A WORKBOOK ON DESIGNING SUCCESSFUL WORKSHOPS Yvonne Steinert, Ph.D. & Marie-Noel Ouellet, B.A. Faculty Development Office, Faculty of Medicine, McGill University 2 INTRODUCTION This workbook on Designing Successful Workshops will introduce you to the design and implementation of successful workshops in your own setting/s. The goal of this workbook is to describe a number of principles and strategies that can be used to make workshops more effective. The effectiveness of a workshop leads to two outcomes: “demonstrable learning or skill development and change or improvement in practice”. (1) We hope that this workbook will help you to develop workshops with this level of effectiveness. Definition of ‘Workshop’: A workshop has been defined as “a usually brief, intensive educational program for a relatively small group of people in a given field that emphasizes participation in problem solving efforts”. (2) Traditionally, this educational method provides learners with an opportunity to exchange information, practice skills and receive feedback, and when properly designed, is a time- and cost-efficient method of actively involving participants in the learning process. (3) Workshops are popular because of their inherent flexibility and promotion of principles of experiential and adult learning. (4) They can also be adapted to diverse settings in order to facilitate knowledge acquisition, attitudinal change or skill development. How to use the workbook We recommend that you complete the entire workbook as topics, or steps, are integrated. The workbook will guide you through the following process: 123456789101112131415- Defining a Topic & Identifying the Target Audience Conducting a Needs Assessment Defining Workshop Goals and Objectives Deciding on Time Frame and Number of Participants Defining and Designing Workshop Content Matching Teaching Methods to Content and Objectives Choosing Teaching and Learning Resources Designing a Workshop Program/Agenda Designing the Workshop Evaluation Fine-Tuning the Workshop Plan Recruiting and Preparing Workshop Faculty Determining Locale and Workshop Budget Deciding on Marketing Strategies Finalizing Administrative Details Conducting the Workshop 3 Getting help If you are having difficulties with the workbook itself, or if you would like some help with regards to some of the content of this workbook on designing successful workshops, please contact us at: Faculty Development Office Faculty of Medicine, McGill University Tel: (514) 398-2698 Email: facdev.med@mcgill.ca Your feedback We hope that you find this workbook useful and we encourage you to give us feedback by emailing us at facdev.med@mcgill.ca. 4 BACKGROUND INFORMATION The Faculty Development Office opened in the fall of 1994 with the aim of assisting faculty members in their roles as educators, researchers, and administrators, using a broad range of methods to achieve faculty goals. Faculty Development endeavors are coordinated by members of the Faculty Development Team who work together closely with the Associate Deans for Undergraduate and Postgraduate Education, chairs and program directors in all of the schools, and in collaboration with colleagues throughout the Faculty of Medicine. We design and implement faculty-wide and departmental workshops and seminars. The workshops are chosen in line with the needs of faculty members, and information obtained through: needs assessments of faculty members in the Faculty at large; surveys of faculty development activities across the country; the evaluation of specific faculty development workshops; an analysis of why faculty members do not participate in organized faculty development activities; and a systematic review of faculty development designed to enhance teaching effectiveness (5). Topics have included: leadership and change; role modelling; educating for cultural awareness; interactive lecturing; teaching technical and procedural skills; evaluating residents; writing for publication; PowerPoint; Reference Manager; and more. 5 STEP 1 DEFINING A TOPIC Intended Topic: ___________________________________________________ _________________________________________________________________ _________________________________________________________________ _________________________________________________________________ Here are some additional questions to consider which will help you to define the topic of your workshop: - Why is this topic important? (What will be the impact? Are you trying to address an identified issue/problem by offering this workshop? Was this topic identified as a training need within your group?) _________________________________________________________________ _________________________________________________________________ _________________________________________________________________ * TIP: An educational need has been defined as the gap between the current level of knowledge, behavior or performance, and the desired, optimal or ideal level. (4) - What expertise is available to prepare and conduct this workshop? (Do you have a content expert working with you on this workshop? Do you have a team member with experience in facilitation?) _________________________________________________________________ _________________________________________________________________ _________________________________________________________________ * TIP: Having both a content expert