Course outline
Code: TSM314
Title: Event Management
Faculty of Arts, Business and Law
School of Business
Teaching Session: Semester 2
Year: 2016
Course Coordinator:
Dr Trudie Walters
Office No:
K2.45
Phone No:
+61 7 5459 4460
Email:
twalters@usc.edu.au
1.
What is this course about?
1.1
Course description
Event management is an exciting and rapidly expanding field. This course allows students to build their
understanding of the base body of knowledge, theory and methodology that underpins modern event
management. The course incorporates case studies and guest speakers from various event industries to
provide a contemporary context for examining best practice in event management. In addition, students
have the opportunity to develop and run their own event as a group, gaining comprehensive practical
experience of event management activities from proposal and planning to execution and evaluation.
1.2
Course content





2.
12 units
Introduction to Events
Event Context
Event Planning
Events and Tourism
Event Operations
Unit value
3.
How does this course contribute to my learning?
Specific Learning Outcomes
Assessment Tasks
Graduate Qualities
On successful completion of this
course you should be able to:
You will be assessed on the
learning outcome in task/s:
Completing these tasks successfully
will contribute to you becoming:
Apply knowledge and skills to
design and deliver event
services and experiences
Demonstrate effective,
professional and persuasive
written and oral communication
skills
Understand how to work
independently, collaboratively
and efficiently in an events team
environment with internal and
external stakeholders
Demonstrate sound academic
and industry knowledge and
skills to explain the nature and
scope of the events industry and
related theory
Reflect on the learning
experiences, challenges and
opportunities faced throughout
the event management process
1, 2, 3 and 4
Empowered.
Engaged.
1, 2 and 3
Empowered.
1, 2 and 3
Engaged.
1
Knowledgeable.
4
Empowered.
Engaged.
4.
Am I eligible to enrol in this course?
Refer to the Coursework Programs and Awards - Academic Policy for definitions of “pre-requisites, corequisites and anti-requisites”
4.1
Enrolment restrictions
Nil
4.2
Pre-requisites
TSM102 Introduction to Tourism, Leisure and Events
4.3
Co-requisites
Nil
4.4
Anti-requisites
Nil
4.5
Specific assumed prior knowledge and skills
Knowledge of basic tourism, leisure and event management principles, analytical skills, report writing skills
and basic market research skills.
5.
How am I going to be assessed?
5.1
Grading scale
Standard – High Distinction (HD), Distinction (DN), Credit (CR), Pass (PS), Fail (FL)
5.2
Assessment tasks
Task Assessment Tasks
No.
Individual
or Group
Weighting
%
1
Event concept
plan
Group
Formative
assessment
2
Event
management plan
Group
45%
3
Event execution
Group
4
Individual
reflection
35%
(10% peer
reviewed)
20%
Individual
What is the
duration /
length?
10 minute
discussion and
concept plan
2000 words
When should I
submit?
Week 4 tutorial
5pm Friday
Week 8
Where
should I
submit it?
Hard copy
of plan in
tutorial
Blackboard
1 hour
Tutorial Weeks
10 and 11
N/A
500 words
5pm Friday
Week 13
Blackboard
Assessment Task 1: Event Concept Plan
Goal:
This task seeks to encourage your creativity in the design of a new event. It has been
designed to enable you to develop a realistic event concept plan and gain feedback on it
before proceeding to the next stage of development for Assessment Task 2. This will
ensure you are making progress and are tracking well for success.
Product: Event Concept Plan
Format:
Discussion of Event Concept Plan; this is a group assessment.
As a group you are required to devise an event that can be executed within the specified
timeframe and budget. The Event Concept Plan should incorporate the scope of the
event, the vision, mission and objectives, the target audience, the need for the event
and an outline of roles and responsibilities. Your Event Concept Plan should strike a
balance between description and analysis (i.e. the application of concepts learned from
the lectures and text). The correct use of event terminology is essential.
The discussion of the plan will be 10 minutes maximum.
