2016 MEDIA KIT
IN PRINT | ONLINE | IN PERSON
W WW.PR OSOU N D N ETWOR K.C OM • WWW.N EWB AYMEDI A. CO M
2016 Mission Statement
DEDICATED TO THE BUSINESS OF THE PROFESSIONAL AUDIO INDUSTRY
PRO SOUND NEWS
Pro Sound News is a monthly news journal dedicated to the business of
the professional audio industry. For more than 35 years, Pro Sound News
has been — and still is — the leading provider of timely and accurate news,
industry analysis, features and technology updates to the expanded
professional audio community — including recording, post, broadcast,
live sound, and pro audio equipment retail.
NEWBAY MEDIA’S PRO AUDIO GROUP
NewBay Media’s Pro Audio Group reaches more than 500,000 audio
professionals worldwide through multiple publications, show dailies, websites,
eNewsletters and custom publishing efforts. Serving the professional recording
and sound production technology industries for over 40 years, NewBay Media
covers the latest developments in Live Sound, Recording and Music Production,
Post Production, Broadcast, Audio Technology, and Audio Hardware and
Software Retail. While meeting the demands of a global industry, the Pro Audio
Group offers a dynamic pro audio online community as well as news reports
and analysis, feature stories, gear reviews and product news.
2
2016 Magazine & Digital Editorial Calendar
CLIVE YOUNG, SENIOR EDITOR | Email: cyoung@nbmedia.com
MAGAZINE-ONLY
MAGAZINE, WEBSITE, WEBINAR, AND ENEWSLETTER CONTENT
3
Supplements/eBooks and
Companion Publications
Month
Special Reports
Bonus Distribution
Deadlines
JANUARY
Studio Essentials:
The Go-To Tools of the Pros
Winter NAMM
Ad Reservation: 12/9/15
Ad Materials: 12/16/15
FEBRUARY
Pro Audio Education
MARCH
Studio Acoustics, Design & Install
HOW Sound
APRIL
Broadcast Audio Trends
Sports Broadcast Sound
MAY
NAB & MusikMesse / ProLight &
Sound in Review: Gear and Highlights
JUNE
Digital Audio Networking: Market Update
InfoComm
JULY
InfoComm in Review:
Gear and Highlights
Summer NAMM
AUGUST
Speaker Drivers
SEPTEMBER
AES Convention Preview:
Featured Events and Content
AES
Ad Reservation: 8/5/16
Ad Materials: 8/12/16
OCTOBER
State Of The Audio Industry: Production & Business
Trends / AES Convention Issue
AES
Ad Reservation: 9/11/15
Ad Materials: 9/17/15
NOVEMBER
AES in Review: Gear and Highlights
DECEMBER
Post Production Trends
Ad Reservation: 1/8/16
Ad Materials: 1/15/16
Ad Reservation: 2/5/16
Ad Materials: 2/12/16
NAB
MusikMesse /
ProLight & Sound
Ad Reservation: 3/4/16
Ad Materials: 3/11/16
Ad Reservation: 4/8/16
Ad Materials: 4/15/16
Ad Reservation: 6/3/16
Ad Materials: 6/9/16
Ad Reservation: 7/8/16
Ad Materials: 7/15/16
Music Festival Business
HOW Sound
Ad Reservation: 5/06/16
Ad Materials: 5/13/16
Ad Reservation: 10/7/16
Ad Materials: 10/14/16
Ad Reservation: 10/28/16
Ad Materials: 11/11/16
2016 Supplements & Companion Publications
CLIVE YOUNG, SENIOR EDITOR | Email: cyoung@nbmedia.com
Cover Date
MARCH,
NOVEMBER
APRIL
AUGUST
4
Supplements
and
Companion
Publications
Description
HOW Sound
HOW Sound focuses on the various applications of
manufacturers’ existing product lines and House of
Worship specific products with content designed to
aid HOWs in their selection and implementation of
professional audio technology, gear and software.
Sports
Broadcast
Sound
Music Festival
Business
The creation and distribution of sports content across
broadcast and web services is an integral part of the
modern media landscape, and the audio component is
one of its most crucial aspects. SPORTS BROADCAST
SOUND explores the increasingly sophisticated
technologies and expectations associated with
contemporary sports broadcasting.
