BROTHER™ LAUNCHES “25 DAYS OF P-TOUCH® LABELING” WEBSITE
TO COMMEMORATE 25TH ANNIVERSARY OF ICONIC P-TOUCH BRAND.
Passionate P-touch Users - Including a Wedding Planner, Maple Sugar Maker, and Professional
Organizer Barbara Reich - Tell Their Unique and Inventive Organization Stories
BRIDGEWATER, N.J. (January 6th, 2014) – Brother International Corporation today launched their
“25 Days of P-touch Labeling” website to celebrate the 25th anniversary of the P-touch Label Maker. The
site, found at www.brother-usa.com/ptouch25, showcases stories, images and labeling ideas from P-touch
enthusiasts who organize at work, at home and nearly everywhere in between. The website will reveal a
new P-touch user every day for the next 25 business days.
Among the P-touch users highlighted is a TV talk show stage manager, a kitchen designer, a gym
manager, a baseball collector and a host of other home and business users that rely on P-touch Labelers to
keep them organized with labels that are crisp, creative and durable.
“We’re thrilled to provide our customers with this exciting opportunity to share in their own words the
creative ways they use their label makers and why they’re P-touch fans,” said Linda Sanford, Director of
P-touch Product Marketing. “We invite everyone to visit the site to join in the celebration of our
anniversary and discover an inspiring new labeling idea every day.”
To kick off the campaign, the site will spotlight Barbara Reich, author of the book Secrets of an
Organized Mom. Barbara, who organizes the homes and businesses of families and celebrities alike, not
only uses a P-touch Labeler, but recommends that her clients own one if they want to stay organized.
“Labeling is the most important part of creating an efficient organization system in your home or office
space. When working with clients, I always bring a Brother P-touch Label Maker,” said Reich. “It's easy
to use and a must-have for anyone committed to getting and staying organized. As a loyal P-touch user, I
am excited to partner with the brand in celebration of its 25th anniversary.”
To see the “25 Days of P-touch Labeling” profiles, consumers can visit www.brother-usa.com/ptouch25
which will be updated daily with new customer stories for 25 business days beginning on January 6,
2014.
About Brother P-touch
In late 1988, Brother introduced the first P-touch Electronic Labeler, to give businesses an affordable,
easy-to-use tool for producing professional-looking labels for file folders, computer disks and other office
materials. Since then P-touch Labelers have been used everywhere, fueled in no small part by the
imagination and creativity of its users.
Over the past 25 years, the P-touch brand has expanded to include a full line of handheld, desktop, and
PC-connectible label makers, as well as many sizes, styles and colors of labeling tapes, including the
customer-favorite TZe series of durable laminated tapes.
About Brother
Brother International Corporation is one of the premier providers of products for the home, home office
and office. The U.S. corporate office in Bridgewater, N. J., was established on April 21, 1954 and
currently markets many industrial products, home appliances and business products manufactured by its
parent company, Brother Industries, Ltd. of Nagoya, Japan.
These products include an award-winning line of Multi-Function Center® machines and printers. Brother
also provides the number-one line of facsimile machines in the U.S. and is the leader in electronic
labeling, with its full line of P-touch Electronic Labeling Systems. For more information you can visit the
website at www.brother.com.
Barbara Reich was compensated for her participation in the “25 Days of P-touch Labeling,” but her
views and opinions are her own.