and a facilitation expert will help you in the development and in the delivery of your workshop, as both parties provide valuable, complementary expertise, which will help to ensure that your workshop is a success. - Have you thought of a catchy title for your workshop? _________________________________________________________________ _________________________________________________________________ _________________________________________________________________ 6 IDENTIFYING THE TARGET AUDIENCE Intended Audience: (What background do your future participants have? How much will they know about the topic and how much will it differ from one person to the next? What do you think will be their expectations?) _________________________________________________________________ _________________________________________________________________ _________________________________________________________________ _________________________________________________________________ *TIP: Adults come to learning situations with a variety of motivations and expectations about teaching goals and methods. Moreover, as much of adult learning involve ‘relearning’ rather than new learning, adults often resent the ‘student’ role. Incentives for adult learning usually come from within the person, and feedback is more important than are tests and evaluation. It is important, therefore, to respect the group’s previous knowledge and experience, their motivation to learn, their potential resistance to change, and their ability to serve as co-learners. (6) 7 STEP 2 CONDUCTING A NEEDS ASSESSMENT *TIP: Effective workshops address participants’ needs. In diverse ways, assessing needs is necessary to refine goals, to determine content, to identify preferred learning formats, and to assure relevance. It can also promote early “buy-in” and a relationship with the workshop participants as they start to think about the topic at hand. (4) Define the “Need”: Is it an individual and/or organizational need? Is it a “perceived” and/or “unperceived” need? Consider Diverse Needs Assessment Methods and Data Sources: Consultations with colleagues and experts (e.g. individual interviews and focus groups – with target group, participants, and experts) Consultations with other stakeholders (learners, patients, teachers) Observations of learners in action Written surveys and questionnaires Chart audits and environmental scans of available resources Literature reviews Other techniques (e.g. Nominal Group, Delphi Technique) (7) *TIP: Whenever possible, workshop developers should try to gain information from multiple sources and try to distinguish between “wants” (i.e. subjective areas of interest) and “needs” (i.e. subjectively or objectively defined gaps). Clearly, individual learners’ perceived needs may differ from those expressed by their teachers, patients or peers. (4) 8 NEEDS ASSESSMENT WORKSHEET What are the anticipated need(s)? Outline which assessment methods and data sources you plan to use: Assessment Methods: Data Sources: 9 STEP 3 DEFINING WORKSHOP GOALS AND OBJECTIVES Defining your workshop goals and objectives is one of the most important steps in designing a workshop. Definition of ‘Goal’: A broad statement of intent. Overall Goal(s) of Your Workshop: (What are you trying to achieve? Why is it important for you to do so?) *TIP: Determine your goals carefully, for they will inevitably influence your choice of teaching method, the sequence of proposed learning activities, and the evaluation strategy. (6) 10 Definition of ‘Objective’: A statement describing a proposed change in a learner – a statement of what the learner is to be like when he/she has successfully completed a learning experience. (8) An objective should be SMART: Specific Measurable Achievable Realistic (Objectives should specify what you want to achieve) (You should be able to measure whether you are meeting the objectives or not) (Are the objectives that you set achievable and attainable?) (You should realistically be able to achieve the objectives with the resources you have?) Tap into knowledge, attitudes and skills *TIP: Statements describing objectives should begin with the phrase “by the end of the workshop, the learner will be able to: ...” followed by an active verb that demonstrates that learning has taken place. (4) Specific Workshop Objectives: By the end of this workshop, participants will be able to: To help you write your objectives, you may wish to refer to the grid on page 10 called “Levels of Educational Objectives”, a modification of Bloom’s taxonomy of educational objectives. *TIP: In summary, the clarification of objectives form the basis of course planning, help to articulate the teacher’s expectations, give clear directions to the learner, and allow for evaluation of outcomes. (4) 11 On the left-hand column of this grid are levels of learning. The “knowledge level”, at the top, is the most basic form of learning and the “evaluation level”, at the bottom, is the most advanced. Once you have established what level of learning you would like your workshop participants to achieve, you can refer to the right-hand column for examples of verbs which can be used in defining your objectives. “LEVELS” OF EDUCATIONAL OBJECTIVES * LEVEL Knowledge Recall information. Comprehension Interpret information in own words. Application Apply knowledge or generalize to new situations Analysis Break down