the cut kalanchoe, 'the newest of the new'. There's also a bougainvillea Sunvillea in a small pot and a single-head hydrangea. Many concepts this year, no less than seven. The Glazen Tulp winners are also presented, at the orange novelties wall in isle 23. For the united lisianthus growers (2.10), it's their first time in Naaldwijk. "We decided we had to be here, too!" Corine van Holst explains, even though it is mainly a plant trade fair. She shows off the club's freshened-up house style and new promotional material. "Our aim is to show the trade our products and how they can highlight lisianthus. We can help them do that." Playful with tub plants "Let people be more playful with tub plants." That's what the atmosphere on Tub Plants Plaza means to inspire, product specialist Ron Beurse explains. His message is: "Let's get people to think differently about tub plants." There is a wide assortment on view in the plaza, and various possible applications. Like big banners for in shops. "They put people in the mood to buy. It's simple and cheap." A pilot in the UK was very successful. There's also a photo presentation from the Store-check service. It features photos taken by consumers of tub plants op shop shelves. The stand crew eagerly relates the instructive story around it. Remember? Growers: green badge. Buyers: red. Suppliers: blue. Trade visitors: yellow. Press: purple. FloraHolland Trade Fair Newsletter 2014 ● Naaldwijk ● Number 1 ● Page 2 Wednesday 19 March ► This morning, the jury of the Best Stand Award will judge the stands and nominate three companies for the Naaldwijk award. Starter in heavy anthuriums Did you know that… ● there's a trade fair app you can download? Check the Appstore or Google Play. ● the smoking area has been moved due to the expansion of the trade fair? You'll find it up the stairs to the side of the coffee bar. ● exit 3.17 is the pickup and drop-off point for the shuttle minibus? ● free wifi is available on the trade fair floor? Connect via FHEVENT. No password needed. "I was 34 and I thought: If I'm ever going to start my own business, now's the time." Michel van Rijn of Flamingo Plant (5.12) is a starting grower, and it's his first "real" taste of the trade fair. But he's no stranger to the anthurium business. "What I want to show here most of all, is the added value of the shelf life of my products." Which are heavy anthuriums, which he cultivates slowly, without lights. He also promotes "incredibly beautiful bowls" of anthuriums. His expectations of the trade fair? "Renewing relationships. And maintaining the order level, with one or two more for the fall." Handling its own sales PLANT SCANNER VERY USEFUL Although it's not exactly new, it's a very handy tool. But not everybody knows that yet. With the Plant Scanner app, buyers don't have to carry around a notepad or brochures. Simply use the app to scan the QR code on PlantConnect plants. Standholders: stick QR codes on your plants as a service to the buyers! Nursery De Rijke (18.4) used to be part of a sales organization, but has decided to take sales into its own hands. "We are exploring whether fairs work for us," salesman Henri Doornekamp explains. His own stand is still 'a little below par', but that will change next time. "You have to show your face, that's getting more and more important." He will present many seasonal products that are available now or will be very shortly. Like arenaria, osteospermum, dahlia, dipladenia, akalei and felicitara. 'My son is a go-getter' "It's our first time here. Very exciting." Theo Jans is filling in on the build-up day for his son Joris, who runs the business Jans-Jans (22.11). Theo himself has retired from the business. "He started the business, from absolute scratch," his father proudly says. "He had two people working for him at the age of 15." Jans grows open ground roses and buxus on some 40 hectares. So far, they've sold mainly to Rhein-Maas, but Joris is now also focusing on Aalsmeer and Naaldwijk. "He wants more." That's why they've come to the fair. "To make ourselves known and find customers." A new own-label series is just off the press. "It's really striking!" It has already gained Jans-Jans a few new customers. Hopefully he'll find more here... 'Fun, informal, relaxed' Marleen Ammerlaan of Ammerlaan Orchidee (7.2) is a trade fair regular. "There's a very relaxed atmosphere. It's very enjoyable to talk to customers here. And very easy." Her latest trump card is 'Pink Your World!' Radiant Orchid is the Pantone color of 2014, and it's what the concept, with a pink tray, takes its cue from. "We love strong colors." Also in the stand: Ammerlaan Spring and Autumn, for the first time in colored trays. This newsletter is the first edition to be published in a third language: German.