Annex 2 An Introduction to Food Industry in Fujian

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Annex 2
An Introduction to Food Industry in Fujian and
Key Industrial Bases
1. General Description
The gross industrial output of enterprises above designated size (companies
with an annual gross profits at and above 20 million yuan) reached 375.4
billion yuan in 2013, accounting for 24.1% of the gross output of consumer
goods in the province. Specifically, the gross output of agricultural and sideline
products reached 211.3 billion yuan. The gross output of food manufacturing
reached 94 billion yuan. And the gross output of alcool, beverages and refined
tea manufactures reached 70 billion yuan. The food industry in Fujian has the
following traits.
1.1. The whole scale of the industry stays at the top ten in China, while the
sales value of exports rank the second among all provinces in China. The gross
industrial output of Fujian ranked the tenth in China and the sales value of
export reached 58 billion yuan, ranking the second in China.
1.2. Manufactures are broken down into various kinds with a scale staying at
the top ten in China. The range of food industry in Fujian includes freezing and
deep processing of agricultural products, aquatic products, forest products and
tea, the manufacturing of foods for meals or for snacks. Fujian is capable of
producing the following ten kinds of food. The production of candies and
canned food ranked the first in China. The production of frozen aquatic food
ranked the fourth in China. Refined tea production ranked the fifth in China.
Milk powder production ranked the seventh in China. Soysauce production
ranked the eighth in China. Beer, packed drinking water, juice and vegetable
beverage production ranked the tenth in China.
1.3. Fujian is striving to build a leading food industry with higher technology.
As the Twelfth Five-Year Plan for National Economic and Social Development
of Fujian set forth the targets of Fujian’s food industry development, the gross
output of food industry in Fujian will have reached 500 billion yuan by 2015
with an annual increase of 18%. Fujian will speed up the construction of key
industry clusters of food and its related sectors, and perfect the resource
allocation of the industry clusters. Two industry blocks with an output of 50
billion yuan to 100 billion yuan will be built in Zhangzhou and Quanzhou.
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While in eastern and northern Fujian, food processing and distribution zones
will be built. And the middle and central Fujian will be developing
manufacturing bases of aquatic products. Different focuses of sectors will be
developed in order to achieve competitive edges. Zhangzhou will be
developing agricultural products. Quanzhou will be producing snacks. Wuyi
mountain area in Nanping, Anxi county in Quanzhou and Ningde will building
tea production bases. Meat and bamboo production will be developed in
northern part of Fujian. While Fujian attaches importance in building leading
food companies, it also tries to make medium and small companies to be
leaders in their specific sectors.
1.4. Fujian government emphasizes on the correlation matching between the
projects; encourages investment in food machinery, food packaging, food
logistics and cold chain projects & related supporting industries; promotes
actively the construction of raw material bases for food industry and the major
projects, such as the deep processing of fruit and vegetables, of grain and oil, of
aquatic products; encourages enterprises to carry out international operation in
the aspects of research, manufacture and marketing.
2. An Introduction of Food Industry in Zhangzhou, Fujian
Food industry has long been a successful industry in Zhangzhou. The output of
enterprises above designated size in 2013 reached 90.5 billion yuan, accounting
for 28% of the gross industry output in the city in 2013. It has the following
features.
2.1. The aggregate export valued at 3.3 billion US dollars in 2013, an increase
of 2.75 over the previous year. Among them, the aggregate export of aquatic
products reached 2.6 billion USD and the canned products reached 4 hundred
million USD.
2.2. Products range includes processing and manufacturing of fruits, vegetables,
aquatic food, edible fungi, tea, bamboo, meat, crops, edible oil, sugar.
Hundreds of series like canned food, frozen fresh food, frozen and dried food,
meat products, ready-to-eat food, snacks, preserves, fruit wines and thousands
of products are processed and manufactured in food bases. A complete industry
cluster is in the same time formed. Production of packages, machines for edible
fungi and canns is nationally renowned.
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2.3. Major private companies in Zhangzhou perform well. Companies with an
annual sales exceeding 5 billion yuan include “Haixin”, “Haikui”, “Chushi”,
“Hongyi”, “Zishan”, “Lvbao”, “Dongfang”, “Lixing”, “Tongfa”, “Yinfeng”,
“Dongya” and “Yanfeng”. There are more than 160 companies that has an
annual revenue above one hundred million yuan, 28 companies that has an
annual revenue above five million yuan and 7 companies that has an annual
revenue above one billion yuan.
2.4. Companies in Zhangzhou own many brands. There 14 “Chin Renowned
brands”, 65 “Provincial Renowned brands”, 2 “Trademark of China” products
and 88 “Trademark of Fujian province” products. Brands that meet the
provincial or national standard for qualified food products account for 51% of
those in Fujian. And food companies have more brands than companies in other
industries. Altother there are 264 products are are granted the usage rights of
“Green Food” mark by Ministry of Agriculture and 36 products are with
“organic” and “green” certificates, which make Zhangzhou on top of the list of
“ organic food owners” and “green food owners” in China and one of the pilot
cities in green food development in China.
2.5. The plan for development: currently, Zhangzhou is working on developing
and building a complete industry chain of food ,which includes research and
development, refined processing, refined packing and marketing. Focus of
cooperation is manufacturing, in-depth and refined processing of aquatic
products, fruits and vegetables, tea and snacks. Large scale food manufacturing
and processing companies are mostly welcomed.
3. An Introduction of Jinjiang Food Industry Park in Quanzhou
3.1. Geographic position and scale: Jinjiang is a county-level city under the
jurisdiction of Quanzhou. It situates at the junction of Luoshan Street and
Yonghe County. It is to the west of Ringroad in Quanzhou (a branch line of
Douwei Expressway) and is close to Wuli Industrial Park, one of the newly
built Industrial Park in Jinjiang Economic Development Zone. The Park is
going to cover 1112.36 hectares.
3.2. Features of the industry park:
There is an upper trend growth of Jinjiang, a county level city. Jinjiang has
been ranking the fifth to the seventh for 11 consecutive years in terns of
economic competitiveness of county-level city and its economic capacity has
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been staying at the forefront for 20 years in Fujian’s counties. In 2012, the GDP
of Jinjiang reached 123 billion yuan and the fiscal revenue was 16.1 billion
yuan. 41 companies had gone public by the end of 2012.
There are synergies of industrial clusters. Leisure food or snacks
manufacturing is one of the three leading industries in Jinjiang. There are
around 400 companies and the market share of China is 10%. There are 12
famous brands in Jinjiang and it is dubbed “Super City for Food Industry” and
“Pilot County for developing County Food Economy in China”. There are
many leading companies in one Park, like “Qinqin”, “Labi Xiaoxin (Fujian)
Foods Industry”, “YAKE”, “Fuyuan”, “Fuma”, and “JCHERE”.
The Park has good transportation facilities. It takes half an hour to reach
Jinjiang International Airport, Shenhai Expressway, Weitou Port ( a deep sea
water port for ships with a rating of 10000 tons and one of the port that opened
to Taiwan for conducting small amount trade), Senhu Port, Port land and
Expressway Stations.
3.3. The development plan of the park: a brief summary of the plan is one
centre, two orientations and many blocks. The centre is the business training
centre. The orientations are attracting international companies and providing
comprehensive services. Blocks in the Park are food industrial blocks, an
amenity block, a service block, a logistic block and an environment friendly
block. The building of these blocks will in turn bring many potential projects
like the planning and building of living facilities, standard factories, apartment
for workers, parks, restructuring of villages and communities.
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