Criteria
The discussion criteria are as follows:
 Coherent, well-considered and persuasive ‘sales pitch’
The Event Concept Plan will be evaluated against the following criteria:
 Appropriate format
 Description of the scope of the event
 Vision, mission and objectives
 Target audience analysis
 Rationale for the event
 Outline of individual roles and responsibilities
 Potential challenges and recommendations for overcoming them
 References
Generic skill assessed
Skill assessment level
Information literacy
Developing
Communication
Developing
Collaboration
Developing
Page 4
Course Outline: TSM314 Event Management
Assessment Task 2: Event Management Plan
Goal:
Product:
Format:
Criteria
This task develops your ability to make the vision a reality for the event that you created
in the Task 1 Event Concept Plan through organisation and collaborative planning.
Event management plan
This is a group assessment, 2000 words total (see Blackboard for more information).
Your Event Management Plan will be assessed on both presentation and content:
 Professional presentation
 Logical structure
 Comprehensive coverage of content
 All sections linked to the event mission, vision and objectives
The plan should contain the following sections as appropriate:
 Event management producers
 Sponsorship
 Marketing
 Programming
 Site maps
 Bump-in and bump-out
 Sustainability policies and practices
 Evaluation
 Budget
Generic skill assessed
Communication
Organisation
Collaboration
Skill assessment level
Graduate
Graduate
Graduate
Assessment Task 3: Event Execution
Goal:
Executing the event you have planned will enable you to demonstrate your theoretical
knowledge and ability to apply it to a practical event experience.
Product: Event Execution
Format:
Event and peer review (the completion of a confidential questionnaire) to be executed
during tutorial time.
Criteria
 You will be graded on: Your on-site event management skills in implementing
your respective elements of the event plan and assisting the event to be a
success
 Grooming, timeliness, attitude, service, professionalism
 Contribution, communication and teamwork
Generic skill assessed
Skill assessment level
Collaboration
Graduate
Organisation
Graduate
Communication
Graduate
Assessment Task 4: Individual reflection
Goal:
This task will enable you to reflect on the learning experiences, challenges and
opportunities faced throughout the event management process.
Page 5
Course Outline: TSM314 Event Management
Product:
Format:
Criteria
Individual reflection
This is an individual assessment, 500 words total
You will be assessed on:
 Your ability to reflect on your experiences and communicate key learnings,
challenges and opportunities you faced
Generic skill assessed
Skill assessment level
Communication
Graduate
5.3
Additional assessment requirements
Plagiarism
In order to minimise incidents of plagiarism and collusion, this course may require that some of its
assessment tasks, when submitted to Blackboard, are electronically checked through SafeAssign. This
software allows for text comparisons to be made between your submitted assessment item and all other
work that SafeAssign has access to.
Eligibility for Supplementary Assessment
Your eligibility for supplementary assessment in a course is dependent of the following conditions applying:
a) The final mark is in the percentage range 47% to 49.4%
b) The course is graded using the Standard Grading scale
c) You have not failed an assessment task in the course due to academic misconduct
5.4
Submission penalties
Late submission of assessment tasks will be penalised at the following maximum rate:
 5% (of the assessment task’s identified value) per day for the first two days from the date identified
as the due date for the assessment task.
 10% (of the assessment task’s identified value) for the third day
 20% (of the assessment task’s identified value) for the fourth day and subsequent days up to and
including seven days from the date identified as the due date for the assessment task.
 A result of zero is awarded for an assessment task submitted after seven days from the date
identified as the due date for the assessment task.
Weekdays and weekends are included in the calculation of days late. To request an extension you must
contact your course coordinator to negotiate an outcome.
6.
How is the course offered?
6.1
Directed study hours
On campus Lecture: 2 hours per week
On campus Tutorial: 1 hour per week
6.2
Teaching semester/session(s) offered
Semester 2
6.3
Course activities
Teaching
Week /
Module
What key concepts/content will I
learn?
