2016
www.howtogermany.com
The Keys to the English
Speaking Community
HOUSING
• BANKS
& BANKING
HOUSING
• BANKS
& BANKING
• HEALTH CARE
HEALTH
CARE
• WORK
PERMITS
WORK
PERMITS
• RESIDENCE
PERMITS
• TAXES
RESIDENCE
PERMITS
DRIVING
& DRIVER'S
LICENSES •• TAXES
INSURANCE
EDUCATION &
• GERMAN
RETIREMENT
PLANS
DRIVING
DRIVER'S
LICENSES
SELF-EMPLOYMENT
•
POSTAL
SERVICES
INSURANCE • EDUCATION
INTERNATIONAL SCHOOLS • RADIO & TV
GERMAN
RETIREMENT PLANS
S HOPPING • TELEPHONE SERVICES • & MORE...
SELF-EMPLOYMENT
TELEPHONE SERVICES
INTERNATIONAL SCHOOLS
RADIO & TV • SHOPPING
POSTAL SERVICES • & MORE...
The more
you know about the Expat Market
the more you will want to know about
How To Germany
The Expat Market is ...
LARGE, AFFLUENT, MOTIVATED
With over 1,000,000 consumers, the English-speaking expat population has the perfect consumer profile. It is a market
that means significant business for you.
And How To Germany media is the most effective way to reach this well-defined and lucrative consumer group.
Don’t overlook these consumers: How to Germany can help you do business with them.
How to Germany was created in 1997 as a result of the demand for information by the expat community. Since then it has
become the leading supplier of information specifically written for expats living and working in Germany.
How To Germany Digital Publication
T
he delivery of written information to a widespread
audience has undergone immense changes in the past
twenty years.
Printed publications (anything that put ink on paper) were
the only vehicles until the rise of the digital age. They still
occupy an important place today. Websites have been the
dominant information and advertising platforms in the last
few years. Both print and websites are distinctly unique
formats that offer a different reader experience and they
continue to be popular with readers and advertisers.
There is a third platform that is gaining in popularity by
the day – Digital Publications delivered to computers and
tablet devices.
Whether attached to an already existing website or standalone downloads for various tablet devices, digital editions
can combine the content of a website with the pleasing
visual experience of a magazine.
How To Germany’s first digital magazine was made
available for downloading in January 2013. The digital
issue has much of the important information found on the
website and in the annual print publication.
It includes articles, lists, charts, interactive pages as well as
hyperlinks that can be used if a reader is connected to the
Internet when reading the publication. A complete table
of contents with jump links is included for easy reading
and content browsing when off-line. There is an index of
advertisers by category with jump links to the ads. The
magazine is continually updated. Subscribers and website
viewers are notified of updates to enable them to download
and view the latest issues.
The publication is compatible with various e-reader
applications and is also available in the popular pdf format.
The size and format is especially suited for easy reading
on tablet devices.
Advertisers benefit by being able to select various sizes and
types of ads. Ads can have embedded hyperlinks as well
as other features that could include animation, slide shows
or embedded video.
Distribution
The digital magazine is available on the How To Germany
website as a download. It is also available aon many other
websites as a direct download.
It is also available as a file that can be sent as an attachment
to an email.
Brochures and emails about the digital magazine are sent to
the subscribers of the popular print version explaining the
publication and how to access the free download.
Emails with links to the magazine download page will also
be sent to the 1,000 subscribers to the How To Germany
newsletter. And, the magazines will be promoted through
various social media.
The 2016 issue of the How To Germany Digital Issue can
be downloaded in various formats at this link:
http://www.howtogermany.com/pages/digital.html
Advertising:
Standard static 4 color magazine advertising is available
in the digital magazines. Hyperlinks are free with these
ads. Ads will appear for 12 months. Sizes and rates for
these ads are:
Size
4-Color
Full Page..........................................................................€ 650
Half Page.........................................................................€ 350
1
⁄4 page..............................................................................€ 180
1 page bleed.......................... 148 mm wide x 210 mm deep
1 page..................................... 125 mm wide x 195 mm deep
1
⁄2 page...................................... 125 mm wide x 90 mm deep
1
⁄4 page...................................... 125 mm wide x 43 mm deep
Discounts from 10% to 15% per ad are available to
current website and/or print magazine advertisers.
