CHCH TV
CHCH started broadcasting in 1954 and is proud to be the news
leader for Hamilton and the surrounding Halton and Niagara
regions. CHCH produces more original news programming than
any other local television station in North America. With a
primetime line-up anchored by movies, news magazine shows,
game shows and hit dramas, CHCH is available to over 90% of
Ontario and is viewed by millions nationally each week.
Spring 2014 Prime-Time Schedule
Over 5.7 Million Viewers Weekly Across Canada
Toronto EM
Ontario
2.8 million
4.6 million
Source: BBM Canada, Spring 2013 , Ind. 2+, weekly reach
Canada
5.7 million
Over 90% Reach of Ontario
Toronto EM
Ottawa EM
Hamilton Niagara*
Kitchener EM
London EM
Peterborough EM
Sud-NB-Tim/SSM
Barrie EM
Windsor EM/Essex
Thunder Bay EM
Kingston EM
Source BBM Canada, Reach based on PPM data, 2012/2013 annual 2+ reach
*Hamilton Niagara is part of the Toronto EM
Prime-Time Up 50%
With continued improvements to the prime-time schedule, CHCH increased its
prime-time audience 50% in one year.
Prime-Time Average Minute Audience (000)
A25-54, Ontario
39,000
26,000
+50%
Spring 2012
Spring 2013
Source: BBM Canada, Ontario, A25-54, Spring 2012 (February 20 – May 27), Spring 2013 (February 18 – May 26)
Balanced Coverage
CHCH is the only Ontario station that focuses on both the Hamilton Niagara region
(an area that encompasses 1.2 million people) and the Toronto CMA, offering balanced
coverage of the entire Toronto/Hamilton extended market.
CHCH
Average Minute Audience
Toronto EM
Competition*
Average Minute Audience
Toronto EM
Hamilton
Niagara
14%
Hamilton
Niagara
55%
Toronto EM
Balance
45%
Source: BBM Canada, Spring 2013 (February 18 – May 26), Age 2+
*Competition includes CBC, Citytv, Global, CTV, CTV 2, OMNI 1
Toronto EM
Balance
86%
Toronto Central Market Reach
While CHCH is the dominant station in the western region of the Toronto EM, we also
reach over 1.9 million viewers within the Toronto Central Market Area each week.
Source: BBM Canada, Spring 2013 (February 18 - May 26), Age 2+
Broad Appeal Programs
CHCH is able to cover Toronto and the rest of Ontario with a diverse schedule of US
simulcasts and popular movies that attract broad appeal across the entire province.
Toronto Centric Programming
The majority of CHCH’s Prime-time and movie viewers
from the Toronto/Hamilton Extended Market are
located in the Toronto Central Market Area.
Top Toronto Centric Programs*
87%
% Distribution of Prime-time Programs and Movies
Adult 25-54 AMA (000)
82%
79%
Balance
of EM
26%
Toronto
CMA
74%
Source: BBM Canada, Spring 2013 (February 18 – May 26), based on sellable programs
76%
78%
76%
*% of audience that comes from the
Toronto CMA
News Leader In The Western Half of Toronto EM
CHCH news is the only news that extensively covers the western portion of the Toronto EM,
an area that consists of over 1.2 million people.
1.9
Morning News
Hamilton Niagara Ratings
Adults 25-54
0.5
5.8
Early Evening News
Hamilton Niagara Ratings
Adults 25-54
3.7
Late Evening News
Hamilton Niagara Ratings
Adults 25-54
1.3
0.1 0.1
0.5
0.0 0.0
CHCH Breakfast
CP24 Canada AM The
CBC News
Morning
Morning Television Breakfast
(CTV)
Now
Live
(Citytv)
Show
(Global)
CHCH
CTV
Evening Evening
News at 6 News
0.2 0.1 0.1
Global CBC News CityNews
CTV
News
at Six
at Six
Evening
Hour/
News
Weekend
(CP24)
News
Source: BBM Canada, Hamilton Niagara region, Spring 2013 (February 18 – May 26)
0.4 0.4 0.3
0.2
0.0
CHCH
CTV Late CBC News Global CityNews CP24 Live
Evening
News
at 11 News at 11 Tonight/
at 11
News at 11
Weekend
The Best of Both Worlds
CHCH effectively and efficiently reaches the entire Toronto EM.
+
Wide appeal US simulcasts and
popular movies to reach the entire
Toronto market and beyond.
Dominant news in the western
portion of the Toronto EM offering
extensive unduplicated news reach.
Summary
• 5.7 million viewers across Canada each week.
• Over 90% reach of Ontario.
• Balanced coverage of the entire Toronto EM.
o Toronto centric prime-time programming and movies
to reach the Toronto CMA and the rest of Ontario.
o Dominant local news to reach the western half of the Toronto EM.