knowledge into parts and show relationship among the parts. Synthesis Bring together parts of knowledge to form a whole and build relationships for new situations. Evaluation Make judgments on basis of given criteria. SAMPLE VERBS define list match name recall classify describe explain identify review apply choose demonstrate illustrate solve analyze compare contrast criticize differentiate arrange construct create organize synthesize appraise assess evaluate judge predict *Adapted from Benjamin Bloom, Taxonomy of Educational Objectives. (1956) 12 STEP 4 DECIDING ON TIME FRAME AND NUMBER OF PARTICIPANTS Intended Time Frame: (How much time do you have to give your workshop? Do you want to include a break for the participants? Will the participants need to move from one room to another during the workshop and, if yes, do you need to allow time for that?) ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ Other Possible Time Frame(s): ________________________________________________________________ ________________________________________________________________ Pros and Cons of Each Time Frame: ________________________________________________________________ ________________________________________________________________ Other Issues to Consider: Day of the Week Time of Day *TIP: Although it is impossible to suggest an appropriate time span for all workshops, it is important that a workshop be designed to enable the achievement of its stated objectives. It should also allow for an appropriate introduction at the outset and a summary at the end to facilitate learning. (4) 13 Intended Number of Participants: Other Possible Number of Participants: Pros and Cons of Different Group Sizes: *TIP: The number of participants in a workshop can have a big impact on the level of interaction. To ensure interactivity, you will need to choose a workshop format appropriate for the number of participants. For example, the format could combine a plenary session & small group sessions, or it could be small group sessions only. Ideally, small groups should include no more than 8-12 participants. You should also ensure that you have planned for an adequate number of group facilitators. 14 STEP 5 DEFINING AND DESIGNING WORKSHOP CONTENT Now that you have established your workshop objectives and time frame, it is time to brainstorm about the content that will be covered in your workshop. Use the diagram on page 14 to establish what content elements will be associated with each of your objectives. Content does not refer to teaching methods but to the knowledge, skills and attitudes that will be communicated to the participants. For example: For a workshop on effective teamwork, one of the objectives could be: to help participants to recognize and reflect on their own behaviour in teams. A content element that could be included to meet this objective is to present the ingredients of effective teamwork (e.g. communication, common goal). For the same workshop, another objective could be to describe strategies to improve team function. In this case the associated content element could be looking at ways to improve communication (e.g. regular team meetings) or common goals (e.g. clear articulation). **TIP: Provide relevant and practical information: Although active participation and interaction are essential to a successful workshop, the participants must also feel that they have learned something. Workshops are meant to promote the acquisition of new knowledge as well as aptitudes and skills. Some information must, therefore, be provided. (6) 15 Objective 1: Objective 2: Objective 3: Content element 1 Content element 1 Content element 1 Content element 2 Content element 2 Content element 2 Your Workshop Goal(s) Objective 4: Objective 5: Objective 6: 16 STEP 6 MATCHING TEACHING & LEARNING METHODS TO CONTENT AND OBJECTIVES Before we start looking at the teaching and learning methods that can be used in your workshop, here is an outline of key principles of adult learning (which should be kept in mind when choosing teaching and learning methods): Principles of Adult Learning: (9) Adults come to learning situations with a variety of motivations. Adults come to learning situations with definite expectations about particular learning goals and teaching methods. Adults present with different learning styles. Much of adult learning is relearning rather than new learning. Adult learning often involves changes in attitudes as well as skills. Most adults prefer to learn through experience – combining practice with feedback. Incentives for adult learning usually come from within the individual. Here are examples of methods commonly used in workshops, the majority of which promote active participation and interaction (10): Teaching & Learning Methods: Interactive presentations Buzz groups Small group discussions Case presentations / discussions Panels and debates Journal clubs Individual and/or group exercises Demonstrations Role play and/or simulations 17 Practice – with opportunities for feedback Video reviews Other methods may also be appropriate for your choice of topic. *TIP: Interaction is often defined as “a two-way exchange” between the workshop facilitator and the participants; it can also refer to increased discussion among the participants or engagement with the content of the workshop. Interaction does not necessarily mean that the participants have to do