Ad Specs
3
Ad Specs
1
STANDARD BANNER: Ad Specs
Dimensions
Max LOAD Size
Devices
Feature
120x20
5KB
168x28
8KB
216x36
10KB
Operating System
Smartphone
Tablet
Various OS
Blackberry Android
iOS
Kindlefire
Windows
*300x50; 600x100
15KB; 60KB
320x48; 640x96
20KB; 80KB
320x50; 640x100
20KB; 80KB
300x250; 600x500
40KB; 160KB
*
*120x600; 240x1200
40KB; 160KB
*
*468x60; 936x120
20KB; 80KB
*
*728x90; 1456x180
40KB; 160KB
*1024x768; 1536x2048
100KB; 200KB
320x480; 640x960
*1280x800; 1600x2560
*
200KB; 200KB
200KB; 200KB
These placements support high definition (HD) creative. For example, if running a 320x50 HD creative, please provide a 640x100 standard banner at 72PPI.
*Available in certain regions only. Contact your InMobi account manager for details. Kindle Fire is not an HD Device — HD sizes are unavailable for Kindle Fire.
3
STANDARD & TEXT AD SPEC
Animated GIFs
Standard Banners
Item
SPECS
Frame Rate
0.2 seconds minimum
5 seconds maximum
live mobile content.
Looping
3 Loops Max
be implemented (See text ad spec)
Animation
Max 15 seconds
Availability
A standard banner ad is an ad unit that can be either static or animated
and placed within a publisher’s specified ad content area around their
Note: If standard banner does not render, a fail safe text ad will
File formats: PNG, GIF, JPEG, Animated GIF
• iOS, Android, Blackberry (RIM), Windows Phone,
Note: Devices not supporting GIFs display the first frame of the GIF as static image
Feature Phone (Symbian, Palm, Nokia, etc.)
• Mobile Web, In-App
Text Ads
Item
SPECSX
A
Characters
40 characters
(Including spaces)
Logo
38x38px
(.PNG format only)
Third party tracking: InMobi accepts 3rd party 1x1 pixels for impression
tracking and click trackers from approved vendors. Please contact your
account manager for more information
3
STANDARD Banner Sizes
Ad units that can be either
a static or animated
*
*
*
*
*
*
File formats: PNG, GIF, JPEG, Animated GIF
HD sizes supported for standard banner placement.
* HD Compatability in certain regions only. Contact your
InMobi Account Manager for more details.
4
RICH MEDIA SPEC
InMobi Studio is our preferred rich media ad building platform as the platform
capabilities are most compatible with the InMobi network. InMobi also accepts third
party ad tags from various external vendors.
Supported Rich Media Ad Formats:
• Expandable (1 piece )
• Full-page Flex Plus (exclusive to InMobi)
• Click-to-Rich (2 piece)
• IAB Mobile Rising Stars
• Interstitial
• Rich Banner
Availability
iOS (iPhone/iPad), Android (Smartphone/Tablet), Mobile Web, In-App
Windows not supported at this time
All available formats are supported on HD devices (e.g. both iOS retina display and Android)
5
X
X
A
B
A* SPEC
RICH MEDIA
X
Expandable (1 piece)
A
A
An expandable ad starts as a banner in the
A
contracted state and expands into a larger
A
rich media ad where users can interact with
unique brand experiences. The expanded
state can retract to the initial banner state
when the user initiates the close button.
X
X
A
Click-to-Rich (2 piece)
A Click-to-Rich is similar to an expandable but
B
is built in 2 pieces. The initial state begins as a
A
banner, and when tapped the unit opens in a
A*
web-view.
BUY
*
The small banner may be either a static or animated GIF for
iOS and some Android devices.
6
X
A
RICH MEDIA SPEC
Expandable (1 piece) and Click-to-Rich (2 piece) Specs
v
Dimensions
Banner Weight
Expanded Size
Safe Area **
mAX Initial Load
Device
320x48
100KB
320x480
320x416
200KB
Smartphone
320x50
100KB
320x480
320x416
200KB
Smartphone
300x250*
100KB
320x480
320x416
200KB
Smartphone
120x600*
100KB
768x1024
768x928
200KB
Tablet
300x250
100KB
768x1024
768x928
200KB
Tablet
728x90
100KB
768x1024
768x928
200KB
Tablet
*
Available in certain regions only. Contact your
InMobi account manager for details.
** P
ertinent content should not be visible in
the upper right and left hand corner of the
safe area (50x50 pixels). This is where the
required MRAID close button will appear.
Note: Static fail safe banner is recommended —
implemented in the InMobi Studio platform (.JPEG)
Larger ads can be supported through timers and
other InMobi Studio actions and components
that load no more than 200KB at a time. Cap
5MB for both smartphone and iPad
7
A
A
A
RICH MEDIA SPEC
Interstitial
An interstitial ad is a full screen
advertisement, which may be displayed
X
A
8
during launch, in between content or upon
exit of an application or mobile web page.