Examining the business as well as the technology behind
successful music festivals.
Distribution
Publication Size
Deadlines
MARCH:
Ad Reservation: 2/5/16
Ad Materials: 2/12/16
70,000 copies each in print
and digital to Pro Sound News,
Pro Audio Review, Sound &
Video Contractor and Systems
Contractor News lists
Standard
(see below for
specs)
NOVEMBER:
Ad Reservation: 10/7/16
Ad Materials: 10/14/16
Ad Reservation: 3/4/16
Ad Materials: 3/11/16
Each issue has 20,000 print and
25,000 digital for a total of 45,000
sound company executives,
tour production managers,
regional sound companies, FOH
engineers, and more.
Specifications:
Standard Size (W x H)
Specifications:
Standard Plus (W x H)
TRIM............................................................... 8’ x 10 3/4”
SPREAD............................................ Bleed: 16 3/4” x 11”
FULL PAGE........................................ Bleed: 8 3/8” x 11”
1/2 ISLAND...................................................4 9/16” x 7”
1/2 PAGE HORIZONTAL...................................7” x 4 7/8”
1/2 PAGE VERTICAL......................................3 3/8” x 10”
1/3 PAGE VERTICAL....................................2 3/16” x 10”
1/3 PAGE SQUARE.................................. 4 9/16” x 4 7/8”
1/4 PAGE................................................... 3 3/8” x 4 7/8”
TRIM................................................................. 9” x 10 7/8”
SPREAD.........................................Bleed: 18 1/2” x 11 1/8”
FULL PAGE.....................................Bleed: 9 1/4” x 11 1/8”
1/2 ISLAND................................................. 5 7/8” x 7 3/4”
1/2 PAGE HORIZONTAL.................................... 9” x 5 5/8”
1/2 PAGE VERTICAL.................................. 4 3/8” x 10 7/8”
1/3 PAGE VERTICAL.................................. 3 1/8” x 10 7/8”
1/3 PAGE SQUARE....................................... 5 1/4” x 5 1/8”
1/4 PAGE........................................................... 3 3/4” x 5”
Standard Plus
(see below for
specs)
AUGUST:
Ad Reservation: 7/8/16
Ad Materials: 7/15/16
2016 Print Advertising Rates
4-Color Print Advertising Rates
4-Color
1x 3x 6x12x
Full Tab Page $4,975
$4,725
$4,550
$4,375
Tab Spread $8,875
$8,425
$7,975
$7,550
Junior Page
$4,300
$4,075
$3,875
$3,650
Junior Spread $7,525
$7,150
$6,775
$6,400
1/2 Page Junior $2,975
$2,825
$2,675
$2,525
1/3 Page Junior $2,600
$2,475
$2,350
$2,200
1/4 Page Junior $2,125
$2,025
$1,900
$1,800
1/6 Page Junior $1,675
$1,600
$1,525
$1,425
Add to 4-Color Rates: 5th color (PMS) $785; 5th color (PMS) metallic ink $950
Cover Advertising Rates
COV 2...............................................$9,639
Career Marketplace:
COV 3...............................................$8,120
$120 per column inch, frequency discount available
COV 4...............................................$10,353
Classifieds
Product Spotlight
($120 per column inch)
(high-res. picture plus 30 words and contact information)
Ad Size
1x
3x
6x
12x
Frequency
1 Col x 4”
$480
$460
$440
$400
1x..............................................$675
1 Col x 3”
$360
$345
$330
$300
3x..............................................$655
1 Col x 2”
$240
$230
$220
$200
6x..............................................$605
1 Col x 1”
$120
$115
$110
$100
12x.............................................$525
3-month minimum/Combined Frequency Discounts: 6x – 5% less, 12x – 15% less.
