Advertising
Specifications
NationalGeographic.com
AD UNIT SIZES & SPECS
All ads are served through Doubleclick for Publishers (DFP Premium). All units must include a 1x1 pixel border and all rich media units must be third-party served with the z-index set to 0. Polite creatives are required if the initial load is more than 40kb.
CREATIVE SPECIFICATIONS
Acceptable Animation Max Initial File Max
Expansion
Audio
File Types Restrictions Size
Expansion Direction
Ad Spec
Leaderboard
728x90
.gif, jpg,
html5,
third-party
15 Seconds
40kb,
HTML5 max
150 kb,
Richmedia max
Desktop/Tablet
2 MB
728x315
down
user-initiated
autoinitiated
Desktop
Tablet
Looping - 5 max.
Medium
Rectangle
300x250
.gif, jpg,
html5,
third-party
recommend
play time of
<15 Seconds
40kb,
HTML5 max
Desktop/Tablet
150kb, Mobile
40kb and Richmedia Desktop/
Tablet 2 MB,
Mobile 300kb
500x250
left
user-initiated
autoinitiated
Desktop
Tablet
Smartphone,
Feature Phone
Looping - 5 max.
Half-Page
300x600
.gif, jpg,
html5,
third-party
recommend
play time of
<15 Seconds
40kb,
HTML5 max
150 kb,
Richmedia max
Desktop 2 MB
500x600
left
user-initiated
autoinitiated
Desktop
Tablet
Looping - 5 max.
Portrait
300x1050
.gif, jpg,
html5,
third-party
recommend
play time of
<15 Seconds
80kb,
HTML5 max
150 kb,
Richmedia max
Desktop 2 MB
N/A
left
user-initiated
autoinitiated
Desktop Only
Looping - 5 max.
Billboard
970x250 or
970x300
.gif, jpg,
html5,
third-party
15 Seconds
60kb,
HTML5 max
150 kb,
Richmedia max
Desktop 2 MB
N/A
N/A
user-initiated
autoinitiated
Desktop Only
Looping - 5 max.
Pushdown
970x66>
970x418
Must be
third-party
served
15 Seconds
60kb,
HTML5 max
150 kb,
Richmedia max
Desktop 2 MB
970x418
down
user-initiated
autoinitiated
Desktop Only
Looping - 5 max.
Sidekick
300x250>
850x500
Must be
third-party
served
recommend
play time of
<15 Seconds
HTML5 max
150 kb,
Richmedia max
Desktop 2 MB
850x500
left
user-initiated
autoinitiated
Desktop Only
Looping - 5 max.
ONLINE SPECIFICATIONS
Video
Device(s)
Miscellaneous
Comments
Unit Name
Advertising
Specifications
NationalGeographic.com
CREATIVE SPECIFICATIONS (CONTINUED)
Acceptable Animation Max
File Types Restrictions Initial File Size
Max
Expansion
Audio
Expansion Direction
Video
980x55>
980x500
Must be
third-party
served
15 Seconds
60kb,
HTML5 max 150 kb,
Richmedia max
Desktop 2 MB
980x500
left
user-initiated
auto-initiated Desktop Only
Looping - 5 max.
Tile
257x90
.gif, jpg,
html,
third-party
15 Seconds
20kb
N/A
N?A
N/A
N/A
Desktop,
Tablet,
Smartphone,
Feature Phone
20kb initial load,
up to 100kb total.
Sponsor Logo
210x50
.eps only
N/A
10kb
N/A
N/A
N/A
N/A
Desktop,
Tablet,
Smartphone,
Feature Phone
Nat Geo will
custom size and
add sponsor
treatment to the
logo. Agency or
client may submit
a 3rd-party 1x1
pixel and clickthru tracker to
be added to the
creative.
Interstitial
Custom
Must be
third-party
served
15 Seconds
80kb,
HTML5 max 150 kb,
Richmedia max
Desktop/Tablet 2 MB
N/A
N/A
user-initiated
auto-initiated Desktop
on Desktop,
Tablet
user-initiated
on Tablet
Close button
required.
Auto-collapse after
15 seconds.
Wallpaper/
Skin
Custom
Must be
third-party
served
N/A
60kb
N/A
N/A
N/A
N/A
Desktop,
Tablet
60kb initial load,
up to 100kb total.
Expandables/
Walkovers
300x250
w/ page
interaction
Must be
third-party
served
recommend
play time of
<15 Seconds
40kb,
HTML5 max 150 kb,
Richmedia max
Desktop/Tablet 2 MB
N/A
left
user-initiated
auto-initiated Desktop,
Tablet
40kb initial load,
60kb subsequent
load, up to 100kb
total. If streaming
video in-banner,
up to 2.2mb.
Looping - 5 max.
Fireplace /
H-Unit
Full page
takeover w/
wallpaper
and video
player
Built
in-house
by Nat Geo
Production
N/A
N/A
N/A
down
user-initiated
auto-initiated Desktop only
Nat Geo will build
and agency or
client may
submit a 3rdparty 1x1 pixel and
click-thru tracker
to be added to
creative.
Theater Unit
Full page
takeover w/
wallpaper
and video
player
Built
in-house
by Nat Geo
Production
N/A
N/A
N/A
backward
user-initiated
auto-initiated Desktop only
Nat Geo will build
and agency or
client may
submit a 3rdparty 1x1 pixel and
click-thru tracker
to be added to
creative.