all of the talking; however, it does imply active involvement and participation by all of the workshop participants so that they cannot remain passive in the learning process. Instructional strategies that promote this level of interaction (e.g., case discussions; role plays and simulations; live demonstrations) should therefore be carefully considered. These strategies should also be chosen to match the educational objectives, participants’ needs and preferences, and available time, and they should promote experiential learning, reflection, feedback, and immediacy of application. (4) This next step will help you to match the content elements that you came up with in Step 5 with the appropriate teaching and learning methods. Refer to the graph below and list your content on the left-hand column, then match this content with the most applicable method. *TIP: Workshops should encourage problem-solving and/or skill acquisition. The choice of teaching methods should, therefore, reflect this bias. (6) 18 MATCHING TEACHING & LEARNING METHODS TO CONTENT * Content Method(s) ______________________ * Consider the pros and cons for each method. 19 STEP 7 CHOOSING TEACHING & LEARNING RESOURCES *TIP: Remember that people remember 20% of what they hear, 30% of what they see, and 50% of what they SEE and HEAR. (Labonté, 1972) *TIP: A variety of teaching aids and learning resources can be used effectively during workshops. However, each must be chosen carefully so that they match the educational goals and objectives. (4) With your workshop content in mind, establish whether you will need any teaching visual aids or resources. Here are some examples: Possible Teaching Aids: Written Materials: e.g. Handouts Case vignettes Study guides Worksheets Bibliographies Audio-Visual Materials: e.g. Slides Flip charts Videos/films Computer-Aided Instruction: e.g. On-line discussion groups On-line cases and quizzes Web-based teaching groups 20 Using the grid provided below, match the content elements of your workshop with the teaching aids that will be required: Matching Aids to Content Content Aid(s) Pros and Cons 21 STEP 8 DESIGNING A WORKSHOP PROGRAM / AGENDA The next step is to establish the order that the content should come in as well as the amount of time that should be allocated to each content element. In planning your agenda, consider pace, focus and variety. Whenever possible, try to allow for extra time in order to enable flexibility. Complete the grid below to establish your program: Time Objective/Content Teaching Method(s) 22 *TIP: Flexibility is one of the key ingredients of a successful workshop. As important as it is to plan ahead, it is even more important to be prepared to abandon your prepared agenda! (6) *TIP: Vary your activities and your style: Make sure that the workshop flows at a pace that keeps the participants’ attention. Appropriate pacing implies, moving the workshop along while leaving room for the group to slow down or speed up the presentation. (6) 23 STEP 9 DESIGNING THE WORKSHOP EVALUATION *TIP: In preparing to evaluate your workshop, it is helpful to consider the following questions: What is the goal of your evaluation? Is it to be used for program planning or decision-making, for policy formation or academic inquiry? What models of program evaluation will be useful to you and what are the available data sources (e.g., teachers; participants; peers)? What method(s) of evaluation do you want to use (e.g., questionnaires; focus groups; objective tests; observations) and what resources will be needed to support the evaluation (e.g., institutional support; research grants)? (4) Consider the following questions. Your answers will help you to design the evaluation form for your workshop. A sample evaluation form is available on page 24 to help guide you. Why? What? When? How? Who? 24 **TIP: At a minimum, a practical and feasible evaluation should include an assessment of utility and relevance, content, teaching and learning methods, and intent to change. Moreover, as evaluation is an integral part of program planning, it should be conceptualized at the beginning of any program. It should also include qualitative and quantitative assessments of learning and behaviour change. (4 & 11) *TIP: The need to evaluate educational programs and activities is clear. In fact, the evaluation of workshops is more than an academic exercise, especially as the results can be used in the design, delivery and marketing of future programs. (4) 25 Sample evaluation form Please rate the plenary and small group sessions in terms of how useful you found them. Not at all Useful Very Useful Useful 1. Plenary: Comments: 1 2 3 4 5 2. Small Group Practicum I: Comments: 1 2 3 4 5 3. Small Group Practicum II: Comments: 1 2 3 4 5 4. Overall, how useful was this workshop to you? Comments: 1 2 3 4 5 5. What aspect of this session was most useful to you? Comments: 6. What aspect of this session was least useful to you? Comments: 7. Would you recommend this workshop to your colleagues? Comments: 8. What, if anything, might you do differently following this workshop? 