ADVERTISING
UNITS 2016
Effective January 1, 2016
2
7
9
16
STANDARD AD UNITS
COVERS AD UNITS
SPECIAL AD UNITS
AD SALES OFFICES
STANDARD UNITS
Available In All Sections
STANDARD AD UNITS.
AVAILABLE GLOBALLY, SECTION A, BUSINESS & TECH, MONEY & INVESTING, PERSONAL JOURNAL, GREATER NEW YORK.
Regional guidelines vary, please contact Ad Services for more information.
SPREAD
HALF-PAGE SPREAD
FIREPLACE
FULL PAGE
HALF PAGE
HORIZONTAL
HALF PAGE
VERTICAL
12c x 21"
unit size: 22.86" x 21"
cols x inches: 12 x 21"
total col ins: 252"
page coverage: 200%
12c x 10.5"
unit size: 22.86" x 10.5"
cols x inches: 12 x 10.5"
total col ins: 126"
page coverage: 100%
8c x 15.75"
unit size: 15.52" x 15.75"
cols x inches: 8 x 15.75"
total col ins: 126"
page coverage: 100%
6c x 21"
unit size: 10.87" x 21"
cols x inches: 6 x 21"
total col ins: 126"
page coverage: 100%
6c x 10.5"
unit size: 10.87" x 10.5"
cols x inches: 6 x 10.5"
total col ins: 63"
page coverage: 50%
3c x 21"
unit size: 5.35" x 21"
cols x inches: 3 x 21"
total col ins: 63"
page coverage: 50%
QUARTER PAGE
ICON
3c x 10.5"
unit size: 5.35" x 10.5"
cols x inches: 3 x 10.5"
total col ins: 31.5"
page coverage: 25%
1c x 1"
unit size: 1.68" x 1"
cols x inches: 1 x 1"
total col ins: 1"
page coverage: 0.8%
ADSERVICES@WSJ.COM
6c x 14"
unit size: 10.87" x 14"
cols x inches: 6 x 14"
total col ins: 84"
page coverage: 66.7%
6c x 7"
unit size: 10.87" x 7"
cols x inches: 6 x 7"
total col ins: 42"
page coverage: 33%
6c x 5.25"
unit size: 10.87" x 5.25"
cols x inches: 6 x 5.25"
total col ins: 31.5"
page coverage: 25%
5c x 18"
unit size: 9.02" x 18"
cols x inches: 5 x 18"
total col ins: 90"
page coverage: 71.4%
5c x 16.75"
unit size: 9.02" x 16.75"
cols x inches: 5 x 16.75"
total col ins: 83.75"
page coverage: 66.5%
2016 | ADVERTISING UNITS | 3
STANDARD AD UNITS.
AVAILABLE GLOBALLY, SECTION A, BUSINESS & TECH, MONEY & INVESTING, PERSONAL JOURNAL, GREATER NEW YORK.
Regional guidelines vary, please contact Ad Services for more information.
5c x 15.75"
unit size: 9.02" x 15.75"
cols x inches: 5 x 15.75"
total col ins: 78.75"
page coverage: 62.5%
5c x 14"
unit size: 9.02" x 14"
cols x inches: 5 x 14"
total col ins: 70"
page coverage: 55.6%
5c x 13"
unit size: 9.02" x 13"
cols x inches: 5 x 13"
total col ins: 65"
page coverage: 51.6%
4c x 21"
unit size: 7.19" x 21"
cols x inches: 4 x 21"
total col ins: 84"
page coverage: 66.7%
4c x 15.75"
unit size: 7.19" x 15.75"
cols x inches: 4 x 15.75"
total col ins: 63"
page coverage: 50%
4c x 14.25"
unit size: 7.19" x 14.25"
cols x inches: 4 x 14.25"
total col ins: 57"
page coverage: 45.2%
4c x 10.5"
unit size: 7.19" x 10.5"
cols x inches: 4 x 10.5"
total col ins: 42"
page coverage: 33.3%
4c x 8"
unit size: 7.19" x 8"
cols x inches: 4 x 8"
total col ins: 32"
page coverage: 25.4%
3c x 14"
unit size: 5.35" x 14"
cols x inches: 3 x 14"
total col ins: 42"
page coverage: 33.3%
3c x 10"
unit size: 5.35" x 10"
cols x inches: 3 x 10"
total col ins: 30"
page coverage: 23.8%
3c x 9.5"
unit size: 5.35" x 9.5"
cols x inches: 3 x 9.5"
total col ins: 28.5"
page coverage: 22.6%
3c x 7"
unit size: 5.35" x 7"
cols x inches: 3 x 7"
total col ins: 21"
page coverage: 16.7%
3c x 6"
unit size: 5.35" x 6"
cols x inches: 3 x 6"
total col ins: 18"
page coverage: 14.3%
2c x 21"
unit size: 3.52" x 21"
cols x inches: 2 x 21"
total col ins: 42"
page coverage: 33.3%
ADSERVICES@WSJ.COM
2016 | ADVERTISING UNITS | 4
STANDARD AD UNITS.