5
Price Per Issue
2016 Print Advertising Sizes&Specifications
Ad Size
Width
Height
Tabloid Spread (trim):
20 3/4”
14 1/4”
Tabloid Spread (bleed):
21 1/2”
14 1/2”
­­­Tabloid (trim):
10 3/8”
14 1/4”
Tabloid (bleed):
10 3/4”
14 1/2”
Junior Page Spread (trim)
16”
10 7/8”
Junior Page Spread (bleed)
16 1/2
12 1/4”
Junior Page (trim):
7 1/4”
10 5/8”
Junior Page (bleed):
7 5/8”
12”
1/2 Tabloid Page-Horizontal (trim):
10 1/4”
7 3/8”
1/2 Tabloid Page-Horizontal (bleed):
10 1/2”
7 3/4”
1/2 Tabloid Spread-Horizontal (trim):
20 1/2”
7 3/8”
1/2 Tabloid Spread-Horizontal (bleed):
21”
7 3/4”
1/2 Tabloid Page-Vertical (non-bleed):
4 5/8”
13 1/2”
1/2 Tabloid Page-Vertical (bleed):
5 1/8”
14 1/4”
2/3 Junior Page:
4 5/8”
10”
7”
4 7/8”
1/2 Junior Page-Island:
4 5/8”
7 1/2”
Custom Marketing Solutions
1/3 Junior Page-Square:
4 5/8”
4 7/8”
REPRINTS
1/3 Junior Page-Vertical:
2 3/8”
10”
1/4 Junior Page-Vertical:
3 1/2”
4 3/8”
1/4 Junior Page-Horizontal:
4 3/8”
3 1/2”
1/6 Junior Page-Vertical:
2 3/8”
4 7/8”
1/6 Junior Page-Horizontal:
4 7/8”
2 3/8”
Banner (trim)
10 3/8”
3 1/2”
Banner (bleed)
10 3/4”
3 3/4”
1/2 Junior Page-Horizontal:
Keep all essential live matter 1/4” inside trim all around.
6
PRINT PUBLISHING SCHEDULE: (12x/year)
PRINT CIRCULATION: 20,025 Copies (BPA Audit, June 2011)
PAGE TRIM SIZE: 10 3/8” x 14 1/4”
Material Instructions
Method and Paper: Web offset, coated text and cover, saddle-stitch.
Bleed: No additional charge. Minimum size 1/2-page horizontal.
Electronically Provided Ads
Only high-resolution Adobe PDF files are accepted. All electronic files must be accompanied
by a color proof or laser proof. If a color proof or laser proof is not provided, we cannot
guarantee color reproduction quality.
Submission Instructions
Send Materials To:
Pro Sound News, Production Dept.
28 E. 28th Street, 12th Floor
New York, NY 10016
Our preferred file format for digital ad files is Adobe® Acrobat® PDF/x-1a files provided that
they are prepared for press-optimized printing in CMYK with fonts embedded. Please use
http://newbayadportal.com/HowToUse.aspx. When using this site, all pages must be sent as
individual PDF files.
Please make sure the advertiser’s name is included in the file name. When uploading ads to
the ftp site, please notify your sales representative and provide a color proof.
Ordering reprints of articles that appear in Pro Sound News is an inexpensive and
effective way to maximize your exposure in the market. PDFs are also available for
website posting. Contact your sales rep today for details!
LIST RENTAL
Reach highly responsive industry decision-makers. Demographic and purchasing
authority selects are available. For more information, contact your sales rep today.
CUSTOM PUBLISHING
Our design team provides a full range of custom publishing services, including print and
electronic newsletters, catalogs and advertorials.
2016 Audio Production Marketplace
Introducing an Advertising Network Opportunity Exclusive
marketplace
Now it is easier and more cost-effective than ever to reach the
combined 66,525* qualified audio professionals receiving Pro Sound
News, Pro Audio Review, and Mix every month!
[63]
The Audio Production Marketplace Advertising Network will place your ad in the
monthly editions of these three publications, all for just one low price!
Act now to take advantage of the unprecedented savings available with our
introductory network promotional rate in this exclusive and very high profile
advertising section within all three magazines.
Audio Production Marketplace Advertising Network Introductory
rates are as follows:
Marketplace
AD SIZE
DIMENSIONS**
1/2 pg H
1/4 pg H
1/4 pg V
1/8 pg H
1/12 pg V
7”w x 4”h
7”w x 2”h
3”w x 4”h
3”w x 2”h
2”w x 4”h
PRICE
$1,500
$900
$825
$600
$450
** Dimensions are approximate. Please contact your sales representative for exact dimensions
and specs.