(Above rates do not include 19% MwSt)
Advertisers will benefit by being able to select various
sizes and types of ads. Ads can have embedded
hyperlinks as well as other features that could include
animation, slide shows or embedded video.
For details on animated ads or video ads, contact the
publisher.
Production services are available from the publisher. Cost
for production depends on the type and size of ads.
How To Germany is the key to
residents of the ‘Expat City.
reaching the
Members of the expat community — as well as those who provide products and services
to this community — can use any or all of the cost-effective How To Germany media to get
their message out.
How To Germany Magazine - 2016
Living easily and comfortably in any country requires a basic knowledge of the culture and
governmental structures. For foreign residents in Germany there are legal requirements
that must be met regarding work and residence permits. There are also differences in the
way basic services are handled. For most expatriates living in Germany, information about
important life services — and who provides them — may be difficult to find.
An extended stay as an expatriate in Germany offers a wide range of different life-style
activities. Some expats want to enjoy the same activities found at home; others want to
experience different things. Travel is one of the items at the top of the list of leisure activities
for someone in Germany for a longer period of time.
How To Germany is the only comprehensive, nationally distributed magazine that addresses
all these concerns. The magazine is distributed by request only.
Advertising opportunities in the print version of How To Germany include display
advertising in sizes ranging from two page spreads, full pages, half pages, quarter pages and
eighth pages. Bound and loose inserts are accepted as well as reply cards or post cards.
Companies or other organizations that receive the magazine and wish to support How To
Germany can do so through a special Sponsorship Program. The program includes a company
logo on a selected article as well as a 1 page or 1/2 page Company Profile within the article.
How TO GERMANY ONLINE
•A comprehensive, popular website - www.howtogermany.com - contains the entire
archives of How To Germany magazine as well as dozens of additional in-depth articles on
a variety of topics.
• Over 1.6 million visitors logged on to the website in the past 12 months. Visitation has
been increasing at a dramatic pace since the website was introduced in 1998.
•Contains a “Business/Services Directory” with dozens of necessary and useful addresses. It
includes product and service suppliers as well as churches, embassies, consulates, clubs and
organizations and other categories.
•Frequent updates on important topics as well as a quarterly newsletter are important
features of the website.
• WWW.HOWTOGERMANY.COM normally ranks in the top five of Google and other
search engine results for most topics related to How To Germany. It's Google Page Ranking
fluctuates between six and seven.
There are a variety of advertising opportunities on the website. They include:
A Linked Listing in the website’s searchable database displays company or organization
name, logo, postal address, telephone and fax numbers plus clickable hyperlinks to e-mail
and website
A Storefront is separate display page with information about a company or organization. It
includes a contact block and graphics and/or photographs and a 300-500 word description of
products and services. It’s like a mini-website. It is opened by a a hot button with company
logo on the website’s home page as well as on pages with relevant articles. There are also text
links with the articles that open the Storefront display page.
There are three types of Banner Ads available. A Top Banner appears on all pages of the
website. A Right Column Banner appears on article pages with relevant content. It is normally
placed directly below the Storefronts. The Center On Page Banner can appear on the Home
Page as well as on article pages of relevant content. It can be placed directly in a specific article
as well. Location of the placement on the home page or in an article is normally in the top half
of the content. The Banner Ads are linked directly to an advertiser's website.