AVAILABLE GLOBALLY, SECTION A, BUSINESS & TECH, MONEY & INVESTING, PERSONAL JOURNAL, GREATER NEW YORK.
Regional guidelines vary, please contact Ad Services for more information.
2c x 15.75"
unit size: 3.52" x 15.75"
cols x inches: 2 x 15.75"
total col ins: 31.5"
page coverage: 25%
2c x 10.5"
unit size: 3.52" x 10.5"
cols x inches: 2 x 10.5"
total col ins: 21"
page coverage: 16.7%
2c x 9"
unit size: 3.52" x 9"
cols x inches: 2 x 9"
total col ins: 18"
page coverage: 14.3%
2c x 8"
unit size: 3.52" x 8"
cols x inches: 2 x 8"
total col ins: 16"
page coverage: 12.7%
2c x 7"
unit size: 3.52" x 7"
cols x inches: 2 x 7"
total col ins: 14"
page coverage: 11.1%
2c x 5.75"
unit size: 3.52" x 5.75"
cols x inches: 2 x 5.75"
total col ins: 11.5"
page coverage: 9.1%
2c x 5"
unit size: 3.52" x 5"
cols x inches: 2 x 5"
total col ins: 10"
page coverage: 7.9%
2c x 4"
unit size: 3.52" x 4"
cols x inches: 2 x 4"
total col ins: 8"
page coverage: 6.3%
2c x 3"
unit size: 3.52" x 3"
cols x inches: 2 x 3"
total col ins: 6"
page coverage: 4.8%
2c x 2.5"
unit size: 3.52" x 2.5"
cols x inches: 2 x 2.5"
total col ins: 5"
page coverage: 4%
2c x 2"
unit size: 3.52" x 2"
cols x inches: 2 x 2"
total col ins: 4"
page coverage: 3.2%
1c x 21"
unit size: 1.68" x 21"
cols x inches: 1 x 21"
total col ins: 21"
page coverage: 16.7%
1c x 10.5"
unit size: 1.68" x 10.5"
cols x inches: 1 x 10.5"
total col ins: 10.5"
page coverage: 8.3%
1c x 7"
unit size: 1.68" x 7"
cols x inches: 1 x 7"
total col ins: 7"
page coverage: 5.6%
ADSERVICES@WSJ.COM
2016 | ADVERTISING UNITS | 5
STANDARD AD UNITS.
AVAILABLE GLOBALLY, SECTION A, BUSINESS & TECH, MONEY & INVESTING, PERSONAL JOURNAL, GREATER NEW YORK.
Regional guidelines vary, please contact Ad Services for more information.
1c x 5.25"
unit size: 1.68" x 5.25"
cols x inches: 1 x 5.25"
total col ins: 5.25"
page coverage: 4.2%
ADSERVICES@WSJ.COM
1c x 3.5"
unit size: 1.68" x 3.5"
cols x inches: 1 x 3.5"
total col ins: 3.5"
page coverage: 2.8%
1c x 2.5"
unit size: 1.68" x 2.5"
cols x inches: 1 x 2.5"
total col ins: 2.5"
page coverage: 2%
1c x 2"
unit size: 1.68" x 2"
cols x inches: 1 x 2"
total col ins: 2"
page coverage: 1.6%
1c x 1.5"
unit size: 1.68" x 1.5"
cols x inches: 1 x 1.5"
total col ins: 1.5"
page coverage: 1.2%
2016 | ADVERTISING UNITS | 6
COVER / FRONT PAGES
2015 | ADVERTISING UNITS | 7
COVER/FRONT PAGE UNITS.