RICH MEDIA SPEC
Interstitial Specs
Dimensions
Safe Area**
MAX Initial Load
Device
320x480
320x416
200KB
Smartphone
768x1024
768x928
200KB
Tablet
** P
ertinent content should not be visible in the
Larger ads can be supported through timers and other InMobi
upper right and left hand corner of the safe area
Studio actions and components that load no more than 200KB
(50x50 pixels). This is where the required MR AID
at a time. Cap 5MB for both smartphone and iPad
close button will appear
9
VIDEO AD SPEC
X
A
Tap-to-Video unit
Displays an inline banner
ad that launches a full
screen* (landscape) video
when tapped.
* F ull screen video view is available for both
the mobile web and in-app. In certain OS
SDK combination videos, full screen is not
available, in which case video will play inline
in the ad.
User must
tap to play
10
VIDEO AD SPEC
iOS and Android Video Specs
Format
Max File size
fps
Resolution
Length
H.264/ACC
2.2MB
24 FPS
Up to 640x960
Up to 30 seconds
(encoded)
(aspect ratio: 16:9 or 4:3)
* Banner ads must be provided by the client. (Refer to the banner dimensions on page 7 for acceptable sizes)
11
RICH MEDIA SPEC
Rich Banner
A rich banner is an
HTML 5 ad unit capable
A
A
12
of leveraging all rich
media capabilities
RICH MEDIA SPEC
Rich Banner Specs
*
Dimensions
Initial Load
Device
320x48
200KB
Smartphone
320x50
200KB
Smartphone
120x600*
200KB
Tablet
300x250*
200KB
Tablet
728x90
200KB
Tablet
A
vailable in certain regions only. Contact your InMobi
`Larger ads can be supported through timers and other
account manager for details.
InMobi Studio actions and components that load no more than
Note: Static fail safe banner is recommended —
200KB at a time. Cap 5MB for both smartphone and iPad
implemented in the InMobi Studio platform (.JPEG)
13
RICH MEDIA SPEC
Full-page Flex Plus
The Full-page Flex Plus
ad format from InMobi
enables ads to adjust
to changes in device
orientation, and can also
re-size and re-position
the creative for optimal
utilization of screen
display area.
14
RICH MEDIA SPEC
Full-page Flex Plus Specs
*
Dimensions
Safe area*
Max Initial Load
Device
320x480
320x416
200KB
Smartphone
1024x768
1024x672
200KB
Tablet
768x1024
768x928
200KB
Tablet
P
ertinent content should not be visible in
Larger ads can supported through timers and other InMobi
upper right and left hand corner of the safe area
Studio actions and components that load no more than 200KB
(50x50 pixels). This is where the required MRAID close
at a time Cap 5MB for both smartphone and iPad
button will appear
15
RICH MEDIA SPEC
IAB MOBILE RISING STARS:
IAB’s Mobile Rising Stars Formats provide highly engaging ads using InMobi Studio, our Rich
Media authoring tool. IAB’s Mobile Rising Stars formats work across all major mobile platforms.
Supported IAB Mobile rising stars Ad Formats:
• Pull
• Slider
• Flimstrip
• Full-page Flex
Availability
iOS (iPhone/iPad), Android (Smartphone/Tablet), Mobile Web, In-App
Windows not supported at this time
All available formats are supported on HD devices (e.g. both iOS retina display and Android)
16
RICH MEDIA SPEC
IAB Mobile Rising Stars: Common Specs
item
Specs
Frame Rate
24 fps Maximum
Animation
Max 15 seconds
Video
Max 30 seconds
NOTE: Devices not suporting GIFs display the first frame of the GIF as static image
17
RICH MEDIA SPEC
IAB Mobile Rising
Stars: Pull
The Pull format enables to
vertically slide a bottom
or top banner over the
content being consumed.
It allows for generating
rich and interactive
experiences with the user
in complete control.
18
RICH MEDIA SPEC
IAB Mobile Rising Stars: Pull Specs
v
Dimensions
Banner Weight
Expanded Size
Safe Area **
mAX Initial Load *
Device
320x50
100KB
320x250
320x250
40KB
Smartphone
320x48
100KB
320x480
320x416
40KB
Smartphone
320x50
100KB
320x480
320x416
40KB
Smartphone
120x600
100KB
768x1024
768x928
60KB
Tablet
300x250
100KB
768x1024
768x928
60KB
Tablet
728x90
100KB
768x1024
768x928
60KB
Tablet
*
Subsequent maximum user initiated file load
size is 100KB for smartphone and 150KB
Note: Static fail safe banner is recommended —
implemented in the InMobi Studio platform (.JPEG)
for tablet
** P
ertinent content should not be visible in
Larger ads can be supported through timers and
the upper right and left hand corner of the
other InMobi Studio actions and components
safe area (50x50 pixels). This is where the
that load no more than 200KB at a time. Cap
required MRAID close button will appear.
5MB for both smartphone and iPad
19
RICH MEDIA SPEC
IAB Mobile Rising
Stars: Slider
The Slider format enables
the user to slide a banner
at the bottom to reveal a
full-page ad. The user can
also use the slide motion
to close the ads.