Rates & Specifications
How To Germany magazine
Size
4-Color
Full Page..................................................................................... 1,700
Half Page....................................................................................... 900
1
⁄4 page........................................................................................... € 500
Corporate Sponsorship:
Logo and 1 page company profile......................................... 1,700
Logo and 1/2 page company profile........................................ 900
Cover Positions:
Cover II.....................................................................................  1,950
Cover III . .................................................................................  1,870
Cover IV ..................................................................................  2,200
Deadlines:
Contact publisher for order dates and ad material due dates
Mechanical Requirements:
Trim Size...............................................148mm wide x 210mm deep
Printed Area:
1
⁄1 page...................................................125mm wide x 195mm deep
1
⁄2 page.....................................................125mm wide x 90mm deep
1
⁄4 page.................... 125mm wide x 43mm deep or 60mm X 90mm
1
⁄8 page .................................................... 60mm wide x 43mm deep
Bleed page before trim: 154mm wide x 216mm deep.
Reading matter must be 10mm from edge of bleed area after trim.
Digital files only. Acceptable files are JPEG, TIF, EPS and PDF files.
All images and files must be in CMYK. Absolutely no RGB files.
Materials can be sent via email, on a CD-ROM or on USB stick.
Production services are available at no cost.
Contact publisher for details on other graphic formats, transmission
methods and production services.
How To Germany Website
Linked Listing (12 months).......................................................  300
Featured Listing (12 months)...................................................  450
Storefront (12 months)...............................................................  850
Top Banner ad (12 months)....................................................  2,500
Center Banner On Page (6 or 12 months)......... Contact publisher
Mechanical requirements:
Top Banner: 234 x 60 pixels
Center Banner On Page: responsive to device screen - contact
publishers
Storefront buttons: 120 x 45 pixels
Pictures and logos should be in GIF or JPEG format at a resolution
of 72 pixels per inch. Linking URL and email addresses to be
supplied in full. All information should be sent via email.
Discounts
Any combination of print magazine, digital magazine and website
ads earn the following discounts for each ad:
2 ads............................................................................................... 10%
3 ads............................................................................................... 15%
Purchase of Banner ad or Storefront on the howtogermany.com
website earns a free LinkedListing.
Terms & Conditions:
a. Contract year for the website and digital issue begins
with publication day of advertisement. If ad orders
are increased during the course of the contract year,
discounts are granted retroactively for all advertisements
published in that contract year. If less space or fewer ads
are published than originally ordered, difference between
contract rate billed and rate actually earned will be
invoiced to advertiser or agency, and charges will become
payable immediately upon receipt of invoice.
b. Orders containing disclaimers of agency responsibility for
payment are not accepted, and agencies are responsible
for payment of invoices of advertising placed by them
on their own behalf or on behalf of their clients. The
advertiser or agency shall be liable for all legal expenses
including reasonable attorney fees in the event that
enforcement for nonpayment of any advertising invoices
become necessary.
c. Rates, units of space and circulation base in the print
issue are subject to change without notice.
d. All orders are subject to acceptance by publisher. It shall
be understood that publisher reserves the right to reject
or cancel any advertising order or single advertisements.
e. Advertisements that, in the opinion of the publisher,
resemble editorial matter may be identified as advertising
matter without prior approval from the advertiser.
f. Digital Proofs of advertisements before publication are
sent only on written request. If proofs have been sent
and no correction received by publisher by material
closing time, advertisements are considered approved for
printing.
g. No conditions, printed or otherwise, appearing on
any advertiser’s or agency’s contract, order or copy
instructions, which conflict with the provisions of the rate
card, will be binding on the publisher.
h. Cancellations or changes in orders will not be accepted
after closing date. Those received before closing date
may not be considered executed unless acknowledged
by the publisher.
i. Rates subject to VAT (MehrwertSteuer) if billed to a
German address.
j. Legal fulfillment for either party is Trier, Germany.
Contact Information:
Chuck Emerson, Publisher
Auf der Schorr 10
54331 Pellingen
Tel: +49 (0) 65 88 - 99 25 65
Fax: +49 (0) 65 88 - 98 83 29
Mobile: +49 (0) 1 72-6 53 47 75
E-mail: chuck.emerson@howtogermany.com
www.howtogermany.com