Special introductory rates are net and provide a one-month insertion inclusive of all
3 magazines in the Marketplace Network. Rates are also based upon a min.
consecutive 3 month commitment.
April 2010 prosoundnews.com
FOR MORE INFORMATION ON
For more information on how you can take advantage of this
limited-time offer, contact:
PRO AUDIO REVIEW’S
MARKETPLACE ADVERTISING
PLEASE CALL 212.378.0461
www.proaudioreview.com
April 2010 | ProAudioReview
1
ZAHRA MAJMA, Specialty Sales Associate
Phone: (212) 378.0400 x517 | Email: zmajma@nbmedia.com
1 Color - 0 Cyan / 100 Magenta / 99 Yellow / 4 Black
* Pro Sound News, June 2011 BPA; Pro Audio Review, June 2011 BPA; Mix, June 2011,
publisher’s own data
7
2016 eNewsletter Rates&Specifications
Integrate Your Messaging from Print to Online Today with a
Product Placement or Banner Advertisement
SIZE SPECIFICATIONS
Today's
in
Pro Sound New’s Daily eNewsletter!
Top Sto
ry - 12.0
8.1x190
728
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Call for rates
MEDIUMGCRECTANGLE
Pro Ad
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300 x 250
Call for rates
FULL BANNER
468 x 60
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INTERSTITIAL
640 x 480
Call for rates
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No rich media. Animated GIF’s OK. Include with artwork: referring
URL and alt text.
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For advertising questions, please contact your NewBay Media sales representative today! Direct technical questions and submit
materials to Rob Granger: rgranger@nbmedia.com or (212) 378.0483.
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CUSTOM EBLAST
Quoted on Request Client-provided content and graphic and/or repurposed Pro
Sound News editorial email blast to entire Pro Sound News email subscriber list.
Additional lists avail able at incremental CPM. Editorial custom content creation
costs quoted on demand.
Custom eBlast Specifications
1. Flat html file - no scripting, no rich media.
2. All images and urls should link back, absolutely, to their sources.
3. If using CSS, inline tags are preferred - no external style sheets.
4. Custom emails should be 999 pixels high by 728 pixels wide.
5. A text version to send to our text-only subscribers.
2016 Online Rates&Specifications
SPECIFICATIONS & PRICING GUIDE
AD UNIT SPECIFICATIONS
AD DESCRIPTION
AD SIZE (pixels)
PRICE
Required Files
LEADERBOARD
728 x 90
$100/CPM
.jpg, .gif, swf,
3rd party tag,
click through URL
FULL BANNER
468 x 60
$85/CPM
MEDIUM RECTANGLE
300 x 250
$125/CPM
Size or Length
Loop/Time
50k
3 loop/15 sec
Media Types
Accepted
Audio Accepted
3rd Party
Serv
All Rich Media
User Enabled Audio
Streams Only
Yes
except DHTML
LEADERBOARD
FULL BANNER
MEDIUM
RECTANGLE
RICH MEDIA
Accepted Ad Formats
Expandable Banner,
Standard Banner,
Peel Backs,
Page Take-overs
Lead Time
4 days
Maximum file size
100 KB
Accepted Flash
Versions
9
up to Flash 10
Direct technical questions and submit materials to Sujin Lee:
slee@nbmedia.com or (212) 378.0433.
2016 Online Opportunities
Peel-Back Banner
• Supports video, companion ad,
and logo
• Can appear on all pages of the
site
Push-Down Expandable
Banner
Scrollable Footer Banner
• Always remains at the
bottom of the screen page
• Automatic width of web page
content
10
• Push down expandable unit with
Video capabilities
• Collapsed: 970x90
• Expanded: 970x417
• Supports video, companion ad,
and logo
In-Banner Videos
• 640x480
•1
5 – 30 second videos
recommended
2016 Digital Opportunities
Digital Edition Sponsorship
Your Ad Here Mobile Marketing
• Address your target audience at their point-of-need
• 30-day cycles for rotating display banner ads
• iPad ads archived indefinitely for longer shelf-life
• Promotes your products 24/7, without the barriers of time
& location
11
2016 Online Specifications&Contacts
GENERAL SPECIFICATIONS
• All creative must be approved and tested before a
campaign can begin.