9. Requests for future workshops, courses, or seminars: Yes No 10. Additional comments: 26 STEP 10 FINE-TUNING THE WORKSHOP PLAN It is important to understand that each element in the workshop design influences the other: the choice of goals and objectives have an impact on the content, which has an impact on the choice of teaching methods and aids, which, in turn, influences what will be evaluated and how. Goals and Objectives Evaluation Content Teaching Methods and Aids 27 STEP 11 RECRUITING AND PREPARING WORKSHOP FACULTY To encourage group discussion and experiential learning, it is recommended that you recruit an adequate number of workshop faculty. In order to maximize interaction, the participants should be divided into small groups of 8-12 participants. This size group should be relatively manageable for the group facilitators. Who will you recruit? (How many workshop facilitators will you need?) What will be their role? (How many experienced workshop facilitators should you have on the team? How many content experts will you need and do they need to be paired with an experience facilitator?) If they are not involved in the development/design of the workshop, how will you prepare your workshop faculty? (Will you ask for their opinion once the core of the work has been done?) When will you hold your “dry-run”? (A “dry run” is an opportunity to go through the workshop materials with the workshop faculty and make any necessary adjustments.) 28 *TIP: A “dry run”, during which the workshop objectives, content and process are reviewed and the final plan is confirmed, can be very helpful. Through collective planning and understanding of the workshop rationale, “buy-in” and a sense of ownership are promoted. In addition, both workshop content and process (i.e., how the session will be run) should be reviewed. At times, a written handout with suggested guidelines on how to conduct the session can also help to ensure uniformity and success. Immediately following the workshop, a “de-briefing” session can be held, to highlight what did – and didn’t – work, and to plan for the next time. (4) 29 STEP 12 DETERMINING LOCALE AND WORKSHOP BUDGET The layout of the room used for a workshop can help or hinder the dynamics of the group during a workshop. A room where all participants can see each other (i.e. not a classroom or theatre style layout) will assist the workshop facilitator in creating a more interactive learning environment. Intended locale/room: Other possiblities: Pros and cons of each (e.g. cost, room arrangement): 30 Budget: The budget for your workshop should be agreed at the start of the project. The outline below indicates some of the major cost items of a workshop, but this list may not include all items that apply to your situation. An Excel template that may be useful can also be found at: http://www.mcgill.ca/medicinefacdev/resources/teaching/ Workshop Costs Locale ........................................................................................ $_________ Workshop Publicity .................................................................... $_________ Stationery and Workshop Materials ........................................... $_________ Refreshments ............................................................................ $_________ Audiovisual Equipment .............................................................. $_________ Honoraria................................................................................... $_________ $_________ $_________ Income (Sources of Funding) $_________ $_________ $_________ $_________ Balance (Income – Costs) $_________ * A template Excel spreadsheet for budget planning is available on the Faculty Development website at: www.mcgill.ca/medicinefacdev/resources/teaching. 31 STEP 13 DECIDING ON MARKETING STRATEGIES Here are a few ideas related to marketing which you may wish to consider if you need to advertise your workshop and/or recruit for participants: Determine how the workshop will be announced: e.g. Letter Flyer Brochure Website Email Design the announcement: Make sure to include: Workshop date(s) Time, place, cost Objectives (if appropriate) Credits (if appropriate) Cost (if appropriate) Registration procedure and deadline Decide on publicity and recruitment strategies: e.g. Mass mailing Targeted mailing Personalized invitations Other items to consider: e.g. Timing of the publicity Inclusion with other mailings *TIP: As educators responsible for the success of your workshops, you must work to overcome reluctance to participate and market your “product” effectively. Continuing education credits, as well as free and flexible programming, can also help to facilitate motivation and attendance. (4) 32 MARKETING STRATEGY WORKSHEET Intended Workshop Announcement: Key Marketing Information: Intended Publicity and Recruitment Strategies: Communication with Participants: 33 STEP 14 FINALIZING ADMINISTRATIVE DETAILS – SAMPLE CHECKLIST Here are examples of some of the administrative elements involved in organizing a workshop. Pre-Workshop Checklist Deadline Done Comments Workshop Preparation Conduct needs assessment Define workshop objectives Design content Decide on teaching methods and aids Design workshop evaluation Prepare program Workshop Locale Reserve rooms Confirm rooms Organize refreshments/lunch Order necessary equipment Workshop Finances Determine workshop costs Prepare budget Seek financial support Publicity Determine workshop publicity strategy Design announcement/s Send announcement/s Workshop Participants Record registrants Prepare list of participants’ contact details Send confirmation 34 Pre-Workshop Checklist Deadline Done Comments Workshop Faculty Recruit