1
Introduction to Events
 Overview of course
 Foundation disciplines
 Perspectives on events
2
Event Planning (1)
 Strategic planning function
 Conceptualising the event
Event Planning (2)
 Project management for events
3
4
Event Planning (3)
 Financial management and
events
5
Event Planning (4)
 Marketing for events
 Event sponsorship
6
Event Planning (5)
 Sustainable event management
7
Event Planning (6)
 Legal, risK and OH&S issues for
events
8
Event Operations (1)
 Staging events
9
Event Operations (2)
What activities will I engage in to learn the
concepts/content?
Directed Study
Independent Study
Activities
Activities
Lecture
Tutorial
Negotiating group work
‘rules’
Conceptualising the
event
Lecture
Tutorial Conceptualising
the event
Lecture
Tutorial
Conceptualising the
event
Lecture
Tutorial
Feedback on Event
Concept Plan
Lecture
Tutorial
Developing an event
management plan
Lecture
Tutorial
Developing an event
management plan
Lecture
Tutorial
Developing an event
management plan
Lecture
Tutorial
Developing an event
management plan
Lecture
Text Chapters 1
and 2
Text Chapters 4
and 5
Text Chapter 6
Text Chapter 7
Text Chapters 9
and 11
Text Chapter 12
Text Chapters 8, 17
and 18
Text Chapter 14
Text Chapter 15
Page 7
Course Outline: TSM314 Event Management
 Logistics
10
Monday,
3rd October
Queen's
Birthday
Public Holiday
11
Tutorial
Feedback on event
management plan
Mid Semester Break
Event Operations (3)
Lecture
Tutorial
 Event evaluation and research
EVENT!
Events and Tourism
 Event tourism planning
Lecture
Tutorial
EVENT!
12
Wider Event Contexts
Lecture
Tutorial
 Events and public policy
Event evaluation and
 Event impacts and legacies
individual reflection
13
Course Summation
Lecture
Tutorial
 Key learnings, feedback and
NO TUTORIAL IN WEEK
recommendations for 2017
13
Study Period
Central Examination Period
End of Semester Break
Please note that the course activities may be subject to variation.
7.
What resources do I need to undertake this course?
7.1
Prescribed text(s)
Please note that you need to have regular access to the resource(s) listed below:
Author
Year
Title
th
Allen, J., O’Toole, W., Harris,
2011, 5 edn
Festival and Special Event
R. and McDonnell, I
Management
7.2
Text Chapter 16
Text Chapter 13
Text Chapter 3
Publisher
John Wiley & Sons,
Milton
Required and recommended readings
Lists of required and recommended readings may be found for this course on its Blackboard site. These
materials/readings will assist you in preparing for tutorials and assignments, and will provide further
information regarding particular aspects of your course.
7.3
Specific requirements
N/A
7.4
Risk management
There is minimal health and safety risk in this course. It is your responsibility to familiarise yourself with the
Health and Safety policies and procedures applicable within campus areas.
Page 8
Course Outline: TSM314 Event Management
8.
How can I obtain help with my studies?
In the first instance you should contact your tutor, then the Course Coordinator. Additional assistance is
provided to all students through Peer Advisors and Academic Skills Advisors. You can drop in or book an
appointment. To book: Tel: +61 7 5430 2890 or Email: studentcentral@usc.edu.au
9.
Links to relevant University policies and procedures
For more information on Academic Learning & Teaching categories including:
 Assessment: Courses and Coursework Programs
 Review of Assessment and Final Grades
 Supplementary Assessment
 Administration of Central Examinations
 Deferred Examinations
 Student Academic Misconduct
 Students with a Disability
http://www.usc.edu.au/university/governance-and-executive/policies-and-procedures#academic-learningand-teaching
10.
General enquiries
In person:
 Sippy Downs - Student Central, Ground Floor, Building C
 USC SouthBank - Student Central, Building B, Ground floor (level 1)
 USC Gympie - Student Central, 71 Cartwright Road, Gympie
 USC Fraser Coast - Student Central, Building A
Tel: +61 7 5430 2890
Email: studentcentral@usc.edu.au