•Creative must be received by Traffic & Campaign
Management 4 business days before the campaign
launch date.
• Flash creative should use Click-Tag instead of ClickThrough (http://www.adobe.com/resources/richmedia/ tracking/designers_guide/) on (release) {getURL
(clickTAG,”_blank”);}
• When submitting rich media, an alternate .gif/.jpg is
required
• Expandable or “Out of Banner” Rich Media creative
must be click initiated
• Expandable or “Out of Banner” Rich Media creative
must no larger than twice the banner size
• Audio ads must be user initiated and are subject to
editorial approval
WEB MECHANICAL SPECIFICATIONS
Supplied materials should be no more than 530 pixels
wide by no more than 72 pixels deep. GIF or JPEG
formats are accepted, as are animated GIFS (which
must be less than 24 kilobytes in size). A URL for hot link
must be specified. Our production department will be
happy to produce your Web advertising FREE of charge.
CHANGES & CANCELLATIONS
All creative materials must be received at least five
business days prior to the launch of the campaign.
Include with artwork: Referring URL and alt text. If
creative is delayed, NewBay Media reserves the right
to extend the campaign and date by same number of
days creative was delayed.
12
File Specifications
Maximum file size for any advertisement is 40K. We
accept animated or static .gifs/.jpgs, but do not accept
Rich Media/Flash for the newsletters. (*Please note
that Microsoft 2007-and-up WILL NOT animate .gifs in
emails, only the first frame of the animation will appear.
We recommend that you start your animated .gifs on the
most important frame to accommodate this Microsoft
issue, this way it will allow Outlook end-users to see your
pertinant info and anyone using other email apps will be
able to view the full animation cycle. Vist http://office.
microsoft.com for more details.)
Materials Due
For more information, or to reserve
advertising space, contact your regional
sales representative:
SALES CONTACTS
TARA PRESTON
ASSOCIATE PUBLISHER, EAST SALES/EUROPE
(917) 331.8904, tpreston@nbmedia.com
JANIS CROWLEY
(415) 505.1985, jcrowley@nbmedia.com
PHIL HOLTBERG
212-378-0413, pholtberg@nbmedia.com
All creative materials must be received at least
five business days prior to the launch of the newsletter.
SUE HORWITZ
323-697-7186, sue@audientmarketing.com
Rejecting Creative
GENE KINSELLA
773-857-5944, g.kinsella@comcast.net
NewBay Media reserves the right to approve all ad
creative which will run on any NewBay Media newsletters.
NewBay Media reserves the right to reject any creative
that does not follow our specifications.
3rd Party Tag Policy
ZAHRA MAJMA
212-378-0400 x517, zmajma@nbmedia.com
DEBBIE ROSENTHAL
212-378-0473, drosenthal@nbmedia.com
NewBay Media will accept and traffic up to three tags
per placement, per campaign.­­
WENGONG WANG, INTERNATIONAL SALES
+ 86-755-83862930/40/50/60/70/80,
wwg@imaschina.com
Late Creative
EDITORIAL CONTACT
NewBay Media will not delay the deployment of a
newsletter due to late creative.
CLIVE YOUNG, SENIOR EDITOR
Email: cyoung@nbmedia.com
SEND MATERIALS TO:
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Production Department
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2016 Who’s Reading Pro Sound News?
HOW OFTEN DO YOU VISIT THE WEBSITE WWW.PROSOUNDNETWORK.COM?
WHAT SOURCES DO YOU RELY ON TO STAY UP TO DATE ON TRENDS, TECHNIQUES, PRODUCTS, VENDORS AND NEWS
FOR YOUR RECORDING NEEDS?