SECTION A
SKY BOX
THE STRIP AD
JEWEL BOX AD
2.4C X 7.5" BOX AD
QUARTER PAGE BOX
QUARTER PAGE STRIP
Section A - Box Ad
unit size: 3.52" x 5.25"
cols x inches: 2 x 5.25"
total col ins: 10.5"
page coverage: 8.3%
6c x 2"
unit size: 10.87" x 2"
cols x inches: 6 x 2"
total col ins: 16.5"
page coverage: 7.9%
6c x 2.75"
unit size: 10.87" x 2.75"
cols x inches: 6 x 2.75"
total col ins: 16.5"
page coverage: 13.75%
3c x 6"
unit size: 5.35" x 6"
cols x inches: 3 x 6"
total col ins: 18"
page coverage: 14.3%
2.4c x 7.5"
unit size: 4.25" x 7.5"
cols x inches: 2.4 x 7.5"
total col ins: 18"
page coverage: 15%
3c x 10.5"
unit size: 5.35" x 10.5"
cols x inches: 3 x 10.5"
total col ins: 31.5"
page coverage: 25%
6c x 5.25"
unit size: 10.87" x 5.25"
cols x inches: 6 x 5.25"
total col ins: 31.5"
page coverage: 25%
Section A - Strip Ad
unit size: 10.87" x 1.75"
cols x inches: 6 x 1.75"
total col ins: 10.5"
page coverage: 8.3%
Availability:
• Business & Tech
• Money & Investing
• Personal Journal
• The Journal Report
Availability:
• Business & Finance
• Arena
• Greater New York
• Business & Tech
• Money & Investing
• Off Duty
• Personal Journal
• Review
• The Journal Report
• Weekend Investor
• Mansion
Availability:
• Business & Finance
• Greater New York
• Business & Tech
• Money & Investing
• Weekend Investor
• Mansion
Availability:
• Arena
• Personal Journal
Availability:
• Quarterly or monthly
Investing in Funds
Journal Report
• Weekend Investor
Availability:
• Weekend Investor
• Personal Journal
• Front of Books in Review
• Greater New York
Box
Strip
Ad Slug must be within
2" space
ADSERVICES@WSJ.COM
2016 | ADVERTISING UNITS | 8
SPECIAL AD UNITS
SPECIAL AD UNITS.
AVAILABLE GLOBALLY, SECTION A, BUSINESS & TECH, MONEY & INVESTING, PERSONAL JOURNAL.
High impact creative is subject to content review. 2 weeks notice required.
FULL-FACING
VERTICAL HALF
FULL-FACING
VERTICAL THIRD
STAIR-STEP SPREAD
PILLARS
PYRAMID SPREAD
UPSIDE-DOWN
T SPREAD
total col ins: 189"
total col ins: 168"
total col ins: 126"
total col ins: 126"
total col ins: 126"
total col ins: 126"
CENTER SPREAD
CHECKERBOARD
SPREAD, 1/4 PAGE
BOOKENDS ON SPREAD,
1/2 PAGE
EXPANDED
STAIR-STEP PAGE
BOOKENDS ON
SPREAD, 1/3 PAGE
U-SHAPE
total col ins: 126"
total col ins: 126"
total col ins: 126"
total col ins: 91.5"
total col ins: 84"
total col ins: 72.5"
STAIR-STEP PAGE
L-SHAPE
CHECKERBOARD
total col ins: 63"
total col ins: 63"
total col ins: 63"
ADSERVICES@WSJ.COM
2016 | ADVERTISING UNITS | 10
SPECIAL AD UNITS.
APPROVED FOR SPECIFIC SECTIONS ONLY.
High impact creative is subject to content review. 2 weeks notice required.
CHECKERBOARD
HALF SPREAD
HANGING FIREPLACE
DIAGONAL THIRDS
STACKED
DIAGONAL THIRDS
FLOATING AD
STRIP SPREAD
total col ins: 126"
total col ins: 126"
total col ins: 84"
total col ins: 84"
total col ins: 14"
total col ins: 63"
Availability:
• Money & Investing
Availability:
• Section A
• Money & Investing
• Business & Tech
Availability:
• Business & Tech
New Unit:
2x 4c x 10.5"
Availability:
• Money & Investing
• Business & Tech
New Unit:
2x 4c x 10.5"
Availability:
• Money & Investing
Availability:
• Books Page within
Review
LIGHTNING BOLT
PYRAMID
UPSIDE-DOWN T
DIAGONAL
NINTHS
DIAGONAL
SIXTHS
total col ins: 63"
total col ins: 63"
total col ins: 52.5"
total col ins: 42"
total col ins: 21"
total col ins: 37.8"
total col ins: 18"
Availability:
• Money & Investing
• Business & Tech
Availability:
• Money & Investing
• Business & Tech
Availability:
• Section A
• Money & Investing
• Business & Tech
Availability:
• Money & Investing
Availability:
• Business & Tech
New Unit:
2x 2c x 10.5"
Availability:
• Section A
5c Page Unit:
6.44" x 10.5"
Availability:
• Business & Tech
ADSERVICES@WSJ.COM
OP-ED
QUARTER PAGE
WEATHER MAP/
PUZZLES STRIP AD
2016 | ADVERTISING UNITS | 11
SPECIAL AD UNITS.
APPROVED FOR SPECIFIC SECTIONS ONLY.
High impact creative is subject to content review. 2 weeks notice required.