Mobile Static
Wide Banner
320x50
.gif, jpg,
html,
third-party
N/A
15kb
N/A
N/A
N/A
N/A
N/A
Unit Name
Ad Spec
Tethered ad
on Photo of
the Day
Device(s)
Smartphone,
Feature Phone
Miscellaneous
Comments
Advertising
Specifications
NationalGeographic.com
BANNER CREATIVES
Standard: GIF, JPEG
Rich Media: HTML5, JavaScript, iFrame third-party tags
Third Party Rich Media Accepted:
All ads are served through Doubleclick for Publishers (DFP Premium).
For example: Doubleclick for Advertisers (DFA), MediaMind (Sizmek), PointRoll, Atlas, Eyewonder, FlashTalking, etc.
• All rich media units must be third-party served
• HTML5 creative must be built, served, and QA’d by a third-party. National Geographic will only accept completed third-party tags.
• Serving fees may apply, if agency does not pay direct
• If banner corners are rounded, include transparent background
• Polite creatives are required if the initial load is more than 40kb
• Z-index must be set to 0
• All banners must include a 1x1 pixel border
• A banner may not produce audio without user initiation. Once audio begins, there must be a clear “mute”
or “stop” button.
• Banners that expand on click or mouse‐over must have a clear “close” button and retract when mouse is
off banner
• Please send reporting access to your Media Planner and Ad Operations
PRE-ROLL AND VIDEO
If video ad is clickable, please supply the click-thru URL. Video should not include a title card.
CREATIVE SPECIFICATIONS
Acceptable File
Formats
Video Length
Max Initial
File Size
Audio
Video
Device(s)
Miscellaneous Comments
640x360
(16:9 Standard);
Maintain aspect
ratio off
.mp4, .mov
VAST or
VPAID tag
:15, but :30 may
be accepted with
advance notice
2.2/4.4mb
auto-initiated
auto-initiated
Desktop,
Tablet,
Smartphone
• H.264 codec
• Frame Rate: 30 fps (24 and 25 fps
footage should be encoded as
“Same-as-source”)
• Video Data Rate: 464 kbps
• Audio Data Rate: 48 kbps
• Total Data Rate: 512 kbps
• Keyframe: every 6 seconds
inRead
Video Unit
16:9 HD video
.mp4, .mov, .avi, :15, but :30 may
YouTube, URL,
be accepted with
VAST or
advance notice
VPAID tag
100mb
user-initiated
auto-initiated
Desktop only
• Frame rate: 25 fps
• Bitrate: 2-5MBps
Video
Interstitial
Custom
.mp4, .mov
:15
2.2mb
user-initiated
auto-initiated
Desktop only
• Must be third-party served
• Close button required.
• Auto-collapse after 15 seconds.
Mobile Overlay
Custom
.mp4. .mov
:15
2.2mb
user-initiated
auto-initiated
Smartphone only
• N/A
Unit Name
Dimension
Pre-Roll
Advertising
Specifications
NationalGeographic.com
NEW MEDIA
For full creative specifications, please contact your sales representatives.
Acceptable File
Format
Video
Length
Max File Size
Audio
Video
Devices
Miscellaneous Comments
1080x1920
(must be fullscreen and
vertical)
H.264, .mp4,
.mov
:10
Up to 32 MB
Auto-initiated
Autoinitiated
Smartphone
Maximum of 3 inflow ads
Medium Rectangle,
Mobile Static
Wide Banner
300x250,
320x50
.jpeg, .gif
N/A
15kb
N/A
N/A
Smartphone
N/A
Standard Banner,
MREC,
Double Banner,
Large Banner,
Interstitial,
Pre-Roll, Native
See Apple
Specs
See Apple Specs
See
Apple
Specs
See Apple
Specs
See Apple
Specs
See Apple
Specs
IPhone, Ipad
Full Specifications
Runs on devices with iOS9
and higher
Platform
Unit Name
Dimension
Snapchat
Discover
Inflow
Facebook
Instant Articles
Apple
News
NEWSLETTERS
Only .jpg, .gif, or standard ad tags that redirect to .jpg or .gif
Adventure and Travel newsletters are dropped on a monthly basis. Please contact your regional sales representative to
coordinate timing and availability.
BRANDING
All ads must include advertiser branding in the form of advertiser name and/or logo.
DELIVERY DEADLINE
2 Full Business Days for Standard Media
5 Full Business Days for Rich Media, Video, and Newsletter ads
10 Full Business Days for Snapchat Discover, Facebook Instant Articles, and Apple News
Email all creative submissions to Ad Operations and Media Planning Teams: creatives@natgeo.com
For questions, please contact Ad Operations: ads@natgeo.com
ONLINE SPECIFICATIONS
Na tionalGeographic.com
Advertising
Specifications
ADDITIONAL INFORMATION
• All ads are served through DoubleClick for Publishers (DFP Premium)
• Provide click-thru URL for each ad unit
• All ads, including third-party tags, MUST be tested for approval
• Longer lead-times are required for creative rotations of more than five ads per month
• Polite creative are required for all rich media ads
• All ads running on kids.nationalgeographic.com MUST be COPPA compliant
• If a sponsorship is booked, please send .eps file of the brand logo to have sponsor logo treatment added
CANCELLATION AND TERMINATION
IAB AAAA Version 2.0
ONLINE SPECIFICATIONS