Professional/Industry magazines 94%
Search Engines (Google, Yahoo, etc) 51%
Online community/forum sites 46%
Web sites produced by professional magazines 54%
Manufacturer web sites 72%
Electronic Newsletters 55%
E-mail from vendors 32%
Manufacturer seminars 28%
Books 31%
Retail Sales staff 14%
Manufacturer Sales and Support staff 31%
Tradeshows/Conventions 58%
Conferences/seminars 27%
Online webinars/interactive presentations 12%
Word of mouth/peer to peer 59%
Vendor White Papers 14%
Direct mail from vendors 17%
Catalogs (print) 41%
13
2016 Who’s Reading Pro Sound News?
HOW MANY YEARS HAVE YOU BEEN IN THE AUDIO INDUSTRY?
Less than 5 years
6%
52%
13%
Between 5 and 10 years
Between 10 and 20 years
Longer than 20 years
29%
WHAT IS YOUR ROLE IN THE PURCHASING PROCESS FOR AUDIO EQUIPMENT
AND SUPPLIES RELATED TO YOUR PRIMARY AUDIO ACTIVITIES?
4%
42%
Sole Decision Maker
54%
Make recommendations,
consult, and advise
No role in decision
WHAT TYPE OF ACTIONS DO YOU TAKE AS A RESULT OF SEEING PRODUCT INFORMATION IN PRO SOUND NEWS
AND/OR OUR NEWSLETTER?
Go to manufacturer/reseller
website for more information 90%
Call direct to manufacturer/reseller
for more information 21%
Share information with
colleagues 61%
Purchase product from
manufacturer/reseller 39%
14
2016 What Our Advertisers Say About Us
“when I get my copy, I drop what I’m doing...
“P ro Sound News is an integral
part of Audio-Technica’s marketing
initiative to reach the live, recording
“There are very few trade periodicals that I consider ‘primary reads’, i.e.
when I get my copy, I drop what I’m doing and go through it from cover to
and pro audio communities. Their
cover. Pro Sound News not only has that distinction, but also is considered
staff is extremely helpful and
to be a primary buy when it comes to advertising expenditures because I
professional. They partner with us
think many others share my enthusiasm.
to reach our communications goals
while maximizing our advertising
”
- Jeff Alexander, Vice President-Sales and Marketing, Professional Products Division,
Sennheiser Electronic Corporation
dollars. PSN is an on-going winner,
addressing a wide demographic
with current, relevant editorial that
people actively seek out; and we
want our message to be
”
a part of it.
- Jeff Simcox, Executive Director of Marketing,
Audio-Technica U.S., Inc.
...and go through it from cover to cover”
“W
e continue to directly experience increased sales on
products advertised in both PSN and SCN. The right
campaign with the right magazine can do wonders for
your bottom line. While many are hailing web advertising
as the new paradigm, print advertising is alive and well!
”
- Bill Wenzloff, Sales and Marketing Manager,
Sound Enhancement Products, Inc.
15
2016 Contacts
ASSOCIATE PUBLISHER
EDITORIAL
ADVERTISING
STEVE HARVEY, WEST COAST EDITOR
818-909-9790, sharvey.prosound@gmail.com
TARA PRESTON
917-331-8904, tpreston@nbmedia.com
JANIS CROWLEY
415-505-1985, jcrowley@nbmedia.com
PHIL HOLTBERG
212-378-0413, pholtberg@nbmedia.com
SUE HORWITZ
323-697-7186, sue@audientmarketing.com
GENE KINSELLA
773-857-5944, g.kinsella@comcast.net
ZAHRA MAJMA
212-378-0400 x517, zmajma@nbmedia.com
DEBBIE ROSENTHAL
212-378-0473, drosenthal@nbmedia.com
WENGONG WANG, INTERNATIONAL SALES
+ 86-755-83862930/40/50/60/70/80, wwg@imaschina.com
16
CLIVE YOUNG, SENIOR EDITOR
212-378-0424, cyoung@nbmedia.com
STROTHER BULLINS, TECHNICAL EDITOR
212-378-0400 ext. 537, sbullins@nbmedia.com
DAVID MCGEE, AES DAILY EDITOR
212-378-0403, dmcgee@nbmedia.com
PRODUCTION
PRINT — FRED VEGA
212-378-0445, fvega@nbmedia.com
ONLINE — SUJIN LEE
212-378-0433, slee@nbmedia.com
ENEWS — ROBERT GRANGER
212-378-0483, rgranger@nbmedia.com