20
RICH MEDIA SPEC
IAB Mobile Rising Stars: Slider Specs
v
Dimensions
Banner Weight
Expanded Size
Safe Area **
mAX Initial Load *
Device
320x50
100KB
320x250
320x250
40KB
Smartphone
320x48
100KB
320x480
320x416
40KB
Smartphone
320x50
100KB
320x480
320x416
40KB
Smartphone
120x600
100KB
768x1024
768x928
60KB
Tablet
300x250
100KB
768x1024
768x928
60KB
Tablet
728x90
100KB
768x1024
768x928
60KB
Tablet
*
Subsequent maximum user initiated file load
size is 100KB for smartphone and 150KB
Note: Static fail safe banner is recommended —
implemented in the InMobi Studio platform (.JPEG)
for tablet
** P
ertinent content should not be visible in
Larger ads can be supported through timers and
the upper right and left hand corner of the
other InMobi Studio actions and components
safe area (50x50 pixels). This is where the
that load no more than 200KB at a time. Cap
required MRAID close button will appear.
5MB for both smartphone and iPad
21
RICH MEDIA SPEC
IAB Mobile Rising
Stars: Filmstrip
The IAB Mobile Filmstrip
is a scrollable, multi-panel,
horizontal or vertical Ad
unit. It empowers the user
with complete control over
how multiple frames of
content are consumed.
22
RICH MEDIA SPEC
IAB Mobile Rising Stars: Filmstrip Specs
v
Dimensions
Banner Weight
Expanded Size
Safe Area **
mAX Initial Load *
Device
320x50
100KB
320x250
320x250
40KB
Smartphone
320x48
100KB
320x480
320x416
40KB
Smartphone
320x50
100KB
320x480
320x416
40KB
Smartphone
120x600
100KB
768x1024
768x928
60KB
Tablet
300x250
100KB
768x1024
768x928
60KB
Tablet
728x90
100KB
768x1024
768x928
60KB
Tablet
*
Subsequent maximum user initiated file load
size is 100KB for smartphone and 150KB
Note: Static fail safe banner is recommended —
implemented in the InMobi Studio platform (.JPEG)
for tablet
** P
ertinent content should not be visible in
Larger ads can be supported through timers and
the upper right and left hand corner of the
other InMobi Studio actions and components
safe area (50x50 pixels). This is where the
that load no more than 200KB at a time. Cap
required MRAID close button will appear.
5MB for both smartphone and iPad
23
RICH MEDIA SPEC
IAB Mobile Rising Stars: Flimstrip In-Content Specs
Dimensions
Initial Load
Device
300x600
100KB
Tablet
Note: Static fail safe banner is recommended ― implemented in
Larger ads can be supported through timers and other InMobi
the InMobi Studio platform (.JPEG)
Studio actions and components that load no more than 200KB
at a time. Cap 5MB for both smartphone and iPad
24
RICH MEDIA SPEC
IAB Mobile Rising
Stars: Full-page Flex
The Full-page Flex format
enables ads to smoothly
re-orient to change when
a user switches between
portrait and landscape
orientations.
25
RICH MEDIA SPEC
IAB Mobile Rising Stars: Full-page Flex Specs
foreground
Background
Creative
Creative
320x320
Max Initial Load
Device
480x480
40KB
Smartphone
480x480
800x800
40KB
Smartphone
600x600
1024x1024
60KB
Tablet
Larger ads can be supported through timers and other InMobi
Studio actions and components that load no more than 200KB at a
time. Cap 5MB for both smartphone and iPad
26
Popular Rich Media Features
27
Rich Media Capabilities
Feature
Description
Custom Animation
Fluid animation engine with high-performance sequencing and easing
Inline Audio
Stream audio directly into the creative
Audio on Demand
Stream audio when user sends a request for it
Inline Video
Stream video directly into the creative
Full Screen Video
Stream video in full screen mode
Drag and Drop
Drag UI to create puzzles, builders, and more
360° and Pannable Images
Product rotations and panoramas
Shake and Tilt
Accelerometer control for interactive experiences or simple games (iOS Only)
Image Gallery
Tactile galleries with thumbnail views, lightbox previews, and image downloads (iOS Only)
Add-to-Calendar
Add a meeting or event to the calendar (iOS Only)
Smart Day Parting
Display a different image or message depending on the time of the day
Google Map
Embedded map to show locations
Location
Use user location to find point of interest
28
Feature
Description
Facebook and Twitter
Share or post to social media
Interactive Games
Hidden objects, tile-matching, spot-the-difference, and other simulator games
Flex Orientation
Creative adapts to change in device orientation
Transparency
Control image opacity
Swipe
Supports dragging gestures
Auto-play
Audio/ video starts as ad is rendered
Tap-to-play
Click to play audio/ video
Flick
Fast swipe and release
Countdown
Timer for events
Data Capture
Form fill and support
Form Submission
Collect survey responses
Call-to-action
Initiate a call, or send email, SMS/ text
Full Analytics
Analytics on user actions to enable optimizing creative for delivering higher engagement
29
BUY
BUY
BUY
BUY
BUY
BUY
BUY
BUY
www.inmobi.com
4
Simplifying Mobile
www.inmobi.com
2