FLOATING UNITS
total col ins: 84"
12col x 7"
total col ins: 63"
12col x 5.25"
Availability:
• Money & Investing
• Personal Journal
Availability:
• Money & Investing
• Personal Journal
• Arena
• Off Duty
• Review
total col ins: 42"
6col x 7"
total col ins: 31.5"
6col x 5.25"
total col ins: 14"
2c x 7"
Availability:
Money & Investing
• Personal Journal
Availability:
• Money & Investing
• Personal Journal
Availability:
• Money & Investing
ADSERVICES@WSJ.COM
2016 | ADVERTISING UNITS | 12
SPECIAL AD UNITS.
APPROVED FOR SPECIFIC SECTIONS ONLY.
High impact creative is subject to content review. 2 weeks notice required.
ROUNDED UNITS
XX
Wednesday , December 6, 2006
THE WA LL ST RE ET J OURNA L.
18"
17”
17"
17"
15.75"
14.75"
14.75"
10.5"
10.5” to top of R adiu s
9.25"
9.25"
8. 875 ” To f inis h
E2 Booking
2 col X 10 .5
2 X 10
2 X 9. 5
10.87"
7.02"
9.03"
Size: 6c x 10.5"
Size: 4c x 15.75"
Size: 5c x 18"
Approved for Section A,
Business & Tech, Money &
Investing and Personal Journal
Approved For Section A,
Business & Tech, Money &
Investing and Personal Journal
Approved for Section A,
Business & Tech, Money &
Investing and Personal Journal
Round Unit can run as a Half
Page or Half Page Spread
ADSERVICES@WSJ.COM
2016 | ADVERTISING UNITS | 13
SPECIAL AD UNITS.
APPROVED FOR SPECIFIC SECTIONS ONLY.
High impact creative is subject to content review. 2 weeks notice required.
ILLUSTRATIVE EXAMPLES
WATERMARK UNIT
TOP STRIP AND
HALF PAGE BUYOUT
CUSTOM-SHAPED UNIT
WEATHER MAP/
PUZZLES BUYOUT
UPSIDE-DOWN T
LOGO
Watermark in the Stock Tables
with a quarter page strip on the
bottom
Approved for M&I, within the
Stock Tables ONLY
Available in BW or CMYK, watermark needs to be 20% or less
The watermark can only be the
logo without words
ADSERVICES@WSJ.COM
Top Strip 6c x 1" ;
Half Page 6c x10.5"
Approved for Heard On The
Street, Sports and GNY
1 logo in the top strip
Approved for Sports page only
Marked as Advertisement
Gradual Curves
Check with Ad Services for
availability
Approved for Section A,
Business & Tech and
Money & Investing
Half Page with a 6c x 3" strip at
the bottom
Rule around the image
Needs to have text, cannot be
just an image
Mock-ups must go to Ad
Services
2016 | ADVERTISING UNITS | 14
SPECIAL AD UNITS.
APPROVED FOR SPECIFIC SECTIONS ONLY.
High impact creative is subject to content review. 2 weeks notice required.
ILLUSTRATIVE EXAMPLES
CENTER 2C X 21"
BOOKENDS
HANGING FIREPLACE
2c x 21" 1c x 21" or 2c x 21"
14" wide (8c based on the 5 column grid), and 13"
Available in Section A,
Business & Tech,
Money & Investing
Section: Books Page within Review
Section: Books Page within Review
Must run on a 5c grid
Has to run on a 5c grid
ADSERVICES@WSJ.COM
2016 | ADVERTISING UNITS | 15
AD SALES OFFICES
UNITED STATES
U.S. INTERNATIONAL
LATIN AMERICA
Atlanta 404.865.4345
Boston 617.654.6748
Chicago 312.750.4015
Dallas 214.951.7140
Detroit 248.204.5522
Los Angeles 424.204.4838
Miami 646.241.5558
New York 212.597.5680
San Francisco 415.765.6142
Washington, DC 202.828.3390
Chicago 312.750.4022
New York 212.659.2176
San Francisco 415.765.6133
Classified 800.366.3975
São Paulo 55.11.3544.7078
ADSERVICES@WSJ.COM
EUROPE
Frankfurt 49.69.2.972.5386
London 44.203.426.1115
Paris 33.1.40.17.17.01
ASIA
Beijing 86.10.8400.7788
Hong Kong 852.2831.2504
Seoul 82.2.3700.1967
Shanghai 86.21.5836.8228 EXT. 304
Singapore 65.6415.4300
Tokyo 81.3.6269.2701
ADVERTISING UNITS
SUBJECT TO AVAILABILITY.
Some ad units when booked in color
will require option dates.
For more information, contact your
local Journal sales representative.
Visit The Wall Street Journal advertising
sales website at wsjmediakit.com.
2016 | ADVERTISING UNITS | 16