speakers and small group leaders Organize date and location for dry-run Send out reminder for dry-run Audio-visual and Computer Equipment Order audio-visual equipment: Projector Spare bulbs Screens DVD player and monitor Camera and tripod Microphones Extension cords Flipcharts Laser pointer Order computers/laptops Request AV/computer technician Workshop Materials Prepare list of participants Prepare workshop materials and handouts: Written handouts Case vignettes Role plays/Simulation scenarios Individual/Group worksheets Study guides Bibliography/Readings Workshop evaluation forms Models Print/copy workshop materials & handouts Prepare participants’ packages Prepare group leaders’ packages Stationery and Supplies Order workshop stationery and supplies: Flipchart paper and markers Dry erase markers and erasers Masking tape and/or scotch tape 35 Lined paper and/or coloured paper Pencils/pens Static images Organize workshop supplies Registration Organize registration procedure Prepare sign-in sheet Prepare small group assignments Prepare name tags Day of Workshop Checklist Set up plenary room Set up workshop rooms Set up registration desk Ensure availability of coat racks & hangers Confirm refreshments and lunch Arrange boxes for evaluation forms Post-Workshop Checklist Revise list of participants: e.g. actual participants, cancellations, on-site registrations Compile evaluations Send follow-up letter to group leaders Send follow-up letter to participants Acknowledge financial support File workshop materials 36 STEP 15 CONDUCTING THE WORKSHOP Here are few suggestions related to the delivery of a workshop which you may wish to consider: Room set up An appropriate room set up can help to facilitate group interaction. As an example, you should ensure that all participants can see you and each other. Theatre style set ups may be appropriate for a mini-lecture section within your workshop, but not for the interactive section. Introduce members of the group to each other Introduce yourself and the facilitators of the workshop to the group. If the group is small, you may want to ask participants to briefly introduce themselves, and to state their expectations of the workshop. If the group is large, you may want to ask the group members to introduce themselves by a show of hands in response to questions such as: “How many of you are….?” Outline the objectives of the workshop It is important that the group understands your objectives and what you are trying to accomplish. This section can also be used as an opportunity to solicit participants’ expectations for the workshop. This will inform the facilitator and provide an opportunity for the facilitator to manage expectations. *TIP: Tell the group what you hope to accomplish in the available time. Specify what you will and will not do. Try to match your objectives to the participants’ needs. Outline the schedule of events so that the group members will know what to expect. (6) 37 Encourage active participation Effective questioning and active participation by group members facilitates an atmosphere conducive to teaching and learning. Invite questions, group discussions, and debate. Encourage the participants to learn from each other. In particular, group members could be asked to work through a set of problems or to practice a specific skill. To promote problem resolution, you may wish to divide your audience into smaller groups. Provide relevant and practical information Interaction is important but participants must feel like they have taken some new knowledge away at the end of the workshop. Knowledge of your participants will help you to target your material appropriately and ensure that you meet the group’s needs and expectations. Mini-lectures are definitely permissible in a workshop. They often help to set the tone, to cover the basic data, and to ensure a common ground for discussion. Participants should have an opportunity to respond to the presented information. Questions and comments from the participants should also be encouraged. Remember principles of adult learning Review Step 6 of this workbook. It is important to respect the group’s previous knowledge and experience, motivation to learn, potential resistance to change, and ability to function as co-learners. (4) Vary your activities and your style For a list of a variety of teaching and learning methods and aids, consult Steps 6 and 7 of this workbook. Make sure that you plan for flexibility and time for questions, comments and examples/cases from the participants. Promote reflection To encourage reflection, you may want to ask participants to self-assess or to provide feedback to their peers. *TIP: It is valuable to request feedback from the group as to whether you have accomplished your stated objectives and how they would improve the session in the future. (4) 38 Summarize your session Firstly, re-state what you have tried to achieve in the workshop, your original goal. Secondly, synthesize the main points that came out of the workshop and small group discussions. You may also want to ask participants what their main individual learning point was and follow up by discussing their action plans, i.e. how they will implement/apply what they have learned. Request feedback from the group Getting the participants to evaluate your workshop will help you improve in the future. 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